by: 9th Grade Girls Family Individual Health and Belle FCCLA Chapter

Our Concern:

This traffic safety campaign was developed by 9th Grade Girls Health in an effort to help BHS students realize the impact of traffic accidents and to encourage them to wear their seatbelts to prevent serious injury and/or death.

Our Goal:

By using the media listed below; we will promote traffic safety through our campaign efforts beginning April 24th, 2019 and ending May 1, 2019. Our campaign is designed to reach not only BHS students but also our community. We aim to increase seat belt usage among BHS students by 5% as evidenced by pre and post seatbelt checks to measure our campaign effectiveness.

• HSStaff and MSStaff Email and Signal Kit Posts
• Facebook & Instagram @BelleFCCLAChapter
• Google Sites iBuckleUp, weBuckleUp Campaign Webpage
• PowerPoint Video: iBuckleUp, weBuckleUp Video Montage
• Google Forms: Student Traffic Safety Survey

Our Plan and Action:

April 24th: Pre-Seatbelt Check & Death by Motor Accident Demonstration

• Belle FCCLA Chapter teamed up with our local police department to conduct a seatbelt check in BHS student parking lot.
• 17 BHS students where checked out of class to receive a black T-shirt with their death by motor accident scenario and take a picture. These students wore the black shirt and scenario and were asked to remain silent unless spoken to by a teacher the rest of the day as a representation of the 7% of Missouri teens who are involved on a motor vehicle accident which resulted in serious injury and/or death.

April 25th-April 26th: Student Traffic Safety Survey and iBuckleUp, weBuckleUp Campaign Video Montage

• Advisory teachers at both BHS were instructed to show the weBuckleUp Campaign Video Montage to their students. The video guided students to complete a 5 question traffic survey. After completing the survey the presentation prompted the teacher to click anywhere to advance to the next slide. The presentation ran itself from here as it explained the different parts of the traffic safety campaign as well as shared a video montage of traffic accidents meant to invoke shock and sadness.

April 26th- May 1st: #bellefcclasetbeltselfie for a cookie

• BHS students we blasted with social media an email posts promoting our #bellefcclaseatbeltselfie initiative. Fresh baked cookies were provided in FACS room during advisory for all who could prove they posted a #bellefcclaseatbeltselfie on their personal social media accounts with a message encouraging others to buckle up!

Our Follow-up:

May 1st: Post Seatbelt Check

• Belle FCCLA Chapter teamed up with our local police department once more to conduct a seatbelt check in BHS student parking lot. Students were again encouraged to park their cars and post a #bellefcclaseatbeltselfie.
• We received 111 responses for our Student Traffic Safety Survey. This data will be instrumental in planning future traffic safety initiatives at BHS. Participants reported the following traffic activity:
  • 53.6% reported that neither themselves nor another BHS student drives 10-15 mph over the speed limit on a regular bases.
  • 32.3% reported that they always wear a seat belt while in a motor vehicle.
  • 64% reported that they have you ever been in a car with a driver under the influence of drugs or alcohol.
  • 32.4% reported that themselves or another BHS student sometimes get distracted while driving. (Texting , talking, dancing, putting makeup on, etc)
• With an average of 128 drivers and passengers participating in our pre and post seatbelt checks our campaign was able to increase the percentage of individuals wearing seatbelts from 58% during our pre seat belt check to 65% during our post seat belt check. We were proudly able to reach our goal with a 7% increase in seat belt usage in the BHS student parking lot following our week long campaign!

May 1st Post Seatbelt Check

Post a #bellefcclaseatbeltselfie on your personal social media accounts with a message encouraging others to buckle up. Hurry before our "Mystery Date" Post Seat Belt Check! All that can prove that they posted a selfie will receive a fresh baked cookie in the FACS room during advisory!

*Note: make sure vehicle is parked before taking and posting selfie.

3:30-3:45 pm Advisory: Traffic Safety Survey and Video Montage

Advisory Teachers, please download the attached powerpoint video for your advisory students to view. Do not open using google. If you don’t have a projector or sound in your room please let me know! The powerpoint video will guide students to complete a 5 question traffic survey. After completing the survey the presentation will instruct the teacher to click anywhere to advance to the next slide. The presentation will run itself from here as it explains the different parts of the traffic safety campaign as well as shares a video montage of traffic accidents. Thank you for being a part of our traffic safety campaign!

Traffic Safety Survey and Video Montage Video Link