17 листопада 2023р.
MANAGEMENT: CHALLENGES AND PROSPECTS: Proceedings 4th International Scientific Student Conference, Kyiv, November 17, 2023. Kyiv: KNEU, 2023. 212 p.
Менеджмент: виклики та перспективи: Зб. матеріалів ІV Міжнародної студентської науково-практичної конференції, м. Київ, 17 листопада 2023 р. [Електронний ресурс]. Київ.: КНЕУ, 2023. 212 с.
УДК 005(06)
ISBN 978-966-926-466-4
DOI doi.org/10.35668/978-966-926-466-4
Abstract. The contemporary business environment is in constant evolution due to globalization, digital transformation, and technological progress, creating new challenges and opportunities. Discusses a structured approach to transitioning organizations from linear to circular economy model using Rummler's three-level analysis of organizational, process, and performer dimensions. Strategic, operational, and human resource interventions prescribed at each tier aim to engender the comprehensive changes required across all levels to convert traditional linear operations into a sustainability-oriented circular system.
New global threats and opportunities are emerging ever more frequently. Management agility has become a requirement to economic survival. Therefore, a lot of agility evaluation methods have been developed so far. Though some of them are quite reasonable, they still have substantial drawbacks. We offer to evaluate a project management agility as a value flow generated by created changes divided by a project environment turbulence.
Highlights the main issues of doing business during the war: loss of property by enterprises, relocation of business, lack of resources, loss of suppliers, sales markets and logistical problems, etc.
The dynamics of digital economy development urge businesses to seek new approaches to solving emerging problems. The digital environment and the intensity of its growth force managers and executives to implement innovative technologies in existing businesses and use them in creating new ones. Digital business systems are one of the foundations of business digitization and play a major role in its systematicity and efficiency. The essence and role of managing the digital transformation of a business organization is determined. The strategic tasks of digital business transformation have been studied. Phases of business model transformation based on digital approaches and scientific theories regarding innovations in the business model are considered. Challenges and opportunities related to digital transformation are analyzed, including competitiveness, cyber security, business process optimization and environmental responsibility.
When analyzing the online environment, attention should be focused primarily on cybersecurity and the protection of both consumer data and company data (insider information, proprietary innovations or strategies, plans for scaling and developing the company, etc.).
In the era of rapid digital advancements, organizations recognize the need to adapt their communication approaches. Effective utilization of digital communications offers a competitive edge by enabling efficient customer interaction, innovation, and swift responses to changes. Understanding the core principles of digital communications unlocks a wide array of practical applications across various sectors of business and industry. Digital onboarding has both advantages that facilitate an effective and convenient onboarding process, as well as disadvantages that can arise when implementing this approach.
The influence of digitalization on project management, the role of the project manager and the need for constant improvement of already existing project management methodologies are determined.The formation of the management methodology of innovative projects during the digital transformation should be carried out taking into account new scientific approaches implemented using modern methods based on the current paradigm of project management.
The formation and development of human resources will allow us to develop the personal and professional potential of employees to achieve results. Executives coaching is considered as a process of individual or group support, aimed at improving work efficiency and developing leadership skills of leaders and managers of the organization. The importance of leaders' technical readiness and their ability to use digital tools is emphasized in the context of rapid technological development and globalization. The roles of emotional intelligence, communication skills, and creating a favourable work environment are emphasized as key to successful leadership in the 21st century. Emotional intelligence consists of fundamental components that contribute to effective leadership in an organisation The main components of emotional intelligence are self-awareness, self-regulation, motivation, empathy and social skills. Agile talent management aids adaptation to change; leadership programs should emphasize digital skills and inclusive leadership.
The success and competitiveness of companies today are inseparable from effective personnel management. Key trends in this context are highlighted, including formalized recruitment methods, the development of personnel management systems, and the emphasis on the role of personnel management in ensuring business activity. Systematic analysis of personnel management organization determines the system's effectiveness and its adaptation to the challenges of modern business. Special attention is given to strategic management, recruitment, personnel development, assessment and rewards, corporate culture creation, and reporting systems. Reengineering the recruiting process has been identified as critical for organizations seeking to remain competitive in the talent acquisition environment. Engaged employees go the extra mile, connecting deeply with their roles, colleagues, and the organization's overall mission. Investing in work engagement pays dividends in terms of employee satisfaction, productivity, and overall organizational success. Measuring and improving employee engagement should be a priority for companies seeking to boost productivity, foster innovation, and create a positive work environment. It has been determined that work motivation means the use of various incentives to achieve benefits for both employees and the enterprise.
Corporate social responsibility is a trend that is newly mastered by business structures of various levels in order to show their responsible position towards the environment, which allows them to make a profit and form their own well-being. Therefore, the implementation of corporate social responsibility in the world is a mandatory element of global and domestic business policy. In Ukraine, corporate social responsibility has a military-motivated basis, while the country defends its territorial integrity and independence. Therefore, it differs from global social responsibility in terms of content, breadth of coverage and social depth of distribution not only to its employees, but in general to entire sections of the population of a certain category (military, refugees, IDPs, children, wounded).
The process of European integration plays an important role in the development of Ukraine because it provides a guarantee of peace, economic development, and well-being. Integration into the European market is a strategic goal for many enterprises, necessitating compliance with European quality and safety standards. This poses significant challenges for operations management. The research underscores that effective operations management is vital for achieving European standards and becoming competitive in the European market. With the right approach of all risks, European integration provides Ukraine with the opportunity to improve the quality of goods and innovative development, which will further contribute to the economic growth of Ukraine on the international market.
Keywords: management, strategic management, operations management, project management, risk management, waste management, talent management, cross-cultural management, circular economy, enterprise, strategy, European integration, standardization, quality, innovation, investment, organizational transformation, digitalization, cybersecurity, project, agility, value flow, organizational development, organizational culture, corporate culture, socio-psychological climate, competency model, professional competencies, emotional intelligence, Human capital, personnel potential, structure personnel, Talent identification, coaching, coach, personnel development, self-awareness, self-regulation, self-esteem, motivation, corporate social responsibility, efficiency improvement
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TRACK 1. MODERN CONCEPTS AND TOOLS OF ORGANIZATION MANAGEMENT
FROM LINEAR TO CIRCULAR: ORGANIZATIONAL TRANSFORMATION
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MANAGEMENT OF THE PROCESS OF IMPROVING THE EFFICIENCY OF THE ORGANIZATION
Olena BUTYK, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-7496-6878, ccpashenko@gmail.com
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RISK-MANAGEMENT FOR PROJECTS IN IT BUSINESS
Olha HOLOVATA, 2nd year master student, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-3445-9453, golovatayaolga2000@gmail.com
Research supervisor: Liudmyla BATENKO, Ph.D, Professor, Management Department
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CURRENT TRENDS IN PROJECT MANAGEMENT
Oleksandr HRYHORUK, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-2302-2516, alexgrygoruk@gmail.com
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VALUE FLOW BASED QUANTITATIVE EVALUATION OF PROJECT MANAGEMENT AGILITY
Roman DIDENKO, Ph.D student, Management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0000-9751-2229, roma.didenko.2018@gmail.com
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Sofiia KASIANIUK, 3rd year bachelor student, Enterprise Economics, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0005-4460-5284, k.sonia.k.31@gmail.com
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MANAGEMENT OF THE INNOVATION PROCESS AND COMMERCIALIZATION OF INNOVATIVE PRODUCTS
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Research supervisor: Tetiana OMELIANENKO, Sc.D., Professor of Management Department
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THE EVOLUTION OF PRODUCT QUALITY MANAGEMENT RESEARCH METHODS IN THE ORGANIZATION
Adam KRASUTSKYI, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-1968-6945, idimbes100grn@gmail.com
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Yuliia KUCHMANSKA, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-0223-3047, ukuchmanska@gmail.com
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TRENDS IN THE MANAGEMENT OF MARKETING ACTIVITIES AT ENTERPRISES IN THE CONDITIONS OF WAR
Nikita LYNNYK, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0000-6959-2268, nikita.linnik23@gmail.com
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THEORETICAL ASPECTS OF THE FORMULATION AND IMPLEMENTATION OF A BUSINESS ORGANIZATIONS’ ECONOMIC DEVELOPMENT STRATEGY
Yaryna MATSUR, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0000-3037-0967, 170420020@ukr.net
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FEATURES OF EVALUATING THE RETAILER'S BUSINESS ORGANISATION PRODUCT PORTFOLIO
Anton MUKHA, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-9741-8484, anton.muha.00@gmail.com
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FORMATION OF A MODEL OF LEADER'S COMPETENCIES IN THE 21ST CENTURY
Ostap ONISHCHENKO, 3rd year bachelor student, Management, Kyiv National University of Technologies and Design, Ukraine, https://orcid.org/0009-0001-0075-1635 onisenkoostap@gmail.com
Research supervisor: Olena VARTANOVA, Doctor of Science in Economics, Professor of the Department of Management and Smart Innovation
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Leadership competencies as a determinant of the effectiveness of a modern manager. Scientific works. Issue 294. Т. 306. [in Ukraine].
8. Orban-Lembric L.E. (2003) Psychology of management: a manual. Kyiv: Akademvydav. 568 p.
9. Eric Holsapple. (2023) Profit with Presence: The 12 Pillars of Mindful Leadership. Released March.
10. Jerry Colonna. (2020) Reboot. Leadership and the Art of Growth. K: KM-BOOKS. 230 p. [in Ukraine].
11. Skliar Ye.P. (2015) Rozvytok personalu pidpryiemstva iz zastosuvanniam modelei kompetentsii [Development of the company's personnel using competency models]. Visnyk Skhidnoukrainskoho natsionalnoho universytetu imeni Volodymyra Dalia – Bulletin of the Eastern Ukrainian National University named after Volodymyr Dahl. vol. 6 (223), pp. 151-154. [in Ukraine].
12. Nik Kreig. (2019) Liderstvo pochynaietsia z pryznachennia [Leadership begins with purpose]. Kyiv: Fabula. 240 p. [in Ukraine].
SOCIAL RESPONSIBILITY TRENDS AND THEIR REALITIES IN UKRAINE
Daniil PASECHNYK, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0000-8478-5121, 4dasya4@gmail.com
Research supervisor: Tetiana SOBOLIEVA, Ph.D, Associate Professor, Management Department
1. O'Neill K. 16 CSR Facts You Need To Know. 2020. Retrieved from https://www.globalgiving.org/learn/listicle/csr-facts-you-need-to-know.
2. Stobierski T. (2021) 15 eye-opening corporate social responsibility statistics, Harvard business school online.. Retrieved from https://online.hbs.edu/blog/post/corporate-social-responsibility-statistics.
3. Ne biznesom yedynym: sotsialʹna vidpovidalʹnistʹ u sferi nerukhomosti [Not a single business: social responsibility in real estate]. Commercial Property. 2016. Vol. 2 (150). Retrieved from https://commercialproperty.ua/cp-articles/ne-biznesom-edinym-sotsialnaya-otvetstvennost-v-sfere-nedvizhimosti/ (v Ukrayini)
4. Izmaylova M.O. (2021) Stiykyy rozvytok yak nova skladova korporatyvnoyi sotsialʹnoyi vidpovidalʹnosti. Modernizatsiyi. Innovatsiyi. Rozvytok. Vol. 12. No 2. pp. 100-113 (v Ukrayini).
5. Buryy Ye.P., Zhaldak H.P. Korporatyvna sotsialʹna vidpovidalʹnistʹ v umovakh viyny [Corporate social responsibility in the conditions of war]. ІV Mizhnarodna naukovo-praktychna konferentsiia "BIZNES, INNOVATsII, MENEDZhMENT: PROBLEMY TA PERSPEKTYVY" – ІV International scientific and practical conference "BUSINESS, INNOVATIONS, MANAGEMENT: PROBLEMS AND PROSPECTS" (Kyiv, April 20, 2023). Retrieved from http://confmanagement.kpi.ua/proc/article/view/279546 (v Ukrayini)
6. Yak mynuv veresenʹ u Humanitarniy Noviy poshti? Zvit. Ofitsiyna storinka Nova poshta. Retrieved from https://m.facebook.com/story.php?story_fbid=pfbid0DL1pTB1Ng48bwqVrMhvKSR23jM6CV1e9gii42oKnKj5FxFJBwTEHBWgPi4WWXZrUl&id=100064328396586
METHODOLOGICAL TOOLS FOR ASSESSING EMPLOYEE ENGAGEMENT: COMPARATIVE CHARACTERISTICS AND AREAS OF APPLICATION
Yevheniia PRENDELAS, 2nd year master student, Project Management and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0000-5666-2845, prendelas_yevheniia@kneu.edu.ua
Research supervisor: Veronika VERBA, Doctor of Economics, Professor, Management Department
1. Kolot A.M. (2012) Staff motivation: textbook / A.M. Kolot, S.O. Tsymbalyuk. Kyiv : KNEU. 397 p. [in Ukraine].
2. Lysytsia N.M., Voitovych N.H.. (2017) THE INVOLVEMENT OF ENTERPRISE PERSONNEL IN THE PROCESS OF FORMATION OF SOCIAL-LABOR RELATIONS. Eastern Europe: economy, business and management. Issue 1 (06), pp. 106-113. Retrieved from http://www.easterneurope-ebm.in.ua/journal/6_2017/21.pdf [in Ukraine].
3. Shchetinina L.V., Yastrubinska A.E. EVALUATION OF STAFF INVOLVEMENT: SIGNIFICANCE, REQUIREMENTS AND PRACTICAL RECOMMENDATIONS. Social and labour relations: theory and practice. 2017. Vol. 2. pp. 259-266. Retrieved from http://nbuv.gov.ua/UJRN/stvttp_2017_2_25 [in Ukraine].
4. Nikolić T. M., Perić N., Nećak M. (2019) The Role of Employee Engagement in Performance Management. World Applied Sciences Journal. Vol. 37 (7). pp. 609–616. DOI: 10.5829/idosi.wasj.2019.609.616
5. Didur K. M. (2011) Suchasni metody otsinky personal [Modern methods of personnel evaluation]. Efektyvna ekonomika – Efficient economy. vol. 11. Retrieved from http://www.economy.nayka.com.ua/?op=1&z=776 (date of application: 06.10.2023). [in Ukraine].
6. Kovbas, H. (2019), Methodology for evaluating personnel motivation in crisis conditions. Efektyvna ekonomika, [Online], vol. 7. DOI: 10.32702/2307-2105-2019.7.35 [in Ukraine]
7. Schaufeli, W.B., Bakker, A.B. (2004), Job demands, job resources, and their relationship with burnout and engagement: a multi-sample study, Journal of Organizational Behavior, vol. 25 (3), pp. 293-315
8. Macey W.H., Schneider B., Barbera K., Young S.A. (2009). Employee engagement: Tools for analysis, practice, and competitive advantage. London, England: Blackwell.
9. Rich, B.L., LePine, J.A., & Crawford, E.R. (2010), “Job engagement: Antecedents and effects on job performance”, Academy of Management Journal, vol. 53, pp. 617-635
10. Kahn, W.A. (1990), “Psychological conditions of personal engagement and disengagement at work”, Academy of Management Journal, vol. 33, pp. 692-724
11. F. Reichheld (2003) The One Number You Need to grow, “Harvard Business Review”, December, vol. 81(12), pp. 46–54, Retrieved from https://pubmed.ncbi.nlm.nih.gov/14712543/ (дата відвідування: 06.10.2023)
12. Sedlak Piotr, “Employee Net Promoter Score (eNPS) as a Single-item Measure of Employee Work Satisfaction An Empirical Evidence from Companies Operating in Poland”, Contemporary organisation and management. Challenges and trends, 347-352, Retrieved from https://www.ceeol.com/search/viewpdf?id=961620, (дата відвідування: 06.10.2023)
13. Gallup's Employee Engagement Survey: Ask the Right Questions With the Q12® Survey, Retrieved from https://www.gallup.com/q12/, (дата відвідування: 06.10.2023)
ANALYSIS OF SOCIO-CULTURAL FACTORS AFFECTING CONSUMER CHOICE OF A CERTAIN BRAND AND DEVELOPMENT OF MANAGEMENT STRATEGIES
Sofia PUSHKO, 1st year bachelor student, Marketing, State University of Trade and Economics, Ukraine, https://orcid.org/0009-0002-2663-7379, sofia.push88@gmail.com
Research supervisor: Nataliia SHUST, Doctor of Sciences in Sociology, Professor, Department of Philosophy, Sociology and Political Science
THE INFLUENCE OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL EFFECTIVNESS
Oleksii RUDENKO, 2nd year master student, Project Management and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-7185-8426, rudenko_oleksii@kneu.edu.ua
Research supervisor: Oleksandr VOSTRIAKOV, Ph.D, Dean of the Faculty of Economics and Management
1. Zabolotna, V.O. (2010). Orhanizatsiina kultura yak psykholohichne pidgruntia pidvyshchennia efektyvnosti pratsi. Psykholohichni osnovy upravlinnia personalom [Organizational culture as a psychological basis for improving work efficiency. Psychological bases of personnel managemen]. Kyiv: Gnosis, pp. 227-241.
2. Sazonova T., Potapiuk I., & Shapoval V. (2020). The role of corporate culture in the modern activity of the enterprise. Economic Forum, vol. 1 (4), pp. 138-144. DOI: https://doi.org/10.36910/6775-2308-8559-2020-4-18 [in Ukraine].
3. Cameron, K. and Quinn, R. (2001). Diagnosing and changing organizational culture. Translated by I.V. Andreeva. St. Petersburg: Piter. 320 p: ill. (Series "Theory and Practice of Management").
4. Hartnell, C.A., Ou, A.Y., & Kinicki, A. (2011). Organizational culture and organizational effectiveness: A meta-analytic investigation of the competing values framework's theoretical suppositions. Journal of Applied Psychology, No 96(4), pp. 677–694. DOI: 10.1037/a0021987
TOOLS AND STRATEGIC GUIDELINES FOR DIGITAL MARKETING OF BUSINESS ORGANIZATIONS
Anastasia SERHIIENKO, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-7937-6498, anastasi.sergienko24@gmail.com
Research supervisor: Mykhailo SAHAIDAK, Doctor in Economics, Professor, Head of Management Department, Management Department
1. E-commerce: the amount of online purchases for the year in Ukraine increased by 41%. 2020. Retrieved from https://www.trade.gov/country-commercial-guides/ukraine-ecommerce
2. Bruk S. (2023) Mystetstvo tsyfrovoho marketynhu: vasha stratehiia uspikhu v epokhu tsyfrovykh tekhnolohii [The Art of Digital Marketing: Your Strategy for Success in the Digital Age]. Claspo. Retrieved from https://claspo.io/ua/blog/mistetstvo-digital-marketing-vasha-strategya-usphu-v-tsifrovu-epohu/. [in Ukraine]
3. Reimond M. (2022) Tsyfrovyi marketynh: vyznachennia, typy ta stratehii [Digital Marketing: Definition, Types and Strategies]. Biznesdokhid. December 25th. Retrieved from https://businessyield.com/uk/marketing/digital-marketing/
4. Prokopenko O., Omelyanenko V. (2018) Marketing aspect of the innovation communications development. Innovative Marketing. Vol. 14, issue 2, pp. 41-49. DOI: http://dx.doi.org/10.21511/im.14(2).2018.05
MANAGEMENT OF EFFICIENCY OF BUSINESS ORGANIZATION
Kateryna TURKALENKO, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0006-5363-0008, katarinatyrkalenko@gmail.com
Research supervisor: Viktoriya GONCHAR, Doctor of Economics, Professor, Management Department
1. Hovorushko,T., Klymash,N (2013). Upravlinnia efektyvnistiu diialnosti pidpryiemstv na osnovi vartisno-oriientovanoho pidkhodu: monohrafiia. Kyiv. «Lohos», 204. [inUkrainian].
2. Kalaman, O. (2020). Osnovni skladovi kontseptsii upravlinnia efektyvnistiu diialnosti pidpryiemstva. I Mizhnarodna naukovo-praktychna konferentsiia «Biznes, innovatsii, menedzhment: problemy ta perspektyvy». Retrieved from http://confmanagement.kpi.ua/proc/article/download/201176/201239 (data zvernennia: 01.10.2023). [in Ukrainian].
3. Berezina, L., Bahan, N., Potyazhenko, O. (2019). Perspektyvni napriamy upravlinnia efektyvnistiu diialnosti pidpryiemstva [Prospective areas of managing the efficiency of enterprise activities]. Pryazovskyi ekonomichnyi visnyk – Pryazovskyi economic herald. Issue 5 (16). pp. 120-125. DOI: https://doi.org/10.32840/2522-4263/2019-5-19 [in Ukrainian].
4. Neely A. (2011) Business Performance Measurement: Unifying Theory and Integrating Practice. Cambridge: Cambridge University Press. 528 p.
5. Bahri M., St-Pierre J., Sakka O. (2017) Performance measurement and management for manufacturing SMEs: a financial statementbased system. Measuring Business Excellence. Vol. 21. No 1. pp. 17-36.
ASSESSMENT OF INNOVATION ACTIVITY OF UKRAINIAN INDUSTRIAL ENTERPRISES
Dmytro CHEREDNYCHENKO, 3rd year bachelor student, Business Administration, National Technical University "Kharkiv Polytechnic Institute", Ukraine, Dmytro.Cherednychenko@emmb.khpi.edu.ua
Yevhenii KUSHVID, 2nd year master student, Business Administration, National Technical University "Kharkiv Polytechnic Institute", Ukraine, yevhenii.kushvid@emmb.khpi.edu.ua
Research supervisor: Nataliia SHYIAN, Doctor of Economics, Associate Professor, Department of Management
References
1. Vetsepura, N.V. (2020). Analiz innovatsiinoi aktyvnosti promyslovykh pidpryiemstv Ukrainy [Analysis of innovative activity of industrial enterprises of Ukraine]. International Humanitarian University Herald. Economics and Management. Vol. 43, pp. 19-25. DOI: https://doi.org/10.32841/2413-2675/2020-43-3 [In Ukraine].
2. Hobyr, I., Bui, Yu. & Bui, L. (2022). Analiz ta tendentsii rozvytku innovatsiinoi aktyvnosti promyslovykh pidpryiemstv u Ivano-Frankivskii oblasti [Analysis and tendencies of development of innovative activity of industrial enterprises in Ivano-Frankivsk region]. Pryazovskyi economic herald. Issue 2 (31). pp. 56-61. DOI: https://doi.org/10.32840/2522-4263/2022-2-9 [In Ukraine].
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TRACK 2. DIGITAL TRENDS AND INNOVATIONS IN MANAGEMENT
DIGITAL AGRICULTURAL DEVELOPMENT TRENDS IN GEORGIA
Lela ADUASHVILI, Ph.D. student, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0008-4732-7007, lela.aduashvili@tsu.ge
Research supervisor Eter Kharaishvili, Doctor of Economic Sciences, Professor of Ivane Javakhishvili Tbilisi State University
1. Finger, R. (2023). ‘Digital innovations for sustainable and resilient agricultural systems’. European Review of Agricultural Economics, Vol. 50, Issue 4, September, pp. 1277–1309. DOI: https://doi.org/10.1093/erae/jbad021 (Accessed 29 Sep 2023)
2. Kemp, S. (2023). ‘Digital 2023: Georgia’. DataReportal – Global Digital Insights, February 14. Retrieved from https://datareportal.com/reports/digital-2023-georgia (Accessed 29 Sep 2023)
3. Kharaishvili, E., Aduashvili, L. (2022). ‘The importance of innovation in vegetable production and management (The example of Georgia)’. Kyiv, 16 November. Retrieved from https://rb.gy/zo2kb (Accessed 29 Sep 2023)
4. Kharaishvili, E. (2023). ‘Impact of Confrontation on Agro-Food Production: Uncertainties and Expectations’. 5th National Scientific Conference of Georgian Economists, "Positioning of Georgian Economy, Development of Confrontational Globalization", September 8, Tbilisi. Retrieved from https://rb.gy/08g6d (Accessed 29 Sep 2023)
5. Kharaishvili, E., Lobzhanidze, N. (2022). ‘Preliminary impacts of the COVID-19 pandemic on agri-food trade: challenges and development scenarios (Case of Georgia)’. Journal Globalization and Business, May. Retrieved from 10.35945/gb.2022.13.006 (Accessed 29 Sep 2023)
6. Loi, N. T. N. (2022). ‘Digital Agriculture in Viet Nam: Conditions and Prospect of Development’, AGRIS on-line Papers in Economics and Informatics, Vol. 14, No. 3, pp. 43-55. ISSN 1804-1930. Retrieved from https://online.agris.cz/archive/2022/03/04 (Accessed 29 Sep 2023)
7. Mordor Intelligence (2023). ‘Digital Agriculture Market Size & Share Analysis – Growth Trends & Forecasts (2023-2028)’. Retrieved from https://rb.gy/2j9a1 (Accessed 29 September)
8. National Statistics Office of Georgia (2023). Agriculture and Food Security > Agriculture. Retrieved from https://rb.gy/c7x29 (Accessed 29 Sep 2023)
9. National Statistics Office of Georgia (2023). Employment and Wages > Employment and Unemployment. Retrieved from https://rb.gy/4m3zg (Accessed 29 Sep 2023)
10. Rabhi, L., Jabir, B., Falih, N., Afraites, L., Bouikhalene, B. (2023). ‘A Connected Farm Metamodeling Using Advanced Information Technologies for an Agriculture 4.0’. AGRIS on-line Papers in Economics and Informatics, Vol. 15, No. 2, pp. 93-104. ISSN 1804-1930. DOI: https://doi.org/10.7160/aol.2023.150208 (Accessed 29 Sep 2023)
11. United Nations (2023). Global Issues, Pupulation. Retrieved from https://rb.gy/1hgq9 (Accessed 29 Sep 2023)
DIGITAL TRANSFORMATION OF OPERATIONAL ACTIVITY MANAGEMENT OF UKRAINIAN BUSINESS ORGANIZATIONS
Dmytro ILIENKOV, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-2184-9395, dimailenkov1@gmail.com
Research supervisor: Tetiana OMELIANENKO, Sc.D., Professor of Management Department
1. valiantys.com. A Fortune 500 company increased productivity of 15,000 users by 30% with Jira and Jira Align. 2021. Retrieved from https://valiantys.com/en/customer-story/a-fortune-500-company-increased-productivity-of-15000-users-by-30-with-jira-and-jira-align/ (accessed: 7 Oct 2023)
2. Enno de Boer, Andy Luse, Rahul Mangla, Kartik Trehan. Digital collaboration for a connected manufacturing workforce. www.mckinsey.com. 2020. Retrieved from https://www.mckinsey.com/capabilities/operations/our-insights/digital-collaboration-for-a-connected-manufacturing-workforce (accessed 7 Oct 2023)
3. Ryan Baum. 22 Live Chat Statistics You Need To Know in 2023. www.gorgias.com. 2023. Retrieved from https://www.gorgias.com/blog/live-chat-statistics (accessed: 8 Oct 2023)
KNOWLEDGE SHARING MANAGEMENT IN IT-INDUSTRY
Dmytro HORBAN, 2nd year master student, Business Administration, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0009-0008-9666-6742, dmyto.horban@gmail.com
Research supervisor: Olga NASHCHEKINA, PhD, Associate Professor of the Management Department
1. Portman, H. (2021), “Review Standish Group – CHAOS 2020: Beyond Infinity”, Henny Portman's Blog, [Online]. Retrieved from https://hennyportman.wordpress.com/2021/01/06/review-standish-group-chaos-2020-beyond-infinity/ (Accessed 5 Oct 2023)
2. Saeed, K., Janjua, U.I., Al-Harthi, S.Z., Madni, T.M. and Akhunzada A. (2023), “An Empirical Study to Investigate the Impact of Factors Influencing Knowledge Sharing in Virtual Teams”, IEEE Access, vol. 11, pp. 92715–34. DOI: 10.1109/ACCESS.2023.3309009
3. What is knowledge sharing in organizations? (2022), Samelane, [Online]. Retrieved from https://samelane.com/blog/sharing-knowledge-within-the-company/ (Accessed 5 Oct 2023)
4. Koi-Akrofi, G.Y., Koi-Akrofi, J. and Matey, H.A. (2019), “Understanding the characteristics, benefits and challenges of agile it project management: A literature based perspective”, International Journal of Software Engineering & Applications (IJSEA), vol. 10, no 5, pp. 25-44. DOI: 10.1109/ACCESS.2023.3309009
5. Cervone, F.H. (2011), “Managing digital libraries: the view from 30,000 feet. Understanding agile project management methods using Scrum”, OCLC Systems & Services: International digital library perspectives, vol. 27, no. 1, pp. 18-22. DOI: 10.1108/10650751111106528
6. Mtsweni, E.S. and Gorejena, K. (2023), “Team Barriers to Tacit Knowledge Sharing in Software Development Project Teams”, Electronic Journal of Knowledge Management, vol. 21, no. 1, pp. 59–72. DOI: 10.34190/ejkm.21.1.2244
DIGITAL TRANSFORMATION AND INNOVATION OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT
Zhu LIN, 1st year PhD student, Management, Sumy National Agrarian University, Ukraine, https://orcid.org/0009-0009-6486-2631, 1379580020@qq.com
Research supervisor: Alina BRYCHKO, Ph.D, Associate Professor of Public Management and Administration Department
1. Xie Kang, Yi Famin, Gu Feiting. (2022) Big data-driven agricultural digital transformation and innovation. Issues in Agricultural Economy, vol (05), pp. 37-48. DOI: https://doi.org/10.13246/j.cnki.iae.2022.05.010 [in Chinese].
2. Li wenrui, Zhou Shujun. (2022) On the digital transformation of agriculture in china under the new development pattern. Reformation & Strategy, vol. 38 (06), pp. 87-97. DOI: https://doi.org/10.16331/j.cnki.issn1002-736x.2022.06.008 [in Chinese].
3. Guo Hai, Li Yang, Li Yonghui. (2021) Impact of innovation strategy and political strategy on the performance of digital new ventures from optimal distinctiveness perspective. R&D Management, vol. 33 (01), pp. 12-26. DOI: https://doi.org/10.13581/j.cnki.rdm.20191614 [in Chinese].
4. Yao Shuqiong, Qiang Junhong. (2017) Analysis and research on sustainable development of agricultural economy. Shanxi Agricultural Economy, vol. (14), pp.17-19. DOI: https://doi.org/10.16675/j.cnki.cn14-1065/f.2017.14.008 [in Chinese].
5. Zhao Yanfeng. (2022) The problems faced by enterprise management and sustainable development. China Small & Medium Enterprises,vol. 04, pp. 79-81. Retrieved from https://zzxq.cbpt.cnki.net/WKG/WebPublication/paperDigest.aspx?paperID=3ec010d8-291e-48a2-a385-552ee40e67ad. [in Chinese].
IT TECHNOLOGIES IN MANAGEMENT AND DIGITAL TRANSFORMATION OF ORGANIZATIONS
Viktoriia VOVKOTRUB, 2nd year, Software Engineering, State University of Trade and Economics, Ukraine, https://orcid.org/0009-0005-7000-4773, vika.vovkotrub4@gmail.com
Research supervisor: Valentyna BORSHCHOVETSKA, Candidate of Pedagogical Sciences, Associate Professor of the Department of Modern European Languages
1. How Artificial Intelligence Will Redefine Management. Harvard Business Review. Retrieved from https://hbr.org/2016/11/how-artificial-intelligence-will-redefine-management (Accessed 07.10.2023)
2. How AI Will Transform Project Management. Harvard Business Review. Retrieved from https://hbr.org/2023/02/how-ai-will-transform-project-management (Accessed 07.10.2023)
3. Role of AI in Optimizing Business Management. Your Technology Arm. Retrieved from https://www.aeologic.com/blog/role-of-ai-in-optimizing-business-management/ (Accessed 07.10.2023)
4. Augmented Reality and Virtual Reality Technologies in Project Management: What Can We Expect? Zorica A. Dodevska, Marko Mihic. Retrieved from https://www.researchgate.net/publication/329245069_Augmented_Reality_and_Virtua_Reality_Technologies_in_Project_Management_What_Can_We_Expect (Accessed 07.10.2023)
5. Project management and virtual reality — does that go together? Gianluca Busato. Retrieved from https://medium.com/enkronos/project-management-and-virtual-reality-does-that-go-together-66a246102450 (Accessed 07.10.2023)
6. How Cloud Computing Is Changing Management. Harvard Business Review/ Retrieved from https://hbr.org/2018/02/how-cloud-computing-is-changing-management (Accessed 07.10.2023)
7. The Impact of Cloud Computing on Management. Bluebash/ Retrieved from https://www.linkedin.com/pulse/impact-cloud-computing-management-bluebashco (Accessed 07.10.2023)
MARKETING COMMUNICATIONS AT THE MARKET OF ORGANIC STONE FRUIT OILS
Valeria BOHDANOVA, 2nd year master student, Project Management and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-0194-1346, konfetcka24@gmail.com
Research supervisor: Yeliena PROKHOROVA, PhD, Associate Professor of the Department of Management
1. Garkavenko S.S. (2010) Marketing: a textbook for students of economics specialities of higher education institutions. 7th ed. Kyiv.: Libra. 717 p. [in Ukrainian].
2. Dobrovolska K., Kalyna V., Kovalchuk S., Kravchik Y. (2017) THE FEATURES OF ORGANIC PRODUCTION MARKETING. Scientific journal HERALD of Khmelnytskyi National University Economic sciences. Issue 6, Part 1, pp. 90-98. Retrieved from http://journals.khnu.km.ua/vestnik/pdf/ekon/pdfbase/2017/VKNU-ES-2017-N6-T1.pdf [in Ukrainian].
IMPROVEMENT OF DIGITAL COMMUNICATIONS IN THE ORGANIZATION
Diana DAVYDENKO, 2nd year master student, Project Management and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-4144-1805, dianadavidenko12@ukr.net
Research supervisor: Nataliia HOLIONKO, Ph.D., Associate Professor, Management Department
1. Oltarzhevskyi D.O. Tsyfrovi komunikatsiï: navchalnyyi posibnyk iz dystsypliny «Mediavyrobnytstvo: promotsiia» [Digital communications: a textbook on the discipline "Media production: promotion"]. Kyiv: Taras Shevchenko National University of Science and Technology, 2023. 120 p. [in Ukrainian].
2. Koshelyuk O., Blahovirna N., Rozhylo M. (2021) In the era of digital communications: new visions of media editorship. Printing and Publishing. Vol. 1. pp. 89-99. DOI: 10.32403/0554-4866-2021-1-81-89-99 [in Ukrainian].
3. Yarema I. (2022) Theoretical and methodological foundations of the concept of "digital communication". Bulletin of the Book Chamber. Vol. 2. pp. 47-52. [in Ukrainian].
4. Shchetinina, Liudmyla V. et al. (2023) Internal Corporate Communications in the Digital Environment. Business Inform. Vol. 2, pp. 229-235. DOI: https://doi.org/10.32983/2222-4459-2023-2-229-235 [in Ukrainian].
5. Smirnova T. (2021) FACTORS AND INDICATORS AFFECTING THE EFFICIENCY OF DIGITAL COMMUNICATIONS OF THE ENTERPRISE. Entrepreneurship and Innovation. Vol. 20. pp. 56-61. DOI: https://doi.org/10.37320/2415-3583/20.7 [in Ukrainian].
THE INNOVATOR'S DILEMMA IN MODERN IT ORGANIZATIONS
Yehor DOMACHUK, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-7930-0902, domachuk.yehor@gmail.com
Research supervisor: Denys LIFINTSEV, PhD, Associate Professor, Management Department
1. Clayton M. Christensen, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail / Harvard Business Review Press, Boston, Massachusetts.1997, 2000.
2. Ries E. The Lean Startup / Eric Ries. New York: Crown Business, 2011.
3. Bill Olet. (2019) Disciplined Entrepreneurship: 24 Steps to a Successful Startup/ trans. from English Natalia Palia. Kyiv: Knygolav. 288 p. (The Non-Fiction Shelf Series).
BUSINESS ORGANIZATION BRAND MANAGEMENT
Oleksandr ZHEZHER, 2nd year master student, Project Management and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0001-1346-2904, oleksandr2tera@gmail.com
Research supervisor: Yeliena PROKHOROVA, PhD, Associate Professor of the Department of Management
1. Shcho take svit BANI ta yak nam pidhotuvaty do noho ditei? [What is the world of BANI and how can we prepare children for it?]. Retrieved from https://osvitoria.media/experience/shho-take-svit-bani-ta-yak-nam-pidgotuvaty-do-nogo-ditej/
2. Yudin A. Internet-marketoloh «10 NAIBILSh POPULIaRNYKh INSTRUMENTIV INTERNET-MARKETYNHU» [Internet marketer "10 MOST POPULAR INTERNET MARKETING TOOLS"]. Retrieved from https://marketer.ua/ua/10-naibolee-populyarnyh-instrumentov-internet-marketinga/
DIGITAL TOOLS AND INNOVATIONS IN TOURISM INDUSTRY MANAGEMENT
Anastasia IVANOVA, 1th year master student, Management of tourist projects, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-2258-930X, ivanova561@ukr.net
Research supervisor: Hanna MEDVID, Assistant, Department of regional studies and tourism
1. Tsyfrova adzhenda Ukrainy – 2020 («Tsyfrovyi poriadok dennyi» – 2020) Kontseptualni zasady (versiia 1.0). Pershocherhovi sfery, initsiatyvy, proekty «tsyfrovizatsii» Ukrainy do 2020 roku. Kyiv : HS «Khai-tek ofis Ukraina», 2016. 90 p. Retrieved from https://ucci.org.ua/uploads/files/58e78ee-3c3922.pdf (Accessed 29 oct 2023) [in Ukrainian].
2. Bei H, Sereda H. (2019) Transformatsiia HR-tekhnolohii pid vplyvom tsyfrovizatsii biznes-protsesiv [HR-technologies transformation influenced by digitalization of business processes]. Ekonomika i orhanizatsiia upravlinnia - Economics and Organization of Management. No. 2 (34). pp. 93-101. DOI: https://doi.org/10.31558/2307-2318.2019.2.10 [in Ukrainian].
THE ROLE OF DIGITAL PLATFORMS IN DEVELOPING RELATIONSHIPS AND INTERACTING WITH CUSTOMERS
Olexander KOVALEV, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-2164-3024, s.o.ekonomika@gmail.com
Research supervisor: Tetiana SOBOLIEVA, PhD, Associate Professor, Management Department
1. Gorokhova T. (2021) The influence of the development of digital technologies on consumer behaviour. Ukrainian Black Sea region agrarian science.. Vol. 112, no. 4. P. 45–54. DOI: https://doi.org/10.31521/2313-092x/2021-4(112)-5 (date of access: 07.10.2023).
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4. Semenog A. (2019) Digital Platform Ecosystems as a Factor of Business Transformation within Digital Economy Framework. Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences. Vol 137, no. 4. pp. 39-50. DOI: https://doi.org/10.30857/2413-0117.2019.4.4 (date of access: 07.10.2023).
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DIGITAL-INNOVATIONS IN MANAGEMENT
Illia KOVINKO, 4th year bachelor student, Management of Business-Organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-8748-2260, illia.kovinko@gmail.com
Research supervisor: Valeriia KOSTYNETS, D.Sc., Associate Professor, Professor of Management Departmen
1. Jinjoyan V.V. (2021). Modern innovative technologies in tourism and hospitality management. Effective economy, vol. 6. DOI: 10.32702/2307-2105-2021.6.5 [in Ukrainian].
2. Khlebynska O.I., Aniskina D.O. (2023). Application of digital technologies in order to improve the quality management of the enterprise. IV International Scientific and Practical Conference "Business, Innovations, Management: Problems and Prospects". Retrieved from http://confmanagement.kpi.ua/proc/article/view/279861 [in Ukrainian].
3. Sedikova I., Sedikov D. (2022). New management paradigms in the conditions of digital economy. Food Industry Economics, vol. 14 (3). pp. 37-43. DOI: https://doi.org/10.15673/fie.v14i3.2360 [in Ukrainian].
4. Pankratova O.M. (2021). Digitization as a modern trend of management development. Economy and Society, 33. URL: https://economyandsociety.in.ua/index.php/journal/article/view/927[in Ukrainian].
5. Starushkevich Yu. (2022). Transformation of the organizational culture of enterprises in the conditions of digitalization. Management: Challenges and Prospects of the Digital Age: Proceedings of the III International Scientific Student Conference, pp. 43-46. [in Ukrainian].
DIGITAL TECHNOLOGIES OF PERSONNEL ONBOARDING
Vladyslava KONOVALOVA, 4th year bachelor student, Personnel management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-2155-8686, v.konovalova17093@gmail.com
Research supervisor: Iryna VARIS, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
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FEATURES OF IMPLEMENTING BLOCKCHAIN TECHNOLOGIES IN BUSINESS
Anastasiia KULAKIVSKA, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-3142-1015, nesty.cooperation@gmail.com
Research supervisor: Nataliia HOLIONKO, Ph.D., Associate Professor, Management Department
1. CGI in Nederland. What is blockchain technology and how does it work?, 2018. YouTube. Retrieved from https://www.youtube.com/watch?v=J9k8emtlqUo (Accessed 28 Sep 2023).
2. Blokchein, yakyi vykorystovuiut ukrainski banky, dopomahatyme uriadu SShA – NoWorries [The blockchain used by Ukrainian banks will help the US government – NoWorries]. NoWorries. URL: https://noworries.news/blokchejn-yakyj-vykorystovuyut-ukrayinski-banky-dopomagatyme-uryadu-ssha/ (Accessed 28 Sep 2023).
3. Hlybovets S. (2023) Pilotnyi proiekt hryvnevykh elektronnykh hroshei TASKOMBANK [TASKOMBANK hryvnia electronic money pilot project]. Kyiv. 28 p. Retrieved from https://tascombank.ua/files/TASCOMBANK_Pilot_Report_UA.pdf? (Accessed 28 Sep 2023).
4. Piat «tekhnolohii maibutnoho», yaki vykorystovuiut banky [Five "technologies of the future" used by banks]. finance.ua. Retrieved from https://finance.ua/ua/goodtoknow/5-tehnologij-jaki-vykorystovuut-banky#:~:text=вітчизняну%20банківську%20систему.-,Блокчейн:%20конкурент%20чи%20помічник?,технологію%20принаймні%20з%202014%20року. (Accessed 28 Sep 2023).
5. Blockchain-технологія в банківській сфері. Avada Media. Retrieved from https://avada-media.ua/ua/services/vnedrenie-blokcheyna-v-bankovskoy-sfere/ (date of access: 28.09.2023).
6. Ekonomichna pravda. “Poperedu planety vsiiei”: yaki kompanii zaimaiutsia blokcheinom v Ukraini [Economic truth. "Ahead of the whole planet": which companies are engaged in blockchain in Ukraine]. Ekonomichna pravda – Economic truth. URL: https://www.epravda.com.ua/projects/fintech/2019/10/9/652378/ (Accessed 28 Sep 2023).
7. What will happen to Ukrainian economy if crypto hryvnia is introduced?. Kyiv School of Economics. Retrieved from https://kse.ua/community/stories/what-will-happen-to-ukrainian-economy-if-crypto-hryvnia-is-introduced/ (Accessed 28 Sep 2023).
8. Tekhnolohiia blokchein uzhe zminiuie svit finansiv: yak same [Blockchain technology is already changing the world of finance: how]. Visnyk MSFZ, 2018, no. 07. Retrieved from https://msfz.ligazakon.ua/ua/magazine_article/FZ001579 (Accessed 28 Sep 2023).
ADVANTAGES OF USING ARTIFICIAL INTELLIGENCE IN MANAGEMENT
Victoriia KULYK, 3rd year bachelor student, Marketing, Ivan Franko National University of Lviv, Ukraine, https://orcid.org/0009-0002-0905-477X, vikkakkulikk@gmail.com
Research supervisor: Taras KUSHNIR, Ph.D, Associate Professor, Department of Marketing
1. Kolbjørnsrud V., Amico R., Thomas R. J. (2016). How Artificial Intelligence Will Redefine Management. Harward Business Review. Retrieved from: https://hbr.org/2016/11/how-artificial-intelligence-will-redefine-management. (Accessed 17 Sep 2023).
2. What is artificial intelligence? IBM. Retrieved from: https://www.ibm.com/topics/artificial-intelligence. (Accessed 17 Sep 2023).
3. Weitzman T. (2023). Understanding The Benefits And Risks Of Using AI In Business. Forbes. Retrieved from: https://www.forbes.com/sites/forbesbusinesscouncil/2023/03/01/understanding-the-benefits-and-risks-of-using-ai-in-business/?sh=7cd04f6a6bba. (Accessed 17 Sep 2023).
DIGITALIZATION OF PERSONNEL ONBOARDING
Yelyzaveta MYKHALCHUK, 4th year bachelor student, Personnel management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-1854-1303, Mykhalchuk.Lizaaa02@gmail.com
Research supervisor: Iryna VARIS, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Petrilli S., Galuppo L., Ripamonti S. C. (2022). Digital Onboarding: Facilitators and Barriers to Improve Worker Experience. Sustainability. Issue. 14, no 9. pp. 56-84. DOI: https://doi.org/10.3390/su14095684 (accessed 01.10.2023)
2. Kovalenko A.V. (2021) Cyfrovi instrumenty adaptaciji personalu za ghibrydnogho formatu zajnjatosti. Visnyk studentsjkogho naukovogho tovarystva [Digital tools for staff adaptation in hybrid employment format]. DonNU imeni Vasylja Stusa – Bulletin of Student Scientific Society. Vol. 2, No. 13. pp. 227–230. Retrieved from https://jvestnik-sss.donnu.edu.ua/article/view/11279
3. Borshchuk I. (2023). Onboarding as one of the most important hr processes in it companies. International scientific journal "Internauka". Series: "Economic Sciences". Vol. 5(73). DOI: https://doi.org/10.25313/2520-2294-2023-5-8923 (accessed 01.10.2023)
4. Salesforce Careers. Salesforce. Retrieved from https://www.salesforce.com/company/careers/ (accessed 01.10.2023)
5. HR Research. amazon.jobs. Retrieved from https://amazon.jobs/en/landing_pages/hrresearch (accessed 01.10.2023)
ARTIFICIAL INTELLIGENCE AND BUSINESS ANALYTICS
Daria MIKUTADZE, 2nd year bachelor student, Computer Science, O.M.Beketov National University of Urban Economy in Kharkiv, Ukraine, https://orcid.org/0000-0002-6063-5046, darya.mikautadze@kname.edu.ua
Research supervisor: Volodymyr BREDIKHIN, Ph.D, Associate Professor, Department of Computer Sciences and Information Technologies
1. Основи аналітики даних. Retrieved from https://uk.wikibooks.org/wiki/%D0%9E%D1%81%D0%BD%D0%BE%D0%B2%D0%B8_%D0%B0%D0%BD%D0%B0%D0%BB%D1%96%D1%82%D0%B8%D0%BA%D0%B8_%D0%B4%D0%B0%D0%BD%D0%B8%D1%85 (Accessed 01 Oct 2023)
2. Top 10 Strategic Prediction for 2023 and Beyond. Retrieved from https://Gartner.com (Accessed 02 Oct 2023)
3. How Tableau AI and Tableau Pulse are reimagining the data experience. Retrieved from https://www.tableau.com/blog/tableau-pulse-and-tableau-ai (Accessed 02 Oct 2023)
4. Beyond ChatGPT: The Future of Generative AI for Enterprises. Retrieved from https://www.gartner.com/en/articles/beyond-chatgpt-the-future-of-generative-ai-for-enterprises (Accessed 04 Oct 2023)
5. Zia. Retrieved from https://www.zoho.com/zia/ (Accessed 04 Oct 2023)
INNOVATIVE TECHNOLOGIES OF THE ORGANIZATION OF THE EDUCATIONAL PROCESS
Oleksandr SINYUK, 2nd year bachelor student, Management, National University of Water and Environmental Engineering, Ukraine, https://orcid.org/0009-0009-6666-8568, syniuk_em22@nuwm.edu.ua
Research supervisor: Nadia FROLENKOVA, PhD, Associate Professor, Department of Management and Public Administration
1. Innovatsiini pidkhody navchannia ta vykhovannia [Innovative approaches to education and upbringing]. Retrieved from https://ilit.top/innovacijni-pidhodi [in Ukrainian].
2. Chy zabezpecheni shkoly Ukrainy tsyfrovymy resursamy ta yak tse vplyvaie na uspishnist uchniv: doslidzhennia PISA [Are Ukrainian schools equipped with digital resources and how does this affect students' academic performance: PISA study]. Retrieved from http://surl.li/lxpaz [in Ukrainian].
3. Na ukrainski shkoly ochikuie velyka transformatsiia [A major transformation awaits Ukrainian schools]. Retrieved from http://surl.li/fcddp [in Ukrainian].
4. Skilky shkil v Ukraini maiut shvydkisnyi internet ta korystuiutsia e-zhurnalom: statystyka [How many schools in Ukraine have high-speed Internet and use an e-journal: statistics]. Retrieved from http://surl.li/lxpbv [in Ukrainian].
5. Innovatsiini tekhnolohii navchannia v suchasnii shkoli [Innovative learning technologies in a modern school]. Retrieved from https://social-science.uu.edu.ua/article/263 [in Ukrainian].
MANAGEMENT ASPECTS OF THE DIGITAL BUSINESS SYSTEM IMPLEMENTATION PROJECT IN THE COMPANY'S ACTIVITIES
Andrii STEPANCHUK, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-2744-551X, a.stepanchuk21@gmail.com
Research supervisor: Nataliia HOLIONKO, Ph.D., Associate Professor, Management Department
1. Chernyshova T.O. (2023) Digital leadership: strategies and practices: a textbook. Poltava: PNU, 290 p. [in Ukrainian].
2. Kovalenko S.A. (2023) Digital marketing in management: a textbook. Dnipro: DNU. 300 p. [in Ukrainian].
PROSPECTS FOR ECONOMIC ANALYSIS IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY
Olesia STRILCHUK, 3rd year bachelor student, Public administration and administration, Львівський національний університет імені Івана Франка
Ivan Franko National University of Lviv, Ukraine, https://orcid.org/0000-0002-7279-0094, ooolesiaaa08@gmail.com
Research supervisor: Svitlana PRYIMAK, Ph.D, Associate Professor, Department of Accounting, Analysis and Control
1. Synkevych N., Krause O. (2023) Ekonomichnyi analiz: perspektyvy rozvytku v umovakh didzhytalizatsii ekonomiky [Economic analysis: prospects of development in the conditions of digitalization of economy]. Galician economic journal, vol. 81, no 2, pp. 7-15 [in Ukrainian]. (accessed: 30 Sep 2023). DOI: https://doi.org/10.33108/galicianvisnyk_tntu2023.02.007
2. Shesternyak M. (2018) Modern economic analysis and its main types. Uzhorod National University Herald. Series: International Economic Relations and World Economy. Issue 20. Part. 3. pp. 158-162. URL: http://nbuv.gov.ua/UJRN/Nvuumevcg_2018_20%283%29__34 (accessed 30 Sep 2023).
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4. Spivak, S., Didyk, I., Skurskiy, T. & Zhytko, O. (2021) Rol kompiuternykh prohram dlia analizu finansovo-hospodarskoho stanu pidpryiemstva [The role of computer programs for analysis of the financial and economic condition of the enterprise]. Sotsialno-ekonomichni problemy i derzhava [Socio-Economic Problems and the State] (electronic journal), Vol. 25, no. 2, pp. 702-707. Available at: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21ssmgsp.pdf (accessed: 30 Sep 2023). DOI: https://doi.org/10.33108/sepd2022.02.702
5. Pryimak, S.V., Spodaryk, T.I. Transformation of financial and economic analysis in modern conditions. Research of financial institutions and tools for development of state, territory and entities: theoretical, methodological and practical aspects. Collected materials of the Sixth International Scientifi c Conference, February 18th, 2022, Odesa.; Odessa I.I.Mechnikov National University. 2022. 142 p. URL: https://archer.chnu.edu.ua/bitstream/handle/123456789/5207/%D0%9E%D0%B4%D0%B5%D1%81%D0%B0_%D0%9A%D0%BE%D0%BD%D1%84%D0%B5%D1%80%D0%B5%D0%BD%D1%86%D0%B8%D1%8F%20VI_%D0%9C%D0%9D%D0%9F%D0%9A%2018-02-2022.pdf?sequence=1&isAllowed=y#page=104 (accessed: 06 Oct 2023). [in Ukrainian].
MANAGEMENT OF DIGITAL TRANSFORMATION OF BUSINESS ORGANIZATIONS
Oleksandra TANYHINA, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-1378-9366, s.o.ekonomika@gmail.com
Research supervisor: Nataliia HOLIONKO, Ph.D., Associate Professor, Management department
1. Kravchenko, M. O. & Salabai, V. O. (2023). The role of digital transformations of business processes of enterprises. Economic Bulletin of National Technical University of Ukraine "Kyiv Polytechnical Institute", No 26, pp. 148-153/ DOI: https://doi.org/10.20535/2307-5651.26.2023.286988 [in Ukrainian].
2. Terletska Y. (2023). Management of the development of the enterprise in the conditions of digital business transformation. Economy and Society, vol. 54. DOI: https://doi.org/10.32782/2524-0072/2023-54-2 (access date: 07.10.2023) [in Ukrainian].
3. Stadnyk V., Yokhna V. & Naskalnyi S. (2022). The functional role of digitalization in the formation of the business environment: perspectives and problems of development in Ukraine. Scientific journal HERALD of Khmelnytskyi National University. Economic sciences, Issue 4, pp. 68-75. DOI: https://doi.org/10.31891/2307-5740-2022-308-4-11 [in Ukrainian].
4. Yurchenko O., Chernyshova O. & Stoyka I. (2022). Digital transformation of business in the conditions of war. Economy and society. Vol. 40. DOI: https://doi.org/10.32782/2524-0072/2022-40-29 (access date: 07.10.2023) [in Ukrainian].
FEATURES OF MODERN DIGITAL TECHNOLOGIES WHEN PROMOTING ENTERPRISE PRODUCTS
Valentyna TRETIAKOVA, 2nd year master student, Project Management and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-9896-2733, Tvv90210@gmail.com
Research supervisor: Tetiana RESHETNIAK, Ph.D, Associate Professor, Management Department
1. Karpenko N.V., Ivannikova M.M. (2021). Digital marketing technologies for small and medium enterprises. Economic bulletin of National Technical University of Ukraine “Kyiv Polytechnic Institute”. Issue 18б pp. 114-118. DOI: https://doi.org/10.20535/2307-5651.18.2021.233926 (Date of application: 15.10.2023) [in English].
2. Sadovyak M., Sekretar I., Liubchynskyi L., Bobko O., Tymkevych T., Tsvyk S. (2023) The role of digital marketing in the activity of a business structure. International Scientific Journal "Internauka ". Series: "Economic Sciences". No. 8. DOI: https://doi.org/10.25313/2520-2294-2023-8-9115. (Date of application: 15.10.2023) [in Ukrainian].
3. Suvorova, S., & Karpenko, Y. (2023). THE EFFECT OF DIGITAL MARKETING ON INCREASE IN THE COMPETITIVENESS OF DOMESTIC BUSINESS. Economic Scope, Vol. 184, pp. 164-168. DOI: https://doi.org/10.32782/2224-6282/184-29 (Date of application: 15.10.2023) [in Ukrainian].
4. Mangushev D., Pykhtin A. (2021). Application of digital marketing tools to increase the efficiency of entrepreneurial activity. Modern Economics, vol. 30 (2021), pp. 147-152. DOI: https://doi.org/10.31521/modecon.V30(2021)-23 (Date of application: 15.10.2023) [in Ukrainian].
DIGITAL TRANSFORMATION: INNOVATIONS AND CURRENT TRENDS IN BUSINESS
Alina SHAKHOVAL, 4th year bachelor student, Management of Business-Organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, Shakhoval.alina@gmail.com
Research supervisor: Liudmyla BATENKO, Ph.D, Professor, Management Department
1. Derhachova H., Koleshnia Ya. (2020) Digital business transformation: essence, signs, requirements and technologies. Economic Bulletin of National Technical University of Ukraine "Kyiv Polytechnical Institute", vol. 17, pp. 280-290. DOI: https://doi.org/10.20535/2307-5651.17.2020.216367 [in Ukrainian].
2. Oleshko T.I., Kasianova N.V., Smerichevskyi S.F. ta in. Tsyfrova ekonomika: pidruchnyk. Kyiv : NAU, 200 p. [in Ukrainian].
3. Skryl V.V. (2016) Biznes-model pidpryiemstva: evoliutsiia ta klasyfikatsiia [Business model: evolution and classification] Ekonomika ta suspilstvo – Economy and society, vol. 7, pp. 490-497. [in Ukrainian].
4. Top 10 Digital Business Models for Online Companies [Examples]. DevriX. Retrieved from https://devrix.com/tutorial/top-10-digital-business-models-online-companies-examples/
TRACK 3. HUMAN RESOURCES MANAGEMENT
The influence of corporate culture on employee behavior: a study based on the person-organization fit
Jing ZHAO, 2th year Ph.D student, Management, Sumy National Agrarian University, Ukraine, https://orcid.org/0009-0008-1686-2189, snauzhaojing@qq.com
Research supervisor: Alina BRYCHKO, Ph.D, Associate Professor of Public Management and Administration Department
1. Fombrun C.J. (1983) Corporate culture, environment, and strategy[J]. Human Resource Management, Vol. 22 (1‐2), pp. 139-152.
2. Fogg B.J., Euchner J. (2019) Designing for behavior change-New models and moral Issues: An interview with BJ Fogg[J]. Research-Technology Management, Vol. 62(5), pp. 14-19.
3. Welch D.E., Welch L.S. (2006) Commitment for hire? The viability of corporate culture as a MNC control mechanism[J]. International Business Review, Vol. 15(1), pp. 14-28.
4. Finkle T.A. (2012) Corporate entrepreneurship and innovation in Silicon Valley: The case of Google, Inc[J]. Entrepreneurship Theory and Practice, Vol. 36(4), pp. 863-887.
5. Sandler L.A., Blanck P. (2005) The quest to make accessibility a corporate article of faith at Microsoft: case study of corporate culture and human resource dimensions[J]. Behavioral sciences & the law, Vol. 23(1), pp. 39-64.
6. Schneider B., Smith D.B, Goldstein H.W. (2000) Attraction-selection-attrition: Toward a person–environment psychology of organizations[M]. Lawrence Erlbaum Associates Publishers.
7. Verquer M.L., Beehr T.A., Wagner S.H. (2003) A meta-analysis of relations between person–organization fit and work attitudes[J]. Journal of vocational behavior, Vol. 63(3), pp. 473-489.
8. Xiong C., Hu T, Xia Y, et al. (2022) Growth Culture and Public Hospital Performance: The Mediating Effect of Job Satisfaction and Person–Organization Fit[J]. International Journal of Environmental Research and Public Health, Vol. 19 (19), pp. 12185.
FORMATION AND DEVELOPMENT OF HUMAN RESOURCES IN THE ORGANIZATION
Anastasiia BIELIANINOVA, 3rd year bachelor student, Management of organizations and administration, National Technical University "Kharkiv Polytechnic Institute", Ukraine, anastasia.belyaninova1804@gmail.com
Research supervisor: Maryna KARMINSKA-BIELOBROVA, Ph.D, Associate Professor, Department of Management
1. Pantelieiev M.S., Shmatko N.M. (2013) Formuvannia mekhanizmu stratehichnoho upravlinnia potentsialom pidpryiemstva. Visnyk ekonomiky transportu i promyslovosti, issue 41, pp. 209-215. Retrieved from http://nbuv.gov.ua/UJRN/Vetp_2013_41_54 [in Ukrainian]
2. Dovbenko V.I., Meljnyk V.M. (2010) Potencial i rozvytok pidpryjemstva [The potential and development of the enterprise]. Lviv: Vydavnytstvo Lvivskoi politekhniky. 232 р. [in Ukrainian]
LEADERSHIP COMPETENCES IN BUSINESS ORGANIZATION MANAGEMENT
Valeriia VAKULENKO, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0004-7168-6502, valeriya2001ig@gmail.com
Research supervisor: Mykhailo SAHAIDAK, Doctor in Economics, Professor, Head of Management Department, Management Department
1. Orhanizatsiine liderstvo ta yoho sutnisnyi zmist [Organizational leadership and its essential content] Retrieved from https://referatss.com.ua/work/organizacijne-liderstvo-ta-jogo-sutnisnij-zmist/ [in Ukrainian]
2. Tymofieiev O. (2020) Rozvytok na vyperedzhennia. Naiholovnishi navychky biznes-lidera maibutnoho [Advance development. The most important skills of the business leader of the future]. URL: https://forbes.ua/leadership/navichki-dlya-lideriv-15092020-90.
3. The SHRM Competency Model Retrieved from https://www.shrm.org/learningandcareer/competency-model/publishingimages/pages/default/shrm%20competency%20model_detailed%20report_final_secured.pdf.
4. Leadership Competencie. Retrieved from https://www.shrm.org/resourcesandtools/hr-topics/behavioral-competencies/leadership-and-navigation/pages/leadershipcompetencies.aspx.
MOTIVATION OF PERSONNEL AT THE ENTERPRISE IN MODERN CONDITIONS OF MANAGEMENT
Daryna HOLUB, 3rd year bachelor student, Management, Kyiv National University of Technologies and Design, Ukraine, https://orcid.org/0009-0009-7379-5258, golubdasha11@qmail.com
Research supervisor: Alla KASYCH, Doctor of Science in Economics, Professor, Head of the Department of Management and Smart Innovation
YOUTH UNEMPLOYMENT IN UKRAINE: CAUSES, IMPACT, SOLUTIONS
Oleksandra DOROSHENKO, 1st year bachelor student, Social security, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-6800-168X, doroshenko.2310938103@kneu.edu.ua
Research supervisor: Anna SHANDAR, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Derzhavna sluzhba statystyky Ukrayiny : oficijnyj sajt [State Statistics Service of Ukraine: official website]. Retrieved from https://www.ukrstat.gov.ua/ [in Ukrainian].
2. Lopushnyak, G.S. & Kuzmenko, G.I. (2020) Molodizhne bezrobittya v Ukrayini ta Polshhi: ocinka masshtabiv ta shlyaxy zmenshennya [Youth unemployment in Ukraine and Poland: assessment of the scale and ways to reduce it]. Socialno-trudovi vidnosyny: problemy nauky ta praktyky [Social and labor relations: problems of science and practice]: monografiya / S.I. Bandur, T.A. Kosty`shy`na, O.O. Nestulya [ta in.] ; za red. T.A. Kosty`shy`noyi. Poltava. 695 p. [in Ukrainian].
3. Nesterovich, O.S. (2022). Rynok praci i zajnyatist molodi v Ukrayini v konteksti yevrointegracijnogo rozvytku [Labor market and youth employment in Ukraine in the context of European in-tegration development]. Naukovyj visnyk Uzhgorodskogo nacionalnogo universytetu. Seriya: Pravo – Scientific Bulletin of Uzhhorod National University. Series: Law. Vol. 70. pp. 186–190. DOI: https://doi.org/10.24144/2307-3322.2022.70.27 [in Ukrainian].
4. Kholodnytska, А. & Bondarenko, А. (2023). Rynok praci i zajnyatist molodi v Ukrayini v konteksti yevrointegracijnogo rozvytku [Youth unemployment in Ukraine in the conditions of martial law and the development of measures to provide employment for youth]. Problemy i perspektyvy ekonomiky ta upravlinnya – Problems and Prospects of Economics and Management. Vol. 1 (33), pp. 54–65. DOI: https://doi.org/10.25140/2411-5215-2023-1(33)-54-65 [in Ukrainian].
HUMAN RESOURCE MANAGEMENT UNDER MARTIAL LAW
Yelyzaveta KAZNODII, 3rd year bachelor student, Enterprise Economics, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0006-8951-6725, lolacha@ukr.net
Viktoria YAGODKA, 3rd year bachelor student, Enterprise Economics, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-0675-8173, yagodkaaa20@gmail.com
Research supervisor: Volodymyr KYRYLIUK, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Shacka Z.Ya. (2022) Aktualni pidhodi do upravlinnya personalom pidpriyemstva v umovah voyennogo stanu. Formuvannya rinkovih vidnosin v Ukrayini. Vol. 10, pp. 100-105. DOI: http://doi.org/10.5281/zenodo.7502518 [in Ukrainian].
2. Programa relokaciyi pidpriyemstv. Ministerstvo ekonomiki Ukrayini. 2022. Retrieved from https://me.gov.ua [in Ukrainian].
3. Mekshun, L. (2023). Implementing stress-management on the practice of people and HR management in the mind of viyni. Problems and Prospects of Economics and Management, Vol. 2 (34), pp. 77–87. DOI: https://doi.org/10.25140/2411-5215-2023-2(34)-77-87 [in Ukrainian].
4. Vseukrayinska programa mentalnogo zdorov'ya «Ti yak?». Ministerstvo ohoroni zdorov'ya Ukrayini. 2023. Retrieved from https://www.howareu.com/ [in Ukrainian].
MODERN TALENT MANAGEMENT STRATEGIES
AND LEADERSHIP DEVELOPMENT IN ORGANIZATIONS
Kostiantyn KOSYNSKYI, 3rd year bachelor student, Enterprise Economics, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0005-9859-4947, kostiantyn.kosynskyi@kneu.ua
Research supervisor: Volodymyr KYRYLIUK, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Emi Amelia, Rofi Rofaida. Talent Management in Organizations: Systematic Literature Review. Airlangga Journal of Innovation Management. 2023. URL: https://www.researchgate.net/publication/373620945_TALENT_MANAGEMENT_IN_ORGANIZATIONS_SYSTEMATIC_LITERATURE_REVIEW. DOI: 10.20473/ajim.v4i1.44981
2. Radu MARIN. The Fusion of Talent Management and Digitalization. IBIMA Publishing. 2023. – URL: https://ibimapublishing.com/articles/JOMS/2023/159868/. DOI: 10.5171/2023.159868
3. Jumiaty Nurung, Hasmin Tamsah, Nasriani Nasriani, Yusriadi Yusriadi. Talent and Knowledge Management on Employee Performance. International Journal of Professional Business Review: Int. J. Prof.Bus. Rev. 2023. № 8. – URL: https://dialnet.unirioja.es/servlet/articulo?codigo=8956440. DOI: 10.26668/businessreview/2023.v8i4.1557
4. Dana Egerová, Ludvík Eger, Helena Jirincova, Viktória Ali Taha. Integrated Talent Management Challenge and Future for Organizations in Visegrad Countries. ResearchGate. 2013. URL: https://www.researchgate.net/publication/267631703_Integrated_Talent_Management_Challenge_and_Future_for_Organizations_in_Visegrad_Countries. ISBN 978-80-7211-454-2
5.Edi Sugiono, Suryono Efendi, Hendryadi. Linking talent management to thriving at work. Taylor & Francis Online. 2023. № 9. URL: https://www.tandfonline.com/doi/full/10.1080/23311886.2023.2244309. DOI: 10.1080/23311886.2023.2244309
6. 15 Great Leadership Development Resources In 2023. Best Diplomats Insider. 2023. URL: https://www.linkedin.com/pulse/15-great-leadership-development-resources-2023-bestdiplomats/?trk=public_post
7. 11 BEST Leadership Training Courses & Programs of 2023. Software Testing Help. 2023. URL: https://www.softwaretestinghelp.com/best-leadership-training-courses/
8. Julia Suk. A Complete Guide to Leadership Training and Development. Hurix. 2023. URL: https://www.hurix.com/a-complete-guide-to-leadership-training-and-development/
MODERN METHODS OF PERSONNEL EVALUATION
Maria KUPRIAN, 2nd year master student, Personnel management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-7441-3572, masha.k0603@gmail.com
Research supervisor: Olha BILYK, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Danylevych N.S., Poplavska O.M., Olishevska A.V. (2018) Otsiniuvannia personalu: praktyka vykorystannia suchasnykh metodiv, mozhlyvosti poshyrennia v Ukraini [Personnel evaluation: the practice of using modern methods, possibilities of distribution in Ukraine]. Naukovyi visnyk Uzhhorodskoho universytetu. Seriia: Ekonomika – Scientific Bulletin of Uzhhorod University. Series: Economy. Vol. 1 (51), pp. 223-229/ DOI: https://doi.org/10.24144/2409-6857.2018.1(51).223-229 [in Ukrainian]
2. Lyzanets, A.H., Remeta M.M. (2022) Prohresyvni metody otsiniuvannia personal [Progressive methods of personnel evaluation]. IV Mizhnarodna naukovo-praktychna konferentsiia «Upravlinnia sotsialno-ekonomichnymy transformatsiiamy hospodarskykh protsesiv: realii i vyklyky» - IV International Scientific and Practical Conference «Management of socio-economic transformations of economic processes: realities and challenges», pp. 123-126. URL: http://dspace.msu.edu.ua:8080/jspui/handle/123456789/9321 [in Ukrainian]
3. Sokolovska, V., Babchinska, O. and Ivanchenko, H. (2019) Metody otsinky personalu: rol ta znachennia v upravlinni [Methods of evaluation of personnel: the role and significance in management], Agrosvit – Agroworld, vol. 20, pp. 93-98. DOI: 10.32702/2306-6792.2019.20.93 [in Ukrainian]
4. Tsymbaliuk S.O., Bilyk O.M. (2021) Otsiniuvannia personal [Staff evaluation] : navch. posib. 331 p. [in Ukrainian].
5. Abteen Ijadi Maghsoodi1, Gelayol Abouhamzeh, Mohammad Khalilzade and Edmundas Kazimieras Zavadskas. Ranking and selecting the best performance appraisal method using the multimoora approach integrated Shannon’s entropy. Ijadi Maghsoodi et al. Frontiers of Business Research in China. 2018. URL: https://link.springer.com/article/10.1186/s11782-017-0022-6 (accessed 21.09.2023)
EXECUTIVE COACHING
Mykhailo MIKHO, 2nd year master student, Personnel management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0004-7772-0177, yodamikho@gmail.com
Research supervisor: Oksana KRAVCHUK, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Varina, H. B., Kovalova, O. V., & Huz, N. V. (2023). Kouchynh yak innovatsiina tekhnolohiia upravlinnia liudskymy resursamy [Coaching as an innovative technology of human resource management]. Dniprovskyi naukovyi chasopys publichnoho upravlinnia, psykholohii, prava – Dnipro Scientific Journal of Public Administration, Psychology, Law, (2), 67–76. https://doi.org/10.51547/ppp.dp.ua/2023.2.10 [in Ukrainian].
2. Bala, R. D. (2011). Protses realizatsii kouchynhu na pidpryiemstvi [The coaching implementation process at the enterprise]. Rehionalna ekonomika – Regional economy, (3 (61)), 194–201. https://re.gov.ua/re201103/re201103_194_BalaRD.pdf [in Ukrainian].
3. Krausz, R. R. (2005). Transactional executive coaching. Transactional Analysis Journal, 35(4), 367–373. https://doi.org/10.1177/036215370503500414 [in English].
4. Burachek, I., & Yarmolyk, D. (2019). Coaching in the enterprise: Basis of efficiency [Kouchynh na pidpryiemstvi: obgruntuvannia efektyvnosti]. Pryazovskyi ekonomichnyi visnyk – Pryazovskyi Economic Herald, (5(16)). https://doi.org/10.32840/2522-4263/2019-5-20 [in Ukrainian].
5. Rajasinghe, D., & Garvey, B. (2023). How experiencing executive coaching helps coachees feel they are independent learners and self-coaches: An interpretative phenomenological analysis. International Journal of Evidence Based Coaching and Mentoring, (21 (2)), 162–178. https://doi.org/10.24384/ev3j-jn98 [in English].
6. Korotov, K. (2023). Accelerated development of organizational talent and Korotov, K. (2023). Accelerated development of organizational talent and executive coaching: A knowledge management perspective. In Smart talent management (pp. 67–83). Edward Elgar Publishing. https://doi.org/10.4337/9781802202717.00011 [in English].
REFERRAL RECRUITING PROCESS REENGINEERING
Tetiana POPOVA, 1th year master student, Personnel management, Kyiv National Economic University named after Vadym Hetman, ukraine, https://orcid.org/0009-0007-3797-801X, tatiana.an.popova@gmail.com
Research supervisor: Oksana KRAVCHUK, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Nazarenko M., Todorova O. (2022) Reinzhynirynh v publichnomu upravlinni u sferi nadannia publichnykh posluh [Reengineering in public administration in the field of public services.]. Naukovi perspektyvy – Scientific perspectives. Vol. 5 (23). DOI: 10.52058/2708-7530-2022-5(23)-117-126 [in Ukrainian].
2. Employee referral – A guide for recruiting experts. CleverConnect. URL: https://www.cleverconnect.com/resources/employee-referral-guide-recruiting-experts/ (date of access: 01.10.2023).
3. Jobylon. Employee Referral Program - How it works - Jobylon. Modern talent acquisition platform for leading employers - Jobylon. URL: https://www.jobylon.com/blog/employee-referral-program (date of access: 01.10.2023).
4. LinkedIn. How do you measure the impact of employee referrals on your hiring and retention?. LinkedIn Employee Handbooks. URL: https://www.linkedin.com/advice/3/how-do-you-measure-impact-employee-referrals#:~:text=To%20measure%20the%20impact%20of,,%20hiring%20managers,%20and%20recruiters (date of access: 01.10.2023).
5. Moll B. (2015) Human Resources Marketing and Recruiting: Essentials of Employee Referral. Handbook of Human Resources Management. Berlin, Heidelberg. pp. 1–8. DOI: 10.1007/978-3-642-40933-2_6-1
6. Street R., Lawlor P., Smart G. Who: The A Method for Hiring. Tantor Audio, 2008
EMOTIONAL INTELLIGENCE AS A COMPONENT OF LEADERSHIP
Iryna RAKHVAL, 3rd year bachelor student, Public administration and administration, Ivan Franko National University of Lviv, Ukraine, https://orcid.org/0000-0002-9240-9772, rahvalirina@gmail.com
Research supervisor: Olena RESHOTA, Ph.D, Associate Professor, Department of Public administration and Business management
1. Biswas, M., Rahman, M. S. (2021) Do the Elements of Emotional Intelligence Determine Charismatic Leadership? An Empirical Investigation.Business Perspective Review. Vol. 3(1), pp. 24-40. DOI: https://doi.org/10.38157/business-perspective-review.v3i1.256
2. Wirawan, H., Tamar, M. and Bellani, E. (2019), "Principals’ leadership styles: the role of emotional intelligence and achievement motivation", International Journal of Educational Management, Vol. 33 No. 5, pp. 1094-1105. DOI: https://doi.org/10.1108/IJEM-04-2018-0127
3. Oliynyk I. (2023) Rol emotsiinoho intelektu v efektyvnomu liderstvi [The role of emotional intelligence in effective leadership]. Tavriiskyi naukovyi visnyk. Seriia: Ekonomika – Tavrian Scientific Herald. Series: Economics, Vol. 16, pp. 222-228. DOI: https://doi.org/10.32782/2708-0366/2023.16.29
4. Repnova T. (2021) Emotsiinyi intelekt u stanovlenni profesiino-osobystisnykh kompetentsii lideriv publichnoi sluzhby [Emotional Intelligence in the Development of Professional and Personal Competences of Public Service Leaders]. Psykholohiia: realnist i perspektyvy – Psychology: reality and prospects. Vol. 16, pp. 173-179. DOI: https://doi.org/10.35619/praprv.v1i16.225 [in Ukrainian].
QUALITY OF WORKING LIFE AND WAYS OF ITS INCREASE
Sofiia RUDA, 3rd year bachelor student, Enterprise Economics, Kyiv National Economic University named after Vadym Hetman, Ukraine, sonyaruda10@gmail.com
Research supervisor: Volodymyr KYRYLIUK, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Komarichyna V.V. (2010) Otsinka rivnia yakosti trudovoho zhyttia [Assessment of the level of the quality of working life]. Ukrainska nauka: mynule, suchasne, maibutnie – Ukrainian science: past, present, future.. Issue 68. pp.368-379. [in Ukrainian].
2. Horodetska L.O. (2010) Problemy otsinky stanu i stupenia rozvytku sotsialno-trudovykh vidnosyn [Problems of assessing the state and degree of development of social and labor relations]. Naukovyi visnyk NLTU Ukrainy – Scientific Bulletin of National Technical University of Ukraine. Issue 19.4. pp. 226-230. [in Ukrainian].
MANAGING PERSONNEL DEVELOPMENT IN A BUSINESS ORGANIZATION
Dmitriy RIABOKON, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0006-8558-3701, riabokondmitrii@gmail.com
Research supervisor: Mykhailo SAHAIDAK, Doctor in Economics, Professor, Head of Management Department, Management Department
1. Deloitte's Global Human Capital Trends Report https://www2.deloitte.com/xe/en/insights/focus/human-capital-trends.html
2. Society for Human Resource Management (SHRM) https://www.shrm.org/
3. Sahaidak M.P., Simshah I.O. Vykorystannia kompetentnisnoho ta steikkholder-pidkhodiv u zabezpechenni menedzhmentu vlasnoi kariery [Use of competency-based and stakeholder approaches in managing one's own career]. II Mizhnarodna naukovo-praktychna konferentsiia «Stratehichni priorytety rozvytku pidpryiemnytstva, torhivli ta birzhovoi diialnosti» - 2nd International Scientific and Practical Conference «Strategic priorities for the development of entrepreneurship, trade and exchange activity» (Zaporizhzhia, May 13–14, 2021) (pp. 312-314). Zaporizhzhia. Retrieved from https://ir.kneu.edu.ua/bitstream/handle/2010/36177/sprptbd_5_21_6.pdf?sequence=1&isAllowed=y [in Ukrainian].
METHODS OF PERSONNEL MANAGEMENT IN INNOVATIVE ENTERPRISES
Sofiia SALAMANINA, 1th year master student, International management, Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0009-0006-3915-9205, salamanina.sonya@gmail.com
Research supervisor: Olha DZHUR, Ph.D, Associate Professor, Department of Marketing and International Management
1. Gavrysh, O.M., Pilnova, V.P., Piskovets, O.V. Innovative entrepreneurship: essence, significance and problems in modern conditions of functioning.. Ekonomika ta derzhava – Economy and state, vol. 12, pp. 109–113. DOI: 10.32702/2306-6806.2020.12.109 [in Ukrainian]. (accessed on 02.10.2023).
2. Zakon Ukrainy «Pro innovatsiinu diialnist» [The Law of Ukraine "On Innovative Activity"]. Retrieved from https://zakon.rada.gov.ua/laws/show/40-15#Text (accessed on 02.10.2023). [in Ukrainian].
3. Examples of Innovation in Business. CAIL. Retrieved from https://www.cail.com/innov-examples/ (accessed 05.10.2023).
4. Babchynska, O.I. (2021) Instrumenty formuvannia systemy rozvytku personalu innovatsiino-aktyvnoho pidpryiemstva [Tools for the formation of a personnel development system of an innovation-active enterprise]. Visnyk Khmelnytskoho natsionalnoho universytetu. Ekonomichni nauky – Bulletin of Khmelnytsky National University. Economic Sciences. Vol.3, pp. 169-173 (accessed 04.10.2023). DOI: https://www.doi.org/10.31891/2307-5740-2021-294-3-25 [in Ukrainian].
5. Opland, Leif Erik, Katja Bley, Ilias Pappas. Is Motivation always the Key? Antecedents of Employee-Driven Digital Innovation. Proceedings of the 56th Hawaii International Conference on System Sciences. 2023. URL: https://ntnuopen.ntnu.no/ntnu-xmlui/bitstream/handle/11250/3052762/Opland%2C+Bley+and+Pappas+%282023%29+Is+Motivation+Always+the+Key+-+Antecedents+of+EDDI.pdf?sequence=2 (accessed 04.10.2023).
6. Everyone wants a culture of innovation. So what does it look like? URL: https://cloud.google.com/executive-insights/everyone-wants-a-culture-of-innovation-report-what-does-it-look-like-report (accessed 05.10.2023).
MOTIVATION AND ITS IMPACT ON HUMAN RESOURCE MANAGEMENT
Yelizavieta FEDORUK, 3rd year bachelor student, Enterprise Economics, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-1281-1701, liza.fedorukm@gmail.com
Research supervisor: Volodymyr KYRYLIUK, PhD, Associate Professor, Department of Socioeconomics and Personnel Management
1. Hohulya O.P., Harchenko H.A. (2018) Menedzhment diyal'nosti pidpryyemstv na rynku tovariv i poslug [Management of the activities of enterprises on the market of goods and services]. Kyiv: NUBiP Ukrayiny. 410 p. [in Ukrainian].
2. Mykhailov S., Balanovska T., Stepanyuk O. (2012) Menedzhment [Management]. S. Mykhailov (Eds.). Kyiv : Tsentr uchb. lit.,. 416 p.
3. Sakovets V.V., Kharchenko G.A. Motyvatsiya personalu yak umova efektyvnoho funktsionuvannya orhanizatsiyi [Personnel motivation as a condition for effective functioning of the organization]. Zbiór artykułów naukowych z Konferencji Międzynarodowej Naukowo Praktycznej zorganizowanej dla pracowników naukowych uczelni, jednostek naukowo-badawczych oraz badawczych z państw obszaru byłego Związku Radzieckiego oraz byłej Jugosławii. 2021. pp. 6-10. [in Ukrainian].
FEATURES OF ENTERPRISE PERSONNEL MANAGEMENT
DURING THE WAR
Inna KHOLIAVKO, 3rd year bachelor student, Management, Kyiv National University of Technologies and Design, Ukraine, https://orcid.org/0009-0006-8961-7374, innaholavko@gmail.com
Research supervisor: Svitlana NEVMERZHYTSKA, PhD, Associate Professor of the Department of Management and Smart Innovation
1 Kostyuk V. (2023) 5 porad upravlinnia personalom pid chas viyny [5 tips for HR management during the war], [Electronic resource]. July 3, 2023. URL: https://mind.ua/openmind/20259473-5-porad-upravlinnya-personalom-pid-chas-vijni
2. Nevmerzhytska S.M. (2020) Perevagy ta problemy distantsinojnoy phormy zainiatosti personalu [Advantages and challenges of remote work], Aktualni problem economiku, obliku, phinansiv i prava: zbirnyk tez dopovidey mizhnarodnoy naukovo-praktichnoy konpherensii [Actual problems of economics, accounting, finance and law: collection of abstracts of the international scientific and practical conference] (May 7, 2020, Poltava): in 10 chapters. Poltava: CFEMS, 2020. Chapter 10. pp. 32-35. URL: https://er.knutd.edu.ua/bitstream/123456789/15526/1/%D0%9A%D0%BE%D0%BD%D1%84%D0%B5%D1%80%D0%B5%D0%BD%D1%86%D1%96%D1%8F_07.05-%D1%81%D1%82%D0%BE%D1%80.32-35.pdf
3. Snovidovich I. Innovatcijni rishenia v sistemy upravlinia personalom u chas vijny [Innovative solutions in the personnel management system during the war.], zbirnyk tez dopovidey ІІ Mizhnarodnoy naukovo-praktichnoy konpherenchii «Rozvitok sotsialno-ekonomichnykh system v geoekonomichnomy prostory» [Collection of abstracts of the II International Scientific and Practical Conference «Development of Socio-Economic Systems in the Geo-Economic Space»], (Ternopil, December 15-16, 2022). Ternopil: FOP Palianytsia, 2022. pp. 149-151. URL: https://elartu.tntu.edu.ua/bitstream/lib/39946/2/RSESGP_2022_Snovydovych_I-Innovative_solutions_149-151.pdf
MODERN STRATEGIES FOR INCREASING EMPLOYEE LOYALTY IN ORGANIZATION: INNOVATIVE APPROACHES AND BEST PRACTICES
Ruslana YURASH, 2nd year master student, Personnel management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-1619-0164, ruslana_yurash@ukr.net
Research supervisor: Alla VASYLYK, PhD, Associate Professor, Department of Socioeconomics and Personnel Management
1. Kuznetsova O.M. Shliakhy vdoskonalennia upravlinnia loialnistiu personalu pidpryiemstva [Ways to improve the management of the loyalty of the company's personnel]. URL: https://dibnis.wordpress.com/
2. Klokova O.V. Metody pidvyshchennia loialnosti personalu v korporatyvnykh strukturakh [Methods of increasing staff loyalty in corporate structures]. Rozvytok yevropeiskoho prostoru ochyma molodi: ekonomichni, sotsialni ta pravovi aspekty. Vseukrainska naukovo-praktychna konferentsiia doktorantiv, molodykh uchenykh ta studentiv – Development of the European space through the eyes of young people: economic, social and legal aspects. The All-Ukrainian scientific and practical conference of doctoral students, young scientists and students (Kharkiv, May 17, 2019). Kharkiv: KHNEU named after S. Kuznetsa, 2019. [in Ukrainian].
3. Motivating in Google. URL: https://lacgoe.wordpress.com/motivating-in-google/
4. 6 employee motivation tips borrowed from Google. URL: https://www.coloniallife.com/employer-resource-center/2016/august/6-employee-motivation-tips-i-borrowed-from-google
5. GlobalLogic Benefits. URL: https://www.globallogic.com/ua/benefits-kit/
TRACK 4. EXTERNAL MANAGEMENT CHALLENGES
THE SIGNIFICANCE OF ENVIRONMENTALLY FRIENDLY AVIATION IN PROMOTING SUSTAINABLE DEVELOPMENT
Giorgi KAJAIA, 1st year master student, Business Administration, Sulkhan-Saba Orbeliani University, Georgia, https://orcid.org/0009-0001-5621-8792, gkajaia23@sabauni.edu.ge
Research supervisor: Nino PAPACHASHVILI, Ph.D, Affiliate Professor, Head of the MBA Program, n.papachashvili@sabauni.edu.ge
1. Covey, C. (2020). Survey Shows Travelers Want Environmentally Friendly Air Options. TravelPulse. Retrieved from https://www.travelpulse.com/news/features/survey-shows-travelers-want-environmentally-friendly-air- (Accessed 07 Oct. 2023)
2. Freed, J. (2022). Australia's Qantas aims to cut carbon emissions by 25% by 2030. Reuters. Retrieved from https://www.reuters.com/business/aerospace-defense/australias-qantas-aims-cut-carbon-emissions-by-25-by-2030-2022-03-30/ (Accessed 07 Oct. 2023)
3. Kleespies, M.W., Dierkes, P.W. (2022). The importance of the Sustainable Development Goals to students of environmental and sustainability studies—a global survey in 41 countries. Humanit Soc Sci Commun 9, 218. Retrieved from https://doi.org/10.1057/s41599-022-01242-0 (Accessed 08 Oct. 2023)
4. Li, X., Tang, J., Li, W., Si, Q., Guo, X., & Niu, L. (2023). A Bibliometric Analysis and Visualization of Aviation Carbon Emissions Studies. Sustainability, 15(5), 4644. MDPI AG. Retrieved from http://dx.doi.org/10.3390/su15054644 (Accessed 08 Oct. 2023)
5. Rice, C., Ragbir N., Rice, S., Barcia, G. (2020). Willingness to pay for sustainable aviation depends on ticket price, greenhouse gas reductions, and gender. Technology in Society, 60 (4), 101224. Science Direct. Retrieved from https://www.sciencedirect.com/science/article/abs/pii/S0160791X19305421 (Accessed 07 Oct. 2023)
6. Segui, M., Abel, F. R., Botez, R. M., & Ceruti, A. (2021). New Aerodynamic Studies of an Adaptive Winglet Application on the Regional Jet CRJ700. Biomimetics (Basel, Switzerland), 6(4), 54. https://doi.org/10.3390/biomimetics6040054 (Accessed 07 Oct. 2023)
7. Willige, A. (2022). An Airbus powered by cooking oil: Is sustainable aviation fuel the future of aviation? Race to Resilience. Retrieved from https://climatechampions.unfccc.int/an-airbus-powered-by-cooking-oil-is-sustainable-aviation-fuel-the-future-of-aviation/ (Accessed 09 Oct. 2023)
Assessment of investment attractiveness and creditworthiness of business entities
Yi CAIDUO, 2nd year master student, Finance, banking, insurance and stock market, National Technical University "Kharkiv Polytechnic Institute", Ukraine, yi.caiduo@emmb.khpi.edu.ua
Cheng LONG, 2nd year master student, Finance, banking, insurance and stock market, National Technical University "Kharkiv Polytechnic Institute", Ukraine, cheng.long@emmb.khpi.edu.ua
Victoriia OSYPOVA, 1st year master student, International Business, National Technical University "Kharkiv Polytechnic Institute", Ukraine, Vika1osipova1@gmail.com
Yana SHIRSHOVA, 2nd year master student, Finance, banking, insurance and stock market, National Technical University "Kharkiv Polytechnic Institute", Ukraine, yana.shyrshova@emmb.khpi.edu.ua
Research supervisor: Yuliia TATARYNTSEVA, Doctor of Economics, Associate Professor, Department of Accounting and Finance
1. Epifanov, A.O., Dekhtyar, N.A., Melnik, T.M., Shkolnik, I.O., et al. (2007). Otsinka kredytospromozhnosti ta investytsiinoi pryvablyvosti subiektiv hospodariuvannia [Assessment of Creditworthiness and Investment Attractiveness of Business Entities]: Monograph. Edited by Dr. of Economic Sciences A.O. Epifanov. Sumy: UABS NBU, 286 p. [in Ukrainian].
2. Shportko, G.Y., Kozenkova, N.P., & Kozenkova, V.D. (2014). Otsinka investytsiinoi pryvablyvosti promyslovoho pidpryiemstva [Assessment of Investment Attractiveness of an Industrial Enterprise]. Efektyvna ekonomika – Effective Economy, Vol. (11), pp. 31-34. [in Ukrainian].
DEVELOPMENT TRENDS OF THE PUBLIC FOOD MARKET IN UKRAINE
Viktoria BUTKEVYCH, 2nd year bachelor student, Management, National University of Water and Environmental Engineering, Ukraine, https://orcid.org/0009-0007-7680-0134, butkevych_em22@nuwm.edu.ua
Research supervisor: Nadia FROLENKOVA, Ph.D, Associate Professor, Department of Management and Public Administration
1. Pro-Consulting. URL: https://pro-consulting.ua/
CONTEMPORARY CHALLENGES OF REAL ESTATE MARKET DEVELOPMENT IN THE CONDITIONS OF MARITAL STATE
Nantina DRONCHAK, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0006-5418-3879, Nantinadronchak@gmail.com
Research supervisor: Tetiana RESHETNIAK, Ph.D, Associate Professor, Management Department
1. Biletskyi I.V. (2022) Kliuchovi kharakterystyky ta struktura rynku zhytlovoi nerukhomosti v potochnykh umovakh [Key characteristics and structure of the residential real estate market in current conditions]. Biznes Inform – Business Inform, Vol. 7, pp. 149-154. DOI: https://doi.org/10.32983/2222-4459-2022-7-149-154 [in Ukrainian].
2. Biletskyi I.V. (2022) Marketynhova stratehiia subiektiv budivnytstva zhytlovoi nerukhomosti na spozhyvchomu rynku [Marketing strategy of residential real estate construction entities on the consumer market]. Problemy ekonomiky – Problems of the economy. Vol. 4, pp. 133-139. DOI: https://doi.org/10.32983/2222-0712-2022-4-133-139 [in Ukrainian].
3. Biletskyi I.V. (2023) Osoblyvosti marketynhovoi diialnosti subiektiv budivnytstva zhytlovoi nerukhomosti na rynku B2B [Peculiarities of marketing activity of subjects of construction of residential real estate on the market in 2c]. Efektyvna ekonomika – Efficient economy. 2023. Vol. 2. DOI: https://doi.org/10.32702/2307-2105.2023.2.40 [in Ukrainian].
4. Denysenko N., Bondarenko О., & Dovbush V. (2023). Tendentsii rozvytku miskoho rynku nerukhomosti v Ukraini [Trends in the development of the urban real estate market in Ukraine]. Komunalne hospodarstvo mist. Seriia : Ekonomichni nauky – Municipal Economy of Cities, 2 (176), pp. 2–7. DOI: https://doi.org/10.33042/2522-1809-2023-2-176-2-7 [in Ukrainian].
5. Cherevan A.A. (2022) Suchasnyi stan rynku skladskoi nerukhomosti [Modern state of the warehouse real estate market]. Notatky suchasnoi nauky – Notes of modern science. Vol. 1, pp. 16-17. URL: https://www.newroute.org.ua/wp-content/uploads/2023/10/%D0%9D%D0%A1%D0%9D_%E2%84%961.pdf [in Ukrainian].
USING ARTIFICIAL INTELLIGENCE FOR HUMAN RESOURCE MANAGEMENT: INNOVATIONS AND CHALLENGES
Dariia KIFA, 2nd year master student, Project Management and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-9165-8951, kifadasha7@gmail.com
Research supervisor: Liudmyla BATENKO, Ph.D, Professor, Management Department
1. Chevalier F. AI in HR: How is it Really Used and What are the Risks? HEC Paris. February 2022 – URL: https://www.hec.edu/en/knowledge/articles/ai-hr-how-it-really-used-and-what-are-risks
2. O'Connor S.W. Artificial Intelligence in Human Resource Management. Northeastern University. Graduate Programs. January 2020 – URL: https://graduate.northeastern.edu/resources/artificial-intelligence-in-human-resource-management/
3. Pavlou C. AI in HR: The good, the bad, and the ugly. eFront Blog. 2022 – URL: https://www.efrontlearning.com/blog/2022/05/ai-in-hr.html
4. Siocon G. Ways AI is Changing HR Departments. Business News Daily. June 2023 – URL: https://www.businessnewsdaily.com/how-ai-is-changing-hr
FACTORS OF SUCCESS IN MANAGING CROSS-CULTURAL PROJECTS
Mykola OHORODNIK, 1th year PhD student, Management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-0187-2919, pol6f2@gmail.com
Research supervisor: Iryna KOLOS, Ph.D, Associate Professor, Management Department
1. Impact of transformational leadership on work performance, burnout and social loafing: a mediation model | Future Business Journal | Full Text (springeropen.com). – URL: https://fbj.springeropen.com/articles/10.1186/s43093-020-00043-8#citeas (Accessed 28 Sep 2023)
2. Servant Leadership: A systematic review and call for future research – ScienceDirect. – URL: https://www.sciencedirect.com/science/article/pii/S1048984317307774 (Accessed 28 Sep 2023)
3. ERIC - EJ1099593 - Situational Leadership Theory as a Foundation for a Blended Learning Framework, Journal of Education and Practice, 2016. – URL: https://eric.ed.gov/?id=EJ1099593 (Accessed 28 Sep 2023)
4. Collaborative leadership: an inclusive way to manage virtual teams | Slack. – URL: https://slack.com/blog/collaboration/collaborative-leadership-top-down-team-centric (Accessed 28 Sep 2023)
5. 5 Principles to Guide Adaptive Leadership (hbr.org). – URL: https://hbr.org/2020/09/5-principles-to-guide-adaptive-leadership (Accessed 28 Sep 2023)
CURRENT TRENDS OF ORGANIZATION MANAGEMENT DEVELOPMENT
Alina SEREDA, 2nd year bachelor student, Personnel management, Kyiv National Economic University named after Vadym Hetman, Ukraine, akokosha2000@gmail.com
Research supervisor: Liudmyla SHСHETININA, Ph.D, Associate Professor, Department of Socioeconomics and Personnel Management
1. Kuzmin O. Ye., Mala N. T., Melnyk O. H. & Sanina O. R. (2012) Management: study guide. Lviv: Vyd-vo Lviv. politekhniky. 240 p. [in Ukrainian].
2. Management and entrepreneurship in Ukraine: stages of formation and problems of development: a collection of scientific papers. (2012) Lviv: Vyd-vo Lviv. politekhniky. 324 p. [in Ukrainian].
3. Khmil F. I. (2007) Basics of management: a textbook. Kyiv: Akademvydav. 576 p. [in Ukrainian].
4. Pietkov S. V. The problem of rational use of time in managerial activities as a basis for effective management in internal affairs bodies of Ukraine. Pravo i Bezpeka. 2005. V. 4. 3. 79-82. URL: http://nbuv.gov.ua/UJRN/Pib_2005_4_3_23 [in Ukrainian]
CORPORATE CULTURE AT 21ST CENTURY
Oleksandr TKACHENKO, 3rd year bachelor student, Management, Kyiv National University of Technologies and Design, Ukraine, https://orcid.org/0009-0008-9610-0554, tkacenkooleksandr75@gmail.com
Research supervisor: Alla KASYCH, Doctor of Science in Economics, Professor, Head of the Department of Management and Smart Innovation
1. Androsova O.F. Vyznachennia i sutnist korporatyvnoi kultury v suchasnomu upravlinni [Definition and essence of corporate culture in modern management]. Skhidna Yevropa: ekonomika, biznes ta upravlinnia – Eastern Europe: Economy, Business and Management, issue 6. (11). pp 224-233. Retrieved from http://www.easterneurope-ebm.in.ua/journal/11_2017/75.pdf [in Ukrainian].
2. Daniuk V.M., Chernushkina O.O. Suchasne rozuminnia korporatyvnoi kultury [Modern understanding of corporate culture]. Formuvannia rynkovoi ekonomiky. Sotsialno-trudovi vidnosyny: teoriia i praktyka – Formation of a market economy: Social and labor relations: theory and practice. Kyiv: KNEU, Vol. 1, p. 549. Retrieved from https://core.ac.uk/download/pdf/32606993.pdf [in Ukrainian].
3. Oliynyk, Т. & Krivitskaya, N. (2018). Modern role of corporate culture in the management of human resources in the organization [The modern role of corporate culture in the management of human resources in the organization]. Investytsiyi: praktyka ta dosvid – Investments: practice and experience, vol. 22, pp. 66–69. DOI: 10.32702/2306-6814.2018.22.66 [in Ukrainian].
4. Roland D. M. Essence of a Flexible Organisational Culture to Influence Change in the 21st Century Organisation. Journal of International Cooperation and Development. 2018. 1(1):13 URL.: https://www.researchgate.net/publication/340218611
5. Khymych I.H. (2016). Formuvannia korporatyvnoi kultury pidpryiemstva v suchasnykh ekonomichnykh umovakh [Formation of corporate culture of the enterprise in modern economic conditions]. Retrieved from https://core.ac.uk/download/pdf/161260657.pdf [in Ukrainian].
TRACK 5. MANAGEMENT IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES
THE IMPACT OF EUROPEAN INTEGRATION ON UKRAINIAN ENTERPRISES UNDER MARTIAL LAW
Mariia KALASHNYK, 3rd year bachelor student, International bussines, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0009-0007-2539-2046, Kalashnyk.Mariia1@gmail.com
Research supervisor Nataliia SHYIAN, Doctor of Economics, Associate Professor, Department of Management
1. Vikipediia «Ievropeiska intehratsiia» [Wikipedia “European integration”]. URL: https://uk.wikipedia.org/wiki/Європейська_інтеграція (Data zvernennia: 08.10.2023 r.) [In Ukraine].
2. Zona vilnoi torhivli mizh Ukrainoiu ta YeS [Free trade zone between Ukraine and the EU]. URL: https://ukraine-eu.mfa.gov.ua/posolstvo/torgovelno-ekonomichne-spivrobitnictvo-ukrayina-yes/zona-vilnoyi-torgivli-mizh-ukrayinoyu-ta-yes(Data zvernennia: 08.10.2023 r.) [In Ukraine].
3. Osoblyvosti zovnishnoekonomichnoi diialnosti vitchyznianykh pidpryiemstv v umovakh yevrointehratsii [Peculiarities of foreign economic activity of domestic enterprises in the conditions of European integration]. URL: http://www.visnyk-econom.uzhnu.uz.ua/archive/18_3_2018ua/4.pdf. (Data zvernennia: 08.10.2023 r.) [In Ukraine].
4. Statystychni dani shchodo kilkosti ukrainskykh bizhentsiv za kordonom [Statistical data on the number of Ukrainian refugees abroad]. URL: https://data2.unhcr.org/en/situations/ukraine (Data zvernennia: 08.10.2023 r.) [In Ukraine].
5. Internal and external aspects of the European integration policy of Ukraine. URL: http://academy.gov.ua/NMKD/library_nadu/Mater_konf_NADU/b0028be2-6815-428c-8c70- 3c03e25b9552.pdf. (Data zvernennia: 08.10.2023 r.) [In English].
THE IMPACT OF UKRAINE'S EUROPEAN INTEGRATION ON BUSINESS PROCESSES IN THE IT-TECH SECTOR
Artem MYKHAILENKO, 2nd year bachelor student, Міжнародна економіка, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-9378-8824, mykhailenkoa56@gmail.com
Diana OKHRIMENKO, 2nd year bachelor student, International Economy, Kyiv National Economic University named after Vadym Hetman, Ukraine, HTTPS://ORCID.ORG/ 0009-0005-5250-8185, okhrimenkodiana05@gmail.com
Research supervisor: Nadiia ONIKIIENKO, Аssistant of Management Department
1. Candidate in advance: 7 requirements that Ukraine must fulfill for the EU not to cancel its new status. URL: https://www.eurointegration.com.ua/articles/2022/06/18/7141516/ (Data zvernennia: 24.09.2023 r.) (In Ukrainian)
2. Ukrainian IT market has been growing dynamically since Ukraine's independence. URL: https://forbes.ua/innovations/efekt-tsifrovoi-sinergii-yaki-perspektivi-dlya-rozvitku-it-sektoru-ta-startap-industrii-vidkrivae-ochikuvaniy-vstup-ukraini-do-es-29082023-15636 (Data zvernennia: 26.09.2023 r.) (In Ukrainian)
3. Official website of SoftServe URL: https://www.softserveinc.com/uk-ua/about-us (Data zvernennia: 22.09.2023 r.) (In Ukrainian)
4. The impact of European integration on the strategic development of the enterprise URL: http://confmanagement.kpi.ua/proc/article/view/201151#:~ (Data zvernennia: 27.09.2023 r.) (In Ukrainian)
5. European integration activities URL: https://amcu.gov.ua/napryami/mizhnarodna-diyalnist/mizhnarodne-spivrobitnictvo (Data zvernennia: 25.09.2023 r.) (In Ukrainian)
The Efficiency of Operations Management in Achieving European Standards of Quality and Safety in Enterprises
Nikita PONOMARENKO, 3rd year bachelor student, Management of Business-Organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0005-5232-3199, nikitaponomarenko05@gmail.com
Research supervisor: Oleksandr KALININ, Professor, Doctor of Economics, Management Department
1. Kharazishvili, Y., Lyashenko, V., Bugayko, D., Ustinova, I., Shevchenko, O., and Kalinin, O. (2023) Justification of the identification of threats and problematic components of sustainable regional development in the security dimension. E3S Web of Conferences, vol. 408. doi:10.1051/e3sconf/202340801028.
2. Zakharov V.A. (2019) Konkurentne seredovyshche promyslovoho pidpryiemstva ta yoho vplyv na operatsiinyi menedzhment. Visnyk Odeskoho natsionalnoho universytetu. Seriia : Ekonomika. T. 24, Vyp. 1. pp. 54-58. URL: http://nbuv.gov.ua/UJRN/Vonu_econ_2019_24_1_12
3. B. Chili, P., & S. Matsiliza, N. (2022). The Impact of Quality Standards on the Business Performance of Small, Medium and Micro-Sized Enterprises in Kwazulu-Natal: Selected Cases in the Durban Metropolitan Area. IntechOpen. doi: 10.5772/intechopen.101366
Human Resource Management of the Marketing Department in the Business Organization in the Context of EU Integration
Diana CHEREDNICHENKO, 2nd year master student, Management of Business-organizations, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-0286-6760, dii.cherednichenko@gmail.com
Research supervisor: Oleksandr KALININ, Professor, Doctor of Economics, Management Department
1. Godyashchev M.O. (2017) Enterprise personnel management as a factor in increasing its business activity. Business and intellectual capital. Vol. 3.
2. Danyuk V. (2003) Model of a specialist in personnel management and labor economics. Aspects of work. Vol. 6.
3. Kovtun E.I. (2016) Analysis of the company's personnel management system and development of measures for its improvement. A young scientist. Vol. 6.
4. Lysanets A.G., Rusyn V.M. (2010) Marketing approach of personnel management. Scientific Bulletin of the Mukachevo State University of Economic Sciences. Vol. 10.
5. Lozinsky I.E. (2012) Theoretical foundations of the personnel management system of the enterprise. Demography, labor economy, social economy and politics. Vol. 3.