Стратегічні імперативи сучасного менеджменту: Зб. матеріалів VII Міжнародної науково-практичної конференції [Електронний ресурс]. – К.: КНЕУ, 2024. 486 с.

УДК 005.1

ISBN 978-966-926-500-5

DOI doi.org/10.35668/978-966-926-500-5  

Abstract.

This study examines issues of modern management and trends in its development. Its evolution from the end of the 19th century to the present is presented. The current state of management systems is analyzed, attention is paid to trends in the development of management science and practice, which have developed and are still being formed, as well as objective factors that affect the specified process. Globalization, as a phenomenon, is a complex and multifaceted process that affects various aspects of society, economy, and politics. In the context of business and management, globalization creates new opportunities for the development of international businesses, but at the same time poses challenges and threats associated with competition, cultural differences, and regulation. The main approaches to evaluating the business model of an enterprise are summarized. The principles of business model evaluation based on the principles of its innovativeness, adaptability and sustainability are defined. A system of evaluation methods and tools is formed, the conditions for their application, tasks and opportunities for making management decisions based on the evaluation are identified. A comparative assessment of the features of the formation of generations X, Y, Z, Alpha, events that formed these generations was carried out; their values, attitude to work, desire for feedback. It is noted that the theory of generations plays an important role in understanding these features and forming strategies for managing the development of human capital, since each generation has its own values, beliefs and approaches to work and learning. The issue of building an effective personnel motivation system at the enterprise is under consideration. The essence and advantages of implementing the policy of diversity and inclusion at modern enterprises are considered. It was emphasized that compliance with the policy of personnel diversity and inclusion of the workplace will allow attracting and retaining the necessary employees with high motivational readiness at the enterprise. The examines and analyzes contemporary challenges facing enterprises in a dynamic business environment, particularly in the context of the necessity for digital transformation and the formation of digital intelligence to ensure competitiveness. Proposed practical recommendations for organizations on the effective implementation of digital innovations in strategic management and achieving competitive advantage in a dynamic business environment.

The study results of the influence of ESG and sustainability ratings on the multinational banks' war response strategies based on the Yale CELI database of companies leaving and staying in Russia are presented. It presents various aspects of sustainable development management in the context of modern management. The impact of globalization on the process of managing sustainable development and the role of public administration in this context are also considered. Additionally, the integration of sustainability concepts into local management practices and ethical aspects related to sustainability management are highlighted. Substantiates the importance of transition to an adaptive approach in the state regulation of investment activity and increase of the country's investment attractiveness in modern conditions. It has been established that adaptive regulation contributes to the achievement of stability and efficiency in the economic system, rapid response to external and internal challenges. The advisability of improving the methodologies of ESG rating providers is substantiated.

The special importance of the leadership institute for the development of ecosocial management was revealed and, as a result, an analysis of the activities of the most successful innovative leaders of today was carried out, the result of which is the sustainable development and successful implementation of ecosocial management mechanisms at modern enterprises.

It is established that today digital transformation is the use of digital technologies as a tool for reengineering business processes in higher education institutions. The main problematic aspects of the digitalization of education include the problem of adopting innovations, increasing the additional workload of teachers, shifting the vector of pedagogical work, and digital inequality. The challenges arising in the higher education system due to the development of artificial intelligence are identified in the results of scientific research. Artificial intelligence is revealed to be an important enabling mechanism for expanding teaching and learning opportunities, administering the educational process, and enhancing research potential. Higher education institutions can harness the transformative potential of artificial intelligence by using it responsibly and effectively. Based on a comprehensive analysis of real-life examples and research, the opportunities and challenges posed by MOOCs are discussed, as well as their implications for the future of quality provision in higher education.

Keywords: trends, strategic management, BANI-world, business war response, HR management, human resources, theory of generations; generation X, Y, Z, Alpha; management competences, staff motivation, diversity, inclusion, risk management, crisis management, fragility, sustainability, sustainable development, goals of sustainable development, sustainable business model, state regulation, principles of state regulation of investment activity, innovative technologies, development instruments, management decisions, eco-social management, decarbonization, social partnership, ESG, SDG Impact rating, digitalisation, digital technologies, digital management tools, digitalization of education, transformation of education, higher educationt, MOOCs, digital literacy, digital intelligence, emotional intelligence, remote work, gig economy, artificial intelligence, economic security, cybersecurity systems, digital innovation, data analytics, analytical indicators, modeling, methods of business model evaluation

TRACK 1. BUSINESS TRENDS AND CONTEMPORARY MANAGEMENT CHALLENGES

NAVIGATING UNCERTAINTY: THE ROLE OF MANAGEMENT CONSULTING IN EMPOWERING BUSINESS RESILIENCE

BAIASHVILI Beka, Ph.D., Student, Economics, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0001-2464-4375, beka.baiashvili275@eab.tsu.edu.ge

1. McKinsey & Company. (2023, September). Navigating uncertainty: How companies are outpacing change. https://www.mckinsey.com/capabilities/strategy-and-corporate-finance/our-insights/leading-through-uncertainty

2. KPMG. (2022, April). The imperative of digital transformation. https://www.forbes.com/sites/noahbarsky/2023/10/02/people-problems-plague-digital-transformation/

3. Fast Company. (2023, June). Why design thinking is the key to innovation. https://www.fastcompany.com/90776176/design-thinking-process

OVERCOMING OBSTACLES TO THE DEVELOPMENT OF UKRAINIAN BUSINESS ORGANIZATIONS

BARABAS Dmytro, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-8776-6222, barabas@kneu.edu.ua

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2. V OON prohnozuyutʹ skorochennya naselennya Ukrayiny do 35 mln do 2050 roku (2021). [The UN predicts that the population of Ukraine will decrease to 35 million by 2050]. Interfax. URL: https://interfax.com.ua/news/general/782575.html [in Ukrainian].

3. Henzelʹ Yu. (2023). Rozvytok pid chas viyny: 5 holovnykh problem ukrayinsʹkoho biznesu [Development during the war: 5 main problems of Ukrainian business]. Mind. URL: https://mind.ua/openmind/20260808-rozvitok-pid-chas-vijni-5-golovnih-problem-ukrayinskogo-biznesu [in Ukrainian].

4. Marushchak O. (2023). Skilʹky zalyshytʹsya ukrayintsiv pislya viyny: eksperty pro skorochennya naselennya ta katastrofichne spivvidnoshennya zhinok i cholovikiv [How many Ukrainians will remain after the war: experts on population reduction and the catastrophic ratio of women to men]. ТСН. URL: https://tsn.ua/exclusive/skilki-zalishitsya-ukrayinciv-pislya-viyni-eksperti-poyasnili-chomu-skorochuvatimetsya-kilkist-naselennya-2358379.html [in Ukrainian].

5. Naumov S. (2023). Yak ukrayinsʹkyy biznes vyzhyvaye pid chas viyny [How Ukrainian business survives during the war] Ekonomichna pravda. URL: https://www.epravda.com.ua/columns/2023/03/6/697711 [in Ukrainian].

6. Symonenko K. (2023). Defitsyt i zatovaryuvannya: z yakymy skladnoshchamy stykayetʹsya svitovyy riteyl ta yak yikh mozhna vyrishyty [Shortage and overstocking: what are the difficulties faced by global retail and how can they be solved] Asotsiatsiya riteyleriv Ukrayiny – Association of Retailers of Ukraine. URL: https://rau.ua/novyni/deficit-i-zatovarjuvannja-ritejl [in Ukrainian].

7. Sharipov O. (2023). Nezolote «Elʹdorado». Cherhovyy biznes Viktora Polishchuka obrostaye problemamy – borhy, zakryttya mahazyniv. Shcho vidbuvayetʹsya z odnym iz naybilʹshykh prodavtsiv tekhniky [Ungolden "Eldorado". Another business of Viktor Polishchuk is overgrown with problems - debts, closing of stores. What is happening to one of the largest sellers of equipment] Forbes. URL: https://forbes.ua/company/nezolote-eldorado-chergoviy-biznes-viktora-polishchuka-obrostae-problemami-borgi-zakrittya-magaziniv-shcho-vidbuvaetsya-z-odnim-z-naybilshikh-prodavtsiv-tekhniki-18082023-15473. [in Ukrainian].

RAILWAY TRANSPORT SUB-CLUSTER DEVELOPMENT IN GEORGIA

CHURCHELAURI Mariam, Ph.D. Student, Faculty of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0008-6613-3750, mariam.churchelauri012@eab.tsu.edu.ge

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2. Gechbaia B., Tsilosani A. (2023)  „Prospects for intermodal and container transportation for Georgia's integration into the global transport market“ Access Journal 4, N1, pp. 85-101

3. Gechbaia B.,  Tsilosani A. (2020)  „An overview of transport corridors, global development strategies initiatives and economic associations in the Eurasian region“. Journ. Innovation Economics and Management, Volume 7, N2, pp. 95-103 https://doi.org/10.46361/2449-2604.7.2.2020.95-103

4. Gondauri D. (2019) „Development of the Railway Silk Road to promote the growth of the Georgian economy“. Dissertation Thesis

5. Gondauri D.,  Moistsrapishvili M. (2019) „Development of Railway Silk Road as a platform for promoting Georgia’s economic growth“. International Journal of Business and Management 14, N6, pp. 64-75

6. Georgian Railway, www.railway.ge

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EQUALITY AND DISCRIMINATION IN PUBLIC SERVICE

DUGLADZE Davit, Ph.D. in Business Administration, Associate Professor, Georgian State Teaching University of Physical Education and Sport, Georgia, https://orcid.org/0000-0003-0722-0092, dugladzedavit@gmail.com

KHARADZE Natalia, Ph.D. in Economics, Associate Professor,  Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0002-5800-0957, natalia.kharadze@tsu.ge

DZOTSENIDZE Tinatin, Ph.D. student in Business Administration,  Ivane Javakhishvili Tbilisi State University Tbilisi, Georgia, https://orcid.org/0000-0001-8747-0782, tinatindzotsenidze5@gmail.com

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2. Kharadze, N., Tikishvili, M., Giorgobiani, M., Katsitadze, N., Pirtskhalaishvili, D., & Dugladze, D. (2023). Study of married women's attitude towards retirement age. Asia Life Sciences, Volume - 13, Issue 07.

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4. Kharadze, Natalia; Kakhaber, Chikhradze. (2015). Cultural Parallels Between Russia and Georgia and Their Effect on Women Employment. CULTURE AND RUSSIAN SOCIETY. Helsinki.

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6. Müller, J., Striebing, C., & Schraudner, M. (2022). Diversity and Discrimination in Research Organizations: Theoretical Starting Points. Emerald Publishing Limited.

7. Kharadze, N., Katsitadze, N., Pirtskhalaishvili, D., Dugladze, D., & Tushishvili, N. (2024). GEORGIAN MANAGEMENT STYLE AND THE RESEARCH OF FACTORS AFFECTING THE BEHAVIOUR OF SUBORDINATES IN THE MINISTRIES OF ECONOMIC PROFILE. Financial and Credit Activity Problems of Theory and Practice, 1(54), 499–508. https://doi.org/10.55643/fcaptp.1.54.2024.4263

7. Pirtskhalaishvili, D., Kharadze, N., Katsitadze, N., Dugladze, D., Sulkhanishvili, T. (2023). Study of the factors influencing the satisfaction of employees in the territorial units of the Tbilisi city hall. Access to science, business, innovation in the digital economy, ACCESS Press, 4(3), 387-399, https://doi.org/10.46656/access.2023.4.3(4)

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13. Reeves, M. (2023, November 30). How Organizational Culture Influences Employee Behavior, Retrieved from togetherplatform.com: https://www.togetherplatform.com/blog/how-organizational-culture-influences-employee-behavior

14. Giorgobiani, M., Dugladze, D., Dzotsenidze, T., & Qajaia, T. (2023). THE ROLE OF THE LEADER IN THE PROCESS OF ORGANIZATIONAL CULTURE FORMATION AND MAIN CHALLENGES. Innovative Economics and Management, 124-133. DOI: https://doi.org/10.46361/2449-2604.10.3.2023.124-133

15. Labor Law Advocates. (2023, April 26). HOW WORKPLACE DISCRIMINATION AFFECTS CAREER ADVANCEMENT, Retrieved from getjusticenow.com: https://getjusticenow.com/how-workplace-discrimination-affects-career-advancement/

16. Damian McCarthy. (2024, February 26). How Workplace Discrimination Affects Career Development. Retrieved from damianmccarthy.com: URL: https://damianmccarthy.com/how-workplace-discrimination-affects-career-development/

17. Crowley, N. (October 2020). Identifying and Preventing Systemic Discrimination at the Local Level.

18. Medicover Hospitals. (2023, July 29). Workplace Discrimination's Link to High Blood Pressure. Retrieved from medicoverhospitals.in: URL: https://www.medicoverhospitals.in/articles/workplace-discrimination-high-blood-pressure

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CIRCULAR ECONOMY BUSINESS MODELS: A BRIEF LITERATURE REVIEW

GAGNIDZE Ineza, Ph.D., Associate Professor, Faculty of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0002-5928-3813, ineza.gagnidze@tsu.ge

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4. Coscieme,L., Manshoven, S.,  Gillabel, J., Grossi, F. & Mortensen, L.F. A framework of circular business models for fashion and textiles: the role of business-model, technical, and social innovation, Sustainability: Science, Practice and Policy, Vol.18, No.1, (2022), pp. 451-462. DOI: 10.1080/15487733.2022.2083792.

5. Bienkowska, J. “The Issues of Fashion Brand Equity in a Circular Economy”, Annales Universitatis Mariae Curie-Sklodowska, sectio H – Oeconomia, Vol. 57, No. 1, (2023) DOI:10.17951/h.2023.57.1.41-59.

6. Gagnidze, I. Cluster Approach for Circular Economy. International Scientific and Practical Internet Conference “Business Strategy: Ukrainian Realities and Convergence with the EU Opportunities”, pp. 163-166, 8 November, 2023 KNEU, Kyiv, Ukraine, (2023) pp. 163-166. DOI: doi.org/10.35668/978-966-926-463-3

7. Scholtysik, M., Rohde, M., Koldewey, C., & Dumitrescu, R. Designing Business Models for a Circular Economy”, in Proceedings of the International Conference on Engineering Design (ICED23), Bordeaux, France, 24-28 July 2023. DOI:10.1017/pds.2023.135

8. Figge, F., Thrope, A., S. & Manzhynski, S. Between you and I: A portfolio theory of the circular economy. Ecological Economics, Vol. 190, 107190, (2021)  https://doi.org/10.1016/j.ecolecon.2021.107190.

9. OECD. Business Models for the Circular Economy – Opportunities and Challenges from a Policy Perspective.  POLICY HIGHLIGHTS, OECD Publishing, Paris (2018) https://www.oecd.org/environment/waste/policy-highlights-business-models-for-the-circular-economy.pdf  (accessed 12 March 2024)

10. Henry, M., Bauwens, T., Marko Hekkert, M. & Kirchherr, J. A typology of circular start-ups: An Analysis of 128 circular business models, Journal of Cleaner Production, Vol 245, 118528, (2020) https://doi.org/10.1016/j.jclepro.2019.118528.

11. Winquist, E., Horn, S., Tuovila, H., Lavikko, S., Sorvari, J., Joutsjoki, V., Karhu, M., Slotte, P., Kautto, P., Kivikytö-Reponen, P. & Ilvesniemi, H. R-strategies in circular economy: Textile, battery, and agri-food value chains. Natural Resources and Bioeconomy Studies, Natural Resources Institute Finland (Luke) (2023), https://jukuri.luke.fi/handle/10024/553461 (accessed 12 March 2024)

12. To, J. Circular business models: Policy enablers for plastic packaging alternatives in India. (IDOS Discussion Paper 8/2023), Bonn: German Institute of Development and Sustainability (IDOS), (2023),  https://doi.org/10.23661/idp8.2023.

13. Esposito, B., Raimo, N., Malandrino, O. & Filippo, V. Circular economy disclosure and integrated reporting: The role of corporate governance mechanisms. Business Strategy and the Environment, (2023), pp.1-17. https://doi.org/10.1002/bse.3427.

14. Montag, L. “Roadmap to a Circular Economy by 2030: A Comparative Review of Circular Business Model Visions in Germany and Japan”, Sustainability, Vol. 15, No.6, 5374, (2023), https://doi.org/10.3390/su15065374.

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16. Tuzemen, B. & Kunday, O. Circular start-ups in Turkey: an exploratory study. International Journal of Management Economics and Business, Vol. 19, No. 2, (2023), pp.217-242  https://dergipark.org.tr/en/download/article-file/2850806

17. Gagnidze, I.  Future challenges and the problems of development of the Circular Economy Business models. Proceedings of the International Scientific and Practical Internet Conference “BUSINESS STRATEGY: FUTUROLOGICAL CHALLENGES”. ISBN 978–966–926–310–0.  KNEU, Kyiv, 20-22 November, (2019), pp.13-18.  https://ir.kneu.edu.ua/bitstream/handle/2010/31848/sbfv_19_1.pdf?sequence=1

18. Vesperi, W., Gagnidze, I. & Sobolieva, T. “Industrial revolutions and human capital for the new normal: a cross-country analysis of the university syste, International Journal of Organizational Analysis, Vol. ahead-of-print No. ahead-of-print. (2024) https://doi.org/10.1108/IJOA-07-2023-3838

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PERCEIVED INTERCULTURAL COMMUNICATION CHALLENGES FOR YOUNG PROFESSIONALS: COMPARATIVE STUDY LITHUANIA VS UKRAINE

GREBLIAUSKIENE Beata, Ph.D., Associate Professor, Communication Department, Vilnius University, Lithuania, https://orcid.org/0000-0002-6504-4587, beata.grebliauskiene@kf.vu.lt

LIFINTSEV Denys, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-4074-3725, lifintsev.denys@kneu.edu.ua

1. Richter, N. F., Bakel, M.V., Schlaegel, C., & Lemmergaard, J. (2020). Navigating an increasingly intercultural reality-intercultural competence in European international management. European Journal of International Management, 14(2), 195-209.  

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4. Fleseriu C., Jeronimo N. A., Tamuleviсiute-Seksteliene, A., & Lifintsev, D. S. (2022). European values and effective business interaction. Strategy of Economic Development of Ukraine, 50, 32-44. https://doi.org/10.33111/sedu.2022.50.032.044  

CHALLENGES OF TAX REGULATION IN THE GIG ECONOMY

GRIGOLAIA Nino, Ph.D., Professor, Alte University, Georgia, https://orcid.org/0009-0002-8637-2106, nino.grigolaia@tsu.ge

1. Mas A., and Pallais A. (2017). Valuing alternative work arrangements. American Economic Review 107:12: 3722-3759. Retrieved from https://oar.princeton.edu/bitstream/88435/pr1mj6g/1/aer.20161500.pdf

2. Goos M., and Manning A.  (2007). Lousy and Lovely Jobs: the Rising Polarization of Work in Britain. The  Review of Economics and Statistics, Vol. 89, № 1, pp. 118-133. Retrieved from https://www.jstor.org/stable/40043079

3. Salvatori A.  (2018). The Anatomy of Job Polarisation in the UK. Journal for Labour Market Research, Vol. 52, № 8. Retrieved from https://doi.org/10.1186/s12651-018-0242-z

4. Gromov V.V. (2021). Introduction of the Personal Tax-free Allowance in Russia and its Budget Implications. Journal of Tax Reform, Graduate School of Economics and Management, Ural Federal University, vol. 7(1), 20-38. Retrieved from https://ideas.repec.org/a/aiy/jnljtr/v7y2021i1p20-38.html

5. Grigolaia N. (2023). The Gig Economy and the Problems of Wage Taxation. Ivane Javakhishvili Tbilisi State University, Faculty of Economics and Business, VIII International Scientific Conference "Challenges of Globalization in Economics and Business"

6. Thomas K.D. (2017). Taxing the Gig Economy. University of Pennsylvania Law Review, Vol. 166: 1415. Retrieved from https://scholarship.law.upenn.edu/cgi/viewcontent.cgi?article=9628&context=penn_law_review

THE IMPACT OF THE IMAGE CRISIS ON CUSTOMER ATTITUDE TOWARDS BRANDS BASED ON CUSTOMER EXPERIENCE

JARASZKIEWICZ Piotr, M.sc., Poznań University of Economics and Business, Poland, https://orcid.org/0009-0004-0128-1171, Piotr.jaraszkiewicz.pj@gmail.com

LESZCZYŃSKI Grzegorz, Ph.D., DSc, Associate Professor, Poznań University of Economics and Business, Poland, https://orcid.org/0000-0003-2989-9729, Grzegorz.Leszczynski@ue.poznan.pl

1. Grabski L. (2011). Marketing. Kluczowe pojęcia i praktyczne zastosowania, Warszawa: Polskie Wydawnictwo Ekonomiczne.

2. Neville, B. A., Bell, S. J., & Mengüç, B. (2005). Corporate reputation, stakeholders and the social performance‐financial performance relationship. European Journal of Marketing, 39(9/10), 1184-1198.

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9. Kang, J., Faria, A.A., Lee, J. and Choi, W.J. (2023), "Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience", Journal of Product & Brand Management, Vol. 32 No. 6, p. 927-941

10. Fan, Ch., Jiang Y., Mostafavi A. (2021), The Role of Local Influential Users in Spread of Situational Crisis Information, Journal of Computer-Mediated Communication, Vol. 26, No. 2, p. 108–127

11. Arendt C., LaFleche M., Limperopulos M.A. (2017), A qualitative meta-analysis of apologia, image repair, and crisis communication: Implications for theory and practice, Public Relations Review, Vol. 43, No. 3, pp. 517-526,

12. Zhang B., Vos M., How and Why Some Issues Spread Fast in Social Media, Online Journal of Communication and Media Technologies, Vol. 5, No. 1, p.90-112

13. White, C. (2009), Examining a crisis communication void: The role of context to mitigate issues, Journal of Communication Management, Vol. 13 No. 2, p. 176-190.

HUMAN RESOURCE AS AN IMPORTANT FACTOR OF INCREASING HOTEL SERVICE QUALITY AND GUEST SATISFACTION

KATSITADZE Nana, Ph.D. in Economics, Associate Professor, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0002-7870-1291, Nana.katsitadze@tsu.ge

KUTATELADZE Mariam, Ph.D. student, Faculty of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0007-1057-5827, mariam.kutateadze@eab.tsu.edu.ge

TUSHISHVILI Natela, Ph.D. student, Faculty of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0000-5058-2641, Natiatushishvili1@gmail.com

1. Katsitadze, N., & Natsvlishvili, I. (2020). The Role of State Regulation and Policy in Tourism Development: The Case of Georgia. Eurasian Economic Perspectives, 13(1), 419-434.

2. Anderson, Fornell, & Lehmann, 1994). Anderson, E.W., Fornell, C. and Lehmann, D.R. (1994) Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. The Journal of Marketing, 58, 53-66. https://doi.org/10.2307/1252310

3. Oliver, R.L. (1999). Whence Consumer Loyalty. Journal of Marketing, 63, 33-34. https://doi.org/10.2307/1252099

4. Yee., Yeung., & Cheng. (2008).  The impact of employee satisfaction on quality and profitability in high-contact service industries., Journal of Operations Management. Volume 26, Issue 5, September 2008, Pages 651-668

5. Druker, T.I. Zarubezhnyi opyt malykh hostynyts / T.I.Druker, A.O.Iavorskaia. M.: UHT RB, 2005. P. 96

6. Eskildsen, J.K. and Dahlgaard, J.J. (2000). A Causal Model for Employee Satisfaction. Total Quality Management, 11, 1081-1094.

7. Kharadze, N., Katsitadze, N., Giorgobiani, M., Dzebisauri, L., & Pirtskhalaishvili, D. (2023). The nexus of employee motivation and leadership: A study of the government employees in Georgia. Journal of Eastern European and Central Asian Research (JEECAR), 10(7), 1121–1134. https://doi.org/10.15549/jeecar.v10i7.1621

8. Jasinskas , E., Streimikien, D., & Svagzdiene, B. (2016)  Impact of hotel service quality on the loyalty of customers. Economic Research-Ekonomska Istraživanja 29(1):559-572.

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10. Kharadze, N., Katsitadze, N., Pirtskhalaishvili, D. Dugladze, D. & Tushishvili, N.(2024).  GEORGIAN MANAGEMENT STYLE AND THE RESEARCH OF FACTORS AFFECTING THE BEHAVIOUR OF SUBORDINATES IN THE MINISTRIES OF ECONOMIC PROFILE. FINANCIAL AND CREDIT ACTIVITY: PROBLEMS OF THEORY AND PRACTICE Volume 1 (54), 2024. DOI: 10.55643/fcaptp.1.54.2024.4263 .

11. Chung-Jen Chen. (2009). Strategic human resource practices and innovation performance — The mediating role of knowledge management capacity. Journal of Business

12. Gehrels, S. (2007). How Hospitality Industry Managers characteristics could influence Hospitality. Management Curricula.  The Electronic Journal of Business research Methods. 5 (2),37-48.

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14. Knutson, B.J., Stevens, P., Patton, M. and Thompson, C. (1992), “Consumers’ expectations for servicequality in economy, mid-priced and luxury hotels”,Journal of Hospitality and Leisure Management,Vol. 1 No. 2, pp. 27- (15).

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16. Abbas Al-Refaie. (2014). Effects of human resource management on hotel performance using structural equation modeling. Computers in Human Behavior journal homepage: www.elsevier.com/locate/comphumbeh, Article history: Available online 25 November 2014;

17. www.booking.com. BOOKING.COM- International online travel agency.( based on data for the period of January 31, 2024).

UNDERSTANDING STRATEGIC COMMUNICATIONS IN MODERN MANAGEMENT

KEVLISHVILI Mariam, Ph.D. Student, Global Management Department, Ivane Javakhishvili Tbilisi State University (TSU), Georgia, https://orcid.org/0009-0004-9383-8749, marikevlishvili@gmail.com

1. Hallahan, K. et al. (2007) Defining Strategic Communication. International Journal of Strategic Communication, 1(1) London: ROUTLEDGE. https://doi.org/10.1080/15531180701285244

2. Laity, M., (2018) NATO and Strategic Communications. The Three Swords Magazine (33) Downloaded from: https://www.jwc.nato.int/images/stories/threeswords/NATO_STRATCOM_2018.pdf

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4. Mahoney, J. (2011). Horizons in Strategic Communication: Theorising a Paradigm Shift. International Journal of Strategic Communication, 5(3), https://doi.org/10.1080/1553118X.2011.537603

5. Gordeladze, M., Molodini, G. (2021) What Is “Strategic Communications”? Tbilisi: Georgian National University SEU. (in English).

6. Farewell, J. (2012) Persuasion and Power: The Art of Strategic Communication. Washington: GEORGETOWN UNIVERSITY PRESS.

7. Gvenetadze, N. (2020) ეროვნული სტრატეგიული ნარატივის ჩამოყალიბება და საერთაშორისო გამოცდილება. Tbilisi: Georgian Center for Strategy and Development GSCD. (in Georgian). Downloaded from: https://gcsd.org.ge/ge/publications/show/67

8. Paul, C. (2011)Strategic Communication: Origins, Concepts, and Current Debates. Santa Barbara, CA: Praeger.

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10. US Department of Defence. (2008) Principles of Strategic Communication Guide.

11. Kharadze , N., Katsitadze, N., Giorgobiani , M., Dzebisauri , L., & Pirtskhalaishvili , D. (2023). The nexus of employee motivation and leadership: A study of the government employees in Georgia. Journal of Eastern European and Central Asian Research JEECAR, 10(7), https://doi.org/10.15549/jeecar.v10i7.1621

12. Харадзе, Н., Кацитадзе, Н., Пірцхалайшвілі, Д., Дугладзе, Д., & Тушишвілі, Н. (2024). ГРУЗИНСЬКИЙ СТИЛЬ УПРАВЛІННЯ ТА ДОСЛІДЖЕННЯ ФАКТОРІВ, ЩО ВПЛИВАЮТЬ НА ПОВЕДІНКУ ПІДЛЕГЛИХ У МІНІСТЕРСТВАХ ЕКОНОМІЧНОГО ПРОФІЛЮ. Financial and Credit Activity Problems of Theory and Practice, 1(54). https://doi.org/10.55643/fcaptp.1.54.2024.4263

13. Vesperi, W., Gagnidze, I. and Sobolieva, T. (2024), Industrial revolutions and human capital for the new normal: a cross-country analysis of the university system. International Journal of Organizational Analysis. https://doi.org/10.1108/IJOA-07-2023-3838

14. Roberts, J. (2016). Writing for Strategic Communication Industries. Ohio State University Press.

15. Nye, J. (2014). The Information Revolution and Soft Power. Current History (113).

THE IMPACT OF CONFLICTS ON FOOD SECURITY: EMPIRICAL CHALLENGES AND OPPORTUNITIES

KHARAISHVILI Eter, Ph.D., Professor, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0003-4013-7354, eter.kharaishvili@tsu.ge

1. Fiandrino et al. (2023). Front. Sustain. Food Syst., Sec. Land, Livelihoods and Food Security.  Volume 7

2. Kharaishvili E., and Gechbaia B.  (2023). ‘The Impact of Sustainable Transportation on the Development of Food Markets’. International Scientific Journal Innovative Economics and Management, E-ISSN:2449-2604, Vol. 10, Issue 2, pp. 129-139. Retrieved from -https://iem.ge/ojs/index.php/journal/article/view/141/11414

3. FAO (2019). ‘Nutrition, Food Systems & Conflict’. Retrieved from -  https://www.fao.org/3/ca5222en/CA5222EN.pdf

4. Kharaishvili  E. (2023). ‘Impact of Confrontation on Agro-Food Production: Uncertainties and Expectations’. Retrieved from - https://gruni.edu.ge/uploads/files/University/Conference/V_National/03_%E1%83%AE%E1%83%90%E1%83%A0%E1%83%90%E1%83%98%E1%83%A8%E1%83%95%E1%83%98%E1%83%9A%E1%83%983_36-55.pdf

5. Kharaishvili E., Lobzhanidze N. (2022). ‘Preliminary Impacts of the Covid-19 Pandemic on Agri-Food Trade: Challenges and Development Scenarios (Case of Georgia)’. Globalization and Business. 13, 41-50.

6. Aduashvili L., (2023). ‘Food Security Problems in the Context of Digital Economy Development’. Journal of Innovative Economics and Management, Vol. 10, No 3, DOI: https://doi.org/10.46361/2449-2604.10.3.2023.47-57

7. BMG (2022). Impact of the Russia-Ukraine war on the economy (BAG index). Retrieved from - https://bm.ge/ka/article/bag-indeqsi-ruset-ukrainis-omis-gavlena-gamokitxuli-kompaniebis-74-stvis-uaryofiti-agmochnda/112106

8. National Statistical Service of Georgia (2022). Foreign Trade of Georgia. Retrieved from - https://www.geostat.ge/ka/single-news/2739/sakartvelos-sagareo-vachroba-2022-tseli

MODERN TRENDS IN CONFLICT MANAGEMENT IN THE FIELD OF PUBLIC RELATIONS

KOBALAVA Marine, Associate Professor, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0004-1572-3460, marine.kobalava@tsu.ge

1. Kobalava, M. Anti-crisis Public Relations and Aspects of Effective Management, 2024

2. Kobalava, M. Opportunities for Effective Conflict Management Caused by Global Crises 2021

3. Kobalava, M. Public Relations in Modern Space. 2019

4. Kobalava, M. Public Relations 201. Retrieved from - https://www.researchgate.net/publication/329423359_PR-monograpia

5. PR and communication, 2017

6. Iloviechka I., Tanskudzilauri G., Public relations problems. Retrieved from - http://analitica.ge/ka/chven-shesakheb/article/44761-sakhelisuflo-piaris-problemebi

7. Trauis,  E. Lordan, E.J. Public Relations Theory, Sage 2021

8. Kelleher, T. Public Relations 2nd Edition, 2020

9. Teruggi, J. P.Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication 2nd Edition, 2020

A START-UP INITIATIVE TO CREATE INCLUSIVE TECHNOLOGICAL SOLUTIONS TO THE CHALLENGES OF MODERN BUSINESS

KULYK Mariia, Ph.D. in Economics, Associate Professor, Department of Hotel and Restaurant Business, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0001-8732-7441, m.kulyk@knute.edu.ua

SLOBODIANIK Anastasiia, master's student, educational program “Management and Business Administration in Hospitality”, State University of Trade and Economics, Ukraine, https://orcid.org/0009-0001-5158-0282, a.slobodyanik_frhtb_3am_23_m_d@knute.edu.ua

1. Rights of persons with disabilities during the war in Ukraine. Kharkiv Institute of Social Research (KhISR), League of the Strong (LS), National Assembly of People with Disabilities (NAPD), European Disability Forum (EDF). URL: https://www.edf-feph.org/content/uploads/2023/02/PDF-Summary-of-monitoring-report-Rights-of-persons-with-disabilities-during-the-war-in-Ukraine.pdf.

2. Ministry of Reintegration of the Temporarily Occupied Territories of Ukraine. URL: https://minre.gov.ua/en/2023/09/25/there-are-three-million-individuals-with-disabilities-in-ukraine/

3. Yaroshenko M.O., Varfolomieiev A.Y., Yaganov P.O.  (ed.) (2019) Inercijna sistema rozpiznavannya zhestiv. Mikrosistemi, elektronika ta akustika. Kyiv: KPI, Ukraine. (in Ukrainian)

4. Shapoval I.V., Lebedev D.Y. (ed.) (2016) Algoritm roboti pristroyu AES shifratora. Problemi informatizaciyi ta upravlinnya. Kyiv: KPI, Ukraine. (in Ukrainian)

IMPACT OF CONFLICTS ON MIGRATION AND WAYS TO IMPROVE ITS MANAGEMENT (ON THE EXAMPLE OF GEORGIA)

LOBZHANIDZE Manana, Ph.D., Associate Professor, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0000-4575-9422, manana.lobzhanidze@tsu.ge

1. Gelashvili N. (2023). Migration - human striving to seek better

2. Global Migration in the 21st Century: Navigating the Impact of Climate Change, Conflict, and Demographic Shifts. https://www.worldbank.org/en/news/feature/2023/12/11/global-migration-in-the-21st-century-navigating-the-impact-of-climate-change-conflict-and-demographic-shifts  

3. Assessment of the needs of the population living near the dividing lines in Georgia 2019. https://georgia.unwomen.org/sites/default/files/2022-02/ABL%20Needs%20Assessment%20GEO%202019%20Final.pdf 

4. Report of the Independent International Fact-Finding Mission on the Conflict in Georgia.  https://smr.gov.ge/uploads/prev/66c4e7.pdf

5. Migration strategy of Georgia for 2021-2030. https://migration.commission.ge/files/ms30_geo_web4.pdf

6. Crippa, Andrea and d’Agostino, Giorgio and Dunne, Paul and Pieroni, Luca,  (2022). Conflict as a Cause of Migration

7. Global Migration in the 21st Century: Navigating the Impact of Climate Change, Conflict, and Demographic Shifts. https://www.worldbank.org/en/news/feature/2023/12/11/global-migration-in-the-21st-century-navigating-the-impact-of-climate-change-conflict-and-demographic-shiftsa.ub.uni-muenchen.de/112327/1/MPRA_paper_112327.pdf

8. Kharaishvili E., Chavleishvili M., Lobzhanidze M., Grigolaia N. (2018). "The Socio-Economic Consequences of Educational Migration for Georgia". Duplicate. World Academy of Science, Engineering and Technology, International Science Index, Economics and Management Engineering (2018), 12(10), 3737. https://waset.org/Publications/XML?abstract=94606&t=chicago

OFF-SHORE IN GLOBAL FINANCIAL SYSTEM

PITIURISHVILI Lia, Economics Doctor, Associated Professor SEU, Georgian National University SEU, Georgia, l.pitiurishvili@seu.edu.ge

SESADZE Neli, Doctor of Economics, Proffesor, Georgian National University SEU, Georgia, n.sesadze@seu.edu.ge

TEVDORASHVILI Nineli, Economics Doctor, Associated Professor SEU, Georgian National University SEU, Georgia, n.tevdorashvili@seu.edu.ge

1. Mikeladze, A. (2018). The international problem of money laundering and the challenges of Georgia. Dissertation, Tbilisi.

2. Order of the President of the National Bank of Georgia No. 79/04. (June 18, 2021). On the approval of the guidelines for organizational and group-wide risk analysis of money laundering and terrorist financing. Tbilisi.

3. GERALD F. DAVIS FINANCIALIZATION OF THE ECONOMY January 13, 2015 https://webuser.bus.umich.edu/gfdavis/Papers/Davis_Kim_financialization_revised.pdf

4. Bodrov A On the role and factors of offshore zones in the global financial system of the post-war period March 2018 Journal of International Economic Affairs 8(1):49 DOI:10.18334/eo.8.1.38887

5. Transparency international GEORGIA Offshore Zones and Georgia https://transparency.ge/en/blog/offshore-zones-and-georgia

6. For assessing technical compliance with the FATF recommendations and the effectiveness of AML/CFT systems, FATF. (November 2020).

7. The New Anti-Money Laundering Law, First Perspectives on the 4th European Union Directive, Domenico Siclari. (2016). Roma, Italy.

THE IMPACT OF TRAINING ON STUDENTS' ABILITY FOR EFFECTIVE TIME MANAGEMENT

PIRTSKHALAISHVILI Dea, Ph.D. in Business Administration, Assistant Professor, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0002-8667-414x, dea.pirtskhalaishvili@tsu.ge

GRIGOLIA Elene, Ph.D. student in Business Administration, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0009-8770-8776, grigoliaelene@gmail.com

QAJAIA Tatia, Ph.D. student in Business Administration, Sokhumi State University, Tbilisi, Georgia, https://orcid.org/0009-0005-7210-345x, Tkaj2011@agruni.edu.ge

1. Wang, WC., Kao, CH., Huan, TC. et al. Free Time Management Contributes to Better Quality of Life: A Study of Undergraduate Students in Taiwan. J Happiness Stud 12, 561–573 (2011) https://doi.org/10.1007/s10902-010-9217-7

2. Adams, R. V., & Blair, E. (2019). Impact of Time Management Behaviors on Undergraduate Engineering Students’ Performance. Sage Open, 9(1). https://doi.org/10.1177/2158244018824506

3. Kearns, H., & Gardiner, M. (2007). Is it time well spent? The relationship between time management behaviors, perceived effectiveness, and work-related morale and distress in a university context. Higher Education Research & Development, 26(2), 235–247. https://doi.org/10.1080/07294360701310839

4.  Rashid, A., Sharif, I, Khan, S. & Malik, F. (2020). Relationship between Time Management Behavior and Academic Performance of University Students. Journal of Business and  Social Review in Emerging Economies, 6(4), 1497-1504

5. Alyami, A., Ab- dulwahed, A., Azhar, A., Binsaddik, A., & Bafaraj, S. M. (2021). Impact of Time-Management on the Student’s Academic Performance: A Cross-Sectional Study. Crea- tive Education, 12, 471-485. https://doi.org/10.4236/ce.2021.123033

6. Wilson, Robert; Joiner, Keith; and Abbasi, Alireza, Improving students’ performance with time management skills, Journal of University Teaching & Learning Practice, 18(4), 2021. Available at: https://ro.uow.edu.au/jutlp/vol18/iss4/16 

7. simplilearn. (2023, Aug 2). 10 Time Management Skills and Techniques for Students. Retrieved from www.simplilearn.com: https://www.simplilearn.com/tutorials/time-management-tutorial/best-time management-tips-for-students    

8. Kharadze, Natalia; Dugladze, Davit; Pirtskhalaishvili, Dea;. (2018). Comparative Analysis of Students Time Management at State and Private Universities. Innovative Economics and Management, 151-162.

9. Pirtskhalaishvili, Dea; Dugladze , Davit;. (2018). Statistical Analysis of Students' Time Management and Private Hypotheses in Private Universities. Innovative Economics and Management, 124-130.

10. Zhang F, Liu J, An M, Gu H. The effect of time management training on time management and anxiety among nursing undergraduates. Psychol Health Med. 2021 Oct;26(9):1073-1078. DOI: 10.1080/13548506.2020.1778751

11. Saleh, N., El Shazly, E. (2020). Effect of Time Management Training Program on Nurses' Daily Time Wasters. Assiut Scientific Nursing Journal, 8(23), 1-9. doi: 10.21608/asnj.2021.51557.1083

12. Abdulrahman, S. A. (2022). The effects of time management workshops on students` academic success: A study on foundation English students at Tishk International University. Amazonia Investiga, 11(58), 112-123. https://doi.org/10.34069/AI/2022.58.10.12

13. Trentepohl, S.; Waldeyer, J.; Fleischer, J.; Roelle, J.; Leutner, D.; Wirth, J. How Did It Get So Late So Soon? The Effects of Time Management Knowledge and Practice on Students’ Time Management Skills and Academic Performance. Sustainability 2022, 14, 5097.  https://doi.org/10.3390/su14095097

THE ROLE OF KINTSUGI IN ORGANIZATIONAL MANAGEMENT PROCESSES IN UKRAINE

SHLENOVA Maryna, Ph.D. in Philology, Associate Professor, Department of Document Studies and Ukrainian Language, National Aerospace University "Kharkiv Aviation Institute", Ukraine, https://orcid.org/0000-0003-4297-6872, m.shleneva@khai.edu

GRECHANYK Olena, Candidate of Pedagogical Sciences, Associate Professor, Head of the Department of Scientific Foundations of Management, H. S. Skovoroda Kharkiv National Pedagogical University, Ukraine, https://orcid.org/0000-0002-4671-0724, grechaniklena@ukr.net

1. Westover J.H. (2022) The Art Of Kintsugi And Lessons In Leadership [Electronic resource]. Retrieved from: https://www.forbes.com/sites/forbescoachescouncil/2022/04/08/the-art-of-kintsugi-and-lessons-in-leadership/?sh=51b12da35f7d (in English)

2. Maaloul N. (2023) Embracing "Kintsugi Leadership" for Success and Growth. [Electronic resource]. Retrieved from: https://www.linkedin.com/pulse/embracing-kintsugi-leadership-success-growth-nabil-maaloul/ (in English)

3. The Editorial Team of “Safety4Sea” (2024) Leadership through imperfection: Embracing Kintsugi’s philosophy for authenticity and resilience [Electronic resource]. Retrieved from: https://safety4sea.com/cm-leadership-through-imperfection-embracing-kintsugis-philosophy-for-authenticity-and-resilience/ (in English)

ANALYSIS OF PJSC “KYIVSTAR” COMPETITIVENESS IN THE UKRAINIAN MOBILE MARKET

SYASKA Olena, Ph.D., Associate Professor, Management Department, Rivne State University of the Humanities, Ukraine, https://orcid.org/0000-0001-8238-4922, olena.syaska@rshu.edu.ua

1. Official Website of Kyivstar PJSC (2024), “Kyivstar today”, available at: https://kyivstar.ua/about/kyivstar-today-eng

2. Pete Bell (2022), “Ukraine’s Telecom Market, Explained”, TeleGeography Blog, available at: https://blog.telegeography.com/ukraines-telecom-market-explained

3. Official Website of Vodafone Ukraine (2024), “About company”, available at: https://www.vodafone.ua/en/company/history-company

4. Official Website of Vodafone Ukraine (2024), “Vodafone Ukraine in 2022: impact of war, network reconstruction and rapid digitization of subscribers”, Press Release, available at: https://www.vodafone.ua/storage/image-storage/2023/04/07/389/source/230407-vodafone-2022fy-results-eng-press-release_1680865898.pdf

5. Official website of the mobile operator lifecell (2024), “Lifecell Today”, available at: https://www.lifecell.ua/en/about_lifecell/company-today/lifecell-today/

6. European Business Association (2024), “Kyivstar”, available at: https://eba.com.ua/en/member/prat-kyyivstar/

EMOTIONAL INTELLIGENCE AS A MANDATORY COMPONENT OF COMPETITIVENESS IN MODERN CONDITIONS

VESOLOVSKA Mariia, Ph.D., Associate Professor, Management of organizations Department, Lviv Polytechnic National University, Ukraine, https://orcid.org/0000-0002-3151-6435, Mariya.K.Khim@lpnu.ua

1. Abraham, R. (2019). Emotional intelligence and its implications for organizational competitiveness. Journal of Applied Psychology, 104(1), 23-36.

2. Smith, L. K., & Johnson, M. R. (2020). The role of emotional intelligence in enhancing workplace competitiveness: A meta-analytic review. Journal of Organizational Behavior, 41(4), 409-426.

3. Jones, S. E., & Brown, A. D. (2021). Understanding emotional intelligence: A pathway to organizational competitiveness in the digital age. Journal of Business Research, 124, 271-283.

4. Lee, J. H., & Park, H. Y. (2022). Emotional intelligence and organizational innovation: The mediating role of employee creativity. Journal of Business and Psychology, 37(3), 487-502.

CUSTOMIZATION OF BUSINESS PROCESSES IN ELECTRONIC TRADE

ZHUKOVSKA Valentyna, Doctor of Economic Sciences, Professor, State University оf Trade and Economics, Ukraine, https://orcid.org/0000-0001-5033-711X, v.zhukovska@knute.edu.ua

KLYMANSKYI Vadim, Ph.D. Student, Department of the Management, State University оf Trade and Economics, Ukraine, https://orcid.org/0009-0008-8756-9588, v.klymanskyy@knute.edu.ua

1.             Global e-commerce retail sales from 2014 to 2027. URL: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/.

2.        Zhukovska V. M. (2017). Tsyfrovi tekhnolohii u stymuliuvanni innovatsiinoho rozvytku pidpryiemstv torhivli. Problemy ta perspektyvy rozvytku innovatsiinoi diialnosti v Ukraini : Mizhnar. X biznes-forum (Kyiv, 21.03.2017) ; vidp. red. A. A. Mazaraki. K. : Kyiv. nats. torh.-ekon. un-t.. S. 68–70. [in Ukraine].

3.        Zhukovska V.M., Klymanskyi V.I. (2024) Hlobalizatsiini vyklyky ta yikh vplyv na efektyvnist menedzhmentu pidpryiemstv elektronnoi torhivli. Hlobalizatsiia ta rozvytok innovatsiinykh system: tendentsii, vyklyky, perspektyvy [Elektronne vydannia]: materialy II Mizhnar. nauk.-prakt. konf.(14-15 bereznia 2024 r.). Derzh. biotekhnolohichnyi un-t.  Kharkiv. 565 s. S. 32-34. [in Ukraine].

4.        The Dispute Between Apple and Samsung: Patent Rights and the Design of Mobile Phones and Tablets. URL: https://www.bca.education/spir-mizh-apple-ta-samsung-bl/ (accessed March 30, 2023).

5.        33 Key eCommerce Statistics for 2024. URL: https://www.hostinger.com/tutorials/ecommerce-statistics#Social_Media_Statistics_for_eCommerce.

STRATEGIC DEVELOPMENT OF FROZEN FRUIT AND VEGETABLE PRODUCTION COMPANIES: POSSIBLE ALTERNATIVES

BATENKO Liudmyla, Ph.D., Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-0126-609x, batenko.liudmyla@kneu.edu.ua

ZABRODINA Kateryna, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0001-9078-3269, zabrodina.kateryna@gmail.com

1. Kashuba Ya.M. (2014), Vybir metodiv ta pidkhodiv stratehichnoho upravlinnia rozvytkom pidpryiemnytstva. Economics and State. No. 9. 166 p. [in Ukrainian]

2. Mykhailenko O.V., Skomorokhova S.Yu., Saukhina O.V. (2018) Stratehichne planuvannia na pidpryiemstvakh kharchovoi promyslovosti. Prychornomorski ekonomichni studii Issue 30(1). P. 108-111. DOI: http://nbuv.gov.ua/UJRN/bses_2018_30(1)__25. [in Ukrainian]

3. Chas zamorozhuvannia nastav: yak rozvyvaietsia ukrainskyi rynok, ostanni ta svitovi doslidzhennia. URL: https://agroportal.ua/publishing/lichnyivzglyad/chas-zamorozhuvannya-nastav-yak-rozvivayetsya-ukrajinskiy-rinok-ostannita-svitovi-doslidzhennya [in Ukrainian]

4. Svitovyi rynok pereroblenykh fruktiv ta ovochiv do 2027 roku zroste na 63%. URL: https://east-fruit.com/uk/novyny/svitovyy-rynok-pereroblenykhfruktiv-ta-ovochiv-do-2027-roku-zroste-na-63/ [in Ukrainian]

5. Zamorozheni yahody – harnyi biznes. URL: https://day.kyiv.ua/uk/article/ekonomika/zamorozheni-yagodygarnyy-biznes [in Ukrainian]

METHODS AND CRITERIA FOR EVALUATING THE BUSINESS MODEL
OF AN ENTERPRISE

VERBA Veronika, Doctor in Economics, Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-6160-150x, verba@kneu.edu.ua

BORYSENKO Sofiia, master's student, educational program “Project Management and Consulting”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-2876-315x, borysenko.sofiia@kney.ua

VASHCHENKO Oleksandr, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0004-9269-0391, oleksandr.vaschenko@gmail.com

1. Verba V. (2010). «Biznes-modeliuvannia u protsesi rozvytku pidpryiemstva.» [“Business modeling in the process of enterprise development”]. Ekonomika pidpryiemstva: teoriia ta praktyka : Zb. materialiv III Mizhnar. nauk.-prakt. konf, 21 zhovt. 2010. С. 52–54.

2. Claus T. Measuring Business Model Innovation: Conceptualization, Scale Development and Proof of Performance / Thomas Claus. // R& D Management (Research Gate). 2018. №5. Р. 1–31.

3. Business Model Evaluation: A Systematic Review of Methods / R. Gilsing et al. Pacific Asia Journal of the Association for Information Systems. 2022. Vol. 14. P. 26–61. URL: https://doi.org/10.17705/1pais.14402 (date of access: 10.04.2024).

4. Heikkila, M., Bouwman, H., Heikkila, J., Solaimani, S., & Janssen, W. (2016). Business model 23 metrics: an open repository. Information Systems and E-Business Management, 14(2), 337–366.

5. D’Souza, A., Wortmann, H., Huitema, G., & Velthuijsen, H. (2015). A business model design framework for viability; a business ecosystem approach.  Journal of Business Models, 3(2), 1–29.

6. Laukkanen, M., & Patala, S. (2014). Analysing barriers to sustainable business model innovations: innovation systems approach. International Journal of Innovation Management, 18(6).

7. Vose, D. (2008). Risk analysis: a quantitative guide. John Wiley & Sons.

8. Allee, V. (2003). Value networks and evolving business models for the knowledge economy. In Handbook on knowledge management (pp. 605–621). Springer Berlin Heidelberg.

9. Yüksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. International Journal of Business and Management, 7(4).

10. Ishizaka, A., & Nemery, P. (2013). Multi-Criteria Decision Analysis: Methods and Software. John Wiley & Sons.

11. Zografos, K., Androutsopoulos, K., & Sihvola, T. (2008). A methodological approach for developing  and assessing business models for flexible transport systems. Transportation, 35(6), 777–795.

12. Daas, D., Hurkmans, T., Overbeek, S., & Bouwman, H. (2013). Developing a decision support system for business model design. Electronic Markets, 23, 251–265.

13. Mishan, E., & Quah, E. (2007). Cost-benefit analysis. Routledge.

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16. Sterman, J. (2000). Business dynamics: systems thinking and modeling for a complex world. McGraw-Hill.

17. Moellers, T., Von der Burg, L., Bansemir, B., Pretzl, M., & Gassmann, O. (2019). System dynamics for corporate business model innovation. Electronic Markets, 1–20.

18. Täuscher, K., & Laudien, S. (2018). Understanding  platform business models: A mixed methods study of marketplaces. European Management Journal, 36(3), 319–329.

THE SPECIFICS OF BUILDING MODERN FLEXIBLE AND ADAPTIVE ORGANIZATIONAL STRUCTURES

VOLODKINA Maryna, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-9764-0941, volodkina.maryna@kneu.edu.ua

DANYLIUK Viacheslav, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7788-9029, Danyliuk.viacheslav@kneu.edu.ua

1. Des Derlou. Kliuchovi upravlinski rishennia. Kyiv: Naukova dumka, 2001. (in Ukrainian)

2. Handy C. The future of work. Basil Blackwell. Oxford, 1984.

3. Handy C. The age of unreason. Century Business Books. London, 1989.

4. Clutterbuck D., Goldsmith W. The Winning Streak Mark II, Orion, 1997

5. Clutterbuck D., Dearlove Des. The Charity as a Business. Directory of Social Change. 1996

CURRENT STATE AND DIRECTIONS OF DEVELOPMENT OF PRIVATE MEDICAL BUSINESS IN UKRAINE

VOSTRYAKOV Oleksandr, Ph.D., Associate Professor, Dean of the Economics and Management Faculty, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-9030-6569, oleksandr.vostriakov@kneu.edu.ua

DMYTRYCHENKO Olha, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-0496-3026, Dmytrychenko.o@gmail.com

1. Analiz rynku pryvatnykh medychnykh tsentriv Ukrainy 2023 rik. URL: https://pro-consulting.ua/ua/issledovanie-rynka/analiz-rynka-chastnyh-medicinskih-centrov-v-ukraine-2023-god (in Ukrainian)

2. Ofitsiinyi sait YouControl. URL: https://youcontrol.com.ua/catalog/company_details/32653955/ (in Ukrainian)

3. Ministerstvo okhorony zdorovia Ukrainy. Nakaza 07.10.2022  № 1832 Pro zatverdzhennia priorytetnykh napriamiv rozvytku sfery okhorony zdorovia na 2023 - 2025 roky. URL: https://zakon.rada.gov.ua/rada/show/v1832282-22#Text (in Ukrainian)

4. Ministerstvo okhorony zdorovia. Shchorichnyi zvit pro stan zdorovia ta epidemichnu sytuatsiiu za 2022 rik. URL: https://moz.gov.ua/uploads/ckeditor/документи/Документи 2024/ (in Ukrainian)

5. Suchasna dostupna medytsyna — odyn z priorytetiv Planu dii uriadu na 2024 rik. URL: https://moz.gov.ua/article/news/suchasna-dostupna-medicina---odin-z-prioritetiv-planu-dij-urjadu-na-2024-rik (in Ukrainian)

THE THEORY OF GENERATIONS AS AN APPROACH TO THE JUSTIFICATION OF HUMAN CAPITAL DEVELOPMENT STRATEGIES

HALUSHKA Zoya, Doctor of Economics, Professor, head of the department of economic theory, management and administration, Yriy Fedkovych Chernivtsi National University, Ukraine, https://orcid.org/0000-0003-0597-5221, z.halushka@chnu.edu.ua

1. Strauss, W., Howe, N.(1997) The Fourth Turning: An American Prophecy – What the Cycles of History Tell Us About America’s Next Rendezvous with Destiny. N. Y.: Broadway Books. 400 р.

2. Human  Development  Report  2021-2022.  URL: https://hdr.undp.org/system/files/documents/global-report-document/hdr2021-22pdf_1.pdf 

3. Koval N.V., Byba V.A. (2019) Vykorystannia teorii pokolin v menedzhmenti personalu. Efektyvna ekonomika. DOI: 10.32702/2307-2105-2020.10.62 http://www.economy.nayka.com.ua/?op=1&z=8262

4. Ianiieva D. (2022).Teoriia heneratsii yak osnova formuvannia efektyvnoho motyvatsiinoho mekhanizmu v orhanizatsiinii kulturi pidpryiemstva. Visnyk Khmelnytskoho natsionalnoho universytetu, No 4 . с.83-90. https://doi.org/10.31891/2307-5740-2022-308-4-13  

Modern challenges of enterprise management: logistical and reputational aspects

GLEBOVA Аlla, Ph.D. in Economics, Associate Professor, Department of management and logistics, National University «Yuri Kondratyuk Poltava Polytechnic», Ukraine, https://orcid.org/0000-0002-7030-948x, alliaglebova@gmail.com

1. Prohramne zabezpechennia dlia planuvannia marshrutu: spryiatlyve rishennia dlia miskoi bahatokanalnoi dostavky ostannoi myli. URL: https://www.fmlogistic.com.ua/blog/planuvannia-marshrutu-ostannoi-mylii/. (in Ukrainian)

2. 9 sposobiv polipshyty lohistyku ostannoi myli. URL: https://fialan.ua/ua/news/vagno-znat/9-sposobiv-polipshiti-logistiku-ostannoji-mili/ (in Ukrainian)

3. Unleashing the Power of Crowdsourced Delivery: The Future of Last Mile Logistics. URL: https://www.linkedin.com/pulse/unleashing-power-crowdsourced-delivery-future-last-mile/

4. “Khiuston, u nas problemy”. Yak v Kasta, Multiplex, Zakaz.ua i Comfy vykhodiat z problemnykh sytuatsii. URL: https://rau.ua/novyni/kasta-multiplex-comfy-fakapy/ (in Ukrainian)

FORMATION OF DIGITAL INTELLIGENCE IN ENTERPRISES: CHALLENGES AND OBSTACLES ON THE PATH TO SUCCESS

HOLIONKO Nataliia, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-3755-1562, holionko.nataliia@kneu.edu.ua

KHRAPACH Yana, Ph.D. student, educational program “Management”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-9098-6565, yana.khrapach@kneu.ua

1. Cordes, Ann-Kristin, and Michael Rosemann. "Developing organizational digital intelligence: A conceptual framework." Proceedings of the 28th European Conference on Information Systems (ECIS2020), A Virtual AIS Conference: Liberty, Equality, and Fraternity in a Digitizing World. Association for Information Systems, 2020.

2. Marnewick, Carl, and Annlizé Marnewick. "Digital intelligence: A must-have for project managers." Project Leadership and Society 2 (2021): 100026.

CURRENT TENDENCIES OF ORGANIZATION STRUCTURES DESIGN

DANYLIUK Viacheslav, Ph.D., Assosiate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7788-9029, danyliuk.viacheslav@kneu.edu.ua

VOLODKINA Maryna, Ph.D., Assosiate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-9764-0941, volodkina.maryna@kneu.edu.ua

1. Sushchenko O.A. Rozvytok upravlinnia merezhevymy formamy vzaiemodii biznes-struktur / O.A. Sushchenko, L.M. Upravlinnia proektamy ta rozvytok vyrobnytstva. Luhansk: vyd-vo SNU im. V.Dalia. 2011. № 3(39). S. 52-56. URL: http://www.pmdp.org.ua/images/Journal/39/11soavbs.pdf (in Ukrainian)

2. Smoliar L.H., Kotenko O.A. Merezhevi struktury yak suchasna forma orhanizatsii ekonomichnoi diialnosti. Efektyvna ekonomika. 2012. №12. URL: http://www.economy.nayka.com.ua/?op=1&z=1660 (in Ukrainian)

3. Jonathan Lister.  The Disadvantages of Network-based Organization Structure. URL: http://smallbusiness.chron.com/disadvantagesnetworkbased-organization-structure-35988.html (Accessed:15.01.2024)

4. Gharajedaghi J. Systems thinking: managing chaos and complexity: a platform for designing business architecture. Burlington: Morgan Kaufmann, 2011. 374 p.

5. Bryan Reinicke. Creating a Framework for Research on Virtual Organizations.  Conference on Information Systems Applied Research Nashville Tennessee. USA. 2010. URL: http://proc.conisar.org/2010/pdf/1521.pdf 3 

6. Boichenko K.S. Virtualne pidpryiemstvo yak faktor pidvyshchennia rezultatyvnosti biznes-proiektuvannia. Ekonomika ta upravlinnia pidpryiemstvom. 2013. №1. URL : http://www.problecon.com/pdf/2013/1_0/205_209. pdf (in Ukrainian)

7. Azam Mohamadi Poorkhanjani and others. Study of Virtual Organization and Information System. Universal Journal of Management and Social Sciences. 2013. Vol. 3, No. 5. URL : http://cprenet.com/uploads/archive/UJMSS_12-1242.pdf  (Accessed:15.01.2024)

8. Zehra Alakoç Burma New Organization structures: virtual organizations. International Journal of Engineering and Applied Sciences. 2014. Vol. 6. No. 02. URL: http://eaasjournal.org/survey/userfiles/files/v6i203%20VIRTUAL%20ORGANIZATIONS.pdf (Accessed:10.01.2024)

9. Mary M. Crossan and Marina Apaydin A Multi-Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature. Journal of Management Studies. 2010. URL : http://www.crowdconsortium.org/wpcontent/uploads/A-Multi-Dimensional-Framework-of-Organizational-Innovation-A-SystematicReview-of-the-Literature.pdf 13 (Accessed:11.01.2024)

MARKETING AND PROMOTION STRATEGIES IN THE ECONOMY OF THE HOTEL AND RESTAURANT INDUSTRY

DUНІIENKO Natalia, Ph.D. econ. the science, Associate Professor, Department of International Economics, natural resources and https://orcid.org/0000-0002-4551-5548, dugienkonata@ukr net the economics of international tourism, Zaporizhzhya National University, Ukraine,

BRAUN Daria, bachelor's student, educational program "Hotel and restaurant business", Zaporizhzhya National University, Ukraine, https://orcid.org/0009-0000-6607-6778, dashabraun4@gmai.com

1. Marketingova strategiya. Servis SendPulse. [Marketing strategy. SendPulse service]. Available at: http://surl.li/sbvav

2. Strashynska L.V. (2011) Marketing hotel'nogo i restorannogo gospodarstva. [Marketing of the hotel and restaurant industry]. Kyiv: NUHT, 89 p. (in Ukrainian)

3. Posibnyk z marketynhovoyi stratehiyi v hotelʹnomu biznesi. [Guide to marketing strategy in the hotel business]. Available at: http://surl.li/sbvbw

4. Tsviliy S.M. Kornienko O.M.(2021) Postkoronavirusna marketingova polityka utrymannia loialʹnykh spozhyvachiv hotelʹno-restorannoho produktu. Naukovyi visnyk Khersonsʹkoho derzhavnoho universytetu - Scientific Bulletin of Kherson State University. Issue 42. P.50–55.

GLOBALIZATION AND INTERNATIONAL STRATEGIC MANAGEMEN

DUHIIENKO Natalia, Ph.D., Associate Professor, Department of International Economics, natural and resources and the economics and the economics of international tourism, Zaporizhzhya National University, Ukraine, https://orcid.org/0000-0002-4551-5548,  dugienkonata@ukr.net

DEREVIANKO Anastasiia, bachelor's student, educational program “Hotel and restaurant business”, Zaporizhzhya National University, Ukraine, https://orcid.org/0009-0002-4323-5785, derevanasta6@gmail.com

1. Kuzminchuk N., Kutsenko T., Chornii D. Features of strategic management of international corporations in the context of increasing their competitiveness. Economics and Society. 2022. № 39. URL: https://doi.org/10.32782/2524-0072/2022-39-85

2. Lukyanenko D.G. Strategies of economic development in the conditions of globalization: monograph. Kyiv: KNEU, 2001. 538 p.

3. Shamborovskyi G.O. Conceptual Foundations of International Strategic Management. Efficient Economy. 2021. № 975 p. 10.

4. Strategic Management in International Corporations: Lecture Course / Ed. by O.V. Lazariev. 14 p. URL: https://lib.chmnu.edu.ua/pdf/posibnuku/329/7.pdf

5. Butko M.P., Ditkovska M.Y., Zadorozhna S.M., Ivanova N.V., Oliichenko I.M., Oliifirenko L.D., Pepa T.V., Povna S.V., Shabardina Yu.V., Shevchenko O.M. Strategic Management: textbook. Kyiv: Center for Educational Literature, 2016. 376 p.

6. Litovchenko B.V. The Globalization and Development of the National Management Responsibility. Bulletin of Economic Science of Ukraine, 2015. pp. 47-52.

MODERN DEVELOPMENT OF MANAGEMENT IN UKRAINE

DUHIIENKO Natalya, Ph.D., Associate Professor, Department of International Economics, natural resources and economy of international tourism, Zaporizhzhia National University, Ukraine, https://orcid.org/0000-0002-4551-5548, dugienkonata@ukr.net

ZAITSEVA Angelina, bachelor's student, educational program «Hotel and restaurant business», Zaporizhzhia National University, Ukraine, https://orcid.org/0009-0006-0193-8289,  lina23032005@gmail.com

1. Murashko I. (2022).  Historical prerequisites for the formation of modern management.  Scientific Bulletin of the Izmail State Humanitarian University, vol.59, pp 96-105. Available at: http://visnyk.idgu.edu.ua/index.php/nv/article/view/637

2. Ivakh. S.,  Kokhanova. O. Modern problems of Ukrainian management.  Availabl at: http://oldconf.neasmo.org.ua/node/1431

3. What is management.  Education. Work. Business. Available at: https://vluchno.info/shho-take-menedzhment/

4. Management in simple words: what it means, why it is needed and what it is. Available at: https://online.novaposhta.education/blog/menedzhment-prostimi-slovami-shho-ce-oznachae-dlya-chogo-potriben-ta-yakij-buva

5. Modern management: basic provisions and characteristics.  Osvita.ua. Available at: https://osvita.ua/vnz/reports/management/15042/

6. Ivanova T.V.  Modern problems and prospects of management development in Ukraine.  National Aviation University. Available at: https://www.studocu.com/uk/document/vinnitsa-national-medical-university/pidpriemnitstvo-upravlinnya-pidpriemstvom-birzhova-diyal%D1%8Cnist%D1%8C/suchasni-problemi-ta-perspektivi-rozvitku-menedzhmentu-v-ukraini/79259589

7. Budzan B.P. (2001) Management in Ukraine: modernity and prospects.  Kyiv: Osnovy,  349 p. (in Ukrainian)

IMPACT OF GLOBALIZATION ON THE TOURISM INDUSTRY: ADVANTAGES AND DISADVANTAGES

DUHIIENKO Natalya, Ph.D. in Economics, Associate Professor, Department of International Economics,  Natural resources and economy of international tourism, Zaporizhzhia National University, Ukraine, https://orcid.org/0000-0002-4551-5548, dugienkonata@ukr.net

TSELUYKO Yulia, bachelor's student, educational program "Hotel and restaurant business", Zaporizhzhia National University, Ukraine, https://orcid.org/0009-0004-9476-0031, juliatseluyko078@gmail.com

1. Globalization of economic development. Available at: https://disted.edu.vn.ua/courses/learn/13904

2. Zaitseva V.M., Kornienko.  International tourism and globalization in the modern world.  Bulletin of Zaporizhzhya National University.  2012. No. 2(8).  P.55-65. Available at: https://tourlib.net/statti_ukr/zajceva2.htm

3. Kharkevich T. Globalization in Ukraine: positive and negative consequences.  Universe.  2021. Available at: https://refs.co.ua/53173-Globalizaciya_polozhitel_nye_i_otricatel_nye_effekty.html

THE ANALYSIS OF HIGHER NERVOUS ACTIVITY’S TYPES OF CANDIDATES FOR POSITIONS IN HEALTHCARE

ZHMAI Aleksandr, Senior Lecturer, Odessa Nanional Medical University, Ukraine, https://orcid.org/0000-0001-5276-3462, oleksandr.zhmai@onmedu.edu.ua

PERCHYK Anastasiia, 2nd year student of “Medicine” specialty, Odessa Nanional Medical University, Ukraine, https://orcid.org/0009-0007-2354-8625, perchyk3001@gmail.com

1. Typy vyshchoi nervovoi diialnosti. Vikipediia. URL: https://uk.wikipedia.org/wiki/Типи_вищої_нервової_діяльності (in Ukrainian)

2. Pavlov I. P. Psychopathology and Psychiatry. New York: Routledge, 1993.

3. Vitenko I. S., Vitenko T. I. Osnovy psykholohii. Vydannia druhe, pereroblene i dopovnene. Vinnytsia : «Nova Knyha», 2008. 256 s. (in Ukrainian)

4. Usachova T. V. Fiziolohichni pokaznyky rozvytku ditei shkilnoho viku iz riznymy typamy temperamentu. Zaporizkyi natsionalnyi universytet. URL: https://dspace.znu.edu.ua/xmlui/handle/12345/1979?locale-attribute=uk (in Ukrainian)

FORMATION OF PRIORITY DIRECTIONS OF THE COUNTRY'S HIGH-TECH DEVELOPMENT POLICY

ZAKHARCHENKO Vitaliy, Doctor of Economic Sciences, Professor, National University «Odesa Polytechnic», Ukraine, https://orcid.org/0000-0003-2903-2471, v.i.zaharchenko@op.edu.ua

SHVAHIREV Maksym, Ph.D. student, National University «Odesa Polytechnic», Odessa, Ukraine, https://orcid.org/0000-0002-7452-5091, max.shvagirev99@gmail.com

1. Vasyliev O. (ed.) (2011) Problemy rozvytku vysokotekhnolohichnykh haluzei ekonomiky Ukrainy v umovakh hlobalnoi konkurentsii. Doslidzhennia mizhnarodnoi ekonomiky: zb.nauk.prats. (in Ukrainian).

2. Zakharchenko V.I., Yermak S.O., Oneshko S.V. (ed.) (2022)  Teoriia stvorennia i funktsionuvannia orhanizatsiino-tekhnolohichnykh system u vysokotekhnolohichnomu vyrobnytstvi: monohrafiia. Odesa: Feniks. (in Ukrainian).

3. Nakaz Ministerstva promyslovoi polityky Ukrainy «Pro zatverdzhennia Metodyky identyfikatsii ukrainskykh vysokotekhnolohichnykh promyslovykh pidpryiemstv» №80 vid 08.02.2008r. URL: https://zakon.rada.gov.ua

EVENT-INDUSTRY IN WAR CONDITIONS

ZYKII Natalia, Ph.D., Associate Professor, Hotel and Restaurant Business, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0001-9781-7479, n.zikii@knute.edu.ua

RAKOCHA Milena, Applicant of the first (bachelor) level of higher education, educational program "Hotel and restaurant business", State University of Trade and Economics, Ukraine, https://orcid.org/0009-0008-7664-4909, M.Rakocha.FRHTB.073.20@knute.edu.ua

1. Event from A to Z: how to cope with the challenges of martial law. URL : https://mind.ua/openmind/20259495-ivent-vid-a-do-ya-yak-vporatisya-z-viklikami-voennogo-stanu

2. TOP-15 OF EVENT-AGENCIES OF KYIV 2024. URL : https://uba.top/event-agencies/

3. “Culture during the war in Ukraine”- a movie that captures the history. URL : https://www.ukrinform.ua/rubric-culture/3830313-kultura-pid-cas-vijni-v-ukraini-kino-ake-fiksue-istoriu.html

4.Fartlek / Calendar of races 2024. URL : https://fartlek.com.ua/sport-events-ukraine - fartlek.com.ua

5. Memorial Day of the Heroes of the Heavenly Hundred in 2024. URL : https://www.kyivpost.com/uk/post/28173

REGIONAL DIMENSIONS OF Entrepreneurial DEVELOPMENT IN THE INFORMATION AND COMMUNICATION SECTOR IN UKRAINE’S ECONOMY

Kichurchak Marianna, Doctor of Economic Sciences, Professor, Department of Economy of Ukraine, Ivan Franko National University of Lviv, Ukraine, https://orcid.org/0000-0002-1927-5704, Marianna.Kichurchak@lnu.edu.ua

1. Kichurchak, M. (2023). Information and Communication Sector at the Core of Ukraine’s Creative Economy: Assessing the Structure of Intercorrelations for Sustainable Development and Postwar Recovery. Formuvannia rynkovoi ekonomiky v Ukraini [Formation of market economy in Ukraine], 49, 3–18. DOI: http://dx.doi.org/10.30970/meu.2023.49.0.4901.

2. Kichurchak, M. (2023). Vplyv sektoru informatsii ta komunikatsii na prostorovyi rozvytok i post-voiennu vidbudovu kreatyvnykh industrii v ekonomitsi Ukrainy [Impact of the Information and Communication Sector on Spatial Development and Post-war Recovery of Creative Industries in Ukraine’s Economy]. Ekonomichnyi forum [Economic Forum], 1(3), 12–21. DOI: https://doi.org/10.36910/6775-2308-8559-2023-3-2. (in Ukrainian)

3. Kichurchak, M. (2023). Information and Communication Sector Development as a Factor of Forming Creative Industries in the European Union Countries: Experience of the Structural Transformation for Ukraine. Financial and Credit Activity Problems of Theory and Practice. 1(48), 399–408. https://doi.org/10.55643/fcaptp.1.48.2023.3934.

4. The State Statistics Service of Ukraine (2024). Retrieved from https://www.ukrstat.gov.ua/.

COMMERCIAL POTENTIAL OF TECHNOLOGY: FEATURES OF ASSESSMENT

KOBYELEVA Anna, Ph.D. Student, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-2863-3809, Anna.Kobielieva@emmb.khpi.edu.ua

KLYMENTOVA Maria, Ph.D. Student, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0009-0008-7581-5315, Mariia.Klymentova@emmb.khpi.edu.ua

PERERVA Petro, doctor of economic sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

1. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures] Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

2. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

3. Kobyelyeva T.O., Pererva P.G. Formuvannya systemy ekonomichnoyi stiykosti ta komplayens zakhystu mashynobudivnoho pidpryyemstva [Formation of the system of economic stability and compliance of the protection of the machine-building enterprise] Ekonomika: realiyi chasu.2018. № 1 (35). С. 98-106.

4. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

5. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities // Economic Journal of Odessa Polytechnic. university. 2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf

6. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p.

7. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

8. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

9. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

10. Kobyelyeva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

11. Кosenko A.P., Kobielieva T.O., Tkachova N.P. (2017) The definition of industry park electrical  products.. Scientific bulletin of Polissia. № 3 (11) Part 2. С. 43-50.

12. Кosenko A.P., Kobielieva T.O., Tkachova N.P. Forecasting industry park electrical products. Scientific bulletin of Polissia. 2017. № 4 (12). Ч. 2. С. 106-111.

13 Pererva P.G. Upravlinnya marketynhom na mashynobudivnomu pidpryyemstvi [Management of marketing at a machine-building enterprise] Navch.posibnyk dlya inzh.-tekhn.vuziv.- Kharkiv : «Osnova», 1993.- 288s.

PREREQUISITES FOR THE SUCCESSFUL LAUNCH OF A STARTUP PROJECT FOR THE MANUFACTURE OF SUBLIMED PRODUCTS

KOLOS Iryna, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7134-1441, vasylivna.iryna@kneu.edu.ua

NYKYTIUK Oleh, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, olegnyk1@gmail.com

1. Hospodarskyi kodeks Ukrainy vid 16.01.2003r. № 436-IV (zi zminamy i dopovnenniamy). URL: https://zakon.rada.gov.ua/laws/show/436-15#Text (in Ukrainian).

2. Khromova D. D., Antonenko E. V. (2018) Suchasni svitovi tendentsii rozvytku startapiv na svitovii areni [MODERN WORLD TRENDS ON DEVELOPMENT OF STARTUPS IN THE WORLD ARRIVAL] Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia: Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo. Vyp. 19. Ch. 3. S. 123-127. URL: http://www.visnyk-econom.uzhnu.uz.ua/archive/19_3_2018ua/28.pdf  (in Ukrainian).

3. Skrypnychenko M., Kuznetsova L., Bilotserkivets O. (2022) Stsenarni makrootsinky pisliavoiennoi vidbudovy ekonomiky Ukrainy [SCENARIO BASED MACRO ASSESSMENTS OF THE POST-WAR RECOVERY OF UKRAINE'S ECONOMY]. Ekonomika i prohnozuvannia – Economy and forecasting. Vol. 3. pp. 48-74. DOI: https://doi.org/10.15407/eip2022.03.048. (in Ukrainian)

THE INFLUENCE OF THE LEADER ON THE FORMATION OF THE ORGANIZATIONAL CULTURE OF A BUSINESS ORGANIZATION

KOLOS Iryna, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7134-1441, vasylivna.iryna@kneu.edu.ua

SAVRASOV Yan, Student of the first (bachelor) level of higher education, Educational program "Management of Business Organizations", Kyiv National Economic University named after Vadym Hetman, Ukraine, Yanich580@gmail.com

1. Ponomarenko O.S., Kipenskyi A.V., Chebotarov M.K., Kharchenko A.O. Formuvannia profesiinoi kompetentnosti lidera. URL: https://repository.kpi.kharkov.ua/server/api/core/bitstreams/816252c4-e8e6-4874-b096-2bd2ade54173/content (in Ukrainian).

2. Grynko, Tetiana V., Hviniashvili, Tetiana Z., and Zahynailo, Vladlena A. (2022) Rol liderstva ta komunikatsii u zabezpechenni rozvytku suchasnykh pidpryiemnytskykh struktur [The Role of Leadership and Communications in Ensuring the Development of Modern Business Structures]. Business Inform. Vol. 5. pp. 75-83. DOI: https://doi.org/10.32983/2222-4459-2022-5-75-83 (in Ukrainian)

THE ROLE AND IMPORTANCE OF INTELLECTUAL PROPERTY COMMERCIALIZATION IN STARTUP PROJECTS

KRASNOSHAPKA Andrii, Ph.D. Student, specialty 073 "Management", State University of Trade and Economics, Ukraine, https://orcid.org/0009-0000-9922-6816, a.krasnoshapka@knute.edu.ua

Scientific supervisor: FOKINA-MEZENTSEVA Kateryna, Doctor of Economics, Associate Professor

1. European Patent Office: вебсайт. URL: https://www.epo.org/en (Accessed: 23.03.2024).

2. Study highlights economic benefits of owning intellectual property rights especially for small businesses. European Patent Office. URL: https://www.epo.org/en/news-events/news/study-highlights-economic-benefits-owning-intellectual-property-rights-especially (Accessed: 23.03.2024).

3. Zhou H., Sandner P.G., Martinelli L., Block J.H. Patents, trademarks, and their complementarity in venture capital funding. November 2015. Technovation 47. P. 14-22. URL:10.1016/j.technovation.2015.11.005 (Accessed: 23.03.2024).

4. Relevance of Intellectual Property for Startups. WIPRO. URL: https://www.wipro.com/innovation/relevance-of-intellectual-property-for-startups/ (Accessed: 23.03.2024).

5. Commercialization of intellectual property – how to be successful? StartSmart CEE. URL: https://startsmartcee.org/10-surprising-technologies-that-can-make-a-difference-2/ (Accessed: 23.03.2024).

THE INFLUENCE OF DIGITALIZATION ON THE MARKETING STRATEGY OF TELECOMMUNICATIONS COMPANIES

LAVRENENKO Valentyna, candidate of economic sciences, professor of the department of business economics and entrepreneurship, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-1371-8452, valentyna.lavrenenko@kneu.ua

BURYAK Oleksandr, master's student, educational program "Business Administration general", Kyiv National University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0001-2286-2344, 3878877@gmail.com

1. Aparova O.V. Rol marketynhu v zabezpechenni innovatsiinoho rozvytku telekomunikatsiinykh pidpryiemstv. Ekonomika ta upravlinnia pidpryiemstvamy. 2017. № 9. S. 338–343.

2. Hrytsulenko S. I., Dzhyhaliuk O. I. Ukrainskyi rynok telekomunikatsiinykh posluh u konteksti stratehii povedinky yoho uchasnykiv v umovakh tsyfrovoi transformatsii ekonomiky ta sotsiumu URL:  https://www.business-inform.net/export_pdf/business-inform2019-11_0-pages-194_203.pdf  

3. Shevchenko T. M., Shevchenko O. A. Marketynhova stratehiia pidpryiemstva: formuvannia ta rozvytok v umovakh rynkovykh vidnosyn natsionalnoi ekonomiky. Efektyvna ekonomika. 2020. № 12. URL: http://www.economy.nayka.com.ua/?op=1&z=8414.

4. Losheniuk O. V., Volchenko Ye. O., Berezovska V. O. Rol digital-marketynhu v prosuvanni tovariv ta posluh: novi mozhlyvosti ta vyklyky na tli masshtabnoi viiskovoi ahresii. Akademichni vizii. 2023. № 20. DOI: http://dx.doi.org/10.5281/zenodo.8038582

5. Chuiko M. M. Tsyfrovi tekhnolohii yak innovatsiini instrumenty pidvyshchennia efektyvnosti marketynhovykh posluh i komunikatsii v umovakh didzhytalizatsii. Upravlinnia sotsialno‐ekonomichnymy systemamy na osnovi pidvyshchennia efektyvnosti marketynhovykh posluh v umovakh didzhytalizatsii : kolektyvna monohrafiia / za red. d.e.n., prof. Chobitok V. I. Kharkiv, Vydavnytstvo Ivanchenka I. S., 2023. S. 168–186.

MODERN DIRECTIONS OF STRATEGIC MANAGEMENT OF GCTS ENTERPRISES

LEMISH Kateryna, Ph.D., Associate Professor, Management and Administration Department, Berdyansk State Pedagogical University, Ukraine, https://orcid.org/0000-0003-2587-5404, lkg1704@gmail.com

KUTOVA Alina, bachelor's student, educational  program “Management of hotel, resort and tourism services”, Berdyansk State Pedagogical University, Ukraine, https://orcid.org/0009-0006-0991-1099, 0203alina.k@gmail.com

1. Tkachenko, T.I. (2009). Stalyy rozvytok turyzmu: teoriya, metodolohiya, realiyi biznesu [Sustainable development of tourism: theory, methodology, business realities], 2nd ed., KNTEU, Kyiv. 463 р. [in Ukrainian].

2. Kiyashko E.V. (2009) Problemy i neobkhidnistʹ vprovadzhennya v suchasnykh umo-vakh stratehichnoho planuvannya na pidpryyemstvakh [Problems and necessity of implementa-tion of strategic planning at enterprises in modern conditions]. Visnyk Khmelʹnytsʹkoho natsion-alʹnoho universytetu. Ekonomichni nauky, no 3 (1) pp. 174–178. [in Ukrainian].

3. Davydenko I.V. (2015), Konspekt lektsii z dystsypliny «Upravlinnia turystychnym pidpryiemstvom» dlia studentiv vsikh form navchannia spetsialnosti «Turyzmoznavstvo» [Lectures on the discipline "Tourism Enterprise Management" for students of all forms of education majoring in "Tourism"]. Odesa: ONEU, rotaprynt. 74 р. [in Ukrainian].

4. Prokhorova, V.V., Davydova, O.YU., & Protsenko, V.M. (2018). Innovatsiini stratehii rozvytku pidpryiemstv turystychnoi industrii yak kreatyvna forma orhanizatsii pidpryiemnytskoi diialnosti [Innovative strategies for the development of enterprises in the tourism industry as a creative form of business organization]. Visnyk ekonomiky transportu i promyslovosti. 63. 207-215 [in Ukrainian].

5. Vasilenko V.A., & Tkachenko T.I. (2003). Stratehichne upravlinnya [Strategic management]. Kyiv: CUL. 369 р. [in Ukrainian].

6. Havryliuk S. (2006) Konkurentospromozhnist pidpryiemstv u sferi turystychnoho biznesu [Competitiveness of enterprises in the field of tourism business]. navch. Posibnyk. Kyiv: Kyiv. nats. torh.-ekonom. u-tet. 180 p. [in Ukrainian].

7. Chan Kim, Rene Moborn (2015) Strateghija blakytnogho okeanu [Blue Ocean Strategy] available at: https://knigogo.com.ua/chitationline/strategiya-blakytnogo-okeanu-yak-stvoryty-bezhmarnyj-rynkovyj-prostir-i-pozbutysya-konkurentsiyi/

TRENDS OF MODERN MANAGEMENT

Matsuka Viktoriia, Ph.D., Associate Professor, Management and finance Department, Mariupol State University, Ukraine, https://orcid.org/0000-0002-0953-8769, v.matsuka@mu.edu.ua

1. Kopchak, Yu. Matveev, M. and Pugachev, V. (2023), “Transformation of modern management in conditions of war”, Ekonomika ta suspil'stvo, vol. 51, available at: https://doi.org/10.32782/2524-0072/2023-51-24 (Accessed 13 April 2024).

2. Kucher, D. (2023), “Management in wartime: a management strategy for survival and development”, Mind, available at: https://mind.ua/openmind/20256930-menedzhment-pid-chas-vijni-strategiya-upravlinnya-dlya-vizhivannya-ta-rozvitku (Accessed 13 April 2024).

3. Matsuka, V. (2023), “Management of digitization and business development”, Transformatsiia obliku ta biznes-konsaltynhu v umovakh nevyznachenosti: suchasni trendy, vyklyky, mizhnarodnyj dosvid [Transformation of accounting and business consulting in conditions of uncertainty: modern trends, challenges, international experience]: materialy Mizhnar. nauk.-prakt. konf. [International science and practice conf.], 10 lystopada 2023 r., Govt. biotechnological university, Kharkiv, рр.. 214-217, available at: http://btu.kharkov.ua/nauka/konferentsiyi/ (Accessed 13 April 2024).

4. Matsuka, V. (2023), “Modern features of management”, Suchasnyj stan, problemy ta perspektyvy rozvytku biznesu, finansovo-kredytnykh ta oblikovykh system [Current state, problems and prospects of business development, financial credit and accounting systems]: mizhnarodna naukovo-praktychna konferentsiia [international scientific and practical conference]: zbirnyk tez dopovidej III Mizhnarodnoi naukovo-praktychnoi konferentsii (Ukraina, m. Kharkiv 19 travnia 2023 r.), V.N. Karazin KhNU, Kharkiv, рр.. 278-279, available at: http://dspace.univer.kharkov.ua/handle/123456789/17830 (Accessed 13 April 2024).

5. Trends in modern management, (2024), available at: https://kerivnyk.info/2024/01/trendy-v-suchasnomu-menedzhmenti.html (Accessed 13 April 2024).

OUTSOURCING OF HR FUNCTIONS IN DOMESTIC BUSINESS PRACTICE

MYKOLAICHUK Iryna, Ph.D., Associate Professor, Department of Management, State University of Trade and Economics, Kyiv, Ukraine, https://orcid.org/0000-0001-7380-5000, i.mykolaichuk@knute.edu.ua

SYCHOVA Nina, Ph.D., Associate Professor, Department of Management, State University of Trade and Economics, Kyiv, Ukraine, https://orcid.org/0000-0002-8492-2605, n.sychova@knute.edu.ua

IVANOVA Kateryna, obtaining the first (bachelor) level of higher education, educational program «HR Management», State University of Trade and Economics, Kyiv, Ukraine, https://orcid.org/0009-0003-4013-7677, K.Ivanova.FEMP.073.20@knute.edu.ua

1. Mykolaichuk I.P., Kandagupa K.S. (2019) Uppavlinnia kadpovymy zminamy v systemi ophanizatsiinoho pozvytku pidppyiemstva [Management of personnel changes in the enterprise's organizational development system]. Visnyk Natsionalnoho univepsytetu «Lvivska politexnika». Sepiia «Ppoblemy ekonomiky ta uppavlinnia», 4, 112-120. (in Ukrainian). https://doi.org/10.23939/semi2019.04.112

2. Vedernikov M., Bazaliyska N., Volyanska-Savchuk L. (2022) Obgruntuvannia dotsilnosti peredachi biznes-protsesu upravlinnia personalom pidpryiemstva na HR-autsorsynh yak innovatsiinoi personal-tekhnolohii [Justification of the expediency of transferring the enterprise's personnel management business process to HR outsourcing as an innovative personnel technology]. Innovation and Sustainability, 2, 112-122. (in Ukrainian). https://doi.org/10.31649/ins.2022.2.112.122

3. Stadnyk D. Outsourcing and outstaffing: how it works. Available at: https://yur-gazeta.com/publications/practice/inshe/autsorsing-ta-autstafing-yak-ce-pracyue-.html (accessed 03 April 2024) (in Ukrainian).

4. Samilo, A., & Kupchak, M. (2022). Osnovni perevahy ta nedoliky vprovadzhennia autsorsynhovykh ta autstafinhovykh posluh v Ukraini. [The main advantages and disadvantages of the implementation of outsourcing and outstaffing services in Ukraine]. Ekonomiko-sotsialni vidnosyny v haluzi fizychnoi kultury ta sferi obsluhovuvannia: Materialy IV Mizhnarodnoi naukovo-praktychnoi konferentsii, (7 kvitnia 2022 roku, m.Kyiv). Kyiv. Available at: https://sci.ldubgd.edu.ua/jspui/handle/123456789/10353 (accessed 03 April 2024) (in Ukrainian).

5. Danyliuk, T., Yushchyshyna L., Mokhniuk A. (2019) Lohistychnyi autsorsynh v systemi upravlinnia pidpryiemstvom: dokhody ta vytraty provaideriv [Logistics outsourcing in the enterprise management system: income and costs of providers]. Economic journal of Lesya Ukrainka Volyn National University, 3(19), 55-62. Available at: http://surl.li/tgnqy (accessed 04 April 2024) (in Ukrainian).

6. Semenyuk, L.V., Tsakhniv, L.Yu. (2022) Vykorystannia autsorsynhu kadrovykh protsesiv v systemi upravlinnia pidpryiemstvom [The use of outsourcing of personnel processes in the enterprise management system]. Naukovyi visnyk BDFEU. Ekonomichni nauky. Chernivtsi: BDFEU, 7, 46-50. (in Ukrainian).

IMPACT OF INSTAGRAM POPULARITY ON PROJECT MANAGEMENT

MOROZOV Viktor, Ph.D., in Technical Sciences, Professor, Department of Management Technologies, Taras Shevchenko National University of Kyiv, Ukraine, viktor.morozov@knu.ua

KOROChKIN Dmytro, master's student, specialty 122 Computer Science, Taras Shevchenko National University of Kyiv, Ukraine, korochkindmytro@gmail.com

1. Using social media for Project Management: Now or never?. ipma.world. URL: https://ipma.world/using-social-media-project-management-now-never-part-a/ (Accessed: 14.04.2024).

2. Effects of Social Media on Project Management. IGI Global: International Academic Publisher.URL: https://www.igi-global.com/chapter/effects-of-social-media-on-project-management/145665 (Accessed: 14.04.2024).

3. Social media in project management: A systematic narrative literature review. www.researchgate.net. URL: https://www.researchgate.net/publication/348372866_Social_media_in_project_management_A_systematic_narrative_literature_review. (Accessed: 14.04.2024).

4. A GLIMPSE OF SOCIAL MEDIA IMPACT IN PROJECT MANAGEMENT. www.researchgate.net. URL: https://www.researchgate.net/publication/268485674_A_GLIMPSE_OF_SOCIAL_MEDIA_IMPACT_IN_PROJECT_MANAGEMENT. (Accessed: 14.04.2024).

THE SCOPE OF INFLUENCE OF INTERNATIONAL CORPORATE FINANCE ON GLOBAL FINANCIAL POLICY

NIESVIETOV Oleksandr, Ph.D. in Economics, Associate Professor, Lecturer of Economic Disciplines, State Higher Educational Institution «Romny Fachove College of Kyiv National Economic University named after Vadym Hetman», Ukraine, https://orcid.org/0009-0004-9255-2087, niesvietov.o@corp.rckneu.com.ua

PALAZHCHENKO Andrii, Higher vocational education student, junior bachelor's level, SP «Finance, Banking and Insurance», State Higher Educational Institution «Romny Fachove College of Kyiv National Economic University named after Vadym Hetman», Ukraine, https://orcid.org/0009-0003-9040-5502, program.mi666@gmail.com

1. Zymovets V.V. Korporatyvni finansy yak dominanta finansovoi nauky. Finansy Ukrainy. 2015. №  9. S. 78–95. (in Ukrainian)

2. Kasianova N.V., Kochetkov M.V. Mizhnarodna finansova systema: pidruchnyk / N.V. Kasianova, M.V. Kochetkov ta in. // Za zah. red. dr-ra ekon. nauk prof. V.M. Kochetkova. Kyiv: Vydavnytstvo Lira-K, 2023. 270 s. (in Ukrainian)

3. Sutormina V. N. Finansy zarubizhnykh korporatsii : pidruchnyk / V. N. Sutormina.  K.: KNEU, 2004.  566 s. (in Ukrainian)

4. Fedosov V.M.,  Riazanova N.S. Kontseptualni pytannia teorii korporatyvnykh finansiv. Rynok tsinnykh paperiv Ukrainy.  2013. № 3/4.  S.39-55.

5. Ministerstvo finansiv Ukrainy – Finansuvannia derzhavnoho biudzhetu Ukrainy z pochatku povnomasshtabnoi viiny. URL: https://mof.gov.ua/uk/news/ukraines_state_budget_financing_since_the_beginning_of_the_full-scale_war-3435 (in Ukrainian).

6. Ministerstvo zakordonnykh sprav Ukrainy / Spivrobitnytstvo Ukrainy z mizhnarodnymy finansovymy instytutsiiamy. URL: https://mfa.gov.ua/mizhnarodni-vidnosini/spivrobitnictvo-ukrayini-z-mizhnarodnimi-finansovimi-instituciyami (in Ukrainian) 

7. Natsionalnyi bank Ukrainy /Spivpratsia z mizhnarodnymy finansovymy orhanizatsiiamy / URL: https://bank.gov.ua/ua/about/international/financial-institutions (in Ukrainian)

STRATEGIC APPROACHES TO PROVIDING COMPETITIVE ADVANTAGES OF ENTERPRISES IN THE ENERGY INDUSTRY OF UKRAINE

NESVETOVA Svitlana, Lecturer of Economic Disciplines, State Higher Educational Institution «Romny Fachove College of Kyiv National Economic University named after Vadym Hetman» , Ukraine, https://orcid.org/ 0009-0007-7325-270x, niesvietova.s@corp.rckneu.com.ua

SOROKA Kateryna, Higher vocational education student, junior bachelor's level, SP «Finance, Banking and Insurance», State Higher Educational Institution «Romny Fachove College of Kyiv National Economic University named after Vadym Hetman», Ukraine, https://orcid.org/0009-0006-4632-1012, katyasoroka8@gmail.com

1. Tsiutsiupa, S. V. Konkurentni perevahy pidpryiemstva u rynkovomu seredovyshchi: formuvannia ta zabezpechennia. Vcheni zapysky Universytetu «KROK», 2020 vyp. 1 (57), 24–31. URL: https://doi.org/10.31732/2663-2209-2020-57-24-31 (in Ukrainian)

2. Smyrnov Ye.M. Obgruntuvannia pidkhodu do formuvannia stiikykh konkurentnykh perevah pidpryiemstva. URL: www.nbuv.gov.ua/portal/soc.../64.pdf. (in Ukrainian)

3. Smoleichuk I.M. Konkurentospromozhnist haluzei promyslovosti: metodolohiia ta dosvid. Dnipropetrovsk: Vydavnytstvo UVSIK, 2002. 260 s. (in Ukrainian)

4. Bakai, V. (2022). Konkurentni perevahy pidpryiemstva: kharakterystyka ta yikh otsinka za modelliu Portera. Modeling the development of the economic systems, (2), 145–153. URL: https://doi.org/10.31891/mdes/2022-4-19 (in Ukrainian)

5. Turianytsia, V. V. (2023). Suchasna paradyhma zabezpechennia konkurentnykh perevah pidpryiemstva na mizhnarodnykh rynkakh. Rynkova ekonomika: suchasna teoriia i praktyka upravlinnia, 2021, vyp. 3(52). pp. 264–278. URL: https://doi.org/10.18524/2413-9998.2022.3(52).275809 (in Ukrainian)

6. Kyrych N., Yuryk N., Shveda N. Konkurentni perevahy yak osnova uspishnoi stratehii rozvytku orhanizatsii. Sotsialno-ekonomichni problemy i derzhava. 2021. Vyp. 2 (25). S.334-344. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2021/21knbsro.pdf (in Ukrainian)

7. Mann, R. (2023). Metodychni zasady formuvannia konkurentnykh perevah pidpryiemstva. Tsyfrova ekonomika ta ekonomichna bezpeka, vyp. 5 (05), 121-127. URL: https://doi.org/10.32782/dees.5-19 (in Ukrainian)

8. Blyzniuk S.V., Ostapenko A.V. Konkurentnyi potentsial pidpryiemnytstva yak katehoriia suchasnykh ekonomichnykh doslidzhen. 2011. №7. S. 41-42. (in Ukrainian)

9. Enerhetyka pid chas viiny v Ukraini: yaki zminy v rehuliuvanni? YuRLIHA. URL: https://jurliga.ligazakon.net/aktualno/12602_energetika-pd-chas-vyni-v-ukran-yak-zmni-v-regulyuvann (in Ukrainian)

10. Vyrobnytstvo elektroenerhii  v Ukraini u sichni-kvitni 2023 %. Ukrainska Enerhetyka. URL: https:// ua-energy.org/uk/posts/vyrobnytstvo-ee-v-ukraini-u-sichni-kvitni-2023-roku-zmenshylosia-na-194 (in Ukrainian)

11. Spetsproekt: Shcho take Smart Grid? URL: https://nv.ua/ukr/ukraine/so-skorostyu-sveta/ shcho-take-smart-grid-50055452.html (in Ukrainian)

SELECTIVE REGULATION OF COMMODITY MARKETS AS A COMPONENT OF ADAPTIVE MANAGEMENT IN CONDITIONS OF INSTABILITY

NIKISHYNA Oksana, Dr. Econ. Sciences, Senior Researcher, Head of Department of Market Mechanisms and Structures, State Institution «Institute of Market and Economic&Ecological Research of the National Academy of Sciences of Ukraine», Ukraine, https://orcid.org/0000-0002-7172-3551, ksenkych@gmail.com

Zerkina Oksana, Ph.D. in Economics, Associate Professor, Department of Economics and international economic relations, International University for the Humanities, Ukraine, https://orcid.org/0000-0002-2500-3959, oksana_27@i.ua

1. Kviatkovska L.A. Strukturni elementy formuvannia derzhavnoi investytsiinoi polityky. Naukovyi visnyk Khersonskoho derzhavnoho universytetu. 2016. Vyp. 17 (1). S.46-50. (in Ukrainian)

2.Burkynskyi B.V., Nikishyna O.V., Tarakanov M.L., Zerkina O.O. Selektyvne rehuliuvannia system tovarnykh rynkiv v umovakh nestabilnosti: nauk. dop. Odesa: DU «IREED NAN Ukrainy», 2022. 113 s.https://doi.org/10.31520/978-966-02-9956-6 (in Ukrainian)

3.Nikishyna, O.V., Zerkina О.О., Chebotarova N. Y. System of principles for selective regulation of commodity markets in conditions of instability. Economic Innovations: Odesa IMEEP NAS Ukraine, 2023. Vol. 25. № 1 (86). С.112-125. https://doi.org/10.31520/ei.2023.25.1(86).112-125.

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5.Industry 5.0 A Transformative Vision for Europe. ESIR Polycy Brief №3. European Commission. Luxembourg: Publications Office of European Union, 2022. 30 p.

6.Better Regulation Guidelines. Commission Staff Working Document. November, 2021. 43 p. URL: https://ial-online.org/better-regulation-guidelines-european-commission-november-2021/

EXPLORING THE POTENTIAL OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TO ENHANCE PROJECT APPRAISAL

OHORODNIK Mykola, Ph.D. student, educational program “Management”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-0187-2919, pol6f2@gmail.com

1. Project Estimation: Definition, Anatomy, and Approaches | nCube | Full Text (ncube.com). URL: https://ncube.com/project-estimation-definition-anatomy-and-approaches/ (Accessed 14 April 2024)

2. How AI Will Transform Project Management (hbr.org). URL: https://hbr.org/2023/02/how-ai-will-transform-project-management (Accessed 14 April 2024)

3. Dynamic AI Project Estimation (towardsai.net). URL: https://towardsai.net/p/machine-learning/dynamic-ai-project-estimation (Accessed 14 April 2024)

4. Implications of Artificial Intelligence for Project Management (pmi.org). URL: https://www.pmi.org/learning/publications/pm-network/digital-exclusives/implications-of-ai (Accessed 14 April 2024)

THE ROLE OF ORGANIZATION THEORY IN ADAPTATION TO THE CHALLENGES OF MODERN MANAGEMENT

ONYSHCHENKO Oksana, Ph.D. in Public Administration, assistant professor, associate professor at the department of entrepreneurship, management of organizations and logistics, Zaporizhzhia national University, Ukraine, https://orcid.org/0000-0002-3009-3856, oksana.onishchenko.znu@gmail.com

HLUKHOVSKYI Eduard, bachelor's student, educational program “Entrepreneurship and logistics”, Zaporizhzhia National University, Ukraine, https://orcid.org/0009-0002-3447-9825, co4ckyro4cky@gmail.com

1. Bilyavska Yu. V., Mykytenko N. V. (2019) Teoriia orhanizatsii [Theory of organization]. Kyiv: Kyiv. national trade and economy University. (in Ukrainian)

2. Monastyrskyi G.L. (2019) Teoriia orhanizatsii [Theory of organization]. Theory of organization: a textbook. 2nd edition. Ternopil: “Krok”. (in Ukrainian)

3. Onyshchenko O.A. (2019) Teoriia orhanizatsii [Theory of organization]. Theory of organizations: a summary of lectures (in English) for bachelor's students for the ”Management” specialty. Zaporizhzhia: ZNU. (in Ukrainian)

ORGANIZATION OF PROCUREMENT ACTIVITY OF UKRAINIAN PHARMACEUTICAL ENTERPRISES: PROBLEMS AND RISKS

OSOKINA Alla, Ph.D. in Economics, Associate Professor, Department of Management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-5321-1053, osokina@kneu.edu.ua

NOVIKOVA Kateryna, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0000-4539-8567, novikovaekaterina.et@gmail.com

1. Nahorna I.I., Matsyshyna O.V. (2020) Orhanizatsiia postachannia materialnykh resursiv na pidpryiemstvo [Supply chain management for an enterprise]. Biznes, innovatsii, menedzhment: problemy i perspektyvy [Business, innovation, management: challenges and prospects]. №1. pp. 220-221. DOI: http://confmanagement.kpi.ua/proc/issue/view/БІМ [in Ukrainian].

2. Matviienko-Biliaieva H. L., Lialina N. S., Kotelnykova Yu. M. (2019). Osnovni napriamy rozvytku lohistyky pidpryiemstv ta yii osnovni kontseptsii [Key directions for the development of enterprise logistics and its fundamental concepts]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia: Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo. Vypusk 24, chastyna 2 [in Ukrainian].

3. Krykavskyi, Ye. V. (2020) Lohistyka ta upravlinnia lantsiuhamy postavok: pidruchnyk [Logistics and Supply Chain Management: a textbook]. Lviv: Lvivska politekhnika. 848 pp. [in Ukrainian].

4. Derzhavnyi reiestr likarskykh zasobiv Ukrainy [State Register of Medicinal Products of Ukraine]. DOI: http://www.drlz.com.ua/ [in Ukrainian].

5. Nakaz MOZ Ukrainy № 237 vid 26.04.2011 r. «Pro zatverdzhennia poriadku vvezennia na terytoriiu Ukrainy nezareiestrovanykh likarskykh zasobiv, standartnykh zrazkiv, reahentiv» [Order of the Ministry of Health of Ukraine No. 237 dated April 26, 2011, "On Approval of the Procedure for Importing Unregistered Medicinal Products, Standard Samples, Reagents into the Territory of Ukraine"]. DOI: https://zakon.rada.gov.ua/laws/show/z0965-11#Text [in Ukrainian].

6. Postanova kabinetu ministriv Ukrainy «Pro perelik tovariv krytychnoho importu» vid 24.02.2022 r. № 153 [Resolution of the Cabinet of Ministers of Ukraine "On the List of Critical Import Goods" dated February 24, 2022, No. 153]. DOI: https://ips.ligazakon.net/document/view/kp220153?an=1&ed=2022_03_13 [in Ukrainian].

THE MAIN TYPES OF E-COMMERCE BUSINESS MODELS

PETKO Stanislav, Ph.D., Associate Professor, International Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-5686-1067, petkostas1990@gmail.com

1.  Petko S. M. Elektronna komertsiia v tsyfrovii ekosystemi Respubliky Korei. Ekonomichnyi visnyk Natsionalnoho tekhnichnoho un-tu Ukrainy «Kyivskyi politekhnichnyi instytut» : zb. nauk. pr. / Nats. tekhnich. un-t Ukrainy «KPI im. Ihoria Sikorskoho» ; [redkol.: Kravchenko M. O. (holov. red.) ta in.]. – Kyiv : Vyd. dim «Helvetyka», 2022. Vyp. 23. S. 61–67.  DOI: https://doi.org/10.20535/2307-5651.23.2022.264630 (in Ukrainian)

2. Shurshyna O. V., Petko S. M. Tsyfrovi platformy v systemi hlobalnoi torhivli. Theoretical aspects of education development : proceedings of the III International scientific and practical conference. (Warsaw, Poland, January 24–27, 2023) / International Science Group ; [ed. board: Pluzhnik E. (ed.-in-chief) et al.]. – Warsaw, 2023. P. 115–118. URI: https://ir.kneu.edu.ua:443/handle/2010/39257 (in Ukrainian)

3. Ashraf Sharjeel. Types of Ecommerce Business Models That Work in 2022 [Guide]. CLOUDWAYS BY DigitalOcean. Updated on February 25, 2022. URL: https://www.cloudways.com/blog/ecommerce-business-models/

4. Chevalier Stephanie. Retail e-commerce sales worldwide from 2014 to 2027. Statista. Feb 6, 2924. URL: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/ (Дата звернення: 0203.2024)

5. Digital Trade for Development. World Trade Organization. Switzerland. WTO Publications. 2023. 56 p.

6. E-commerce and Digital Economy Programme Year in Review 2022. Looking beyond current crises: boosting digital readiness in developing countries. / United Nations Conference on Trade and Development. UNCTAD/DTL/ECDE/INF/2023/1. 2023. 68 p.

IMPLEMENTATION OF IPOS OF STATE-OWNED ENTERPRISES IN THE CONTEXT OF OWNERSHIP REFORM

PROROK Victor, Ph.D. student of the Institute of Personnel Training of State Employment Service of Ukraine, Ukraine, https://orcid.org/0000-0002-0582-6894, vika.prorok@gmail.com

1. OECD (2021), Ownership and Governance of State-Owned Enterprises: A Compendium of National Practices 2021 URL: https://www.oecd.org/corporate/ownership-and-governance-of-state-owned-enterprises-a-compendium- of-national-practices.htm (Accessed: 28.03.2024)

2. Dokhidnistʹ do 50-70%. Yak v Ukrayini provodytymutʹ «narodni» IPO. URL: https://minfin.com.ua/ua/invest/articles/dohodnost-do-5070-kak-v-ukraine-budut-provodit-narodnye-ipo/ (Accessed: 29.03.2024)

3. «Diyu» khochutʹ vyvesty na IPO ta rozpovily, na chomu planuyutʹ zaroblyaty. URL: https://news.finance.ua/ua/news/-/508875/diyu-hochut-vyvesty-na-ipo-ta-rozpovily-na-chomu-planuyut-zaroblyaty (Accessed: 10.04.2024)

4. IPO window for SOE groups ahead of political year. URL: https://www.pwc.com/id/en/media-centre/infrastructure-news/december-2022/ipo-window-for-soe-groups-ahead-of-political-year.html (Accessed: 18.03.2024)

5.OECD Review of the Corporate Governance of State-Owned Enterprises in Kazakhstan. URL: https://www.oecd-ilibrary.org/governance/oecd-review-of-the-corporate-governance-of-state-owned-enterprises-in-kazakhstan_082c508b-en (Accessed: 03.04.2024)

6. Derzhavni pidpryiemstva v Ukraini: efektyvnist biznes-modelei. URL: https://uifuture.org/publications/derzhavni-pidpryyemstva-v-ukrayini-efektyvnist-biznes-modelej/ (in Ukrainian)

IMPROVEMENT OF MARKETING STRATEGY PREMIUM SEGMENT BUSINESS ORGANIZATIONS

SAHAIDAK Mykhailo, Doctor in Economics, Professor, Head of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6526-1170, sahaidak@kneu.edu.ua

DIDUS Kateryna, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-8908-3204, kateryna.didus@gmail.com

1. Tkanko O. Suchasni kontseptsii doslidzhennia mody. URL: http://do100verno.com/blog/546/4543. (in Ukrainian)

2. International trade Center (2020) URL: https://www.intracen.org/uploadedFiles/intracenorg/Content/About_ITC/Co rporate_Documents/Annual_Report/ITC_AnnualReport2019_RUS.pdf (Accessed: 10.04.2024).

3. Kartajaya H, Setiawan I, Kotler P, 2020 Marketing 4.0 – do Tradicional ao Digital. (São Paulo:Sextante)

4. Subramani M R and Rajagopalan B 2018 Knowledge-Sharing and Influence in Online SocialNetworks via Viral Marketing. Communications of the ACM,46, Issue 12, pp.300-307

5. Tungate M. 2019. Fashion Brands: Branding style from Armani to Zara.

6. Value of the global apparel market 2011-2020 веб-сайт (2020) URL: https://www.statista.com/statistics/551775/size-of-the-global-apparel-andfootwearmarket/#:~:text=Value%20of%20the%20global%20apparel%20market%202011%2D2020&text=In%202017%2C%20the%20global%20apparel,1.65%20trillion%20 dollars%20by%202020 (Accessed: 10.04.2024).

COMPARATIVE ANALYSIS OF THE STOCK MARKET FOR TRADING GOODS OF COMPANIES IN DIFFERENT SECTORS AS A FACTOR IN THE DEVELOPMENT OF RETAIL AND PRODUCT PROMOTION

SERGIENKO Olena, Doctor of Economics, Professor, Department of Entrepreneurship, Trade and Logistics, National Technical University «Kharkiv Polytechnic Institute», Ukraine, https://orcid.org/0000-0002-9796-9218, Elena.Sergienko@khpi.edu.ua

KYZLIUK Oleksandr, Ph.D. student, National Technical University «Kharkiv Polytechnic Institute», Ukraine, https://orcid.org/0009-0000-4295-2630, Oleksandr.Kyzliuk@emmb.khpi.edu.ua

SHVETS Anastasiia, Ph.D. student, National Technical University «Kharkiv Polytechnic Institute», Ukraine, https://orcid.org/0009-0009-2323-1104, Anastasiia.Shvets@emmb.khpi.edu.ua

1. Broner, F., Didier, T., Erce, A., & Schmukler, S. L. (2013). Gross capital flows: Dynamics and crises. Journal of monetary economics, 60(1), 113-133.

2. Kuzemin, A., & Lyashenko, V. (2006). Fuzzy set theory approach as the basis of analysis of financial flows in the economical security system. International Journal Information Theories & Applications, 13(1), 45–51.

3. Bustos, O., & Pomares-Quimbaya, A. (2020). Stock market movement forecast: A systematic review. Expert Systems with Applications, 156, 113464.

4. Serhiienko, O., Novikova, T., & Lyashenko, V. (2023). Comparative Analysis of the Dynamics of Futures for the Dow Jones, S&P 500 and Nasdaq. International Journal of Academic Accounting, Finance & Management Research (IJAAFMR), 7(9), 22-28.

5. Lyashenko, V. (2014). Efficiency of bank crediting of real sector of economy in the context of separate banking groups: an empirical example from Ukraine. International Journal of Accounting and Economics Studies, 2(2), 74-79.

CRITERIA FOR IDENTIFYING INTELLECTUAL ASSETS OF INNOVATIVE ENTREPRENEURSHIP

STASOVSKA Galyna, Ph.D. student, Kyiv National Economic University named after Vadym Getman, Ukraine, https://orcid.org/0009-0004-3015-2643, galynastasovska@gmail.com

1. Tararuev Yu. O. A new look at the concept of intangible assets/Yu. O. Tararuev, T. V. Momot Economics: problems of theory and practice. Coll. of science works - Issue 192., vol. III. 2004. 851-85 p.

2. Analysis of Criteria for Identifying Intellectual Assets of Innovative Enterprises) by Olga V. Zhylenko, Olena V. Zaitseva, and Sergiy V. Zhylenko (2023). URL: https://www.wipo.int/wipo_magazine/en/2021/02/article_0008.html (Accessed: 14.04.2024)

3. Methods for Evaluating Intellectual Assets of Innovative Enterprises by Sergiy V. Zhylenko, Olena V. Zaitseva, and Olga V. Zhylenko (2022). URL: https://www.linkedin.com/advice/0/how-can-you-measure-innovations-impact-your-lrm6e (Accessed: 14.04.2024)

4. The Role of Intellectual Assets in Ensuring the Competitiveness of Innovative Enterprises by Olga V. Zhylenko, Olena V. Zaitseva, and Sergiy V. Zhylenko (2021). URL: https://www.linkedin.com/pulse/fueling-competitive-advantage-power-intellectual-property-singh (Accessed: 10.04.2024)

5. Edvinsson, L., & Sten-Åke, L. (2000). A stakeholder model for knowledge management. European Management Journal, 18(5), 400-409. URL: https://www.emerald.com/insight/publication/doi/10.1108/S2514-175920171 (Accessed: 14.04.2024)

6. WIPO. (2014). WIPO guide to intellectual property for business. World Intellectual Property Organization. URL: https://www.wipo.int/publications/en/series/index.jsp?id=181 (Accessed: 09.04.2024)

DIVERSITY AND INCLUSION IN THE STAFF MOTIVATION SYSTEM

TIURINA Nila, Ph.D., Professor, Department of Management and Administration, Khmelnytskyi National University, Ukraine, https://orcid.org/0000-0003-1337-1460, nilatyurina@gmail.com

BAKSALOVA Olga, Ph.D., Associate Professor, Department of Management and Administration, Khmelnytskyi National University, Ukraine, https://orcid.org/0000-0002-5557-2327, baksalovaolha@gmail.com

CHERNUSHKINA Diana, master's student, educational and professional program «Business Administration», Khmelnytskyi National University, Ukraine, https://orcid.org/0009-0006-3566-4634, chernushkinadiana@ukr.net

1. Shkabara N.V., Baksalova O.M. Motyvatsiia personalu pidpryiemstva v suchasnykh umovakh hospodariuvannia. Multidisciplinary scientific notes. Theory, history and practice. Proceedings of the VI International Scientific and Practical Conference. Edmonton, Canada. 2022. Pp. 168-172. URL: https://isg-konf.com/multidisciplinary-scientific-notes-theory-history-and-practice/.

2. Sakhno A.A., Skalkova I.Yu. Motyvatsiia ekonomichnoi diialnosti pidpryiemstv silskohospodarskoho mashynobuduvannia : monohrafiia. Vinnyts. nats. ahrar. un-t. Vinnytsia : Tvory, 2020. 305 p.

3. Cambridge Dictionary. URL: https://dictionary.cambridge.org/uk/dictionary/english/inclusion/.

4. Sevastianova I. Diversity & Inclusion v ukrainskomu IT: porady dlia HR. ITExpert. 2023. URL : https://itexpert.work/uk/diversity-inclusion-v-ukrayinskomu-it-porady-dlya-hr/.

5. Mykhno V. Inkliuzyvnist, riznomanitnist ta rivnist (IDE). URL: https://kpmg.com/ua/uk/home/about/values-and-culture/diversity-inclusion.html.

6. Sedler V. IT-haluz v pytanniakh inkliuzyvnosti ta rivnosti – na pravylnomu shliakhu. IDE: inkliuzyvnist, riznomanitnist, rivnist KhKhI stolittia. KPMG. Review Magazine. 2024. №14. P. 12-15.

MARKETING STRATEGIES FOR PROMOTING INNOVATIVE PRODUCTS ON THE MARKET

FEDORCHENKO Andrii, Doctor of Economics, professor, head of Marketing Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-5133-1908, fedorchenko@kneu.edu.ua

STUDENNIKOVA Olha, master’s student, education program “Business Administration genera”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-3536-6079, ovstudennikova01@gmail.com

1. Internet vydannia «Apteka online» № 14 (1435 ) 8 Kvitnia 2024 r., «Tendentsii, shcho formuiut svit farmatsevtychnoho marketynhu: 2024 Edition», rezhym dostupu: https://www.apteka.ua/article/691198 (Accessed  10.04.2024 r.)

2. Zakon Ukrainy «Pro likarski zasoby» (Vidomosti Verkhovnoi Rady (VVR), 2023, № 20-21, st.84), rezhym dostupu:  https://zakon.rada.gov.ua/laws/show/2469-20#Text

3. Osoblyvosti kompleksu marketynhu v systemi innovatsiinoho rozvytku farmatsevtychnykh pidpryiemstv [elektronnyi resurs] / red.  Yu.M. Melnyk, Yu.O. Holysheva. Zhurnal «Marketynh i menedzhment innovatsii» 2017. № 4. P. 27-39. DOI: 10.21272/mmi.2017.4-02, rezhym dostupu: https://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2017_4_27_39.pdf

4. Illiashenko N.S., Minko M.I. Osoblyvosti farmatsevtychnoho marketynhu. Zbirnyk tez dopovidei naukovo-tekhnichnoi konferentsii vykladachiv, spivrobitnykiv, aspirantiv i studentiv fakultetu ekonomiky ta menedzhmentu «Ekonomichni problemy staloho rozvytku» (19-23 kvitnia 2010 r.). Chastyna 3. Sumy: Vyd-vo SumDU, 2010. P. 49-50.

5. Marketynhove upravlinnia v systemi zabezpechennia naselennia likamy: monohrafiia [elektronnyi resurs]/ I.V. Pestun, Z.M. Mnushko. Kharkiv: NFaU, 2013. 272 p. Rezhym dostupu: https://dspace.nuph.edu.ua/bitstream/123456789/14873/1/%D0%9C%D0%B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3%D0%BE%D0%B2%D0%B5_%D1%83%D0%BF%D1%80%D0%B0%D0%B2%D0%BB%D1%96%D0%BD%D0%BD%D1%8F_%D0%9C%D0%BE%D0%BD%D0%BE%D0%B3%D1%80%D0%B0%D1%84%D1%96%D1%8F.pdf 

6. Dani analitychnoi systemy Proxima Research, Promo test, rezhym dostupu:  https://pharmxplorer.com.ua/

BUSINESS ANALYSIS AND STRATEGIC MANAGEMENT IN COMPANIES IN THE IT INDUSTRY

CHERNENKO Oksana, Ph.D., Associate Professor, Department of Computer Sciences and Information Technologies, Poltava University of Economics and Trade, Ukraine, https://orcid.org/0000-0002-9084-0999, galinachernenko7@gmail.com

BRAZHNICHENKO Artur, Ph.D. student, specialty "Management", Poltava University of Economics and Trade, Ukraine, https://orcid.org/0009-0006-8606-0312, artur.gatti90@gmail.com

ZHUL Andriy, Ph.D. student, specialty "Management", Poltava University of Economics and Trade, Ukraine, https://orcid.org/0009-0007-5112-0490, andreyzhulya@gmail.com

1. Ward, J. and Peppard, J. (2020) Review: Strategic Planning for Information Systems, Ltd., 2020, 3rd Edition, 640 p. (in English)

2. Penny Pullan, James Archer (2019) Business Analysis and Leadership: Influencing Change Paperback – Import, September 28, 288 р. (in English)

3. JOHN WARD and JOE PEPPARD (2020) Strategic Planning for Information Systems. Third Edition, Cranfield School of Management, Cranfield, Bedfordshire, UK, 641 р. (in English)

CURRENT TRENDS IN CUSTOMER EXPERIENCE MANAGEMENT IN THE CONDITIONS OF COMPETITION

SHATILOVA Olena, Ph.D., Associate Professor of the Department of Management, Kyiv National University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-3883-5567, olena.shatilova@kneu.edu.ua

RYBAK Igor,Student of the first (bachelor) level of higher education, Educational program "Management of Business Organizations", Kyiv National University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0009-4957-4623, igor.ryba4okk@gmail.com

1. Annette Franz. WHAT EXACTLY IS CUSTOMER EXPERIENCE? CX journey, 2024. URL: https://cx-journey.com/2024/02/what-exactly-is-customer-experience.html (Accessed  09.04.2024)

2. B. Joseph Pine II and James G. Gilmore. Updated edition of The Impression Economy. The Battle for Customer Time, Attention and Money. 2020.

3. Anna Yanko. Customer experience: how to develop a winning strategy? YOUSCAN. 05.2023. URL: https://youscan.io/ua/blog/customer-experience-cx/. (Accessed 10.04.2024) (In Ukrainian)

4. Andrii Hubynskyi. What is CSAT? How to calculate and when to use it. 11.2020. URL: https://www.craftinnovations.com.ua/post/what-is-csat. (Accessed  10.04.2024) (In Ukrainian)

5. NPS-SURVEY (NET PROMOTER SCORE). PRO CONSULTING. The official web resource of the company. URL: https://pro-consulting.ua/ua/additional/nps-opros. (Accessed  10.04.2024) (In Ukrainian)

6. Dmytro Serbeniuk. What is Customer Effort Score (CES)? URL: https://blog.globalbilgi.com.ua/shcho-take-customer-effort-score-ces/ (Accessed  10.04.2024) (In Ukrainian)

7. McKinsey & Company. Prediction: The future of Customer Experience. Official website of the company. URL: https://www.mckinsey.com/tr/our-insights/prediction-the-future-of-customer-experience  (Accessed  10.04.2024)

MARKETING ACTIVITY OF ENTERPRISES IN CRISIS CONDITIONS

SHVYDANENKO Oleg, Doctor in Economics, Professor, Department of International Economics, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-5021-0271, oleg_shvydanenko@kneu.edu.ua

TALALAI Diana, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-9591-6619, talalaydiana@gmail.com

1. Poltorak V.A. Marketing research: education. manual Kyiv: Center of Educational Literature, 2003. 387 p.  

2. Balabanova I.V., Kholod V.V. Enterprise marketing: training. manual Kyiv: Center of Educational Literature, 2012. 612 p.   

3. Sydoruk Yu.A. Marketing management at the enterprise: theoretical foundations. education manual Kyiv: Center of Educational Literature, 2014. 259 p.

THE ROLE OF ARTIFICIAL INTELLIGENCE IN BUILDING BUSINESS COMMUNICATIONS OF THE ENTERPRISE

SHELEST Oleksiі, Ph.D., Associate Professor, Department of Economics and Management, NNI «UIPA» KhNU name after V. N. Karazina, Ukraine, https://orcid.org/0000-0001-8397-9397, ashelest1973@gmail.com

1. Prokhorova V. V., Mushnykova S. A. (2019). Rozvytok kultury bezpeky – kultura komunikatsii yak osnova intelektualizatsii protsesu upravlinnia. Problemy ekonomiky, 4(42):, Р. 142–148. https://doi.org/10.32983/2222-0712-2019-4-142-148

2. Prokhorova, V., Chemchykalenko, R., & Pikula, H. (2023). Upravlinnia biznesom yak dominanta rozvytku ekonomiky Ukrainy v trendakh yevrointehratsii. Adaptyvne upravlinnia: teoriia i praktyka. Seriia Ekonomika, vol 15, no 30. https://doi.org/10.33296/2707-0654-15(30)-04.

TRACK 2. MANAGEMENT TRANSFORMATION IN THE CONTEXT OF TRANSCENDENCE

MANAGEMENT RESPONSES ON THE SUPPLY CHAIN DISRUPTIONS UNDER GEOPOLITICAL RISKS

SOBOLIEVA Tetiana, Ph.D., Associate Professor, Management Department, Kyiv National Economic  University named after Vadym Hetman, Ukraine, https://orcid.org/000-0002-7818-145X, sobolieva_tetiana@kneu.edu.ua

DI MAURO Carmela, Ph.D., Full Professor, Università di Catania, Italy, https://orcid.org/0000-0001-7317-945x, carmela.dimauro@unict.it

1. Main economic trends in February 2024. Monthly Economic Monitoring of Ukraine. The Institute for Economic Research and Policy Consulting http://www.ier.com.ua/en  

2. Roscoe, S., E. Aktas, K. J. Petersen, H. D. Skipworth, R. B. Handfield, and F. Habib. 2022. “Redesigning Global Supply Chains during Compounding Geopolitical Disruptions: The Role of Supply Chain Logics.” International Journal of Operations & Production Management 42 (9): 1407–1434. https://doi.org/10.1108/IJOPM-12-2021-0777

3. Charpin, R. 2022. “The Resurgence of Nationalism and Its Implications for Supply Chain Risk Management.” International Journal of Physical Distribution & Logistics Management 52 (1): 4–28. https://doi.org/10. 1108/IJPDLM-01-2021-0019

4. Käkönen, A.-K., P. Evangelista, J. Hallikas, M. Immonen, and K. Lintukangas. 2021. “Covid-19 as a Trigger for Dynamic Capability Development and Supply Chain Resilience Improvement.” International Journal of Production Research 61 (8): 2696–2715. https://doi.org/10.1080/00207543. 2021.2009588

5. Ali, I., and K. Govindan. 2021. “Extenuating Operational Risks through Digital Transformation of Agri-Food Supply Chains.” Production Planning & Control 34 (12): 1165–1177. https://doi.org/10.1080/09537287.2021.1988177  

6. Moradlou, H., H. Reefke, H. Skipworth, and S. Roscoe. 2021. “Geopolitical Disruptions and the Manufacturing Location Decision in Multinational Company Supply Chains: A Delphi Study on Brexit.” International Journal of Operations & Production Management 41 (2): 102–130. https://doi.org/10.1108/IJOPM-07-2020-0465

7. Koot, M., M. R. K. Mes, and M. E. Iacob. 2021. “A Systematic Literature Review of Supply Chain Decision Making Supported by the Internet of Things and Big Data Analytics.” Computers & Industrial Engineering 154: 107076. https://doi.org/10.1016/j.cie.2020.107076

8. Shekarian, M., and M. Mellat Parast. 2020. “An Integrative Approach to Supply Chain Disruption Risk and Resilience Management: A Literature Review.” International Journal of Logistics Research and Applications 24 (5): 427–455. https://doi.org/10.1080/13675567.2020.1763935  

9. Lukasz Bednarski, Samuel Roscoe, Constantin Blome & Martin C. Schleper (01 Dec 2023): Geopolitical disruptions in global supply chains: a state-of-the-art literature review, Production Planning & Control, DOI: 10.1080/09537287.2023.2286283 

SALES MANAGEMENT IN TIMES OF CRISIS

PROKHOROVA Yeliena, Ph.D., Associate Professor, Management department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-0637-5415, prokhorova.yeliena@kneu.edu.ua

PYLYPCHUK Nadiia, master's student, educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, nadiia22051987@gmail.com

1. Akoff R. Idealized Design: Creating an Organization's Future / R Akoff. Jason Magidson, – Wharton School Pub. 2017. – 285 р.

2. Andrushchak I. Yak v umovakh kryzy stymuliuvaty prodazhi za dopomohoiu internet marketynhu. URL: https://msystem.ua/ua/jak-v-umovah-krizi-stimuljuvati-prodazhi-za-dopomogoju-internet-marketingu/ (in Ukrainian)

3. Myroniuk A. Model rostu biznesu v kryzu. URL: https://www.epravda.com.ua/columns/2022/06/7/687897/ (in Ukrainian)

4. Mykhailova, Y., & Mykhailov, S. (2023). Teoretychni pidkhody do formuvannia stratehii antykryzovoho upravlinnia [THEORETICAL APPROACHES TO THE ANTI-CRISIS MANAGEMENT STRATEGIES’ FORMATION]. Ukrainskyi ekonomichnyi chasopys – The Ukrainian Economic Journal , (1), 38–42. https://doi.org/10.32782/2786-8273/2023-1-7 (in Ukrainian)

5. Diachun O. Suchasni problemy upravlinnia prodazhem. URL: https://elartu.tntu.edu.ua/bitstream/lib/34906/2/FMZKPNES_2021_Dyachun_O-Modern_problems_of_sales_61-63.pdf (in Ukrainian)

6. Claire McConnachie. 5 effective ways to manage a sales team during a crisis. URL: https://www.salesforcesearch.com/blog/5-effective-ways-to-manage-sales-team-during-crisis/

7. Kashyap Trivedi. Crisis management in sales: How to act before, during & after a crisis. URL:  https://www.salesmate.io/blog/crisis-management-in-sales/

TRANSFORMATION OF AGRICULTURAL TRADERS’ BEHAVIOR IN THE TRANSCENDENCE CONDITIONS

TEPLIUK Mariia, Ph.D., Associate Professor, Business Economics and Entrepreneurship Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0000-0000-0000, maria_6.11@kneu.edu.ua

1. Mykhailo Sahaidak, Mariia Tepliuk, Victoria Zhurylo, Natalia Rudenko, Olesia Samko. 2024 Integrative Viewpoint for Implementing Sustainable Management Agricultural Business Excellence. TEM Journal. Volume 10, Issue 1, Pages 303‐309, ISSN 2217‐8309, DOI: 10.18421/TEM101-38          

2. Chikov I., Radko  V., Marshalok  M., Tepliuk  M., Petrenko O., Sharko I., & Sitkovska A. (2022). Economic development of agricultural food enterprises on an innovative basis. Financial and Credit Activity Problems of Theory and Practice, 1(42), 98–106. https://doi.org/10.55643/fcaptp.1.42.2022.3672

SITUATIONAL MANAGEMENT TECHNOLOGY AND FACTORS, THAT INFLUENCE IT

BOIDA Svitlana, Ph.D. in Economics, Assistant, Department of Economic Theory, Management and Administration, Yuriy Fedkovych Chernivtsi National University, Ukraine, https://orcid.org/0000-0002-5892-0104, s.boyda@chnu.edu.ua

1. Shevchenko O. (2023) Vykorystannia sytuatsiinoho pidkhodu v upravlinni stiikistiu terytorialnykh hromad [Using a situational approach in managing the resilience of territorial communities]. Visnyk Dniprovskoi akademii neperervnoi osvity. Seriia – Publichne upravlinnia ta administruvannia - Bulletin of the Dnipro Academy of Continuing Education. Series - Public management and administration, no. 2 (5), pp. 31-34 [in Ukrainian] .

2. Pererva I. (2021) Perevahy vprovadzhennia protsesnoho pidkhodu do upravlinnia pidpryiemstvom [Advantages of implementing a process approach to enterprise management]. Ekonomika ta suspilstvo - Economy and Society, no. 29. DOI: https://doi.org/10.32782/2524-0072/2021-29-3 [in Ukrainian].

3. Moisa V.V. (2023) Kharakterystyka systemy upravlinnia kryzovymy sytuatsiiamy na pidpryiemstvi [Characteristics of the crisis situations management system at the enterprise]. Problemy suchasnykh transformatsii. Seriia: ekonomika ta upravlinnia - Problems of modern transformations. Series: economics and management, no. 7. DOI: https://doi.org/10.54929/2786-5738-2023-7-04-06 [in Ukrainian].

4. Kudy pereizhdzhaie ukrainskyi biznes z pochatkom povnomasshtabnoho vtorhnennia: statystyka Opendatabot [Where Ukrainian businesses are moving to since the start of the full-scale invasion: Opendatabot statistics]. Available at: https://mixfin.com/ua/blog/relokatsiia-biznesu-v-ukraini (28 March 2024) [in Ukrainian].

5. Kopchak Yu., Matveiev M. & Puhachov V. (2023) Transofrmatsiia suchasnoho menedzhmentu v umovakh viiny [Transforming of modern management in the conditions of war]. Ekonomika ta suspilstvo - Economy and Society, no. 51. DOI: https://doi.org/10.32782/2524-0072/2023-51-24 [in Ukrainian].

ENTREPRENEURSHIP AND THE ACADEMY: THE IMPERATIVE OF SYMBIOTIC INTERACTION OF ENVIRONMENTS

DZHUS Vladyslav, Ph.D. Student, educational-scientific program “Marketing”, Taras Shevchenko National University of Kyiv, Ukraine, https://orcid.org/0009-0006-9243-2362, vladyslav.dzhus@knu.ua

1. Slaughter S., Leslie L. Academic Capitalism: Politics, Policies, and the Entrepreneurial University. Baltimore, MD: Johns Hopkins University Press, 1997. 276 pp.

2. Etzkowitz H. The Triple Helix: The Triple Helix: University-Industry-Government Innovation in Action. New York and London: Routledge, 2008. 164 pp.

3. Bedo, Z., Erdos, K., Pittaway, L. University-centred entrepreneurial ecosystems in resource-constrained contexts. Journal of Small Business and Enterprise Development. 2020. Vol. 27 № 7, PP. 1149–1166.

THE INFLUENCE OF DIGITALIZATION ON THE DEVELOPMENT AND CHANGES OF PROCESSES HR-MANAGEMENT IN UKRAINE

KAKHOVSKA Olena, Ph.D., Professor, Department of Management, State University of Trade and Economics, Kyiv, Ukraine, https://orcid.org/0000-0002-6235-968x, o.kakhovska@knute.edu.ua

MYKOLAICHUK Iryna, Ph.D., Associate Professor, Department of Management, State University of Trade and Economics, Kyiv, Ukraine, https://orcid.org/0000-0001-7380-5000, i.mykolaichuk@knute.edu.ua

ABRAMENKO Diana, obtaining the first (bachelor) level of higher education, educational program «HR Management», State University of Trade and Economics, Kyiv, Ukraine, D.Abramenko_FEMP_14_21_B_d@knute.edu.ua

1. Borshch V., Sheremet O., Mykolaichuk I., Bashuk H., Pavlenko O., Danilko M. (2023) Investment Strategy for the Development of Human Capital of the Enterprise. WSEAS Transactions on Business and Economics. 20? 1517-1526. Available at: https://wseas.com/journals/bae/2023/c725107-2068.pdf (accessed 15 April 2024) (in English)

2. Orel Y. L., Smagliuk A. A. (2023) HR‐menedzhment v ukrainskomu biznesi: vyklyky tsyfrovizatsii. [HR management in Ukrainian business: challenges of digitalization]. Akademichni vizii, 19. (in Ukrainian). http://dx.doi.org/10.5281/zenodo.7954499

3. Cheliadinova N., Kudelya V. (2022) HR management and digitalization in a modern organization. Market Infrastructure, 69, 8-13. (in English). https://doi.org/10.32782/infrastruct69-2  

4. Zhukovska V. M.. (2017) Tsyfrovi tekhnolohii v upravlinni personalom: sutnist, tendentsii, rozvytok. [Digital technologies in personnel management: essence, trends, development]. Naukovyi visnyk Mizhnarodnoho humanitarnoho universytetu, 2, 13–17. Available at: http://www.vestnik-econom.mgu.od.ua/journal/2017/27-2-2017/5.pdf (accessed 15 April 2024) (in Ukrainian).

5. Zhukovska V. M., Silkina Yu. O., Mykolaichuk I. P. (2023) Heimifikatsiia yak dydzhytal tekhnolohiia v HR menedzhmenti [Gamification as a digital technology in HR management]. International scientific journal "Internauka". Series: "Economic Sciences", 5(73), 2, 9-17. (in Ukrainian). https://doi.org/10.25313/2520-2294-2023-5-8872

APPLICATION OF LEAN METHODS IN OPERATIONAL MANAGEMENT IN CONDITIONS OF TRANSCENDENCE

KOLOS Iryna, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7134-1441, vasylivna.iryna@kneu.edu.ua

1. Kolos I. Integration on effective management of industrial enterprises on lean principles. Technology Audit and Production Reserves. 2017. 4 /4 (36). P. 28–33. https://doi.org/10.15587/2312-8372.2017.108795

2. Kolos I. (2016) Dualna pryroda vtrat promyslovoho pidpryiemstva v konteksti oshchadlyvosti [DUALITY OF WASTES OF INDUSTRIAL ENTERPRISES WITHIN LEAN PRODUCTION]. Naukovi pratsi Natsionalnoho universytetu kharchovykh tekhnolohii – Scientific Works of NUFT, Volume 22, Issue 5. pp. 114-120. (in Ukrainian)

HYBRID CASE ENTERPRISES FRAMES ARE IN MODERN MANAGEMENT

LYZAK Mykhailo, Ph.D. of Economics, Department of Management by the name of professor E. V. Chraplyvyj, Lviv National Environmental University, Ukraine, https://orcid.org/0000-0001-8902-812x, 380964610297lm@gmail.com

FEDYK Olga, Ph.D. of Economics, Department of Management by the name of professor E. V. Chraplyvyj, Lviv National Environmental University, Ukraine, https://orcid.org/0000-0002-5996-2103, olgafedyk@ukr.net

BINERT Olesya, Ph.D. of Economics, Associate Professor, Department of Management byhttps://orcid.org/0000-0001-5436-0106, olesya200678@ukr.net the name of professor E. V. Chraplyvyj, Lviv National Environmental University, Ukraine,

1. Vargas Llave O., Weber T. Regulations to addresswork–life balance in digital flxible working arrangements. Eurofound. 2020. URL: https://www.eurofound.europa.eu/sites/default/fies/ef_publication/fild_ef_docume nt/ef19046en.pdf

2. Quora. URL: https://www.quora.com/ 

3. Gartner. URL: https://www.gartner.com/en/newsroom/press-releases/2020-10-13-gartner-identifiesthree-dimensions-that-define-the-new-employeremployee-relationship   

4. Forbes. URL: https://www.forbes.com/sites/curtsteinhorst/2021/07/22/5-hybrid-workplace-mistakes-to-avoid/?sh=71aeac9d116b

METHODS OF ORGANIZING WORK PROCESSES IN THE CONDITIONS OF MANAGEMENT TRANSCENDENCE

ONYSHCHENKO Oksana, Ph.D. in Public Administration, assistant professor, associate professor at the department of entrepreneurship, management of organizations and logistics, Zaporizhzhia national University, Ukraine, https://orcid.org/0000-0002-3009-3856, oksana.onishchenko.znu@gmail.com

LIUTYI Andrii, bachelor's student, educational program “International business”, Zaporizhzhia National University, Ukraine, https://orcid.org/0009-0000-5029-3428, andrey.lutiy.2100@gmail.com

1. Kurochka, O.S. (1998) Upravlinnia pidpryiemstvom (protsesnyi aspekt) [Enterprise management (process aspect)]. Kyiv: MAUP. 144 p. URL: https://library.if.ua/book/152/10071.html (accessed: 04.02.2024). (in Ukrainian)

2. Robochyi protses – shcho tse take, vyznachennia ta poniattia [Work process – what is it, definitions and concepts]. Economy-Pedia.com. URL: https://uk.economy-pedia.com/11040245-work-process (accessed: 04.02.2024). (in Ukrainian)

MANAGERIAL INNOVATIONS OF PROCESSING INDUSTRY ENTERPRISES THROUGH THE PRISM OF THE BANI WORLD

ONIKIIENKO Nadiia, аssistant, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0004-5257-9349, onikiienko.nadiia@kneu.edu.ua

1. Buniak N. (2023) Osoblyvosti menedzhmentu v umovakh BANI-svitu [PECULIARITIES OF MANAGEMENT IN THE BANI-WORLD] Ekonomichnyi chasopys Volynskoho natsionalnoho universytetu im. Lesi Ukrainky. Vol. 4 No. 36 С.97-103. https://doi.org/10.29038/2786-4618-2023-04-97-103 (in Ukrainian)

2. Zachosova, N., Nazarenko, S., & Sobko , V. (2022). Formuvannia systemy finansovo-ekonomichnoi bezpeky subiekta hospodariuvannia ta stratehichne upravlinnia neiu u realiiakh BANI WORLD. [FORMATION OF THE SYSTEM OF FINANCIAL AND ECONOMIC SECURITY OF THE BUSINESS ENTITY AND ITS STRATEGIC MANAGEMENT IN THE REALITIES OF BANI WORLD]. Pidpryiemnytstvo ta innovatsii – Entrepreneurship and Innovation. Vol. 23. 59-62 https://doi.org/10.37320/2415-3583/23.11 (in Ukrainian)

3. Halushka Z.I. (2023) Nevyznachenist yak ekonomichna katehoriia ta yak seredovyshche funktsionuvannia biznesu. [Uncertainty as an Economic Category and as a Business Functioning Environment] Ekonomika: realii chasu – Economics: time realities. Scientific journal. Vol. 1 (65). pp. 26-32. Retrieved from https://economics.net.ua/files/archive/2023/Nо1/26.pdf. DOI: 10.15276/ETR.01.2023.3. DOI: 10.5281/zenodo.7834244 (in Ukrainian)

4. Tenditna ta nespokiina epokha: yak tekhnolohii zminiuiut svit i yak buty do tsoho hotovym. URL: https://highload.today/uk/blogs/tenditna-ta-nespokijna-epoha-yak-tehnologiyi-zminyuyut-svit-i-yak-buti-do-tsogo-gotovim/ (in Ukrainian)

5. Dudnieva Yu., Dolhopolov V. (2022) Osoblyvosti pidpryiemnytskoi diialnosti v konteksti BANI svitu [FEATURES OF BUSINESS ACTIVITY IN THE CONTEXT OF BANI-WORLD CHALLENGES] Adaptyvne upravlinnia: teoriia i praktyka. Ekonomika – Adaptive Management: Theory and Practice. Series Economics,Vol. 14(28). https://doi.org/10.33296/2707-0654-14(28)-09 (in Ukrainian)

6. Novi vyklyky: proshchavai, svit VUCA, laskavo prosymo u svit BANI. URL: https://www.management.com.ua/notes/novi-vyklyky-vuca-bani.html (in Ukrainian)

7. Hlobalnyi sotsialno-ekonomichnyi rozvytok v umovakh VUGA, SPOT, DEST ta BANI svitu. URL: https://www.researchgate.net/publication/359634687_GLOBALNIJ_SOCIALNO-EKONOMICNIJ_ROZVITOK_V_UMOVAH_VUCA_SPOD_DEST_TA_BANI_SVITU_GLOBAL_SOCIO-ECONOMIC_DEVELOPMENT_IN_VUCA_SPOD_DEST_AND_BANI_WORLD (in Ukrainian)

OPTIMIZATION OF SUPPLY CHAINS IN CONDITIONS OF WAR

OSOKIN Gennady, Master of Business Administration at the Institute of Business Education, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0006-2670-7524

1. Krykavskyi, Ye. V. Lohistyka ta upravlinnia lantsiuhamy postavok: pidruchnyk / Ye. V. Krykavskyi, O. A. Pokhylchenko, M. Fertch. Lviv : Lvivska politekhnika, 2020. 848 (in Ukrainian)

2. Matviienko-Biliaieva G., Lialina N., Kotelnykova Iu. M. (2019) Osnovni napriamy rozvytku lohistyky pidpryiemstv ta yii osnovni kontseptsii [MAIN AREAS OF DEVELOPMENT OF LOGISTICS OF ENTERPRISES AND ITS MAIN CONCEPTS]. Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu. Seriia: Mizhnarodni ekonomichni vidnosyny ta svitove hospodarstvo. Vyp. 24, Ch. 2. рр. 119-124. (in Ukrainian)

3. Martin Christopher / Logistics & Supply Chain Management. Sixth edition: Pearson Education, 2022, 337р.

4. Jeremy F. Shapiro Modeling the Supply Chain, 2nd Edition, 2007, 618 ст.

5. Harrison Alan, Van Hoek Remko Logistics Management and Strategy: Competing Through the Supply Chain, Prentice Hall PTR, 2010. 384 р.

BUSINESS ECOSYSTEM MANAGEMENT IN CONDITIONS OF TRANSCENDENCE

SAHAIDAK Mykhailo, Doctor in Economics, Professor, Head of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6526-1170, sahaidak@kneu.edu.ua

BILETSKYI Yaroslav, Ph.D. student, educational program “Management”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-7146-171х, biletskyi.yaroslav@gmail.com

1. Bondar O.V. Sytuatsiinyi menedzhment. Navch. posib. 2-he vyd., pererob. ta dopovn. Kyiv.: Tsentr uchbovoi literatury, 2012. 388 s. URL: https://docplayer.net/79067308-Situaciyniy-menedzhment.html (in Ukrainian)

2. Savruk H. Khyzhak plius zdobych, abo Yak konkuruvaty u novomu sviti. URL: https://www.management.com.ua/tend/tend704.html (in Ukrainian)

3. Ponomarenko I., Marchuk V. (2019) Ekosystema internet-marketynhu [INTERNET MARKETING ECOSYSTEM]. Pryazovskyi ekonomichnyi visnyk.. Vol. 4 (15). pp. 136-141. URL: http://pev.kpu.zp.ua/vypusk-15 (in Ukrainian)

4. Shcho take «biriuzovi orhanizatsii» i yaki vidminnosti u kompanii maibutnoho. https://nachasi.com/creative/2018/05/25/biryuzovi-organizatsiyi/ (in Ukrainian)

5. Rol lidera u protydii koruptsii: analitychnyi ohliad vprovadzhennia kontseptsii «Tone At The Top». URL: https://www.undp.org/uk/ukraine/publications/role-leader-combating-corruption (in Ukrainian)

ESTIMATION OF THE EFFECT FACTORS ON THE AGRICULTURAL SECTOR OF UKRAINE IN MARTIAL LAW TERMS

SHYSHLEVSKYI Mykhailo, Ph.D. student in Economics, Academy of Labour, Social Relations and Tourism, Ukraine, https://orcid.org/0009-0007-6725-3431, fresk233@gmail.com 

1. Ahrosektor Ukrainy pid chas viiny – infohrafichyi dovidnyk za 2023 rik. URL: https://agropolit.com/spetsproekty/1003-agrosektor-ukrayini-pid-chas-viyni--infografichiy-dovidnik-za-2023-rik (in Ukrainian)

2. Petko S. M. Osnovni tsili provedennia tsyfrovykh transformatsii subiektiv hospodariuvannia. Biznes-analityka: modeli, instrumenty ta tekhnolohii : materialy IV Mizhnar. nauk.-prakt. konf., prysviach. 90-richchiu Nats. aviats. un-tu (m. Kyiv, 1–3 berez. 2023 r.) / M-vo osvity i nauky Ukrainy, Nats. aviats. un-t, F-t Ekonomiky ta biznes-administruvannia ; [orh. kom.: Smerichevskyi S. F. (holova) ta in.]. Kyiv, 2023. S. 460–462. URI: https://ir.kneu.edu.ua:443/handle/2010/39693 (in Ukrainian)

3. Petko S. M. Osoblyvosti tsyfrovoi transformatsii subiektiv hospodariuvannia. Natsionalni ekonomiky v umovakh novitnikh hlobalnykh vyklykiv: materialy mizhnar. nauk.-prakt. internet-konf. (m. Kharkiv, 1–28 liutoho 2023 r.) / M-vo osvity i nauky Ukrainy, Kharkiv. nats. un-t misk. hosp. im. O. M. Beketova [ta in.] ; [orh. kom.: Babaiev V. M. (holova) ta in.]. Elektron. tekst. dani. Kharkiv, 2023. URL : https://ojs.kname.edu.ua/index.php/area/article/view/3167/3009..DOI: https://ojs.kname.edu.ua/index.php/area/article/view/3167 URI: https://ir.kneu.edu.ua:443/handle/2010/39452 (in Ukrainian)

4. Puhachov M. I. (2017) Ahrarnyi sektor ekonomiky Ukrainy v umovakh instytutsiinykh zmin. Ekonomika APK. Vol. 5. рр. 12–18. (in Ukrainian)

5. Patyka N. (2019) Tendentsii ta perspektyvy rozvytku svitovykh silskohospodarskykh rynkiv yak oriientyry dlia posylennia ukrainskykh pozytsii [Trends and prospects for development of the world agricultural markets as reference points for strengthening of Ukrainian positions]. Ekonomika APK.. Vol. 26, No. 1, рр. 70. (in Ukrainian)

6. Tulai O. (2018) Suchasnyi stan ta problemy finansovoho zabezpechennia staloho rozvytku ahropromyslovoho sektoru [Current status and problems of financial promoting of sustainable development of agro-industrial sector]. Svit finansiv – World of Finance.». Vol. 3 (56). рр. 104–116. (in Ukrainian)

7.  Furman I., Gontaruk Y. (2019) Teoretychni osnovy formuvannia stratehii rozvytku ahrarnykh pidpryiemstv zernovoho napriamku [THEORETICAL BASIS OF FORMATION OF THE AGRICULTURAL ENTERPRISE DEVELOPMENT STRATEGY] Investytsiyi: praktyka ta dosvid. Vol. 23. рр. 80–87. (in Ukrainian)

TRACK 3. SUSTAINABLE DEVELOPMENT MANAGEMENT

FOOD SYSTEMS TRANSFORMATIONS: A PATHWAY TO SUSTAINABLE DEVELOPMENT

ADUASHVILI Lela, Ph.D. Student, Ivane Javakhishvili Tbilisi State University, Georgia, HTTPS://ORCID.ORG/0009-0008-4732-7007, lela.aduashvili@tsu.ge

1. World Bank Group (2023). ‘Food Systems 2030 Driving Food Systems Resilience in a Food Crisis and Beyond’. Annual report fiscal year 2023. Retrieved from -  https://documents1.worldbank.org/curated/en/099612511172347102/pdf/IDU1cfba5ce718dcf1497418d7b1b52e5cc30417.pdf

2. Pradhan P., Sapkota T. B., and Kropp J. P. (2021). ‘Why food systems transformation is crucial for achieving the SDGs’. Retrieved from - https://www.rural21.com/fileadmin/downloads/2021/en-03/rural2021_03-S10-12.pdf

3. Kharaishvili E., and Gechbaia B.  (2023). ‘The Impact of Sustainable Transportation on the Development of Food Markets’. International Scientific Journal Innovative Economics and Management, E-ISSN:2449-2604, Vol. 10, No2.  Retrieved from -https://iem.ge/ojs/index.php/journal/article/view/141/11414

4. Aduashvili L. (2023). ‘Food Security Problems in the Context of Digital Economy Development’. Journal of Innovative Economics and Management, Vol. 10, No 3, DOI: https://doi.org/10.46361/2449-2604.10.3.2023.47-57

5. The World Bank (2024). ‘Food Security Update’. Reliefweb. Retrieved from - https://reliefweb.int/report/world/food-security-update-february-15-2024#:~:text=The%20global%20food%20crisis%20has,implemented%2015%20export%2Dlimiting%20measures

6. Ruggeri Laderchi C. et al. (2024). The Economics of the Food System Transformation. Food System Economics Commission (FSEC), Global Policy Report. Retrieved from - https://foodsystemeconomics.org/wp-content/uploads/FSEC-Global_Policy_Report.pdf

7. Ruggeri Laderchi C. et al. (2024). Executive Summary The Economics of the Food System Transformation. Food System Economics Commission (FSEC), Global Policy Report. Retrieved from - https://foodsystemeconomics.org/wp-content/uploads/FSEC-Executive_Summary-Global_Policy_Report.pdf

8. Statista Market Insights (2023). ‘Food – Worldwide (Consumer)’. Retrieved from - https://www.statista.com/outlook/cmo/food/worldwide

9. Kharaishvili E, and Lobzhanidze N. (2024). Digital Transformation in Small and Medium-Sized Enterprises: Approaches and Challenges (Focus: Agricultural Sector of Georgia). Medicon Agriculture & Environmental Sciences 6.1: 16-26

10. Bovarnnick A. (2024). ‘Food Systems Transformation: a Whole of Government Approach to Drive Change’. Retrieved from - https://www.undp.org/facs/blog/food-systems-transformation-whole-government-approach-drive-change

WINE TOURISM AND ITS IMPORTANCE FOR THE DEVELOPMENT OF GEORGIAN ECONOMY

KVELADZE Ketevan, Doctor of Economics, Iv. Javakhishvili Tbilisi State University, P. Gugushvili Institute of Economics, Georgia, Ketikveladze@yahoo.com

KISTAURI Nunu, Doctor of Economics, Iv. Javakhishvili Tbilisi State University, P. Gugushvili Institute of Economics, Georgia, Nunu-kistauri@rambler.ru

MELASHVILI Medea, science worker, Iv. Javakhishvili Tbilisi State University, P. Gugushvili Institute of Economics, Georgia, Medeamelashvili2020@gmail.com

1. https://mastsavlebeli.ge/?p=11819 Wine road or wine tourism, m. Sekhniashvili

2. http://vinoge.com/wine tourism in Georgia 

3. https://to.edu.ge/perspectives of wine tourism 

4. https://gnta.ge/ge/2023-statistics-info/

5. https://wine.gov.ge/Ge/News/37087

6. http://vinoge.com/degustacia/52-oqro-Mundus-Vini

THE ROLE OF DIGITAL AGRICULTURE IN THE DEVELOPMENT OF SUSTAINABLE AGRICULTURE

LAZARIASHVILI Tamar, Doctor of Economics, Assistant Professor, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0001-7500-7969, tamar.lazariashvili@tsu.ge 

1. Datunashvili, L. (2017). ‘Aspects of Innovative Development of New Technologies in Horticulture (World Experience)’. Retrieved from - https://shorturl.at/hovUX

2. European Initiative Liberal Academy Tbilisi (2012). Interim Report "Transformation of Georgia's Agricultural Sector: 20 Years of Independence". Retrieved from - https://shorturl.at/lsAB0

3. Lazariashvili, T. (2022). "Assessment of the potential of the agro-tourism market of Georgia (on the example of Kakheti)". VII International Scientific Conference "Challenges of Globalization in Economy and Business". TSU, November 4

4. Ministry of Environment Protection and Agriculture of Georgia (2019). ‘Georgian Agriculture and Rural Development Strategy 2021-2027’. Retrieved from - https://mepa.gov.ge/Ge/Files/ViewFile/27243

5. Food And Agriculture Organization of the United Nations (2023). ‘Digital Agriculture’. Retrieved from - https://www.fao.org/digital-agriculture/en/

6. Khanna M., Atallah S., Kar S., Sharma B., Wu L., Yu C., Chowdhary G., Soman C., Guan K (2022). ‘Digital transformation for a sustainable agriculture in the United States: Opportunities and challenges’. Retrieved from - https://doi.org/10.1111/agec.12733

7. Kharaishvili, E. &  Atanelishvili T. (2022). ‘Sustainable State Procurements and Business in Georgia’. BULLETIN OF THE GEORGIAN NATIONAL ACADEMY OF SCIENCES, vol. 16, no. 3  Retrieved from - http://science.org.ge/bnas/vol-16-3.html

8. Kharaishvili, E. & Suknishvili, M. (2021). ‘Agribusiness development trends in Georgia: modern challenges and solutions. Economics’. Ecology. Socium, N5(4). Retrieved from - https://ees-journal.com/index.php/journal/article/view/182

9. Kharaishvili, E., & Lobzhanidze, N. (2023). ‘Challenges and Opportunities for Promoting Sustainable Development in Small and Medium-Sized Enterprises (Case of Georgia)’. ID: “MCAES-23-RA-021”. Retrieved from -  https://themedicon.com/agricultureenvironmental/volume-4-issue-5

10. Lazariashvili, T. (2021). ‘DIRECTIONS FOR DEVELOPING THE PRODUCTION OF LOCAL AGRO-FOOD PRODUCTS IN GEORGIA’; International Scientific and Practical Internet Conference ,,ORGANIZATION’S STRATEGY VS REALITIES OF THE VUCA-WORLD“, Kyiv, SHEI KNEU named after V. Hetman.  November 10, 2021.

11. Lazariashvili, T. (2021).  ‘Innovations and Agricultural Development Potential in Georgia’; ICEBI 2021: 23rd International Conference on Economics and Business Innovation on October, 21-22, 2021 at Athens, Greece

12. Smart Agriculture Market (2023), ‘Smart Agriculture Market by Offering (Hardware, Software, Services), Agriculture Type, Farm Size (Large, Medium, Small), Application (Precision Farming, Livestock Monitoring) and Region (America, Europe, Asia Pacific, Row) – Global Forecast to 2028’. Retrieved from - https://www.marketsandmarkets.com/Market-Reports/smart-agriculture-market-2

13. OECD (2023). ‘Technology and digital in agriculture’. Retrieved from - https://www.oecd.org/agriculture/topics/technology-and-digital-agriculture/

THE RELATIONSHIP BETWEEN ESG RATINGS AND THE RESPONSE
OF MULTINATIONAL BANKS TO RUSSIAN AGGRESSION

ROHOV Heorhiy, Doctor of Economics, Professor, Head of the Department of Finance, Admiral Makarov National University of Shipbuilding, Ukraine, https://orcid.org/0000-0002-2487-0946, gekoro7@gmail.com

1. Ahmed, D., Demers, E., Hendrikse, J., Joos, P., & Lev, B. (2023). Are ESG Ratings Informative About Companies' Socially Responsible Behaviors Abroad? Evidence from the Russian Invasion of Ukraine. Accountability in a Sustainable World Quarterly, Forthcoming,  http://dx.doi.org/10.2139/ssrn.4151996

2. Basnet, A., Blomkvist, M., & Galariotis, E. (2022). The role of ESG in the decision to stay or leave the market of an invading country: The case of Russia. Economics Letters, 216. https://doi.org/10.1016/j.econlet.2022.110636

3. Yale CELI (2023). Yale CELI List of Companies Leaving and Staying in Russia.  Retrieved from https://www.yalerussianbusinessretreat.com/

4. Rohov, H., Kolodiziev, O., Yehorycheva, S., Krupka, I., & Zaplatynskyi, M. Factors influencing the multinational banks’ decisions to curtail operations in Russia: Does ESG matter? Banks and Bank Systems, 19(1), 135-147. http://dx.doi.org/10.21511/bbs.19(1).2024.12

5. Rogov, G. (2009). Mekhanizm formuvannia finansovykh rezultativ korporatyvnoi sotsialnoi diialnosti [The Mechanisms That Form Financial Results of Corporate Social Performance]. Ukrainskyi zhurnal Ekonomist - Ukrainian Journal Ekonomist, 6, 49 – 53. (in Ukrainian)

6. Pajuste, A., & Toniolo, A. (2022). Corporate Response to the War in Ukraine: Stakeholder Governance or Stakeholder Pressure? SSRN. http://doi.org/10.2139/ssrn.4183604

7. Kulikov, V., Simanovskyy, M., Eichenberg, A., & Braese, K. A. (2023). Navigating wartime communications: multinational corporations in the Russia-Ukraine war. Society and Economy. https://doi.org/10.1556/204.2023.00024

8. Barnett, M. L. (2007). Stakeholder Influence Capacity and the Variability of Financial Returns to Corporate Social Responsibility. The Academy of Management Review, 32(3), 794–816. https://doi.org/10.5465/amr.2007.25275520

9. Moody’s Methodology (2023). Cross-Sector Rating Methodology. General Principles for Assessing Environmental, Social and Governance Risks. Retrieved from https://www.moodys.com/

10. MSCI Methodology (2023). MSCI SDG Alignment Methodology. Retrieved from https://www.msci.com/documents/1296102/15233886/MSCI+SDG+Alignment+Methodology.pdf

HOLISTIC SUPPLY CHAIN RISK MANAGEMENT – STRATEGIC POTENTIALS OF THE GERMAN SUPPLY CHAIN DUE DILIGENCE ACT

WELLBROCK Wanja, LUDIN Daniela, Ph.D., Full Professor, Management Department, Heilbronn University of Applied Sciences, Germany, wanja.wellbrock@hs-heilbronn.de, daniela.ludin@hs-heilbronn.de

1. Bardt, H./Grömling, M. (2021): Anhaltende Produktionsausfälle durch fehlende Vorleistungen, in: IW-Kurzbericht 91, pp. 1-3.

2. Riskmethods GmbH/Bundesverband Materialwirtschaft, Einkauf und Logistik e.V. (2020): Supply Chain Risk Management. Herausforderungen und Status quo 2020, München.

3. Czaja, L. (2009): Qualitätsfrühwarnsysteme für die Automobilindustrie, Wiesbaden.

4. Finch, P. (2004): Supply Chain Risk Management, in: Supply Chain Management, 9(2), pp. 183-196.

5. Sucky E./Zitzmann, I. (2016): Risikomanagement in nachhaltigen Supply Chains, in: Eckert, S./Trautnitz, G. (eds.): Internationales Management und die Grundlagen des globalisierten Kapitalismus, Wiesbaden, 459-477.

6. Moormann, L. (2021): Risikomanagement (nicht nur) in Zeiten von Corona, URL: https://www.haufe-akademie.de/blog/themen/controlling/risikomanagement-nicht-nur-in-zeiten-von-corona/, 13.12.2021.

MANAGEMENT OF SUSTAINABLE DEVELOPMENT IN THE CONDITIONS OF WAR

BANDURA Julia, teacher of economic disciplines, VSP «Romanian Vocational College of Kyiv National University named after Vadym Hetman», Ukraine, https://orcid.org/0009-0005-4397-1127, yulechka.bandura1985@gmail.com

SITAR Julia, recipient of professional preliminary, higher education OPP "Management", VSP "Romanian Vocational College of Kyiv National University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0000-1876-1594, sitarula16@gmail.com

1. Abramov O.M., Golovko O.M., Dubchak O.V. (2022) Impact of the war in Ukraine on the achievement of sustainable development goals. Economy and society. No. 11. P. 22-35. (in Ukrainian)

2. Baeva O.V., Novalska N.I., Zgalat-Lozinska. Basics of management: practicum. Kyiv: Center for Educational Literature, 2007. 524 p. (in Ukrainian)

3. Bondarchuk M.V., Shenderova O.V. (2023) Managing Sustainable Development in War: Challenges and Opportunities. Scientific Bulletin of the University of D.F. Chekhov. Series: Economic Sciences. No. 1 (47). P. 5-12. (in Ukrainian)

4. Hirnyak O.M., Lazanovskyi P.P. Management: textbook. 5th ed., revised. and additional Lviv: Magnolia 2006, 2018. 352 p. (in Ukrainian)

5. Yevtushenko N.V., Lukyanets Y.I. (2022) The role of the state in ensuring the sustainable development of Ukraine in the conditions of military conflict. Bulletin of the National Academy of Sciences of Ukraine. No. 11. P. 112-121. (in Ukrainian)

6. Management: Study guide / S.I. Mykhaylov, T.I. Balanovska, O.S. Stepasyuk, O.P. Gogul and others. / Under the editorship SI. Mikhailov. Kyiv: NUBiP of Ukraine, 2013. 536 p. (in Ukrainian)

EVALUATION OF THE LEVEL OF EFFICIENCY OF THE ENVIRONMENTAL MANAGEMENT SYSTEM OF ENTERPRISES

BARABASH Olena, Doctor of Technical Sciences, Professor Ecology and Environmental Protection Technology Department, National Transport University, Ukraine, https://orcid.org/0000-0001-5206-2922, barabashelena29@gmail.com

VOZNIUK Yaroslav, Ph.D. student, National Transport University, Ukraine, https://orcid.org/0009-0003-3050-5333, yarik-voznyuk@ukr.net

1. DSTU ISO 14001:2015. Systemy ekolohichnoho upravlinnia. Vymohy ta  nastanovy shchodo zastosuvannia. Kyiv, 2016. 37 с. ISO 14001:2015, IDT. (in Ukrainian)

2. Xiajie, Z., Chenxi, L., Lijuan, C., Wei, L., Xinsheng, Z., Jinzhi, W., Yinru, L., Jing, L. Coupled patterns of natural and anthropogenic resources in typical ecosystems in coastal areas of China. Environmental Research, 239 (2), 2023. https://doi.org/10.1016/j.envres.2023.117411

3. Kaur N., Sharma R., Mehta K. 9 Emerging Green: Exploring Strategic Factors for SMEs’ Adoption of Green Technology and Innovation in India. Sustainability, Green Management, and Performance of SMEs, 2024. P. 165-186. https://doi.org/10.1515/9783111170022-009

4. Li C., Huang M. Environmental Sustainability in the Age of Big Data: Opportunities and Challenges for Business and Industry. Environ Sci Pollut Res, 30, 2023. P. 119001–119015. https://doi.org/10.1007/s11356-023-30301-5

5. Barabash O. V. Otsiniuvannia efektyvnosti funktsionuvannia system ekolohichnoho upravlinnia subiektiv hospodariuvannia: monohrafiia / O. V. Barabash, Kyiv, 2020. 236 s. (in Ukrainian)

6. Barabash O. V. Naukovi osnovy zastosuvannia metodiv biotestuvannia ta bioindykatsii v systemakh upravlinnia ekolohichnoiu bezpekoiu subiektiv hospodariuvannia : avtoref. dys. ... d-ra tekhn. nauk : 21.06.01 ; Derzh. ekol. akad. pisliadyplom. osvity ta upr. Kyiv, 2020. 38 s. (in Ukrainian)

7. Barabash O. V., Lozova T. M., Kozlova T. A. Assessment of the urban environment quality in Kyiv. Acta Carpatica. 2018. 27. Р. 5−11.

8. Hoivanovych N. K., Voloshanska S. Y., Monastyrska S. S. Analysis the state of environment by biological methods. Publishing House «Baltija Publishing», 2024. https://doi.org/10.30525/978-9934-26-395-8-2

9. Barabash, O., Weigang, G. (2021). Mathematical Modeling of the Summarizing Index for the Biosystems Status as a Tool to Control the Functioning of the Environmental Management System at Business Entities. Mathematical Modeling and Simulation of Systems (MODS'2020), 1265, P. 56−66. http://dx.doi.org/10.1007/978-3-030-58124-4_6

SUSTAINABLE DEVELOPMENT OF TOURISM IN TIMES OF WAR

GEDIN Мaksym, D. in History, Associate Professor, Associate Professor of Psychology and Tourism, Kyiv National Linguistic University, Ukraine, https://orcid.org/0000-0002-5031-8207,  maks300011@ukr.net

1. Viina v Ukraini - yakym bude turyzm v kraini pislia zavershennia boiovykh dii | RBK-Ukraina (rbc.ua) https://travel.rbc.ua/ukr/show/mesta-geroicheskoy-slavyizmenitsya-turizm-1650880560.html

2. Stanom na zhovten MKIP zafiksuvalo 540 poshkodzhen obiektiv kulturnoi infrastruktury https://www.ukrinform.ua/rubric-culture/3588369-stanom-na-zovten-mkip-zafiksuvalo-540-poskodzen-obektiv-kulturnoi-infrastrukturi.html

3. Drachuk Yu.Z., Amosha O.O. Motyvatsii staloho rozvytku ekonomiky Ukrainy v umovakh voiennoho stanu ta pisliavoiennoi rozbudovy. Imperatyvy ekonomichnoho zrostannia v konteksti realizatsii hlobalnykh tsilei staloho rozvytku : tezy dopovidei III Mizhnarodnoi naukovo-praktychnoi Internet-konferentsii Kyivskoho natsionalnoho universytetu tekhnolohii ta dyzainu, m. Kyiv, 10 chervnia 2022 roku. Tom 1. Kyiv : KNUTD, 2022. S. 89-90. (in Ukrainian)

4. Proiekt Zakonu Ukrainy vid 07.08.2018 № 9015 «Pro Stratehiiu staloho rozvytku Ukrainy do 2030 roku».

5. A. Kolosov. Stsenarii pisliavoiennoho vidnovlennia Ukrainy. Po toi bik dialohu. 13 kvit. 2022 r., 10:40:33. https://dialogueparty.site/article/view/scenariypislyavoyennogo-vidnovlennya-ekonomiki-ukrajini/

6. Pamiatky pid obstrilamy: yak zakhystyty kulturu vid viiny? 20 khvylyn. 9 travnia 2022. https://zt.20minut.ua/kul-tura/pamyatki-pid-obstrilami-yak-zahistiti-kulturu-vid-viyni

MANAGEMENT – ASPECTS OF SUSTAINABLE DEVELOPMENT MANAGEMENT

DUНІIENKO Natalia, Ph.D. econ. the science, Associate Professor of the Department of International Economics, natural resources and the economics of international tourism, Zaporizhzhya National University, Ukraine, https://orcid.org/0000-0002-4551-5548,  dugienkonata@ukr.net

TULUPOVA Anastasiia, a graduate of the first (bachelor) level of higher education, educational program "Hotel and restaurant business", Zaporizhzhya National University, Ukraine, https://orcid.org/0009-0007-1705-3650, tulupovanastoa@gmail.com

1. Beh V.P., Tulenkov M.V. (2018) Upravlenie stalum rozwutkom : pidruchnyk dlya magistriv z upravleniya ta administruvannya [Managing Sustainable Development: A Textbook for Masters in Management and Administration.] Kyiv: "Caravela", 538 p. (in Ukrainian)

2. Harashchuk O.V., Kutsenko V.I. (2017) Menedjment y zabezpeceni stalogo rozvutky : navchalno-prukladni posibnuk. [Management in ensuring sustainable development: educational and practical guide.]  Lviv: Lviv Polytechnic State University, 145 p. (in Ukrainian)

3. Wald B.I. Stalyi rozvytok: shcho tse, chomu tse vazhlyvo ta do chogo tut Ukraina.   [Sustainable development : what it is, why it is important and what Ukraine is doing here.] Ukrainian capital. Available at : http://surl.li/ocnwk (accessed May 28, 2021.) (in Ukrainian)

4. Sadovenko, A., Maslovska, L., Sereda, V. (2015) Stalyi rozvytok suspilstvo : navchalnyi posibnyk.  [Sustainable development of society.] Kyiv: Study guide. 398 p. (in Ukrainian)

5. Mumow, V.R., Bhandari, R.R., Kuhl, L., Verkuijen P.V. (2016) Dyplomatiia stalogo rozvytku diahnostika dla perehovoriv ta vprovadzhennia stalogo rozvytku.[Sustainable Development Diplomacy: Diagnostics for Negotiating and Implementing Sustainable Development.] [Vashynhton okruh Kolumbija : Tsentr mizhnarodnoi ekolohichnoi ta resursnoi polityky, Shkola prava ta dyplomatii im. Fletchera, Universytet Taftsa] Washington : Center for International Environmental and Resource Policy, Fletcher School of Law and Diplomacy, Tufts University. pp. 73-81 (in English)

CODE FOR MANAGEMENT STYLES

DUNDA Svitlana, Ph.D., Associate Professor, Labor Economics and Management Department, National University of Food Technologies, Ukraine, https://orcid.org/0000-0001-8814-0689, svitlana.dunda@gmail.com

SYTENKO Lilia, bachelor's student, educational program “Management”, National University of Food Technologies, Ukraine, https://orcid.org/0009-0001-4688-031x, kala4ik2006@gmail.com

1. Popova Yu. A., Fudorova O. M. (ed.) (2020) “Ichak Adizes: modern ideas and approaches to management of the organization”, Materialy VII Instytuts'koi naukovo-praktychnoi konferentsii «Osoblyvosti suchasnoho menedzhmentu ta ekonomiky: spivvidnoshennia teoriï ta praktyky»  [Materials of the VII Institute Scientific and Practical Conference "Peculiarities of Modern Management and Economics: Correlation of Theory and Practice"], FOP Vyshymyrs'kyj V.S., Kherson, pp. 77-82. (in Ukrainian)

2. Pryschak M.D., Les'ko O.J. (2016) Psykholohiia upravlinnia v orhanizatsii  [Psychology of management in the organization] : navch. posibn., 2nd ed. Vinnytsia, Ukraine. (in Ukrainian)

MANAGEMENT OF SUSTAINABLE ECONOMIC DEVELOPMENT IN THE FORESTRY OF UKRAINE

ZAMOTAIEV Serhii, Ph.D. Candidate (Economics), Academy of Labour, Social Relations and Tourism, Ukraine, https://orcid.org/0009-0009-9273-1217, zsahr@i.ua

SHUST Oleksandr, Ph.D. Candidate (Economics), Academy of Labour, Social Relations and Tourism, Ukraine, https://orcid.org/0009-0004-5777-1065, Shustikoff@gmail.com

1. Ofitsiinyi sait KMU. URL: https://www.kmu.gov.ua/storage/app/sites/1/17-civik-2018/zvit2023/zvit_lis_%202023.pdf (in Ukrainian)

2. Ofitsiinyi sait Vsesvitnoho fondu dykoi pryrody WWF. URL: https://wwf.ua/our-work/forest/ (in Ukrainian)

3. Forest Stewardship Council. URL: https://ua.fsc.org/ua-uk/mission.

4. Pro skhvalennia Derzhavnoi stratehii upravlinnia lisamy Ukrainy do 2035 roku: Rozporiadzhennia Kabinetu Ministriv Ukrainy №1777-r vid 29.12.2021 r. URL: https://zakon.rada.gov.ua/laws/show/1777-2021-%D1%80#Text (in Ukrainian)

BASIC PRINCIPLES OF THE MANAGEMENT MECHANISM OF RESOURCE PLANNING OF THE MODERN ENTERPRISE

KALAMAN Olga, Doctor of Economics, Associate Professor, Professor of the department, International Humanitarian University, Ukraine, https://orcid.org/0000-0001-5586-7654, kalaman.olga@gmail.com

DYSHKANTIUK Oksana, Ph.D., Associate Professor, Dean of the Faculty, International Humanitarian University, Ukraine, https://orcid.org/0000-0002-0679-3940, dyshkantyuk@ukr.net

VLASIUK Karina, Senior Lecturer, Ph.D. student, International Humanitarian University, Ukraine, https://orcid.org/0000-0001-6209-5525, karinavlasyuk26@gmail.com

1. Melnik O. G. (2008) Informatsiia yak skladova innovatsiinoho rozvytku [Information as a warehouse for innovative development]. Aktualni problemy ekonomiky - Actual problems of the economy, vol. 10, pp. 136-141.

2. Kalaman O. B. (2020) Upravlinnia stratehiieiu rozvytku vynorobnykh pidpryiemstv : monohrafiia [Management of the strategy of development of wine enterprises: monograph]. Odesa : SimeksPrynt ; Druk Pivden. (in Ukrainian)

3. Benko M. M. (2010) Informatsiini systemy i tekhnolohii v bukhhalterskomu obliku: monohrafiia [Information systems and technologies in accounting form: monograph]. Kyiv : KNTEU. (in Ukrainian)

4. Sardak S. E., Tretyak O. O. (2009) Upravlinnia personalom: teoretychni aspekty ta praktychni zdobutky: monohrafiia [Personnel management: theoretical aspects and practical benefits: monograph]. Dnipropetrovsk: Vydavnytstvo «Innovatsiia». (in Ukrainian)

5. Ganzhurova Yu. S. (ed.) (2015) Stratehichni napriamy rozvytku pidpryiemstv vydavnychoi haluzi, polihrafichnoi diialnosti i knyhotorhivli: monohrafiia [Directly strategic development of enterprises of the former galley, printing activities and bookselling: monograph]. Kyiv: NTUU «KPI». (in Ukrainian)

6. Matviychuk A.V. (2007) Modeliuvannia ekonomichnykh protsesiv iz zastosuvanniam metodiv nechitkoi lohiky: monohrafiia [Modeling economic processes from the development of fuzzy logic methods: monograph]. Kyiv : KNTEU. (in Ukrainian)

7. Kalaman O.B., Dishkantyuk O.V., Vlasyuk K.V. (2023) Formuvannia efektyvnykh komunikatsii na pidpryiemstvakh industrii hostynnosti yak mekhanizm pidvyshchennia yakosti upravlinnia personalom [Formation of effective communications in the enterprises of the hospitality industry as a mechanism for improving the quality of personnel management]. Infrastruktura rynku - Market infrastructure, no. 70, рр. 100-106.

8. Kalaman O. B., Dishkantyuk O. V., Vlasyuk K. V. (2022) Definitsiia sutnosti menedzhmentu marketynhovykh komunikatsii na pidpryiemstvakh hotelno-restorannoho hospodarstva [Definition of day-to-day management of marketing communications at the enterprises of the hotel and restaurant state]. Ekonomichnyi prostir - Economic space, no. 182, pp. 65-72.

THEORETICAL AND APPLIED ASPECTS OF ASSESSING THE STABILITY OF THE ENTERPRISE DURING A CRISIS PERIOD

KOLOS Iryna, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7134-1441, vasylivna.iryna@kneu.edu.ua

ISHCHENKO Alina, Student of the first (bachelor) level of higher education, Educational program "Management of Business Organizations", Kyiv National Economic University named after Vadym Hetman, Ukraine, alya.ishchenko@gmail.com

1. Modeliuvannia ekonomiky: Slovnyk onlain.URL: http://surl.li/tuqci (in Ukrainian)

2. Dovbnia S., Razghoniayeva T. (2020) Metodychni osnovy otsinky finansovoi stiikosti pidpryiemstva z urakhuvanniam vplyvu faktoriv zovnishnoho seredovyshcha [Methodical bases of an estimation of financial stability of the enterprise taking into account influence of factors of external environment]. Business Navigator. vol. 3 (59). рр. 89-94. DOI: https://doi.org/10.32847/business-navigator.59-14 (in Ukrainian)

3. Filipishyna L.M. (2017) Interhalna otsinka stiikosti rozvytku promyslovykh pidpryiemstv [INTEGRAL ASSESSMENT OF DEVELOPMENTAL STABILITY OF INDUSTRIAL ENTERPRISES]. Global and National Problems of Economy. vol. 19. рр. 280-285. (in Ukrainian)

4. Kostenko, Y., Korolenko, O., & Huz, M. (2022). Analiz finansovoi stiikosti pidpryiemstva v umovakh voiennoho stanu [FINANCIAL STABILITY ANALYSIS OF THE ENTERPRISE UNDER MARTIAL LAW]. Economy and Society, (43). DOI: https://doi.org/10.32782/2524-0072/2022-43-77 (in Ukrainian)

STRATEGIC APPROACH TO DECISION-MAKING IN CRISIS MANAGEMENT

KALININ Oleksandr, Doctor of Economics, Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine,

https://orcid.org/0000-0001-5238-0525, kalinin.oleksandr@kneu.edu.ua

1. Martinez, N., Kilag, O. K., & Macario, R. (2023). The Impact of Organizational Culture on Leadership Strategies in Crisis Management. Excellencia: International Multi-disciplinary Journal of Education (2994-9521), 1(5), 454-466.

2. Oktari, R. S., Munadi, K., Idroes, R., & Sofyan, H. (2020). Knowledge management practices in disaster management: Systematic review. International Journal of Disaster Risk Reduction, 51, 101881.

3.  Kalinin, O., Gonchar, V., Zakharchenko, O., Darushyn, O., Maltsev, M., & Datsiuk, P. (2024). A Comprehensive Methodology for Evaluating Economic Security in the Digitalization of Investment Processes. Revista De Gestão Social E Ambiental, 18(5), e05441. https://doi.org/10.24857/rgsa.v18n5-026

STRATEGIC PLANNING IN THE CONTEXT OF DIGITAL TRANSFORMATION

KOLODII Iryna, Ph.D., Associate Professor, Department of Management named after Prof. Ye. V. Khraplyvyi, Lviv National University of Natural Resource Management, Ukraine, https://orcid.org/0000-0003-0142-6815, kolodiyira93@gmail.com

KHOTYNSKYI Nazar, student of the first (bachelor's) level of higher education, educational program «Management», Lviv National University Natural Resource Management, Ukraine, https://orcid.org/0009-0006-6359-1428, nasarhotinski@gmail.com

1. Mytianska, Alina. "Features of strategic planning of enterprises in the context of digitalization." Proceedings of the MNL Conference, November 25, 2022, Khmelnytskyi (2022): 61-63. (in Ukrainian)

2. Boykivska, Halyna, Mykhailo Honchar, and Dmytro Luchko. "STRATEGIC HUMAN RESOURCE MANAGEMENT IN THE CONTEXT OF DIGITALIZATION." Scientific Innovations and Advanced Technologies 14 (28) (2023). (in Ukrainian)

3. Zayats, O. V., and K. A. Polishchuk. "INNOVATIVE MANAGEMENT STRATEGIES IN THE ERA OF DIGITAL TRANSFORMATION." The 15th International scientific and practical conference “Distance education as the main problem of young people” (December 26-29, 2023) Madrid, Spain. International Science Group. 2023. 345 p. 2023. (in Ukrainian)

4. Semenenko, Yu. (2024). THE ROLE OF DIGITAL TRANSFORMATION IN STRATEGIC COMPANY MANAGEMENT. Scientific Perspectives (Naukovì perspektivi), (3 (45)). (in Ukrainian)

PARTNERSHIP PRACTICE FOR SUSTAINABLE BUSINESS DEVELOPMENT

LISHCHYNSKA Victoria, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6185-3953, lishchynska.viktoriia@kneu.edu.ua

1. The contribution of Ukrainian business to Ukraine's implementation of the Sustainable Development Goals 2016-2020. URL: https://csr-ukraine.org/wp-content/uploads/2020/12/Vpliv-biznesu-na-CSR.pdf (in Ukrainian).

2. Grebeshkova O., Makhova G. (2012) Strategic partnerships of enterprises Kyiv: KNEU (in Ukrainian).

3. Goals of sustainable development of Ukraine. Voluntary National Review (2019). URL: https://me.gov.ua/Documents/Detail?lang=uk-UA&id=a0fc2a99-ada3-4a6d-b65b-cb542c3d5b77&title=DobrovilniiNatsionalniiOgliadSchodoTsileiStalogoRozvitkuVUkraini (in Ukrainian).

4. UN Global Compact Network Ukraine. URL: https://globalcompact.org.ua/members/ (in Ukrainian)

5. Partnership for Sustainability Award. URL: https://gc.partnership.in.ua/language/uk/home-2/

6. Ministry of Development of Communities, Territories and Infrastructure of Ukraine. Project office for the development of public-private partnership. URL: https://mtu.gov.ua/content/erzhavnoprivatne-partnerstvo-publicprivate-partnerships.html (in Ukrainian)

7. Review of the European public-private partnership market in 2021. European Investment Bank (2022). URL: https://www.eib.org/attachments/publications/epec_market_update_2021_en.pdf

8. Ministry of Economy of Ukraine. The status of PPP implementation in Ukraine. URL: https://www.me.gov.ua/Documents/Detail?lang=uk-UA&id=9fc90c5e-2f7b-44b2-8bf1-1ffb7ee1be26&title=StanZdiisnenniaDppVUkraini (in Ukrainian)

9. State Statistics Service of Ukraine. Monitoring report "Goals of sustainable development. Ukraine". URL:  https://ukrstat.gov.ua/csr_prezent/2020/ukr/st_rozv/metadata/17/17.htm (in Ukrainian).

10. A New Way of Doing Business: Partnering for Peace and Sustainable Development. International Peace Institute, SDG Fund (2017). URL: https://www.sdgfund.org/sites/default/files/ipi_rpt-new_way_of_doing_business.pdf.

ANALYSIS OF THE DYNAMICS OF THE EMPLOYED POPULATION OF UKRAINE AS A MANAGEMENT OF SUSTAINABLE DEVELOPMENT

LYZHNYK Yulia, Senior Lector, Department of Economics and Tourism, Mykhailo Tuhan-Baranovskyi Donetsk National University of Economics and Trade, Krivyi Rih, Ukraine, https://orcid.org/0000-0003-3432-7581, lyzhnyk_ub@donnuet.edu.ua

BOHUN Yana, Bachelor's student, educational program «Finance, banking and insurance», Mykhailo Tuhan-Baranovskyi Donetsk National University of Economics and Trade, Krivyi Rih, Ukraine, https://orcid.org/0009-0005-6785-4646, bogunana066@gmail.com

1. Harashchuk O. V., Kutsenko V. I. (2018) Management in ensuring sustainable development (social and economic aspects). Scientific journal. Issue 1. рр. 50-51. (in Ukrainian)

2. Balycheva K. V. (2018) Analysis of the labor market of Ukraine and identification of the main development trends. Development of the European space through the eyes of young people: economic, social and legal aspects. рр. 170-174. (in Ukrainian)

3. State Statistics Service. URL: http://ukrstat.gov.ua/ (date of application: 10.02.2024).

4.  Naumova M. A. (2017) Statistical evaluation of the state and development of the labor market: analysis of world experience. Economics and business organization. 2017. Issue 4 (28). рр. 91-110. (in Ukrainian)

THE ROLE OF BUSINESS INCUBATORS OF RELOCATED UNIVERSITIES IN FORMING THE STARTUP ECOSYSTEM AND SUPPORTING ENTREPRENEURSHIP

NESTORENKO Tetyana, Ph.D., Associate Professor, Professor AŚ, Berdyansk State Pedagogical University, Ukraine, Academy of Silesia, Poland, https://orcid.org/0000-0001-8294-6235, tp_nestorenko@bdpu.org.ua

NITSEVYCH Valeriia, student of higher education (bachelor's level), educational program "Finance, banking and insurance", Berdyansk State Pedagogical University, Ukraine, https://orcid.org/0009-0009-9823-3921, 2002lera02@gmail.com

1. Bilyi M.M. (2017). Biznes-inkubatory: osoblyvosti stvorennia ta funktsionuvannia v ukraini ta sviti. [Business incubators: peculiarities of creation and functioning in Ukraine and the world]. Marketynh i kontrolinh: suchasni vyklyky pidpryiemnytstv, Kyiv, 80-82. URL: https://core.ac.uk/reader/162592870 (in Ukrainian).

2. Nestorenko T., Ostenda A., Kravchyk Yu., Nestorenko O. (2022). Entrepreneurship and universities: a place of academic business incubators. Ukrainian Journal of Applied Economics and Technology, 7. 1, 63-71. https://doi.org/10.36887/2415-8453-2022-1-7.

3. Lytvyn I.V. (2019). Ekosystema startap-pidpryiemnytstva v Ukraini: istoriia stvorennia ta suchasnist' [Ecosystem of start-up entrepreneurship in Ukraine: history of creation and modernity]. Molodyi vchenyi, 1 (65), 476-482. https://doi.org/10.32839/2304-5809/2019-1-65-110 (in Ukrainian).

4.Nestorenko T.P. (2021). Znachennia universytetu dlia ekonomiky mista: pryklad vplyvu peremischenoho universytetu [The value of the university for the economy of the city: an example of the impact of a relocated university]. Visnyk Khmel'nyts'koho natsional'noho universytetu. №5, t. 1, (298), 223-227. https://doi.org/10.31891/2307-5740-2021-298-5(1)-39 (in Ukrainian).

5. Peliova J., Nestorenko T., Kovachov S., Suchikova Ya., Nestorenko O. (2023). Adapting to adversity: a case study of asynchronous learning implementation in a relocated university amidst war. Zeszyty Naukowe Wyższej Szkoły Technicznej w Katowicach, nr 16, 119-132. https://doi.org/10.54264/0067.

6. Hubareva I.O. (2023). Ekosystemy startapiv v Ukraini: problemy, tendentsii, perspektyvy [Startup ecosystems in Ukraine: problems, trends, prospects]. Ekonomika ta suspil'stvo. № 55. https://doi.org/10.32782/2524-0072/2023-55-95 (in Ukrainian).

7. Nestorenko T., Tokarenko O., Kolmakova O. (2021). Entrepreneurship in Eastern Ukraine: development in the context of armed conflict and the Covid-19 pandemic. International Relations 2021: Current issues of world economy and politics. Proceedings of scientific works from the 22nd International Scientific Conference 2nd – 3rd December 2021, 510-517. URL: https://cutt.ly/DHUw2WV (дата звернення: 10.04.2024).

8. Balashova L.V. (2023). V Ukraini ne pratsiuiut' 85% zareiestrovanykh biznes-inkubatoriv – Mintsyfry [In Ukraine, 85% of registered business incubators do not work - Ministry of Digital]. «Forbes», 14.12.2023. URL: https://1ll.ink/Pf3Sm (in Ukrainian).

9. Berdyansk State Pedagogical University. Ofitsialnyi sait. URL: https://bdpu.org.ua (in Ukrainian).

10. Ostenda A., Nestorenko T., Yemchenko I. (2019). The suburbanization process and quality of life. Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Conference Proceedings (part of ITEMA conference collection). Third International Scientific Conference ITEMA, 235-240. https://doi.org/10.31410/ITEMA.2019.235.

MANAGEMENT OF SUSTAINABLE DEVELOPMENT OF THE AGRICULTURE SECTOR OF UKRAINE IN THE CONTEXT OF THE EUROPEAN GREEN COURSE

NOSOVA Nataliуa, field engineer, DU "Institute of Market and Economics-еcological research of the National Academy of Sciences of Ukraine",Ukraine, https://orcid.org/0009-0008-4830-0009, sovanatali22@ukr.net

1. Concept. World Data Center for Geoinformatics and Sustainable Development. URL: http://wdc.org.ua/uk/sustainable-development/conception (in Ukrainian)

2. 17 Sustainable Development Goals Global Compact Network Ukraine URL: https://globalcompact.org.ua/tsili-stijkogo-rozvytku/ (in Ukrainian)

3. How the UN supports the Sustainable Development Goals in Ukraine. United Nations Ukraine https://ukraine.un.org/uk/sdgs (in Ukrainian)

4. About the Sustainable Development Goals of Ukraine until 2030. Decree of the President of Ukraine No. 722/2019 dated September 30, 2019 URL: https://zakon.rada.gov.ua/laws/show/722/2019#Text (in Ukrainian)

5. Harkavy V. Theoretical foundations of development of a strategy for sustainable development of agriculture. International Science Journal of Management, Economics & Finance. Vol. 2, No. 4, 2023, pp. 56-64. doi: 10.46299/j.isjmef.20230204.07. URL: https://isg-journal.com (in Ukrainian)

6. Popova O.V. European guidelines for the sustainable restoration of the agri-food system in Ukraine URL: https://niss.gov.ua/sites/default/files/2023-12/tezi-gch_gotove_final_35.pdf (in Ukrainian)

7. O. L. Popova, L. L. Pankratova, Green architecture of the EU SAP: guidelines for development during the post-war reconstruction of Ukraine. Ukraine economy. 2023. No. 8. P. 78-96. URL: https://doi.org/10.15407/econo myukr.2023.08.078 (in Ukrainian)

8. Farm to Fork strategy. URL: https://ec.europa.eu/food/horizontal-topics/farm-fork-strategy_en URL: https://organicinfo.ua/wp-content/uploads/2020/08/EU_-Farm-to-Fork -Strategy_UA_fin.pdf (in Ukrainian)

9. What is the European Green Deal URL: https://ecoaction.org.ua/eu-green-deal.html (in Ukrainian)

10. European green course and climate policy of Ukraine: analyst. add. / [WITH. P. Ivanyuta, L. M. Yakushenko] ; in general ed. A. Yu. Smenkovskyi. Kyiv: NISD 2022. 95 p. https://doi.org/10.53679/NISS-analytrep.2022.12 URL: https://niss.gov.ua/sites/default/files/2022-07/dopov-greendeal-1-red-pogod-do-verstki_12_07_2022_gotove .pdf (in Ukrainian)

11. Ukraine is ready to adhere to the European "green" course, despite Russian aggression - the head of the Ministry of Natural Resources. Interfax-Ukraine. 02.02.2023. URL: https://interfax.com.ua/news/greendeal/888682.html (in Ukrainian)

12. Export of organic products from Ukraine in 2020 - more than 200 million USD URL: https://organicinfo.ua/news/ukrainian-organic-export-2020 (in Ukrainian)

13. Review of food security and policy in Ukraine Food and Land Use Research Center (KSE Agrocentr) May 17, 2022 https://kse.ua/wp-content/uploads/2022/05/Food-security-and-policy-in -Ukraine_ukr.versiya-1.pdf (in Ukrainian)

14. Organic production in Ukraine Ministry of Agrarian Policy and Food of Ukraine 02/09/2024. URL: https://minagro.gov.ua/napryamki/organichne-virobnictvo/organichne-virobnictvo-v-ukrayini (in Ukrainian)

15. Technologies in agriculture URL: https://landlord.ua/news/tekhnolohii-v-silskomu-hospodarstvi/ (in Ukrainian)

SIGNIFICANCE OF ORGANIZATION THEORY FOR THE MANAGEMENT OF SUSTAINABLE DEVELOPMENT

ONYSHCHENKO Oksana, Ph.D. in Public Administration, Assistant Professor, Department of entrepreneurship, management of organizations and logistics, Zaporizhzhia national University, Ukraine, https://orcid.org/0000-0002-3009-3856, oksana.onishchenko.znu@gmail.com

ONUSHKO Katerina, bachelor's student, educational program “Entrepreneurship and logistics”, Zaporizhzhia National University, Ukraine, https://orcid.org/0009-0002-6500-6190, katerina.onushko7@gmail.com

1. Monastyrskyi, G.L. (2019) Teoriia orhanizatsii [Theory of organization]. Theory of organization: a textbook. 2nd edition. Ternopil: “Krok”. (in Ukrainian)

2. Onyshchenko, O.A. (2019) Teoriia orhanizatsii [Theory of organization]. Theory of organizations: a summary of lectures (in English) for bachelor's students for the ”Management” specialty. Zaporizhzhia: ZNU. (in Ukrainian)

CHANGES IN THE STRUCTURE OF ENERGY SOURCES IN ACCORDANCE WITH THE GOALS OF SUSTAINABLE DEVELOPMENT 7 IN UKRAINE

PROKHOROVA Yeliena, Ph.D., Associate Professor, Management department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-0637-5415, prokhorova.yeliena@kneu.edu.ua

1. Pro Tsili staloho rozvytku Ukrainy na period do 2030 roku. Decree of the President of Ukraine dated September 30, 2019 No. 722/2019.  https://zakon.rada.gov.ua/laws/show/722/2019#Text

2. Vyrobnytstvo elektroenerhii, mlrd. kVt∙hod. Tsili staloho rozvytku: indykatory dlia Ukrainy. Derzhavna sluzhba statystyky Ukrainy. https://sdg.ukrstat.gov.ua/uk/7-1-1/

3. Enerhetychna haluz v Ukraini ta sviti. Prohnozy ta potochni vyklyky. BDO Ukraina.  https://www.bdo.ua/uk-ua/insights-2/information-materials/2024/energy-sector-in-ukraine-and-the-world-forecasts-and-challenges

4. Kyrylo Kryvolap. Ukrainska enerhosystema 2023-2024: problemy, vyklyky ta perspektyvy. Rubryka. https://rubryka.com/blog/ukrayinska-energosystema/

5. Andrii Stasiuk. Znyshcheni TES "Tsentrenerho" — shcho bude z ukrainskoiu enerhosystemoiu ta chy ye alternatyvy tsym stantsiiam. Suspilne novyny. 12.04.2024. https://suspilne.media/724317-zniseni-tes-centrenergo-so-bude-z-ukrainskou-energosistemou-ta-ci-e-alternativi-cim-stanciam/

6. Povoienna enerhosystema: yak vrakhuvaty vsi niuansy. UKRAINSKA ENERGETYKA / June 23,2023 https://ua-energy.org/uk/posts/povoienna-enerhosystema-iak-vrakhuvaty-vsi-niuansy

7. Tekhnolohichni vytraty elektrychnoi enerhii v rozpodilchykh elektromerezhakh, %. Tsili staloho rozvytku: indykatory dlia Ukrainy. Derzhavna sluzhba statystyky Ukrainy. https://sdg.ukrstat.gov.ua/uk/7-1-2/

8. Vtraty tepla v teplomerezhakh, %. Tsili staloho rozvytku: indykatory dlia Ukrainy. Derzhavna sluzhba statystyky Ukrainy. https://sdg.ukrstat.gov.ua/uk/7-1-3/

9. Enerhoiemnist VVP (vytraty pervynnoi enerhii na odynytsiu VVP), kh n. e. na mizhnarodnyi dolar za PKS 2011. Tsili staloho rozvytku: indykatory dlia Ukrainy. Derzhavna sluzhba statystyky Ukrainy.https://sdg.ukrstat.gov.ua/uk/7-4-1/

TECHNOLOGICAL INNOVATIONS IN HOUSEHOLD WASTE MANAGEMENT

SERHIEIEV Oleksandr, Ph.D. student, Educational and scientific program «Economics», Yuriy Fedkovych Chernivtsi National University, Ukraine, https://orcid.org/0009-0005-2445-5434, serhieiev.oleksandr@chnu.edu.ua

1. Law of Uraine on waste management № 2320-IX. (2020, June 20) Retrieved from https://zakon.rada.gov.ua/laws/show/2320-20#Text (in Ukrainian).

2. EcoSystema. Official website. Retrieved from https://eco.gov.ua/ (in Ukrainian).

3. EcoZahroza. Official resource of the Ministry of Environmental Protection and Natural Resources of Ukraine. Retrieved from https://ecozagroza.gov.ua/ (in Ukrainian)

4. Ministry of Environmental Protection and Natural Resources of Ukraine. Ukrainians actively join the recording of war crimes. Retrieved from https://eco.gov.ua/news/ukrayinci-aktivno-doluchayutsya-do-fiksaciyi-voyennih-zlochiniv-i-vzhe-nadislali-ponad-2100-povidomlen-pro-shkodu-dovkillyu-cherez-dodatok-ekozagroza (in Ukrainian).

5. Center for Environmental Education and Information. (2022). Roadmap for the implementation of the Law of Ukraine «On Waste Management»: collection of materials of the National Forum «Waste Management in Ukraine: Legislation, Economy, Technologies» (Kyiv, November 24–25, 2022). Kyiv. (in Ukrainian)

6. Bigbelly. Official website. Retrieved from https://bigbelly.com/.

7. Mordor Intelligence.  Smart Trash Bins Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029). Retrieved from https://www.mordorintelligence.com/industry-reports/smart-trash-bins-market

8. Korinenko, B.V., Khudoyarova, O.S., Gura, K.Y., & Ranskyi, A.P. (2021). Circular economy and thermochemical conversion of solid waste. Bulletin of VPI, (4), 7–19. (in Ukrainian)

9. OMNI Conversion Technologies Inc. OMNI to Support Zaragoza, Spain in Becoming the First «Zero Waste» City. Retrieved from https://omnict.com/news-post/omni-to-support-zaragoza-spain-in-becoming-the-first-zero-waste-city/.

10. Ioniqa. Ioniqa takes first 10 kiloton PET upcycling factory into operation. Retrieved from https://ioniqa.com/ioniqa-takes-first-10-kiloton-pet-upcycling-factory-into-operation/

INTEGRATED REPORTING AS A TOOL FOR SUSTAINABLE DEVELOPMENT REPORTING

SERPENINOVA Yulia, Ph.D., Associate Professor, Accounting and taxation Department, Sumy State University, Ukraine, https://orcid.org/0000-0002-4448-3484, y.serpeninova@biem.sumdu.edu.ua

MAKARENKO Serhiy, auditor, Sumy, Ukraine, https://orcid.org/0000-0001-6455-3585

1. Integrated Reporting Framework (Framework). IAS Plus — IFRS, global financial reporting and accounting resources. URL: https://www.iasplus.com/en/resources/sustainability/iirc

2. 10 Years of the IIRC. Integrated Reporting. URL: https://integratedreporting.ifrs.org/10-years/10-years-summary/

3. Rio declaration on environment and development, REPORT OF THE UNITED NATIONS CONFERENCE ON ENVIRONMENT AND DEVELOPMENT № A/CONF.151/26 (Vol. I) (1992). URL: https://www.un.org/en/development/desa/population/migration/generalassembly/docs/globalcompact/A_CONF.151_26_Vol.I_Declaration.pdf

4. Big shifts, small steps. Survey of Sustainability Reporting 2022. (2022). KPMG International. URL: https://assets.kpmg.com/content/dam/kpmg/se/pdf/komm/2022/Global-Survey-of-Sustainability-Reporting-2022.pdf

MERGERS AND ACQUISITIONS – MODERN STRATEGIES FOR BUSINESS DEVELOPMENT

SKOPENKO Natalia, DSc (Econ.), Professor, Educational and Research Institute of Economics and Management, National University of Food Technologies, Ukraine, https://orcid.org/0000-0003-4540-3455, skopnata67@gmail.com

SEVERYNA Iryna, Ph.D. (Econ.), Associate Professor, Taras Shevchenko National University of Kyiv, Kyiv, Ukraine, https://orcid.org/0000-0002-6112-8265, iryna.yevsieieva@knu.ua

1. Goncharevich, S. (2023, March 1). Mergers and Acquisitions: the downfall in 2022 and opportunities in 2023. Mind. URL: https://mind.ua/openmind/20253719-zlittya-ta-poglinannya-padinnya-u-2022-roci-j-mozhlivosti-2023-go [in Ukrainian].

2. Prasad, А. (2023, January 31). In 2022, Ukrainian exports of IT services totalled $7.3 billion, the highest figure since the industry began in the country. Forbes. URL: https://forbes.ua/news/ukrainskiy-eksport-it-poslug-u-2022-rotsi-sklav-73-mlrd-tse-naybilshiy-pokaznik-z-pochatku-isnuvannya-galuzi-v-kraini-31012023-11421 [in Ukrainian].

3. Private equity and M&A market in Ukraine 2023: forced deals and brave investors. (2024, January 9). InVenture. URL: https://inventure.com.ua/uk/analytics/investments/rinok-privatnih-investicij-ta-manda-v-ukrayini-2023:-vimusheni-ugodi-ta-vidvazhni-investori [in Ukrainian].

4. M&A transactions in Ukraine. (2024, January 10). InVenture. URL: https://inventure.com.ua/uk/tools/database/ugodi-zlittya-ta-poglinannya-manda-v-ukrayini [in Ukrainian].

FORMATION OF THE STRATEGIC POTENTIAL OF ENTERPRISES

SHULGAN Oleksiy, holder of the third (educational and scientific) level of higher education, Doctor of Philosophy educational program in the specialty 073 Management, National University of Food Technologies, Ukraine, https://orcid.org/0009-0006-1143-042Х, ashibox80@gmail.com

1. Kaplan R. S., Norton D. P. Using the Balanced Scorecard as a Strategic Management System. Harvard Business Review. 1996. January–February. P. 75–85.

2. Dehtiar'ova I. B., Kharchenko M. O. (2016) Stratehiia pidpryiemstva: konspekt lektsij [Enterprise strategy: lecture notes]. Sumy: Sumy State University. (in Ukrainian)

THE MECHANISM FOR REGULATING THE LABOR MARKET OF UKRAINE UNDER THE CONDITIONS OF MARITAL STATE

SHUMILIN Anton, Ph.D. student, educational program 051 Economics, Academy of Labor, Social Relations and Tourism, Kyiv, Ukraine, https://orcid.org/0009-0006-7863-9818, shumilin.anton@gmail.com

1. Pyshchulina, O., & Markevych K. (2022). Rynok pratsi v umovakh viiny: osnovni tendentsii ta napriamy stabilizatsii: analitychna zapyska [The labor market in the conditions of war: the main trends and directions of stabilization: an analytical note]. Kyiv: Tsentr Razumkova, 21. Retrieved from  https://razumkov.org.ua/images/2022/07/18/2022-ANALIT-ZAPIS-PISHULINA-2.pdf [in Ukrainian].

2. Bondarevska, K. V., Kyselov, V. R. (2017). Suchasni tendentsii rozvytku rynku pratsi: vitchyznianyi ta zarubizhnyi dosvid [Modern trends in the development of the labor market: domestic and foreign experience]. Problemy ta perspektyvy rozvytku pidpryiemstva – Problems and prospects of enterprise development, 4. 9–15 [in Ukrainian].

3. Hurhula, O. M. (2014). Zarubizhnyi dosvid rehuliuvannia zainiatosti naselennia ta mozhlyvosti yoho vykorystannia v Ukraini [Foreign experience of regulation of population employment and possibilities of its use in Ukraine]. Naukovyi visnyk Khersonskoho derzhavnoho universytetu – Scientific Bulletin Kherson State University, 6(4), 121–124 [in Ukrainian].

4. Derzhavna sluzhba zainiatosti [State employment service]. Retrieved from https://www.dcz.gov.ua/ [in Ukrainian].

5. Pro zainiatist naselennia: Zakon Ukrainy [On employment of the population: Law of Ukraine]. Retrieved from https://zakon.rada.gov.ua/laws/show/5067-17#Text [in Ukrainian].

6. Pro Prohramu diialnosti Kabinetu Ministriv Ukrainy: Postanova Verkhovnoi Rady Ukrainy [About the Program of the Cabinet of Ministers of Ukraine: Resolution of the Verkhovna Rada of Ukraine]. Retrieved from https://zakon.rada.gov.ua/laws/show/188-20#Text [in Ukrainian].

7. Pro skhvalennia Prohnozu ekonomichnoho i sotsialnoho rozvytku Ukrainy na 2020–2022 roky: Postanova Kabinetu Ministriv Ukrainy [On the approval of the Forecast of Economic and Social Development of Ukraine for 2020–2022: Resolution of the Cabinet of Ministers of Ukraine]. Retrieved from https://www.kmu.gov.ua/npas/pro-shvalennya-prognozu-ekonomichnogo-i-socialnogo-rozvitku-ukrayini-na-20202022-roki-i150519 (in Ukrainian).

MAIN STAGES OF FORMING A STRATEGY FOR THE ECONOMIC DEVELOPMENT OF FORESTRY

SHUST Oleksandr, Ph.D. student, Economics, Academy of Labour, Social Relations and Tourism, Ukraine, https://orcid.org/0009-0004-5777-1065, Shustikoff@gmail.com

ZAMOTAEV Serhiy, Ph.D. student, Economics, Academy of Labour, Social Relations and Tourism, Ukraine, https://orcid.org/0009-0009-9273-1217, zsahr@i.ua

1. Publichnyi zvit holovy Derzhavnoho ahentstva lisovykh resursiv Ukrainy za 2023 rik. URL: https://forest.gov.ua/agentstvo/komunikaciyi-z-gromadskistyu/publichni-zviti-derzhlisagentstva. (in Ukrainian)

2. Forest Stewardship Council. URL:https://ua.fsc.org/ua-uk/mission

3. Pro skhvalennia Derzhavnoi stratehii upravlinnia lisamy Ukrainy do 2035 roku: Rozporiadzhennia Kabinetu Ministriv Ukrainy №1777-r vid 29.12.2021r. URL: https://zakon.rada.gov.ua/laws/show/1777-2021-%D1%80#Text (in Ukrainian)

4. Ofitsiinyi sait OON. URL: https://www.undp.org/uk/ukraine/tsili-staloho-rozvytku  (in Ukrainian)

STATE REGULATION OF INVESTMENT ATTRACTIVENESS IN THE CURRENT ECONOMIC ENVIRONMENT

YASKOV Yevhenii, Ph.D. candidate at the Department of Economic Theory and international economic relations, Dnipro University of Technology, Ukraine, https://orcid.org/0000-0002-5534-7453, j.yaskov@gmail.com

SMIESOVA Viktoriia, Professor of the Department of Economic Theory and international economic relations, Dnipro University of Technology, Ukraine, https://orcid.org/0000-0002-0444-4659, smesova_vl@ukr.net

1. 1.Khrimli K.O., Gosteva O.Y. (2019) Legal regulation of investment activity in foreign countries. Economics and Law. № 2. 56-63 (in Ukrainian)

2. Karlova O.A., Kalashnikova H.I., and others (eds.). (2016) Socio-economic development of the territory: formation of investment attractiveness. Kharkiv: Printing house Madrid. (in Ukrainian)

3.  Rubish I. I. (2018) State regulation of investment processes in transition economies: PhD in Economics. Lviv. (in Ukrainian)

4.  Korneeva Y. V. (ed.). (2018) State regulation of investment activity: monograph: [State Educational and Scientific Institution "Academy of Financial Management", Research Financial Institute: textbook]. Kyiv: Center for Educational Literature. (in Ukrainian)

5. Tkachenko A. M., Plaksina E. M. (2014) State regulation of investment activity in Ukraine. Economy and region. № 2 (45). 8. (in Ukrainian)

TRACK 4. ECO-SOCIAL MANAGEMENT IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES

LIFE CYCLE ASSESSMENT AS A DRIVER FOR SUSTAINABLE PHARMACEUTICAL SUPPLY CHAINS

CASTRO VIVAR Indra, Ph.D. student, Chemical Engineering Laboratory, Université de Toulouse, CNRS, INPT, UPS, France, indra.castrovivar@toulouse-inp.fr

AZARO-PANTEL Catherine, Ph.D., Associate Professor, Chemical Engineering Laboratory, Université de Toulouse, CNRS, INPT, UPS, France, catherine.azzaropantel@toulouse-inp.fr

DE-LEÓN ALMARAZ Sofía, Ph.D., Associate Professor, Department of Supply Chain Management, Corvinus University of Budapest, Hungary, de.sofia@uni-corvinus.hu

1. Lavaud S. (2023) La production d’une cinquantaine de médicaments « relocalisée » en France. Accessed: Apr. 12, 2024. [Online]. Available: https://francais.medscape.com/voirarticle/3610180?ecd=WNL_mdplsfeat_230617_mscpedit_fr&uac=298107MV&impID=5535696&faf=1

2. O. Jolliet, M. Saadé-Sbeih, S. Shaked, A. Jolliet, and P. Crettaz (2016) Environmental Life Cycle Assessment. Crc Press.

3. Life Cycle Initiative and Social Life Cycle Alliance (2022). Pilot projects on guidelines for social life cycle assessment of products and organizations 2022.

4. R. K. Sharma, P. Sarkar, and H. Singh (2020) Assessing the sustainability of a manufacturing process using life cycle assessment technique—a case of an Indian pharmaceutical company, Clean Technol Environ Policy, doi: 10.1007/s10098-020-01865-4.

5. UNEP, 2020. Guidelines for Social Life Cycle Assessment of Products and Organizations (2020). Benoît Norris, C., Traverso, M., Neugebauer, S., Ekener, E., Schaubroeck, T., Russo Garrido, S., Berger, M., Valdivia, S., Lehmann, A., Finkbeiner, M., Arcese, G. (eds.). United Na-tions Environment Programme (UNEP).

6. L. S. Tiewsoh, J. Jirásek, and M. Sivek, (2019) Electricity generation in India: Present state, future outlook and policy implications, Energies (Basel), doi: 10.3390/en12071361.

7. Global Maritime Forum, (2023) The shipping industry’s fuel choices on the path to net zero With analytical support from.

8. International Labour Organization (2024) Statistics on working time - ILOSTAT. Accessed: Apr. 12, 2024. [Online]. Available: https://ilostat.ilo.org/topics/working-time/

9. l’Assurance Maladie Risques Professionnels (2022), Rapport annuel 2021de l’Assurance Maladie - Risques professionnelsÉléments statistiques et financiers \.

10. Dhar S., Potdar H. (2023) The perilous lives of Indian workers. Accessed: Apr. 12, 2024. [Online]. Available: https://www.cadtm.org/The-perilous-lives-of-Indian-workers

11. International Labour Organization (2024) Statistics on wages - ILOSTAT. Accessed: Apr. 12, 2024. [Online]. Available: https://ilostat.ilo.org/topics/wages/

12. The World Data Bank (2024) Unemployment, total (% of total labor force) (modeled ILO estimate) - France, India | Data. Accessed: Apr. 12, 2024. [Online]. Available: https://data.worldbank.org/indicator/SL.UEM.TOTL.ZS?locations=FR-IN

MANAGERIAL CHALLENGES OF INDUSTRIAL ENTERPRISES IN TERMS OF COMPLIANCE WITH THE EU CARBON EMISSION REGULATIONS

STEPURA Denys, Ph.D. student, educational program “Management”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0006-8334-6833, stepura.denis@gmail.com

1. The World Bank URL: https://data.worldbank.org/indicator/EN.ATM.GHGT.KT.CE?end=2020&start=1990&view=map

2. European Commission. URL: https://climate.ec.europa.eu/eu-action/european-climate-law_en (accessed: 10.04.2024)

3. European Commission – European Green Deal. URL: https://commission.europa.eu/strategy-and-policy/priorities-2019-2024/european-green-deal_en (accessed: 10.04.2024)

4. International Energy Agency. The roadmap for transforming the EU into a competitive, low-carbon economy by 2050. URL: https://climate.ec.europa.eu/system/files/2016-12/2050_roadmap_en.pdf (accessed: 10.04.2024)

5. CO2 Emissions from Fuel Combustion 2023. Retrieved from IEA. URL: https://climate.ec.europa.eu/eu-action/climate-strategies-targets/governance-energy-union-and-climate-action_en (accessed: 10.04.2024) 

6. International Energy Agency. URL: https://www.iea.org/energy-system/carbon-capture-utilisation-and-storage (accessed: 8.04.2024) 

7. European Commission Modernization Fund. URL: https://climate.ec.europa.eu/eu-action/eu-funding-climate-action/modernisation-fund_en (accessed: 8.04.2024)

8. Energy, CCUS and audits. URL: https://www.worley.com/en/solutions/industries/conventional-energy/carbon-capture-use-and-storage (accessed: 8.04.2024)

9. International Standardization Organization. ISO 14001:2015. Environmental management systems. Requirements with guidance for use. URL: https://www.iso.org/standard/60857.html (accessed: 9.04.2024)

10. The World Bank. Aggregate Relative CBAM Exposure Index. URL: https://www.worldbank.org/en/data/interactive/2023/06/15/relative-cbam-exposure-index#4

QUANTUM TECHNOLOGIES AS AN INTEGRAL PART OF THE INNOVATIVE ECOSYSTEM IN THE FIELD OF DEFENCE AND SECURITY

TRYSTAN Andrii, Dr of Technical Sciences, professor, Deputy Head of the Institute for Scientific Work, State Research Institute of Testing and Certification of Weapons and Military Equipment, Ukraine, https://orcid.org/0000-0002-2137-5712, andr.tristan@gmail.com

LARIN Volodymyr, Ph.D. in Engineering, Associate Professor, Head of Scientific and Organizational Department, State Research Institute of Testing and Certification of Weapons and Military Equipment, Ukraine, https://orcid.org/0000-0003-0771-2660, l_vv83@ukr.net

HMYRIA Viktoriia, Ph.D. in Economics, Associate Professor, Leading Researcher, State Research Institute of Testing and Certification of Weapons and Military Equipment, Ukraine, https://orcid.org/0000-0003-3070-0158, viktoryagmirya@ukr.net

1. MON provodyt opytuvannia shchodo zmin u innovatsiinii ekosystemi sered uchasnykiv protsesu yii stvorennia. URL:https://mon.gov.ua/ua/news/mon-provodit-opituvannya-shodo-zmin-u-innovacijnij-ekosistemi-sered-uchasnikiv-procesu-yiyi-stvorennya (accessed: 10.04.2024)

2. The realist’s guide to quantum technology and national security. URL: https://www2.deloitte.com/us/en/insights/industry/public-sector/the-impact-of-quantum-technology-on-national-security.html accessed: 10.04.2024)

3. Sensing the future of quantum. URL: https://www2.deloitte.com/us/en/insights/industry/public-sector/the-impact-of-quantum-technology-on-national-security.html (accessed: 10.04.2024)

4. National security and technology regulation. URL: https://www2.deloitte.com/us/en/insights/industry/public-sector/the-impact-of-quantum-technology-on-national-security.html (accessed: 10.04.2024)

5. National agenda on quantum technology: the Netherlands as an international centre for Quantum Technology. URL: https://qutech.nl/2019/09/16/national-agenda-on-quantum-technology-the-netherlands-as-an-international-centre-for-quantum-technology/ (accessed: 10.04.2024)

6. RSA (cryptosystem). URL: https://en.wikipedia.org/wiki/RSA_(cryptosystem) (accessed: 10.04.2024)

7. Shor's algorithm URL: https://en.wikipedia.org/wiki/Shor%27s_algorithm (accessed: 10.04.2024)

SOCIAL PARTNERSHIP IN THE SPHERE OF INTERNATIONAL MANAGEMENT

DYUZHEV Viktor, doctor of economics Sciences, professor, Professor of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-9929-2431, Viktor.Dyuzhev@khpi.edu.ua

PODREZ Olga, Doctor of Philosophy, Senior Lecturer, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-003-0099-0115, Olha.Podrez@khpi.edu.ua

KONSHINA Anna, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, Hanna.Konshyna@emmb.khpi.edu.ua

1. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

2. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p.

3. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

4. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

5. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

6. Kobyelyeva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

7. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. S.45-56

8. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

9. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu. 2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

SCIENTIFIC RESEARCH AS THE BASIS OF INTERNATIONAL PROJECT MANAGEMENT

KRAMSKOY Dmytro, Ph.D. economy Sciences, Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0001-7964-4092, Dmytro.Kramskoi@khpi.edu.ua

GLIZNUTSA Maryna, Ph.D. economy Sciences, associate professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-1845-3919, Maryna.Gliznutsa@khpi.edu.ua

PERERVA Petro, doctor of economics Sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

1. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

2. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

3. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

4. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012. 703 s.

5. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

6. Kobyelyeva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

7. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

8. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures] // Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

9. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

10. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.O. Bankrotstvo, sanatsiya ta restrukturyzatsiya pidpryyemstva yak ekonomichni katehoriyi antykryzovoho upravlinnya [Bankruptcy, reorganization and restructuring of the enterprise as economic categories of anti-crisis management]. Visnyk NTU «KHPI». 2015. № 59 (1168). S. 148-152.

MANAGEMENT OF BUSINESS-PLANNING FOREIGN ECONOMIC ACTIVITIES

KUCHINA Svitlana, Ph.D., Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-7619-4361, Svitlana.Kuchina@khpi.edu.ua

PERERVA Petro, doctor of economics Sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

LAGUTA Anastasia, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, anastasiia.lahuta@emmb.khpi.edu.ua

1. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.A. Poperedzhennya kryzovykh yavyshch na pidpryyemstvi zasobamy sanatsiyi ta restrukturyzatsiyi [Prevention of crisis phenomena at the enterprise by means of rehabilitation and restructuring]. Visnyk NTU "KHPI": zb. nauk. pr. Kharkiv : NTU "KHPI", 2015. № 60 (1169)

2. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

3. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

4. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

5. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012. 703 s.

6. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship./ MIND Journal. №5. 10 p.

7. Kobyelyeva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

8. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

9. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

10. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

11. Tkachov M.M., Pererva P.G., Kobielieva T.O., Tkасhovа, N.P., Diachenko T.A. Management of relations with enterprise stakeholders based on value approach. Problems and Perspectives in Management. 2021. Vol. 19, Iss. 1. P. 24-38.

INTERNATIONAL INNOVATIVE ENTERPRISE: DESIGN START-UP

LYNNIK Olena, Ph.D., Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0003-0877-8047, Olena.Lynnyk@khpi.edu.ua

PERERVA Petro, doctor of economic sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

LYALIN Oleksandr, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, oleksandra.lialina@emmb.khpi.edu.ua

1. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

2. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

3. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

4. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

5. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

6. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

7. Kobyelyeva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

8. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

9. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

10. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

INTERNATIONAL INVESTMENTS IN THE FORM OF VENTURE CAPITAL

MATROSOVA Victoria, Ph.D. economy Sciences, Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0003-1266-7286, Viktoria.Matrosova@khpi.edu.ua

PERERVA Petro, doctor of economic sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

PERESADA Alyona, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, alona.peresada@emmb.khpi.edu.ua

1. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

2. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

3. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

4. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

5. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

6. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

7. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

8. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

9. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.O. Bankrotstvo, sanatsiya ta restrukturyzatsiya pidpryyemstva yak ekonomichni katehoriyi antykryzovoho upravlinnya [Bankruptcy, reorganization and restructuring of the enterprise as economic categories of anti-crisis management]. Visnyk NTU «KHPI». 2015. № 59 (1168). S. 148-152.

10. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities // Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

STUDY OF THE RESULTS OF MERGER AND ABSORPTION OF INTERNATIONAL BUSINESS STRUCTURES

NOVIK Iryna, Ph.D., Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0003-1912-8576, Iryna.Novik@khpi.edu.ua

PERERVA Petro, doctor of economics Sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

STELMAKH Anna, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, Anna.Stelmakh@emmb.khpi.edu.ua

1. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship./ MIND Journal. №5. 10 p.

2. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

3. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

4. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

5. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

6. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

7. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

8. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

9. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.O. Bankrotstvo, sanatsiya ta restrukturyzatsiya pidpryyemstva yak ekonomichni katehoriyi antykryzovoho upravlinnya [Bankruptcy, reorganization and restructuring of the enterprise as economic categories of anti-crisis management]. Visnyk NTU «KHPI». 2015. № 59 (1168). S. 148-152.

10. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

11. Honcharova N.P., Pererva P.G. Marketynh ynnovatsyonnoho protsessa [Marketing of the innovation process.]. K.: VYRA-R, 1998. 267s.

12. Pererva P.G. Upravlinnya marketynhom na mashynobudivnomu pidpryyemstvi [Management of marketing at a machine-building enterprise]. Navch.posibnyk dlya inzh.-tekhn.vuziv.- Kharkiv : «Osnova», 1993. 288s.

13. Кosenko A.P., Kobielieva T.O., Tkachova N.P. Forecasting industry park electrical products. Scientific bulletin of Polissia. 2017. № 4 (12). Ч. 2. С. 106-111.

THE ROLE OF LEADERSHIP FOR THE DEVELOPMENT OF ECO-SOCIAL MANAGEMENT IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES

ONYSHCHENKO Oksana, Ph.D. in Public Administration, Assistant Professor, Department of entrepreneurship, management of organizations and logistics, Zaporizhzhia national University, Ukraine, https://orcid.org/0000-0002-3009-3856, oksana.onishchenko.znu@gmail.com

ZILENINA Anastasiia, bachelor's student, educational program “Entrepreneurship and logistics”, Zaporizhzhia National University, Ukraine, https://orcid.org/0009-0004-1899-8910, nancee.zi57@gmail.com

1. Velyka ukrainska entsyklopediia. [Great Ukrainian encyclopedia]. State Scientific Institution “Encyclopedic Publishing House”. URL: https://vue.gov.ua/Лідер (accessed: 03.04.2024). (in Ukrainian)

2. Karkovska, V. Ya., Dorosh, I. M. (2019). Suchasne liderstvo: osoblyvosti, vymohy, problemy ta pomylky [Modern leadership: features, requirements, problems and mistakes]. State and regions. Issue 5. Pp. 98-102. (in Ukrainian)

3. Rublev, V.V. Teoretychni osnovy liderstva v upravlinni pidpryiemstvamy. [Theoretical foundations of leadership in enterprise management]. Scientific Bulletin of the International Humanitarian University. URL: http://www.vestnikeconom.mgu.od.ua/journal/2016/22-2016/21.pdf (accessed: 03.04.2024). (in Ukrainian)

4. Elon Musk Leadership Style Explained. (2023). Management Training Specialists. URL: https://www.mtdtraining.com/blog/elon-musk-leadership-explained.htm  (accessed: 03.04.2024).

OUTSOURCING EFFICIENCY OF MULTINATIONAL ENTERPRISES

PERERVA Petro, doctor of economics Sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

TARASENKO Anastasia, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, anastasiia.tarasenko@emmb.khpi.edu.ua

FOMENKO Victoria, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, viktoriia.fomenko@emmb.khpi.edu.ua

1. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

2. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

3. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

4. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

5. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

6. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

7. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

8. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

9. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

EUROPEAN REGIONAL POLICY: SUPPORT AND DEVELOPMENT PROGRAMS

PROSKURNYA Olena, Ph.D., Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-8367-0442

PERERVA Petro, doctor of economic sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

STOGNIY Andrii, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, andrii.stohnii@emmb.khpi.edu.ua

1. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.A. Poperedzhennya kryzovykh yavyshch na pidpryyemstvi zasobamy sanatsiyi ta restrukturyzatsiyi [Prevention of crisis phenomena at the enterprise by means of rehabilitation and restructuring]. Visnyk NTU "KHPI": zb. nauk. pr. Kharkiv : NTU "KHPI", 2015. № 60 (1169)

2. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

3. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

4. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

5. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012. 703 s.

6. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

7. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

8. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

9. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

10. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities./ Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

11. Tkachov M.M., Pererva P.G., Kobielieva T.O., Tkасhovа, N.P., Diachenko T.A. Management of relations with enterprise stakeholders based on value approach. Problems and Perspectives in Management. 2021. Vol. 19, Iss. 1. P. 24-38.

12. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.O. Bankrotstvo, sanatsiya ta restrukturyzatsiya pidpryyemstva yak ekonomichni katehoriyi antykryzovoho upravlinnya [Bankruptcy, reorganization and restructuring of the enterprise as economic categories of anti-crisis management]. Visnyk NTU «KHPI». 2015. № 59 (1168). S. 148-152.

INFORMATION AND ANALYTICAL SUPPORT OF THE INTERNATIONAL ECONOMY

SYNIHOVETS Olga, Ph.D., Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0003-1623-5798, Olga.Synigovets@khpi.edu.ua

PERERVA Petro, doctor of economics Sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

MIGULIN Dmytro, master's student, educational program "International Economic Relations"

National Technical University "Kharkiv Polytechnic Institute", Ukraine, dmytro.mihulin@emmb.khpi.edu.ua

1. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

2. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.A. Poperedzhennya kryzovykh yavyshch na pidpryyemstvi zasobamy sanatsiyi ta restrukturyzatsiyi [Prevention of crisis phenomena at the enterprise by means of rehabilitation and restructuring]. Visnyk NTU "KHPI": zb. nauk. pr. Kharkiv : NTU "KHPI", 2015. № 60 (1169)

3. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

4. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

5. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

6. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

7. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

8. Tkachov M.M., Pererva P.G., Kobielieva T.O., Tkасhovа, N.P., Diachenko T.A. Management of relations with enterprise stakeholders based on value approach. Problems and Perspectives in Management. 2021. Vol. 19, Iss. 1. P. 24-38.

9. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

10. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

11. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

COMPARATIVE ANALYSIS OF INTERNATIONAL COMPETITIVENESS

SYNIHOVETS Olga, Ph.D., Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0003-1623-5798, Olga.Synigovets@khpi.edu.ua

PERERVA Petro, doctor of economics Sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

PRIYMENKO Ilya, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, illia.pryimenko@emmb.khpi.edu.ua

1. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.A. Poperedzhennya kryzovykh yavyshch na pidpryyemstvi zasobamy sanatsiyi ta restrukturyzatsiyi [Prevention of crisis phenomena at the enterprise by means of rehabilitation and restructuring]. Visnyk NTU "KHPI": zb. nauk. pr. Kharkiv : NTU "KHPI", 2015. № 60 (1169)

2. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

3. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

4. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

5. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

6. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

7. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship./ MIND Journal. №5. 10 p.

8. Tkachov M.M., Pererva P.G., Kobielieva T.O., Tkасhovа, N.P., Diachenko T.A. Management of relations with enterprise stakeholders based on value approach. Problems and Perspectives in Management. 2021. Vol. 19, Iss. 1. P. 24-38.

9. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

10. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

11. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012. 703 s.

12. Pererva P.G. Upravlinnya marketynhom na mashynobudivnomu pidpryyemstvi [Management of marketing at a machine-building enterprise]. Navch.posibnyk dlya inzh.-tekhn.vuziv. Kharkiv : «Osnova», 1993. 288s.

STUDY OF THE EFFICIENCY OF TRADE WITH EUROPEAN COMPANIES

SUSLIKOV Stanislav, Ph.D., Associate Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0001-5779-7610, Stanislav.Suslikov@khpi.edu.ua

PERERVA Petro, doctor of economics Sciences, professor, Head of the Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-6256-9329, Petro.Pererva@khpi.edu.ua

NESTEROV Dmytro, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, Dmytro.Nesterov@emmb.khpi.edu.ua

1. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

2. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

3. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship. MIND Journal. №5. 10 p.

4. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

5. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

6. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

7. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: masters course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf

8. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

9. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

10. Pererva P.G. Upravlinnya marketynhom na mashynobudivnomu pidpryyemstvi [Management of marketing at a machine-building enterprise] // Navch.posibnyk dlya inzh.-tekhn.vuziv. Kharkiv : «Osnova», 1993. 288s.

11.Кosenko A.P., Kobielieva T.O., Tkachova N.P. (2017) The definition of industry park electrical  products. Scientific bulletin of Polissia. № 3 (11).  Part 2. С. 43-50.

12.Кosenko A.P., Kobielieva T.O., Tkachova N.P. Forecasting industry park electrical products. Scientific bulletin of Polissia. 2017. № 4 (12). Ч. 2. С. 106-111.

MODELS OF INTERNATIONAL ECONOMIC DEVELOPMENT OF COUNTRIES

CHEREPANOVA Victoria, Ph.D., Professor, Department of Business Economics and International Economic Relations, National Technical University "Kharkiv Polytechnic Institute", Ukraine, https://orcid.org/0000-0002-0294-1678, Viktoriia.Cherepanova@khpi.edu.ua

HUZE Stanislava, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, stanislava.huze@emmb.khpi.edu.ua

UTYENKOVA Oksana, master's student, educational program "International Economic Relations", National Technical University "Kharkiv Polytechnic Institute", Ukraine, Oksana.Utienkova@emmb.khpi.edu.ua

1. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

2. Kocziszky György, Pererva P.G., Szakaly D., Somosi Veres M. (2012) Technology transfer. Kharkiv-Miskolc: NTU «KhPI». 668 p.

3. Pererva P.G., Kосziszky G., Vеrеs Sоmоsi M. (2019) Compliance prоgrаm: [tutorial]. Khаrkоv; Miskоlс : NTU "KhPI". 689 p. 

4. Pererva P.G., Borzenko V.I., Kobielieva T.O. Intelektualna vlasnist: mahisterskyy kurs: pidruchnyk [Intellectual property: master's course: textbook.]. Kharkiv: NTU «KhPI», 2019. 1002 s. URL: https://core.ac.uk/download/pdf/286988829.pdf 

5. Tovazhnyanskyy V.L. Antykryzovyy mekhanizm staloho rozvytku pidpryyemstva [The anti-crisis mechanism of the sustainable development of the enterprise] Kh.: Virovets A.P. : Apostrof, 2012.-703 s.

6. Pererva P., Nagy S., Maslak M. (2018) Organization of marketing activities on the intrapreneurship // MIND Journal. №5. 10 p.

7. Kobielieva T. O. Komplayens-bezpeka promyslovoho pidpryyemstva: teoriya ta metody: monohrafiya [Compliance-safety of an industrial enterprise: theory and methods: monograph]. Kharkiv: Planeta-Prynt, 2020. 354s.

8. Кosenko A.P., Kobielieva T.O., Tkachova N.P. Forecasting industry park electrical products. Scientific bulletin of Polissia. 2017. № 4 (12). Ч. 2. С. 106-111.

9. Tkachov M.M., Pererva P.G., Kobielieva T.O., Tkасhovа, N.P., Diachenko T.A. Management of relations with enterprise stakeholders based on value approach. Problems and Perspectives in Management. 2021. Vol. 19, Iss. 1. P. 24-38.

10. Tovazhnyanskyy V.L., Pererva P.G., Kobielieva T.A. Poperedzhennya kryzovykh yavyshch na pidpryyemstvi zasobamy sanatsiyi ta restrukturyzatsiyi [Prevention of crisis phenomena at the enterprise by means of rehabilitation and restructuring]. Visnyk NTU "KHPI": zb. nauk. pr. Kharkiv : NTU "KHPI", 2015. № 60 (1169)

11. Pererva P.G., Shaulska L.V., Kobielieva T.O. Formuvannya ta vykorystannya systemy monitorynhu pidpryyemnytskykh ryzykiv yak zaporuka staloho rozvytku biznes-struktur [Formation and use of a system for monitoring business risks as a guarantee of sustainable development of business structures]. Ekonomika i orhanizatsiya upravlinnya. № 1 (49), 2023. С.45-56

12. Shaulska L.V., Rayko D.V., Dyuzhev V.H., Dolyna I.V. Monitorynh komertsiynoho potentsialu intelektualno-innovatsiynykh biznes-struktur [Monitoring of the commercial potential of intellectual and innovative business structures]. Visnyk Natsionalnoho tekhnichnoho universytetu "KhPI" (ekonomichni nauky): zb. nauk. pr. – Kharkiv : NTU "KHPI", 2022. № 4. S.72-78.

13. Pererva P.G., Kobielieva T.O., Shaulska L.V. Entrepreneurial Risks: Essence, Classification and Management Opportunities. Ekonomichnyy zhurnal Odeskoho politekhn. universytetu.2023. № 1(23). С. 43-50. URL: https://economics.net.ua/ejopu/2023/No1/43.pdf.

TRACK 5. DIGITALIZATION OF EDUCATION AND DEVELOPMENT OF MANAGEMENT COMPETENCES

DIGITALIZATION AND TRANSFORMATION OF EDUCATION: ANALYSIS OF PROBLEMATIC ISSUES

BOBRO Natalia, Ph.D, Doctor of Philosophy, Director of the digital department of the European University,  director of the “NooLab & AI” scientific laboratory  of the European University, European University, Ukraine, Switzerland, https://orcid.org/0009-0003-5316-0809, natalia@noolab.ch

1. Bobro N. S. (2024). Tsyfrova transformatsiia v osviti: vplyv na navchalni protsesy [Digital transformation in education: impact on learning processes]. Investytsii: praktyka ta dosvid, № 2. s. 130-134. DOI: https://doi.org/10.32702/2306-6814.2024.2.130  (in Ukrainian)

2. Thorell, L. B., Klint Carlander, A. K., Demetry, Y., Marainen, L., Nilsson, S., Skoglund, C. (2024). Parental Experiences of Distance Learning in Families with and without an Adolescent with ADHD/ASD: A Large Qualitative Survey Study. International Journal of Environmental Research and Public Health, 21(4), p. 388-390.

3. Brown, C., Hicks, J., Rinaudo, C. H., Burch, R. (2023). The use of augmented reality and virtual reality in ergonomic applications for education, aviation, and maintenance. Ergonomics in Design, 31(4), p. 23-31.

4. Williamson, B., Eynon, R., Potter, J. (2020). Pandemic politics, pedagogies, and practices: digital technologies and distance education during the coronavirus emergency. Learning, Media and Technology, 45(2), s. 107–114. DOI: https://doi.org/10.1080/17439884.2020.1761641

5. Maddukelleng, M., Jihan, J., Gunawan, H., Murcahyanto, H., & Pasaribu, W. “Hybrid Learning Innovation: Challenges for Developing Teachers Skills in Indonesia,”. Al Qalam: Jurnal Ilmiah Keagamaan Dan Kemasyarakatan, Vol. 17(2), 2023, pp. 842-854.

EDUCATIONAL EMPOWERMENT: A CATALYST FOR ERADICATING DOMESTIC VIOLENCE

CHAREKISHVILI Lia, Academic Doctor, Professor, European University Tbilisi, Georgia, https://orcid.org/0009-0006-5812-8682, Charekishvili.lia@eu.edu.ge

1. National Study on Violence against Women in Georgia, 2022

2. updated_vaw_eng_web4-2.pdf (unwomen.org)

3. National Study on Violence against Women in Georgia, 2017

4. Garcia-Moreno C, Jansen H, Ellsberg M, Heise L, Watts C. Prevalence of intimate partner violence: Findings from the WHO multi-country study on women’s health and domestic violence. Lancet 2006; 368: 1260 – 1269. doi: 10.1016/S0140-6736(06)69523-8

5. Devries K, Mak J, Garcia-Moreno C, Petzold M, Child J, Falder G, Lim S, Bacchus L, Engell R, Rosenfeld L, Pallitto C, Vos T, Abrahams N, Watts C. The global prevalence of intimate partner violence against women. Science 2013; 340: 1527- 1528. doi:10.1126/science.1240937

6. Stöckl, H., Devries, K., Rotstein, A., Abrahams, N., Campbell, J., Watts, C. and Moreno, C.G., 2013. The global prevalence of intimate partner homicide: a systematic review. The Lancet, 382(9895), pp.859-865.

7. World Health Organization, 2013. Global and regional estimates of violence against women: prevalence andhealth effects of intimate partner violence and non-partner sexual violence. World Health Organization.

8. García-Moreno, C. and World Health Organization, 2005. WHO Multi-country Study on Women’s Health and Domestic Violence against Women: Initial results on prevalence, health outcomes and women’s responses.

9. http://www.police.ge/files/IRD/Donorta%20koordinacia%20(shesrulebuli%20proeqtebi)/cedaw.pdf

10. Official web-site of Statistics Office of Georgia https://www.geostat.ge/en

DIGITAL ERA AND PECULIARITIES OF GIG ECONOMY

MIKIASHVILI Nino, Ph.D, Associate Professor, Economics Department, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0001-8840-4859, nino.mikiashvili@tsu.ge

LAPACHI Ana, BA's Student, educational program “Economics”, International School of Economics at Tbilisi_ISET, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0001-4577-5016, ana.lapachi@iset.ge

1. Brem, A., & Bredin, D. (2019). Managing the gig economy: New challenges and opportunities for human resource management. Journal of Organizational Effectiveness: People and Performance, 6(1), 2-19.

2. Bureau of Labor Statistics. (2018). Contingent and Alternative Employment Arrangements.

3. Dierdorff, J. M., & Morgeson, R. E. (2019). The rise of the gig economy: A research agenda for organizations and human resource management. Journal of Management, 45(1), 316-346

4. Lambert, S. J., & Henly, J. R. (2019). The gig economy and contingent work: An occupational perspective. ILR Review, 72(2), 382-416.

5. Lapachi, A. (2023). Problems and priorities related to youth employment.  Proceedings of Materials of International Scientific Conference. PH “Universal”. Tbilisi. 301-308 (in Georgian).

6. McKinsey Global Institute. (2016). Independent Work: Choice, Necessity, and the Gig Economy.

7. Mikiashvili, N. (2020). Some issues of efficient management of the higher education system in small economies. Forum: Strategic imperatives of modern management: coll. materials V International. scientific-practical conf. 258-261.

8.  Mikiashvili, N., Chokheli, E,, Tikishvili, M., Nizharadze, D., Davitaia, Sh., Machitidze, M. (2021). Global and Local Problems of Scientific Research. 7th International Scientific Symposium “Economics, Business & Finance”, 4th International Multidisciplinary Academic Conference (IMAC). 78-86.

9. Ravenelle, A. J. (2019). The Gig Economy: Research and Policy Implications of Regional, Economic, and Demographic Trends. Annual Review of Sociology, 45, 519-542.

10. TeanStage. www.teamstage.io/gig-economy-statistics/

ARTIFICIAL INTELLIGENCE AND HIGHER EDUCATION CHALLENGES: SCIENTIFIC RESEARCH EMPHASIS

PAPACHASHVILI Nino, Ph.D., Professor, Institute for Development Studies, Sulkhan-Saba orbeliani University, Georgia, https://orcid.org/0000-0001-8111-9887, n.papachashvili@sabauni.edu.ge

1. Zhao, X., Cox, A. & Cai, L. (2024). ChatGPT and the digitisation of writing. Humanit Soc Sci Commun 11, 482 https://doi.org/10.1057/s41599-024-02904-x

2. Gao, Z., Cheah, J., Lim, X., Luo, X. Enhancing academic performance of business students using generative AI: An interactive-constructive-active-passive (ICAP) self-determination perspective, The International Journal of Management Education, Vol. 22, Issue 2, 100958, ISSN 1472-8117, https://doi.org/10.1016/j.ijme.2024.100958

3. Ivanov, S., Soliman, M., Tuomi, A., Alkathiri, A. N., Al-Alawi, N. A. Drivers of generative AI adoption in higher education through the lens of the Theory of Planned Behaviour, Technology in Society, 2024, Vol. 77, 102521, ISSN 0160-791X, https://doi.org/10.1016/j.techsoc.2024.102521

4. Kumar, S., Rao, P., Singhania, S., Verma, S., Kheterpal, M. (2024). Will artificial intelligence drive the advancements in higher education? A tri-phased exploration (2024) Technological Forecasting and Social Change, 201, art. no. 123258. https://www.sciencedirect.com/science/journal/00401625 doi:10.1016/j.techfore.2024.123258

5. Song, N. (2024). Higher education crisis: Academic misconduct with generative AI, Journal of Contingencies and Crisis Management, Vol. 32, Issue 1, March. Article number e12532, https://doi.org/10.1111/1468-5973.12532

6. Papachashvili, N., Mikaberidze, T. (2024). Skills for Industry 5.0 from the Perspective of Higher Education Stakeholders, Great Reset: Opportunity or Threat? Edited by G. Dominici, BSLabs E-Book Series, ISBN: 9788890824289. https://bslab-symposium.net/Palermo-2024/Palermo-2024-Book%20of%20Abstract-6-1.pdf

7. Sharma, S., Singh, G., Sharma, C.S., Kapoor, S. (2024). Artificial intelligence in Indian higher education institutions: a quantitative study on adoption and perceptions. International Journal of System Assurance Engineering and Management, https://doi.org/10.1007/s13198-023-02193-8

DIGITAL TRANSFORMATION IN HIGHER EDUCATION: THE EXAMPLE OF THE UNIVERSITY

HOLIONKO Nataliia, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-3755-1562, Holionko.Nataliia@kneu.edu.ua

MAKING MANAGEMENT DECISIONS IN THE CONTEXT OF THE DIGITALIZATION OF THE ECONOMIC SPACE

GONCHAR Viktoriya, Doctor of Economics, Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-8765-6656, gonchar.mariupol@gmail.com

1. Pastukh A. Top 65+ Digital Transformation Statistitss in 2024 [Elektronnyj resurs], A. Pastukh. 2023. URL: https://doit.softvare/blog/digital-transformation-statistitss#stsreen1.

2. IT leaders are future-proofing their business vith digital strategies [Elektronnyj resurs] Foundry. 2023. URL: https://resourtses.foundrytso.tsom/dovnload/digital-business-ekhetsutive-summary.

3. Tropmann-Frick, M. (2023). The Analysis of Reliability and Objectivity of Information That Can Be Found on the Internet. Information Modelling and Knowledge Bases XXXIV, 364, 183.

DIGITAL ENTREPRENEURSHIP: INFORMATION SUPPORT OF THE ECONOMIC SECURITY SYSTEM FOR UKRAINIAN MEAT PRODUCT MANUFACTURING ENTERPRISES

GRACH Sergii, Postgraduate student of the Department of Business Economics and Entrepreneurship, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-1845-2212, grach.sergii@kneu.ua

1. Markina I. A., Bolshakova Ye. L. Features and Development Trends of the Meat and Meat Products Market in Ukraine. Ukrainian Journal of Applied Economics. 2019. Vol. 4, No. 4, pp. 119-128.

2. Tulchynska, S. O., Solosich, O. S., & Chorniy, V. V. (2021). The Impact of Digitalization of Management Processes on the System of Economic Security of the Enterprise. Investments: Practice and Experience, (9), 54-58.

3. Kiporenko, S. S., & Moroz, O. V. (2019). The Mechanism of Economic Security of Agricultural Enterprises. Agrosvit, (22), 104-108.

4. Ulchenko, V. (2019). Organizational and Economic Mechanism for the Effective Functioning of Meat Processing Enterprises. Problems and Trends in the Development of the Modern Economy in the Context of Integration, 188.

5. Markina, I. A., & Bolshakova, Ye. L. (2018). Decision-Making at Meat Processing Enterprises with Risk Resilience: A Conceptual Approach. Scientific Bulletin of Uzhhorod National University. Series: International Economic Relations and World Economy, (21(2)), 20-26.

6. Utenkova, K. O. (2018). Essential Characteristics of the Functional Components of Economic Security. Accounting and Finance, (3), 146-156.

7. Snishchenko, R., & Grynchutskyi, V. (2020). Information Security as a Component of Economic Security of Business Entities. Economic Analysis, 30(1 (1)), 241-248.

8. Kutas, O. O. (2020). Formation of the Strategy for Innovative Development of Meat Processing Enterprises. Problems of Management and Economics of Enterprises in Modern Conditions: Proceedings of the XVI International Scientific and Practical Conference, April 8-9, 2020, Kyiv. – Kyiv: NUFT, 2020. – pp. 70-72.

Tools for Economic Security in the Context of Digital Transformation and Digitization of Economic Processes

DATSIUK Pavlo, Doctoral (Ph.D.) Candidate in Higher Education, Educational Program "Management", Pryazovskyi State Technical University, Dnipro, Ukraine, https://orcid.org/0009-0002-9415-5021, dacyuk19@gmail.com

PONOMARENKO Nikita, Bachelor's Degree Candidate in Higher Education, Educational Program "Management of Business Organizations", Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0005-5232-3199, nikitaponomarenko05@gmail.com

1. Cybercrime To Cost The World $10.5 Trillion Annually By 2025 // Cybersecurity Ventures. 2020. URL:  https://cybersecurityventures.com/hackerpocalypse-cybercrime-report-2016/.

2. Kalinin, O., Gonchar, V., & Simanaviciene, Z. (2022). Research of the factor segment content of economic security management in the conditions of geopolitical transformations. Technology audit and production reserves, 6(4), 68.

DIGITAL INNOVATIONS IN STRATEGIC MANAGEMENT: CHALLENGES AND OPPORTUNITIES

DZHUR Olha, Ph.D., Associate Professor, Department of Marketing and International Management, Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0000-0003-3307-9985, dzhur@i.ua

Romakh Mykyta, first (bachelor) level of higher education, specialty 073 «Management», Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0009-0005-7337-3048, nikita.romakh19@gmail.com

1. Pedchenko N.S. (2017) Systemnyi pidkhid do instrumentariiu informatsiinoho zabezpechennia stratehichnoho upravlinnia potentsialom rozvytku pidpryiemstva [A systematic approach to the toolkit of information support for strategic management of the company's development potential]. Innovatsiina ekonomika - Innovative economy. no. 8 (34). pp. 260-266 [in Ukrainian]

2. Verhal K.Iu. (2018) Teoretychni aspekty stratehichnoho upravlinnia pidpryiemstvom v umovakh intehratsii. [Theoretical aspects of strategic enterprise management in the conditions of integration]. Naukovyi visnyk Poltavskoho universytetu ekonomiky i torhivli. Seriia: Ekonomichni nauky - Scientific Bulletin of the Poltava University of Economics and Trade. Series: Economic Sciences.  no. 3. pp. 33-40 [in Ukrainian]

3. Ofitsiinyi sait Medium, Tsyfrova transformatsiia ta innovatsii: shcho tse naspravdi? [Digital transformation and innovation: what is it really?] Retrieved from: https://medium.com/@untone (Accessed 12 April 2024) [in Ukrainian]

4. Grab B., Olaru M., Gavril R. (2019) The impact of digital transformation on strategic business management. Digitization and Strategic Management. Ecoforum. no. 8(1). Retrieved from: http://www.ecoforumjournal.ro/index.php/eco/article/view/885 (Accessed 10 April 2024) [in English].

5. Bratyuk V.P.  (2015) Sutnist kiber-zlochyniv ta strakhovyi zakhyst vid kiber-ryzykiv v Ukraini. [The essence of cyber crimes and insurance protection against cyber risks in Ukraine]. Aktualni problemy ekonomiky - Actual problems of economics. no. 9. pp. 421–427. Retrieved from: http://nbuv.gov.ua/UJRN/ape_2015_9_54 (Accessed 11 April 2024) [in Ukrainian].

6. Nagy S. (2019). Digital Economy And Society. A Cross Country Comparison Of Hungary And Ukraine, IDEAS. Retrieved from: https://ideas.repec.org/p/arx/papers/1901.00283.html, 46(1267). DOI: 10.48550/arXiv.1901.00283 (Accessed 12 April 2024)  [in English].

7. Schallmo D, Williams C., Boardman L. (2017) Digital transformation of business models – best practice, enablers, and roadmap. International Journal of Innovation Management. Vol. 21. no. 8. DOI: 10.1142/S136391961740014Х (Accessed 9 April 2024)  [in English].

INTRODUCTION OF MASSIVE OPEN ONLINE COURSES (MOOCs) AND THEIR IMPACT ON TRADITIONAL HEADED INSTITUTIONS

KOBUS Olena, Ph.D. in Physics and Mathematics, Associate Professor, Head of the Department of Cyberspace Protection Technologies of the Cybersecurity Centre of the Educational and Research Institute of Information Security and Strategic Communications, National Academy of the Security Service of Ukraine, Ukraine, https://orcid.org/0000-0003-3130-6515, kobus_olena@ukr.net

BONDARENKO Stepan, Specialist of the Department of Cyberspace Protection Technologies of the Cybersecurity Centre of the Educational and Research Institute of Information Security and Strategic Communications, National Academy of the Security Service of Ukraine, Ukraine, https://orcid.org/0000-0001-8328-5117, bondarenko.stephan@ukr.net

1. MOOC.org. Massive Open Online Courses. An edX Site. MOOC.org URL: https://www.mooc.org/  .

2. Home – European MOOC Consortium. Home – European MOOC Consortium. URL: https://emc.eadtu.eu/.

DIGITAL LITERACY: KEY COMPETENCE OF EDUCATIONAL PROCESS PARTICIPANTS

LINNIK Yurii, Ph.D. in Philosophy, Associate Professor of the Department of Social and Humanities Disciplines, Rivne Medical Academy, Ukraine, https://orcid.org/0000-0002-0203-2714, future.of.ukraine87@gmail.com

1. Gavrylyuk M. (ed.) (2017) Kiberbezpeka ta zakhyst informatsyi. Odesa: Astroprynt. (in Ukrainian).

2. Danylenko N. (ed.) (2019) Mediagramotnist’: vid teorii do practyky. Kyiv: Naukova dymka.  (in Ukrainian)

3. Zhykova V. (ed.) (2021) Social’ni media: strategii vykorystannya. Dnipro: Lira. (in Ukrainian)

INTEGRATION OF EDUCATIONAL PROCESSES WITH THE LABOR MARKET

LYZHNYK Yulia, Senior Lector, Department of Economics and Tourism, Mykhailo Tuhan-Baranovskyi Donetsk National University, of Economics and Trade, Krivyi Rih, Ukraine, https://orcid.org/0000-0003-3432-7581, lyzhnyk_ub@donnuet.edu.ua

FADIEIEVA Veronika, bachelor's student, educational program: "Hotel and restaurant business", Mykhailo Tuhan-Baranovskyi Donetsk National University, of Economics and Trade, Krivyi Rih, Ukraine, https://orcid.org/0009-0002-4538-4397, fadieieva@donnuet.edu.ua

1. Haustova V. E., Reshetnyak O. I. Modern forms of interaction and integration of education and science: theory and practice. Efficient economy. No. 12. 2021. P. 3-7. DOI: 10.32702/2307-2105-2021.12.12 (in Ukrainian).

2. Ilchenko V., Guz K., Oliynyk I. Integration of the content of education as timeless. Origins of pedagogical skills. Vol. 24. 2019. P. 2-3. DOI: https://doi.org/10.33989/2075-146x.2019.24.194826 (in Ukrainian).

3. Ministry of Education and Science of Ukraine. Digital transformation of education and science. URL: https://mon.gov.ua/ua/tag/cifrova-transformaciya-osviti-ta-nauki (in Ukrainian).

4. Podgorna A. What's new in Ukrainian education. Education and digital technologies. AR Book The future of your school. 2023. URL: https://arbook.info/shho-novogo-chekaye-na-ukrayinsku-osvitu-osvita-ta-czifrovi-tehnologiyi/ (in Ukrainian).

5. State Statistics Service. URL: http://ukrstat.gov.ua/ (date of application: 12.04.2024).

MEDIATIZATION AND ANTI-CRISIS MANAGEMENT: PROSPECTS FOR THE NATIONAL ECONOMY

MYKHAYLOVA Yelyzaveta, Ph.D., Doctoral student,National University of Water and Environmental Engineering, Ukraine, https://orcid.org/0000-0002-1539-1548, e.v.mikhailova@nuwm.edu.ua

SAVINA Nataliia, DcS, Vice Rector for Research and International Relations, National University of Water and Environmental Engineering, Ukraine, https://orcid.org/0000-0001-8339-1219, n.b.savina@nuwm.edu.ua

MYKHAYLOV Stanislav, Ph.D. student in Economics, National University of Water and Environmental Engineering, Ukraine, https://orcid.org/0000-0003-4120-4686, s.v.mykhailov@nuwm.edu.ua

1. Antoniuk N. A. (2018) Detsentralizatsiia ta antykryzove upravlinnia: zviazok, pidkhody, instrumenty [Decentralization and anti-crisis management: connection, approaches, tools.]. Naukovyi visnyk Mukachivskoho derzhavnoho universytetu. Ser.: Ekonomika. [Scientific Bulletin of Mukachevo State University. Ser. : Economy.]. Vyp. 2. Pp. 8-14. URL: http://nbuv.gov.ua/UJRN/nvmdue_2018_2_3 (accessed 25.11.2023)

2. Klymenko I.V., Lynov K.O. (2006) Systema elektronnoho dokumentoobihu v derzhavnomu upravlinni [System of electronic document circulation in state administration]. K.:Vyd-vo NADU,  32 p. (in Ukrainian)

3. Konkurentospromozhnist vyshchoï osvity Ukraïny v umovakh informatsiy̆noho suspilstva: zbirnyk tez I Mizhnarodnoï naukovo–praktychnoï konferentsiï (m. Chernihiv, 9 lystopada 2018 r) [Competitiveness of higher education of Ukraine in the conditions of the information society: collection of theses of the 1st International Scientific and Practical Conference (Chernihiv, November 9, 2018)] / Chernihiv. nats. tekhnol. un-t..  Chernihiv. 779 p. URL: https://www.stu.cn.ua   (accessed 25.11.2023)

EMOTIONAL INTELLIGENCE AS A MANAGEMENT COMPETENCE IN THE CONTEXT OF DIGITALIZATION OF EDUCATION

ONYSHCHENKO Oksana, Ph.D. in Public Administration, assistant professor, associate professor at the department of entrepreneurship, management of organizations and logistics, Zaporizhzhia national University, Ukraine, https://orcid.org/0000-0002-3009-3856, oksana.onishchenko.znu@gmail.com

SERGEEVA Anna, bachelor's student, educational program “Entrepreneurship and logistics”, Zaporizhzhia National University, Ukraine, https://orcid.org/0009-0001-5469-1711, goodbox0002@gmail.com

1. Golman, D., Boyatsis, R., Mackie, E. (2021). Emotional intelligence of a leader / trans. from English Valery Glinka. 3rd edition. Kyiv: Nash Format, 2021. 288 p. (in Ukrainian)

2. Emotsiinyi intelekt tse vminnia, yake vyznachaie uspishnoho lidera [Emotional intelligence is a skill that defines a successful leader]. (2020). UkrMedia. URL: https://ukr.media/business/417023/?amp=1 (accessed 04.04.2024). (in Ukrainian)

CURRENT TRENDS IN THE DEVELOPMENT OF SCIENTIFIC AND EDUCATIONAL ACTIVITIES

TELETOV Oleksandr, Doctor of Economics Professor, Department of Public Management and Administration, Sumy National Agrarian University, Ukraine, https://orcid.org/0000-0001-9977-2294, teletovas@gmail.com

1. Tielietov O.S. Rozvytok staropromyslovykh rehioniv ta obiednanykh terytorialnykh hromad. Stalyi rozvytok staropromyslovykh rehioniv Ukrainy: innovatsiinyi vymir : kolektyvna monohrafiia / za red. d.e.n. Omelianenka V. A Sumy : Trytoriia, 2021. S. 98–143 (in Ukrainian)

2. Tielietov O. S. Stratehichni aspekty vidnovlennia Ukrainy. Innovatsiini osnovy vidnovlennia ta rozvytku krain pislia zbroinykh konfliktiv : innovatsiinyi vymir : kolektyvna monohrafiia / za red. d.e.n. V. A. Omelianenka. Sumy : Instytut stratehii innovatsiinoho rozvytku i transferu znan. 2022. S. 13–47. (in Ukrainian)

MANAGEMENT COMPETENCY DEVELOPMENT IN THE CONTEXT OF THE ECONOMY'S DIGITALISATION

SHATILOVA Olena, Ph.D., Associate Professor of the Department of Management, Kyiv National University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-3883-5567, olena.shatilova@kneu.edu.ua

MELNYCHUK Daria, Student of the first (bachelor) level of higher education, Educational program «Management of business organizations», Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-7064-2984, daria.melnychuk19@gmail.com

1. Hurzhii M., Havran V. Ya., Sapotnitska N. Ya. (2023). Tsyfrovi tekhnolohii ta yikh vplyv na upravlinnia lohistychnymy protsesamy pidpryiemstv. [Digital technologies and their impact on the management of logistics processes of enterprises]. EKONOMIKA TA SUSPILSTVO. 2023. Vypusk 55. URL: https://doi.org/10.32782/2524-0072/2023-55-20 (in Ukrainian)

2. Obydiennova T., Vasyliev V. (2023). Tsyfrovi tekhnolohii v upravlinni pidpryiemstvom: teoretychnyi aspekt. [Digital technologies in enterprise management: theoretical aspect]. Elektronne naukove fakhove vydannia «Adaptyvne upravlinnia: teoriia i praktyka». Seriia «Ekonomika». Vypusk 15(30). URL: https://doi.org/10.33296/2707-0654-15(30)-12 (in Ukrainian)

3. Fostolovych V.A. (2020). Formuvannia suchasnykh intehrovanykh system upravlinnia pidpryiemstvom iz zastosuvanniam tsyfrovykh tekhnolohii [Formation of modern integrated enterprise management systems with the application of digital technologies]. Sciences of Europe.  № 50, s. 70-80. (in Ukrainian)

4. Sedikova I.O., Sedikov D.V. (2022). Novi paradyhmy menedzhmentu v umovakh tsyfrovoi ekonomiky. [New management paradigms in the conditions of digital economy]. EKONOMIKA KhARChOVOI PROMYSLOVOSTI. Vypusk 3. Tom 14, s. 37-43. URL: https://doi.org/10.15673/fie.v14i3.2360 (in Ukrainian)

5. Tomakh V.V., Sihaieva T.Ye., Martynenko M.V. (2023). Tsyfrova transformatsiia upravlinnia pidpryiemstvamy Ukrainy u konteksti staloho rozvytku: innovatsiini rishennia, kreatyvni tekhnolohii. [Digital transformation of enterprise management in Ukraine in the context of sustainable development: innovative solutions, creative technologies]. Akademichni vizii. Vypusk 18. URL: http://dx.doi.org/10.5281/zenodo.7840221 (in Ukrainian)

6. Baranov V.V. (2021). Tsyfrovyi menedzhment yak nevid’iemnyi skladnyk tsyfrovoi ekonomiky. [Digital management as an integral component of the digital economy]. Pryazovskyi ekonomichnyi visnyk. Vypusk 1(24), s. 57-62. URL: https://doi.org/10.32840/2522-4263/2021-1-9 (in Ukrainian)

7. Lebid O.V. (2023). Tsyfrovi ta informatsiini tekhnolohii v upravlinni pidpryiemstvom: realnist ta pohliad u maibutnie. [Digital and information technologies in enterprise management: current state and a glimpse into the future]. EKONOMIKA TA SUSPILSTVO. Vypusk 55. URL: https://doi.org/10.32782/2524-0072/2023-55-19  (in Ukrainian)

THE IMPACT OF MASSIVE OPEN ONLINE COURSES AND ARTIFICIAL INTELLIGENCE ON THE EDUCATIONAL PROCESS

SHCHERBYNA Olga, Ph.D., Associate Professor of the Department of Management, Kyiv National University named after Vadym Hetman, Ukraine, https://orcid.ORG/0000-0001-6857-2505, o.shcherbyna@kneu.edu.ua

POKHVALA Kateryna, Student of the first (bachelor) level of higher education, Educational program «Management of business organizations», Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0004-9557-3457, katerynapokhvala19@gmail.com

1. Potentsiini nedoliky shtuchnoho intelektu v osviti. Promethean, 2023. URL: https://prometheanworld.com.ua/potentsijni-nedoliky-shtuchnogo-intelektu-v-osviti/ (in Ukrainian)

2. Use pro masovi vidkryti onlain-kursy. Osvita.UA. URL: https://osvita.ua/news/topics/50757/ (in Ukrainian)

3. Shcho take shtuchnyi intelekt: istoriia, vydy ta skladovi. GigaCloud, 2023. URL: https://gigacloud.ua/blog/navchannja/scho-take-shtuchnij-intelekt-istorija-vidi-ta-skladovi (in Ukrainian)

4. Shtuchnyi intelekt. Yak vin vplyne na osvitu / red. O. Holovina, “Nova ukrainska shkola”, 2020. URL: https://nus.org.ua/articles/shtuchnyj-intelekt-yak-vin-vplyne-na-osvitu/ (in Ukrainian)

5.Yaki profesii ne zaminyt shtuchnyi intelekt. BBC News Україна, 2023. URL: https://www.bbc.com/ukrainian/vert-fut-65525038 (in Ukrainian)

6. Shtuchnyi intelekt v osviti»: dlia osvitian dostupnyi novyi kurs pidvyshchennia kvalifikatsii. Ministerstvo osvity i nauky Ukrainy, 2023. URL: https://mon.gov.ua/ua/news/shtuchnij-intelekt-v-osviti-dlya-osvityan-dostupnij-novij-kurs-pidvishennya-kvalifikaciyi (in Ukrainian)

7. Kurs pidvyshchennia kvalifikatsii dlia osvitian «Shtuchnyi Intelekt v osviti». Osvitnii khab mista Kyieva. URL: https://eduhub.in.ua/courses/kurs-pidvishchennya-kvalifikaciji-dlya-osvityan-shtuchniy-intelekt-v-osviti (in Ukrainian)

ORGANIZATION OF THE EDUCATIONAL PROCESS IN THE CONTEXT OF USING ARTIFICIAL INTELLIGENCE TECHNOLOGIES

DYBKOVA Liudmyla, Doctor of Pedagogical Sciences, Professor, Professor of the Department of Informatics and Systemology, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-3920-118X, ldybkova@kneu.edu.ua

1. Teaching Excellence in Higher Education: Theory and Practice : a monograph / [Kalashnikova S., Bazeliuk N., Bazeliuk O. et al.] ; Edited by S. Kalashnikova. Kyiv : Institute of Higher Education of NAES of Ukraine, 2023. 255 p DOI: https://doi.org/10.31874/TE.2023

2. Teaching and Learning Edition Kathe Pelletier, Jenay Robert, Nicole Muscanell, Mark McCormack, Jamie Reeves, Nichole Arbino, and Susan Grajek, with Tracey Birdwell, Danny Liu, Jean Mandernach, Ayla Moore, Anna Porcaro, Rayan Rutledge, and Johann Zimmern, 2023 EDUCAUSE Horizon Report, (Boulder, CO: EDUCAUSE, 2023) https://library.educause.edu/resources/2023/5/2023-educause-horizon-report-teaching-and-learning-edition

3. Artificial Intelligence (AI) Research, Internet, Communication & Technology Research (2024) https://www.verifiedmarketresearch.com/product/ai-in-education-market

4. Stanford university (2023). Generative AI Policy Guidance. URL: https://communitystandards.stanford.edu/generative-ai-policy-guidance

5. Monash University (2023). Policy and practice guidance around acceptable and responsible use of AI technologies. URL: https://www.monash.edu/learning-teaching/teachhq/Teaching-practices/artificial-intelligence/policy-and-practice-guidance-around-acceptable-and-responsible-use-of-ai-technologies

6. The University of Edinburgh (2023). Guidance for students on the use of Generative AI (such as ChatGPT). URL: https://www.ed.ac.uk/sites/default/files/atoms/files/universityguidanceforstudentsonworkingwithgenerativeai.pdf

IMPROVING THE MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE MODERN TURBULENT ENVIRONMENT

DOCENKO Volodymyr, State University of Economics and Technology, Ukraine, https://orcid.org/0009-0003-9889-4312, Vdocenko80@gmail.com

1. Ivanenko V.S. Kompleksna bezpeka pidpryiemstv ahropromyslovoho kompleksu yak skladova systema upravlinnia. Problemy ta perspektyvy rozvytku biznesu v Ukraini: materialy Mizhnar. nauk.-prakt. konf. molodykh vchenykh i studentiv (m. Lviv, 19 liutoho 2021 r.). Lviv: LTEU, 2021. S. 295-297 URL: https://www.lute.lviv.ua/fileadmin/www.lac.lviv.ua/data/instytuty/IEF/Docs/Nauka/23_2021_zbirnik.pdf#page=295 (in Ukrainian)

2. Zamora O., Yarema L. Problemy upravlinnia velykotovarnymy ahropromyslovymy formuvanniamy. Suchasni tendentsii rozvytku osvity y nauky: problemy ta perspektyvy: zb. nauk. prats / [hol. red. Yu.I. Kolisnyk-Humeniuk]. Kyiv – Lviv – Berezhany – Kieltse, 2022. Vyp. 10. S. 104-108 URL: https://new.meduniv.lviv.ua/uploads/repository/kaf/kaf_armymed/05.Видавнича_діяльність/LNNCPO-Zbirnyk-10.pdf#page=105 (in Ukrainian)

3. TULCHYNSKA С. О. ., & MALAHOVA Ю. Р. . (2022). ORGANIC PRODUCTION AS A DIRECTION OF INTENSIVE STRATEGIC MANAGEMENT OF AN AGRICULTURAL ENTERPRISE. Economic Synergy, (4), 21–31. https://doi.org/10.53920/ES-2022-4-2. URL: https://es.istu.edu.ua/EconomicSynergy/article/view/53 (in Ukrainian)

FEATURES OF MODERN INTEGRATED MARKETING COMMUNICATIONS MANAGEMENT

FEDORCHENKO Andrii, Doctor of Economic Sciences, Professor, Head of the Department of Marketing named after A.F. Pavlenko, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-5133-1908, fedorchenko@kneu.edu.ua

KOLOMIIETS Valeriia, master's student,educational program “Business Administration general”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-2863-6126, proworker11@gmail.com

1.  Bortnik S. M., Koniukh I. M. Intehrovani marketynhovi komunikatsii u diialnosti pidpryiemstva ta otsinka yikh efektyvnosti. Naukovyi visnyk Mykolaivskoho natsionalnoho universytetu imeni V.O. Sukhomlynskoho. 2016. Vyp. 14. S. 278–282. (in Ukrainian)

2. Zhaldak, A., & Bychkovskaya, A. (2019). INTEGRATED MARKETING COMMUNICATIONS AS A FACTOR OF EFFICIENT DEVELOPMENT OF ENTERPRISES. European Scientific Journal of Economic and Financial Innovation, 2(4), 4-13. https://doi.org/10.32750/2019-0201.

3. Kotler F., Amstronh H.Osnovy marketynhu. Kyiv:  Naukovyi svit. 2020. 880 s. (in Ukrainian)

4. Popova N. V. Marketynhovi komunikatsii : pidruchnyk. Kharkiv: «Fakt», 2020. 315 s. (in Ukrainian)