BUSINESS STRATEGY: UKRAINIAN REALITIES AND CONVERGENCE WITH THE EU OPPORTUNITIES: Proceedings International Scientific and Practical Internet Conference, Kyiv, November 8, 2023. Kyiv: KNEU, 2023. 226 p. 

Стратегія бізнесу: українські реалії та можливості конвергенції з ЄС: Зб. матеріалів Міжнародної науково-практичної Інтернет-конференції, м. Київ, 08 листопада 2023 р. [Електронний ресурс]. Київ: КНЕУ, 2023. 226 с. 

УДК 005.93:685.5+330.1+339.9:346.5 

ISBN 978-966-926-463-3

DOI: doi.org/10.35668/978-966-926-463-3  

Abstract. Globalization as a new phase of world economic relations is accompanied not only by progressive changes, but also by the emergence of global problems. This determines the need for fundamentally new approaches to planetary development, which are reflected in the concepts of sustainable development. Eurointegration necessitates a reorganization of strategic management under the influence of global cross-cultural interaction and communication. Adapting to various cultural contexts demands a deep understanding of cross-cultural differences and their impact on organizational activities, including communication styles, language barriers, decision-making styles, leadership, and organizational structures. The analyzes resilient business strategies of European companies: diversification, strategic partnerships, crisis management and planning, investments in talent development. They are supported by such innovative business strategies as digital transformation, sustainable development, economic ecosystems, social responsibility, and the latest marketing strategies. The impact of the latest trend of human-centeredness on socio-economic development isconsidered. The parameters of competitive choice of the enterprise in the conditions of industry 5.0 are considered. the content of Industry 5.0 terms was defined: human-centeredness-flexibility-sustainable development. As Ukraine is integrating into the European and global business environment furthermore, its organizations are implementing best international compliance practices. This research is focused on the analysis of compliance management practices in American financial institutions. The conclusions include recommendations for compliance managers willing to improve their professional level. The research determines the advantages of building integrity environment of the organization and the place of anti-corruption work in this process. The work defines the features of the integration of anti-corruption work into the management system of the organization using the example of the Model of three lines of risk management. The main motives and factors affecting management decision-making regarding the choice of business relocation strategy are determined. Types of relocation strategy, advantages of business relocation for the company and its employees in war conditions are outlined. The results of the implementation of the government program of relocation of enterprises from dangerous territories to safer regions of Ukraine are described. An approach to the definition and characteristics of the types of diversification of partnerships in the interaction of HoReCa enterprises is proposed and substantiated. The proposed strategic approach contributes to ensuring the stability and efficiency of the enterprises interaction with organizations of various fields and areas of activity, provides for the expansion and diversity of interaction for rapid adaptation to changes in economic or socio-cultural conditions, as well as the reduction of risks associated with the dependence of HoReCa enterprises on a specific market segment. The essence and specific features of digital transformations of the companis business processes are determined, the impact of digitalization on the effectiveness of business organizations is considered, the examples of the introduction of digital tools into the practice of functioning of ukrainian enterprises are given, the managerial aspects of the digital strategies implementation at the micro level are summarized. The explores the applicability of Kotter’s Eight Steps framework for leading organizational change in the unique context of Ukrainian state universities facing challenges due to ongoing conflict. Adapting these principles allows Ukrainian universities to navigate change and continue contributing to education in turbulent times. The main tools of proactive behavior of an educational institution are identified and described. More and more universities operating in the local cultural and linguistic environment offer study programs in foreign languages (mostly in English). The report presents a study that examines the intercultural communication issues that arise in this unique and understudied situation. The trends in the development of higher education in the European area have been analysed. The essence and principles of STEM education are described. The essence and background of the teaching excellence paradigm are presented. The algorithm for implementing teaching excellence at the level of higher education institution is presented and the results of its implementation are determined. A comprehensive sustainable consumer policy should include consumer protection, education, and information. Consumer information plays a crucial role in enlightening consumers about sustainable products and services, with a focus on labels and certifications initiated by NGOs. 

Key words: business strategies, strategic partnership, industry 5.0, industry 4.0, resilience, diversification strategy, business relocation, globalization, digitalization, digital transformations, HoReCa enterprises, compliance management, risk management, sustainable development, sustainable consumption, cross-cultural interaction, organizational change, projects, universities, education, non-formal education, STEM education, multicultural, research and development, proactive behavior, educational European integration.

REFERENCES

TRACK 1. EUROPEAN INTEGRATION CHALLENGES IN THE DEVELOPMENT OF STRATEGIC MANAGEMENT

CIRCULAR ECONOMY PERFORMANCE EVALUATION: METRICS AND CHALLENGES

Beka BAIASHVILI, Ph.D., Student, Economics, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0001-2464-4375 , beka.baiashvili275@eab.tsu.edu.ge

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ABOUT NEW METHODOLOGY ON LABOUR FORCE SURVEY IN GEORGIA

Lia CHAREKISHVILI, Academic Doctor, Professor, European University, Tbilisi, Georgia, Charekishvili.lia@eu.edu.ge

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EUROPEAN INTEGRATION VECTOR OF STRATEGIC MANAGEMENT: DEVELOPMENT CHALLENGES

Valeriia KOSTYNETS, D.Sc., Associate Professor, Professor of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-4222-7620 , valeriya.kostynets@gmail.com 

Illia KOVINKO, 4 th year, specialty "Management of Business Organizations", Kyiv National Economic University named after Vadym Hetman, Ukraine, HTTPS://ORCID.ORG/0009-0009-8748-2260, illia.kovinko@gmail.com

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REGIONAL BUSINESS ECOSYSTEM INVOLVEMENT TO GREEN TRANSITION AND UNIVERSITY’S ROLE

Carmen NASTASE, PhD, Professor, Habili/Dean of the Faculty of Economics, Administration and Business, Stefan cel Mare University of Suceava, Romania, https://orcid.org/0000-0002-1660-2087 , carmen.nastase@usm.ro

RESILIENT BUSINESS STRATEGIES OF EUROPEAN COMPANIES

Olga BANIT, doctor of Pedagogical Sciences, professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-9002-6439 , olgabanit@gmail.com

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FORMATION OF COMPETITIVE ADVANTAGES OF A BUSINESS ORGANISATION IN THE CONTEXT OF EUROPEAN INTEGRATION

Dmytro BARABAS, Ph.D, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-8776-6222, barabas@kneu.edu.ua 

Kateryna POHREBNIAK, Master’s student, “Management of Business Organizations”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0003-9094-9825, katerina.pogrebniak@gmail.com 

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STRATEGIC POTENTIAL OF THE ENTERPRISE IN THE MANAGEMENT SYSTEM

Yuliia BILIAVSKA, Ph.D, Associate Professor, Management Department, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0002-8183-4036, y.biliavska@knute.edu.ua

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A CHANGE OF THE ORGANIZATION MANAGEMENT PARADIGM ON THE BASIS DATA-DRIVEN APPROACH

Nataliia HOLIONKO, Ph.D., Associate Professor, Management department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0000- 3755-1562, Holionko.Nataliia@kneu.edu.ua 

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EUROINTEGRATION CHALLENGES FOR STRATEGIC MANAGEMENT DEVELOPMENT: CROSS-CULTURAL INTERACTION AND COMMUNICATION

Viktoriya GONCHAR, Professor, Doctor of Economics, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-8765-6656, gonchar.mariupol@gmail.com

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STRATEGIES FOR OBTAINING A SYNERGETIC EFFECT FROM EXPANDING COOPERATION WITH EUROPEAN BUSINESS

Zoya KALINICHENKO, Candidate of Economics, Associate Professor, Department of International Economics, Zaporizhzhia National University, Ukraine, https://orcid.org/0000-0003-4790-7745, kalina.donntu@gmail.com  

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COMMUNICATION MANAGEMENT AS AN IMPORTANT ELEMENT OF STRATEGIC DEVELOPMENT IN THE CONTEXT OF EUROPEAN INTEGRATION

Hanna MEDVID, Assistant, Department of regional studies and tourism, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-5470-704X, Medvid.hanna@kneu.edu.ua

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MANAGEMENT OF INNOVATIVE DEVELOPMENT OF PROCESSING ENTERPRISES

Nadiia ONIKIIENKO, Аssistant of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0004-5257-9349, onikiienko.nadiia@kneu.edu.ua 

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BENCHMARKS OF COMPETITIVE CHOICE OF THE ENTERPRISE IN TERMS OF INDUSTRY 5.0

Tetiana RESHETNIAK, Ph.D, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-7157-3346, tetiana.reshetniak@kneu.edu.ua

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THE RELEVANCE OF NON-FINANCIAL REPORTING: A STEP TO THE DEVELOPMENT OF UKRAINE

Valentyna KHODZYTSKA, Candidate of economic sciences, Associate professor, Associate Professor of the Department of Accounting and Consulting, Kyiv National University of Economics named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-2734-763X, valentinakneu@yahoo.com

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TRACK 2. INDUSTRIAL COMPETITION AND BUSINESS STRATEGIES IN TIMES OF WAR AND POST-WAR PERIOD: COMPLIANCE VALUES AND SOCIO-ECONOMIC CONVERGENCE 

MARKET COMPETITION FOR VEGETABLES UNDER THE INFLUENCE OF CONFRONTATION

Lela ADUASHVILI, Ph.D. student, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0008-4732-7007, lela.aduashvili@tsu.ge

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17. Timminis, B. (2023). Why is there a shortage of tomatoes and other fruits and vegetables in the UK? Business report, BBC News, 24 February. URL: https://www.bbc.com/news/business-64718826

18 Aduashvili, L. (2023). Vegetable market: modern challenges and opportunities for developing local production, Scientific conference of students dedicated to the day of the Faculty of Economics and Business, July. URL: https://rb.gy/d9ogq

19. Dong, J., Gruda, N., Li, X., Cai, Z., Zhang, L., Duan, Z. (2022). Global vegetable supply towards sustainable food production and a healthy diet, Journal of Cleaner Production, Volume 369, 1 October. URL: https://doi.org/10.1016/j.jclepro.2022.133212

20. Kharaishvili, E., Aduashvili, L. (2022). ‘The importance of innovation in vegetable production and management (The example of Georgia)’. Kyiv, 16 November. URL: https://rb.gy/zo2kb

DEVELOPMENT OF AGRICULTURAL SECTOR IN TERMS OF THE DIGITAL ECONOMY

Tamar LAZARIASHVILI, Doctor of Economics, Assistant Professor, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0001-7500-7969, tamar.lazariashvili@tsu.ge

1. Lazariashvili, T. (2021). DIRECTIONS FOR DEVELOPING THE PRODUCTIONOF LOCAL AGRO-FOOD PRODUCTS IN GEORGIA; International Scientific andPractical Internet Conference,,ORGANIZATION’S STRATEGY VS REALITIES OF THEVUCA-WORLD“, Kyiv, SHEI KNEU named after V. Hetman. November 10

2. Lazariashvili, T. (2022). Possibilities of Agri-food Production Development in post-pandemic conditions. Fourth National Scientific Conference on Changes in the Architecture of the World Economy and Challenges of the Georgian Economy, September 9, 2022, (Gori)

3. Khorguashvili, Z. (2023). ‘Analysis of the Indicators and Challenges of the Agricultural Sector in Georgia. URL: https://gnomonwise.org/ge/publications/review/119

4. Khmaladze, T. (2020). Forms and Mechanisms for Promoting Innovative Development of Agriculture. URL: https://gtu.ge/pet/pdf/Science-Engineering/avtoreferatebi/t.xmaladze.pdf

5. Rostiashvili, K. (2010). Electronic Governance in Georgia: Global Trends. URL: https://idfi.ge/ge/e-governance-in-georgia-world-tendencies

6. Chitaia, M. (2021). The Role of Digital Technologies in Agriculture. URL: https://report.ge/economics/tsifruli-teknologiebis-roli-soflis-meurneobashi/

7. Kharaishvili, E.,  Lobzhanidze, N. (2023). Challenges and Opportunities for Promoting Sustainable Development in Small and Medium-Sized Enterprises (Case of Georgia). ID: “MCAES-23-RA-021” Medicon Agriculture & Environmental Sciences. Volume 4. Issue 5 May 2023

8. Kharaishvili, E., Natsvlishvili, I.,  Lazariashvili, T. (2020). Impact of agro tourism on economic development of related sectors in the context of sustainable. Markets and Business Systems, N4(2), 20

9. Jolia, G. (2021). Education and Employment in the Digital Environment. URL: https://dspace.nplg.gov.ge/bitstream/1234/328568/1/GanatlebaDaDasaqmebaCifrulGaremoshi.pdf

10. Kharaishvili, E. (2023). ‘Impact of Confrontation on Agro-Food Production: Uncertainties and Expectations’. 5th National Scientific Conference of Georgian Economists on Positioning of the Georgian Economy in Confrontational Globalization Conditions. September 8, Tbilisi, 2023

11. Kharaishvili, E.,  Suknishvili, M. (2021). Agribusiness development trends in Georgia: modern challenges and solutions. Economics. Ecology. Socium, N5(4). URL: https://ees-journal.com/index.php/journal/article/view/182

12. Zhong, R., He, Q., Qi Y. (2022). Digital Economy, Agricultural Technological Progress, and Agricultural Carbon Intensity: Evidence from China. URL: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9180528

COMPLIANCE MANAGEMENT IN FINANCIAL INSTITUTIONS

Sina PATEL, PhD, Associate Professor, The University of Arizona Global Campus, Board of Director, Jonestown Bank & Trust Company, USA, https://orcid.org/0009-0006-4654-0397, svp9210@gmail.com 

Denys LIFINTSEV, PhD, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-4074-3725, lifintsev.denys@kneu.edu.ua

1. Ramezani, E., Fahland, D., van der Werf, J. M., & Mattheis, P. (2012). Separating compliance management and business process management. In Business Process Management Workshops: BPM 2011 International Workshops, Clermont-Ferrand, France, August 29, 2011, Revised Selected Papers, Part II 9 (pp. 459-464). Springer Berlin Heidelberg.

2. Lifintsev, D., & Wellbrock, W. (2019). Cross-cultural communication in the digital age. Estudos em Comunicação, 1(28).

3. Patel, S. V. (2023). Money laundering and terrorist financing typologies that reduce financial crime risks. (Publication No. 2792763466) [Doctoral dissertation, Walden university]. ProQuest dissertation and Theses Global.

CONCEPTUAL PRINCIPLES OF FORMATION OF INVESTMENT AND ECOLOGICAL STRATEGIES

Petro BANSHCHYKOV, Ph.D, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-3720-0578, bpg@kneu.edu.ua

1. Shershnova Zoia. Strategic management: Textbook. Kyiv: KNEU, 2004. 699. 

2.  A systematic approach —wikipedia.org

THE ROLE OF STRATEGIC MANAGEMENT IN FORMATION AND IMPLEMENTATION OF THE INVESTMENT AND LOGISTICS STRATEGY IN THE CONDITIONS OF WAR IN UKRAINE

Maxym BUCHNIEV, Ph.D, Associate Professor, Department of Public Administration, Management and Marketing, Volodymyr Dahl East Ukrainian National University, Ukraine, https://orcid.org/0000-0002-7503-5705, Maxmih198404i@gmail.com 

1. Hryniuk N. T., & Ravlikovska A. A. (2022). Perebudova lohistyky v umovakh voiennoho stanu v Ukraini. Akademichni Viziï, 13. https://doi.org/10.5281/zenodo.7411975 (in Ukrainian)

2. Derzhavna sluzhba statystyky Ukrainy. (2023). Ofitsiinyi sait Derzhavnoi sluzhby statystyky Ukrainy [Elektronnyi resurs]. Otrymano z www.ukrstat.gov.ua   (in Ukrainian)

PERSPECTIVES AND PROBLEMS OF ESTABLISHING ESG MANAGEMENT IN THE REALITIES OF WARRENING UKRAINE

Oleksandr VOSTRIAKOV, PhD, Dean of the Faculty of Economics and Management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-9030-6569, ovostriakov@gmail.com 

Yevhenii NOTEVSKYI, PhD student at the Management Department,  Kyiv National Economic University named after Vadym Hetman, President of the NGO «Youth is the Future of the Nation», Ukraine, https://orcid.org/0009-0007-7000-5092, evgeniynotevskiyenot@gmail.com 

1. Zahalʹna suma zbytkiv infrastrukturi Ukrayiny perevyshchyla $151 milʹyard — KSE. (2023). [The total amount of damage to Ukraine's infrastructure exceeded $151 billion — KSE]. Ukrinform. https://www.ukrinform.ua/rubric-economy/3769765-zagalna-suma-zbitkiv-infrastrukturi-ukraini-perevisila-151-milard-kse.html [in Ukrainian].

2. Bohdan, T. (2023). Finansovo-ekonomichni naslidky viyny. [Financial and economic consequences of the war]. LB.ua. https://lb.ua/blog/tetiana_bohdan/550614_finansovoekonomichni_naslidki.html [in Ukrainian].

3. Makarenko, O. (2022). Navitʹ u voyennyy chas trend ESG zalyshayetʹsya nahalʹnym. [Even in wartime, the ESG trend remains urgent]. KPMG Ukraine. https://kpmg.com/ua/uk/blogs/home/posts/2022/08/navit-u-voyennyy-chas-trend-esg-zalyshayetsya-nagalnym.html [in Ukrainian].

4. Who Cares Wins. Connecting Financial Markets to a Changing World. Recommendations by the Financial Industry to Better Integrate Environmental, Social and Governance Issues in Analysis, Asset Management and Securities Brokerage. (2004). United Nations Environment, 41 p. https://www.unepfi.org/fileadmin/events/2004/stocks/who_cares_wins_global_compact_2004.pdf [in English].

5. Ovsyanyy, K. (2023). Do i pislya. Naslidky povnomasshtabnoyi viyny dlya ekolohiyi Ukrayiny. Pohlyad z suputnyka. [Before and after. Consequences of a full-scale war for Ukraine's ecology. Satellite view]. Radio «Svoboda». — Radio «Freedom». https://www.radiosvoboda.org/a/skhemy-ekolohiya-viyna/32284610.html [in Ukrainian].

6. Pazdriy, V. (2013). Modelʹ proaktyvnoyi povedinky kompaniyi. [A model of proactive behavior of the company]. Stratehiya ekonomichnoho rozvytku Ukrayiny. — Strategy of economic development of Ukraine, 32, 155–164. [in Ukrainian].

7. Moroz, P. (2023). Yak viyna transformuye ESG-pidkhody v biznesi. [How war transforms ESG approaches in business]. Ekonomichna pravda. — Economic truth. https://www.epravda.com.ua/columns/2023/10/4/705083/ [in Ukrainian].

8. Olena Zelensʹka vzyala uchastʹ u prezentatsiyi avtoshkil dlya lyudey z invalidnistyu. (2023). [Olena Zelenska took part in the presentation of driving schools for people with disabilities]. Prezydent Ukrayiny Volodymyr Zelensʹkyy : ofitsiyne internet-predstavnytstvo. — President of Ukraine Volodymyr Zelenskyi : official online representation. https://www.president.gov.ua/news/olena-zelenska-vzyala-uchast-u-prezentaciyi-avtoshkil-dlya-l-84105 [in Ukrainian].

9. Stan koruptsiyi v Ukrayini 2023: spryynyattya, dosvid, stavlennya. (2023). [The state of corruption in Ukraine 2023: perception, experience, attitude]. https://engage.org.ua/stan-koruptsii-v-ukraini-2023-spryjniattia-dosvid-stavlennia/ [in Ukrainian].

ANTI-CORRUPTION IN THE ORGANIZATION MANAGEMENT SYSTEM

Kateryna DATSKO, PhD, Executive director, Foundation for Institution Development, Ukraine, https://orcid.org/0000-0002-8617-6925, kp.datsko@gmail.com 

1. Law of Ukraine "On the principles of State Anti-corruption Policy for 2021-2025" No. 2322-IX dated 06/20/2022 (in Ukrainian). URL: https://zakon.rada.gov.ua/laws/show/2322-20#Text 

2. Cabinet of Ministers of Ukraine (2021). Effective state enterprises. (in Ukrainian). URL: https://www.kmu.gov.ua/diyalnist/reformi/ekonomichne-zrostannya/efektyvni-derzhavni-pidpryemstva 

3. Olga Verkhoglyad (2020) Three types of loyalty. What motivates Ukrainians to work better? Kyiv: New Voice. (in Ukrainian). URL: https://nv.ua/ukr/opinion/uspishna-robota-yak-motivuvati-pracivnikiv-poradi-robotodavcyam-50106708.html 

4. Matt Kelly (2022). The IIA’s New Three Lines Model for Risk Assurance. Proffesional Platform: Hyperproof. URL: https://hyperproof.io/resource/iia-three-lines-model-risk/ 

5. The Institute of Internal Auditors (IIA) (2020). Analytical Report: The IIA’s Three Lines Model. URL: https://www.theiia.org/globalassets/documents/resources/the-iias-three-lines-model-an-update-of-the-three-lines-of-defense-july-2020/three-lines-model-updated-english.pdf 

6. OECD (2021) OECD survey of corporate governance of state-owned enterprises of Ukraine (in Ukrainian). URL: https://www.oecd.org/corporate/ca/SOE-Review-Ukraine-UKR.pdf

BUSINESS STRATEGIES OF UKRAINIAN AGRIBUSINESS IN THE CONDITIONS OF MARITAL STATE AND POST-WAR TIME IN THE CONTEXT OF EUROPEAN INTEGRATION

Serhii DEMIANENKO, Doctor, professor, Department of Management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6357-5651, demyanenko@kneu.edu.ua 

1. Pysarenko V.V., Demyanenko N.V., Nazarenko E.O. (2018). Formation of a strategy for the development of an agricultural enterprise. Economy and society.  No. 18. pp. 515-522.

2. Prytula A.I., Kulakova S.Yu. (2017) Practical aspects of business strategy implementation on the example of a trading company/Dnipro State Agrarian and Economic University, Edition of DKS Center LLC, Electronic Journal "Effective Economy", No. 12,  URL: http://www.economy.nayka .com.ua/?op=1&z=5959 (date of application 10/5/2023)

3. The main strategy for the recovery of the agricultural sector of Ukraine was announced (2022), Agronews URL: https://agronews.ua/news/strategiya-vidnovlennya-agrosektoru-pyatyj-agropolitychnyj-forum/ (access date: 09/4/2023).

4. Ilchuk M.M., Nikitchenko S.O., Pereguda E.F. (2016) Diversification and effectiveness of agribusiness entrepreneurial structures. K.: CP Komprint. - 351 p.

5. Gogulya O.P. (2015) Strategic directions of management of agricultural enterprises using innovative approaches. Scientific bulletin of NUBiP of Ukraine. Series: economy, agricultural management, business. No. 211, pp. 71-76. URL: http://journals.nubip.edu.ua/index.php/Economica/article/viewFile/6035/593 (access date: 09/5/2023).

THE ROLE OF BUSINESS ECOSYSTEMS UNDER MARTIAL LAW AND IN THE POSTWAR PERIOD

Serhii DIAKOV, PhD student at the Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-7442-454Х, zothiy@ukr.net 

1. Ekosystema biznesu (2021) Finansova entsyklopediia. Ekonomika. URL: https://ua.nesrakonk.ru/business-ecosystem/ (Data zvernennia: 09.10.2023 r.) (in Ukrainian)

2. Biznes-ekosystema: navishcho obiednuvaty proiekty z riznykh sfer. Yak pidpryiemtsi mozhut stvoryty dodatkovu tsinnist vlasnoi diialnosti (2019) Mind. URL: https://mind.ua/publications/20205413-biznes-ekosistema-navishcho-ob-ednuvati-proekti-z-riznih-sfer (Data zvernennia: 09.10.2023 r.) (in Ukrainian)

3. Pidpryiemnytska ekosystema: shcho tse take ta chomu tse vazhlyvo? Kolonka Lidii Pashchuk, prezydenta fondu K.Fund (2021) UFUTURE. URL: https://ufuture.com/uk/pidpriyemnitska-ekosistema-shho-tse-take-ta-chomu-tse-vazhlivo-kolonka-lidiyi-pashhuk-prezidenta-fondu-k-fund/ (Data zvernennia: 09.10.2023 r.) (in Ukrainian)

4. UNIT (2023) Ekosystema. URL: https://unit.city/ecosystem/ (Data zvernennia: 09.10.2023 r.) (in Ukrainian)

FEATURES OF MONITORING THE POST-WAR RECONSTRUCTION OF THE INDUSTRY OF UKRAINE

Olha ZARUDNA, Junior Research Officer of Department of Industrial Policy, SІ «Institute for Economics and Forecasting National Academy of Sciences of Ukraine», Ukraine, https://orcid.org/0000-0002-7253-8091, olgaszua@gmail.com 

1. Metodychni rekomendatsii z planuvannia, monitorynhu ta otsiniuvannia protsesiv vidnovlennia. 2022. URL: https://adm.dp.gov.ua/storage/app/media/uploaded-files/mtd/metodrecplanuvannya.pdf

2. Mohilat I. M.; Nyzhnyk O. M. (2023). Metodychni rekomendatsii zi zdiisnennia monitorynhu i otsinky realizatsii planuvalnykh dokumentiv iz vidnovlennia ta rozvytku terytorialnykh hromad. URL: https://euneighbourseast.eu/wp-content/uploads/2023/04/me_methodological_recommendations_model_web.pdf

COMPLIANCE VALUES IN THE FACE OF CONTEMPORARY OPERATIONAL MANAGEMENT CHALLENGES

Oleksandr KALININ, Professor, Doctor of Economics, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-5238-0525, kalininandkalinin@gmail.com 

1. Kobielieva T. O. Komplaiens-bezpeka promyslovoho pidpryiemstva: teoriia ta metody : monohrafiia / T. O. Kobielieva ; Nats. tekhn. un-t "Kharkiv. politekhn. in-t".  Kharkiv : Planeta-Prynt, 2020. 354 p.

2. McCrie, R., & Lee, S. (2021). Security operations management. Butterworth-Heinemann.

3. Slemrod, J. (2019). Tax compliance and enforcement. Journal of Economic Literature, 57(4), 904-954.

COMPLIANCE CONTROL IN LEAN MANAGEMENT OF ENTERPRISE 

Iryna KOLOS, Ph.D, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-7134-1441, vasylivna.iryna@kneu.edu.ua

1. Chudak L.A. (2020) Komplaiens-kontrol v korporatyvnomu upravlinni [Compliance control in corporate management]. Slovak international scientific journal. Vol. 39. pp. 43-52

BUSINESS DEVELOPMENT IN CONDITIONS OF UNCERTAINTY TODAY USING THE EXAMPLE OF TASKOMBANK

Kseniia KOROTKOVA, PhD student at the Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-2670-8643, korotkovakse@gmail.com 

Tetiana OMELIANENKO, Sc.D., Professor of Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6218-0455, omelianenko@kneu.edu.ua

1. Erkes O., Kalyta O., Sunduk T. Banking system of Ukraine in war. Scientia Fructuosa. 2022. No 4. S. 122-133. https://doi.org/10.31617/1.2022(144)09 UDC336.71(477):355.01 DOI:10.31617/1.2022(144)09

2. Official website of TASKOMBANK. URL: https://tascombank.ua/

FACTORS DETERMINING COMPETITIVENESS OF UKRAINIAN BUSINESS ORGANIZATIONS UNDER MARTIAL LAW

Yuliia LAZARENKO, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-0337-8239, lazarenko.yuliia@kneu.edu.ua 

Anastasiia KOLESNYK, Master’s student, “Management of Business Organizations”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0004-7278-7647, stasiakolesnyk@gmail.com 

1. Shvydanenko H.O., Revutska N.V. Formuvannia biznes-modeli pidpryiemstva: navch. posib.  K. : KNEU, 2013. 423 s.

2. Zahirniak D.M., Danylko V.K., Ishchenko S.V., Liha D.L. Stratehichna stiikist v umovakh hlobalizatsii ekonomiky yak antykryzovy instrument. Visnyk NTU «Kharkivskyi politekhnichnyi instytut» (Ekonomichni nauky). Kharkiv, 2020 (3). S. 102-105. URL: http://es.khpi.edu.ua/article/view/2519-4461.2020.3.102 (accessed: 12.08.2023).

3. Prakhalad K., Ramasvami V. Maibutnie konkurentsii. Tvorennia unikalnoi tsinnosti spilno z kliientamy / per. z anhl. M. Slyvotskoho. Kyiv : V-vo Oleksiia Kapusty, 2015. 258 s.

4. Thompson A., Peteraf M., Gamble J. Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 2022. 520 р.

5. Omelchak, H.V. Osoblyvosti formuvannia konkurentospromozhnosti pidpryiemstv v umovakh voiennoho stanu. Ekonomichnyj prostir, 2023 (184). S. 114-117. URL: https://doi.org/10.32782/2224-6282/184-19 (accessed: 07.10.2023).

6. Vsuperech obstavynam: Yak ukrains'kyj biznes protsvitaie pid chas vijny. URL: https://vvv1.payoneer.tsom/ua/resourtses/defying-the-odds-hov-ukrainian-businesses-thrive-during-var/ (accessed: 07.10.2023).

BUSINESS RELOCATION STRATEGY DURING THE WAR

Victoria LISHCHYNSKA, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6185-3953, lishchynska.viktoriia@kneu.edu.ua 

1. Express assessment of the impact of the war on micro, small and medium enterprises in Ukraine, 2022. Available at: https://www.undp.org/uk/ukraine/publications/ekspres-otsinka-vplyvu-viyny-na-mikro-mali-ta-seredni-pidpryyemstva-v-ukrayini. (in Ukrainian)

2. Gradus Research. Survey of Ukrainian Business, 2022. Available at: https://gradus.app/documents/262/Gradus_Forbes___Ukrainian_Business_Survey.pdf. (in Ukrainian)

3. Oyvind Lervik Nilsen, Trude Tørset, María Díez Gutiérrez, Elisabetta Cherchi, Stig Nyland Andersen, 2020. Where and why do firms choose to move? Empirical evidence from Norway. Available at:  https://www.jtlu.org/index.php/jtlu/article/view/1424.

4. Aleid Brouwer, Ilaria Mariotti, Jos N. van Ommeren, 2022. The firm relocation decision: a logit model. https://www.researchgate.net/publication/23730514_The_firm_relocation_decision_a_logit_model.

5. Competitive Alternatives. KPMG’s Guide to International Business Location Costs, 2012. Available at:   https://assets.kpmg.com/content/dam/kpmg/pdf/2013/02/Competitive-alternatives-International-business-location-2012-KPMG.pdf.

6. Competitive Alternatives. KPMG’s Guide to International Business Location Costs, 2016. Available at:    https://assets.kpmg.com/content/dam/kpmg/pdf/2016/03/ca-competitive-alternatives-2016-canada.pdf.

7. Nikos Kapitsinis (2019) The impact of economic crisis on firm relocation: Greek SME movement to Bulgaria and its effects on business performance. Available at: https://link.springer.com/article/10.1007/s10708-018-9863-6.

8. A global guide to business relocation, 2015. Available at: https://www.grantthornton.global/globalassets/1.-member-firms/global/insights/article-pdfs/2015/advisory/a-global-guide-to-business-relocation_final4.pdf.

9. Ministry of Economy of Ukraine, 2023. Available at:   https://www.me.gov.ua/News/Detail?lang=uk-UA&id=a700c206-722a-4752-b5bb-78a1063ae9db&title=ZaRikViiniVBilsh. (in Ukrainian)

10. Guide for Relocation of Enterprises, 2022. Available at:  https://golocal-ukraine.com/wp-content/uploads/2022/10/relokacziya-pidpri%D1%94mstv.pdf. (in Ukrainian)

11. Ministry of Economy of Ukraine. Program of Relocation of Enterprises, 2022. Available at:  https://me.gov.ua/Documents/Detail?lang=uk-UA&id=3e766cf9-f3ca-4121-8679-e4853640a99a&title=ProgramaRelokatsiiPidprimstv. (in Ukrainian)

THE ROLE OF КРІ IN THE FORMATION OF STAFF MOTIVATION STRATEGY

Iryna MYKOLAICHUK, Ph.D., Associate Professor, Department of Management, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0001-7380-5000, i.mykolaichuk@knute.edu.ua

1. Marr B. (2016) Kliuchovi pokaznyky efektyvnosti. 75 pokaznykiv, yaki povynen znaty kozhen menedzher. [Key performance indicators. 75 indicators that every manager should know] 344 p. (in Ukrainian)

2. Perez S. How to Measure Motivation of Your Employees to Increase Performance. URL: https://www.brightgauge.com/blog/met rics-motivation-evaluation (дата звернення: 10.10.2023)

3. Flaherty S. Inspiring Indicators of Performance URL: https://theseanflaherty.medium.com/kpis-that-inspire-7c34f3ce45a1 (accessed:10.10.2023)

4. MYKOLAICHUK І., & KHMUROVA В. (2019). Profesionalizm menedzheriv v Ukraini: rezervy zrostannia.[ Managers professionalism in Ukraine: reserves of growth]. Visnyk Kyivskoho natsionalnoho torhovelno-ekonomichnoho universytetu, 126(4), 110–124. https://doi.org/10.31617/visnik.knute.2019(126)10 

ORGANIZATIONAL DESIGN OF BUSINESS MODELS IN THE PHARMACEUTICAL INDUSTRY: KEY TRENDS AND CHALLENGES

Alla OSOKINA, Candidate of Sciences, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-5321-1053, osokina@kneu.edu.ua

Amina KOVAL, Master’s student, "Management of business organizations", Kyiv National Economic University named after Vadym Hetman, Ukraine, amina.koval.007@gmail.com

1. Adeusi, Sunny O. (2011) Pharmaceutical R&D: an organizational design approach to enhancing productivity. URI http://hdl.handle.net/1721.1/65794, Thesis (S.M.) Massachusetts Institute of Technology, Sloan School of Management, (p. 102-112) (accessed:16.10.2023)

2. Paul, S.M., Mytelka, D.S., Dunwiddie, C.T., et al. (2010) How to Improve R&D Productivity The Pharmaceutical Industry's Grand Challenge. URL: https://www.researchgate.net/publication/41486951_How_to_Improve_RD_Productivity_The_Pharmaceutical_Industry's_Grand_Challenge (accessed: 03.10.2023)

3. Santos, J., Spector, B., & Van der Heyden, L. (2009). Toward a Theory of Business Model Innovation within Incumbent Firms. INSEAD Working Papers Collection, (16), 1–56. URL: https://flora.insead.edu/fichiersti_wp/inseadwp2009/2009-16.pdf (accessed: 28.09.2023)

4. Casadesus-Masanell, R., & Ricart, J. E. (2010). From Strategy to Business Models and onto Tactics. Long Range Planning, 43(2–3), 195–215. doi:10.1016/j.lrp.2010.01.004 (accessed: 15.09.2023)

BUSINESS STRATEGIES OF ENTERPRISES UNDER THE CONDITIONS OF MARTIAL LOW

Oksana PRODIUS, Doctor of Economics, Professor, Head of the Management Department, National University "Odesa Polytechnic", Ukraine, https://orcid.org/0000-0002-0619-7567, o.i.prodius@op.edu.ua 

1. Shatska Z.Ya. (2022). Current approaches to enterprise personnel management in the conditions of martial law. Formation of market relations in Ukraine. No. 10 (257). pp. 100-105.

2. Sharapov V. (2023). Formation of the concept of anti-crisis management in wartime conditions. Humanities studies: Collection of Scientific Papers / Ed. V. Voronkova. Zaporizhzhia: Publishing house "Helvetica", No. 14 (91). P. 196–207.

3. Zhosan, G., Hirsa, I.  (2022). Peculiarities of entrepreneurial activity in the conditions of martial law in Ukraine. Taurian Scientific Herald. Series: Economy. No. 14. pp. 26-31.

BUSINESS DEVELOPMENT LIFE CYCLE MODELS COMPARISON

Yeliena PROKHOROVA, PhD, Associate Professor of the Department of Management, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-0637-5415, yeliena.prokhorova@kneu.edu.ua

1. Larry E. Greiner. Evolution and Revolution as Organizations Grow. – Harward Business Review, July-August 1972. Access: https://hbr.org/1998/05/evolution-and-revolution-as-organizations-grow

2. Adizes I. N. Management of the life cycle of corporations. Book Club "Family Leisure Club", 2018.

3. The Duke Entrepreneurial Process Manual. Access: https://sites.fuqua.duke.edu/dukeven/selected-topics/the-entrepreneurial-process/

4. Gregg A. Lichtenstein, Thomas S. Lyons. Revisiting the Business Life-Cycle: Proposing an Actionable Model for Assessing and Fostering Entrepreneurship // International Journal of Entrepreneurship and Innovation 9(4):241-250 November 2008. DOI: 10.5367/000000008786208759 Access: https://www.researchgate.net/publication/233603695_Revisiting_the_business_life-cycle_Proposing_an_actionable_model_for_assessing_and_fostering_entrepreneurship 

5. Robert W. Price. Roadmap to Entrepreneurial Success: Powerful Strategies for Building a High-Profit Business. Hardcover – April 9, 2004 Access: https://news.gcase.org/entrepreneurial-life-cycle/  

EUROPEAN INTEGRATION IN THE CONTEXT OF THE FACTORS INFLUENCING THE DEVELOPMENT OF INFORMATION TECHNOLOGY MARKET IN UKRAINE

Ihor RUDENKO, PhD student, department ofeconomics and competition policy, State University of Trade and Economics, Ukraine, https://orcid.org/0000-0003-0781-9222, i.v.rudenko@knute.edu.ua 

1. Ukrayinskij IT-eksport dosyag u 2022 roci rekordnih $7,3 mlrd. Chomu ce naspravdi ne duzhe dobra novina. 2022. Uzyato z https://forbes.ua/innovations/ukrainskiy-it-eksport-dosyag-u-2022-rotsi-rekordnikh-73-mlrd-chomu-tse-naspravdi-ne-duzhe-dobra-novina-31012023-11420.

2. Rinok praci IT-sektoru v umovah vijni: realiyi ta perspektivi. Nacionalnij institut strategichnih doslidzhen. 2023. Uzyato z https://niss.gov.ua/news/komentari-ekspertiv/rynok-pratsi-it-sektoru-v-umovakh-viyny-realiyi-ta-perpektyvy

3. IT Ukraine Association. Eksport IT-poslug na pochatku 2023 roku znizivsya na 16%. 2023. Uzyato z https://itukraine.org.ua/eksport-it-poslug-na-pochatku-2023-roku-znizivsya-na-16/

4. Efekt cifrovoyi sinergiyi. Yaki perspektivi dlya rozvitku IT-sektoru ta startap-industriyi vidkrivaye ochikuvanij vstup Ukrayini do YeS. 2023. Uzyato z https://forbes.ua/innovations/efekt-tsifrovoi-sinergii-yaki-perspektivi-dlya-rozvitku-it-sektoru-ta-startap-industrii-vidkrivae-ochikuvaniy-vstup-ukraini-do-es-29082023-15636

5. Ministerstvo cifrovoyi transformaciyi Ukrayini. Ekonomichni perevagi vid integraciyi v Yedinij cifrovij rinok YeS: nazvani realni cifri. 2020. Uzyato z https://thedigital.gov.ua/news/ekonomichni-perevagi-vid-integratsii-v-ediniy-tsifroviy-rinok-es-nazvani-realni-tsifri?fbclid=IwAR1qWy5YyftzjWPe2l5C9CunOqpxyihAA0NBOf5y1j8B5ePONTXIak3_nPA

6. EU4Digital. Oficijnij veb-sajt. Uzyato z https://eufordigital.eu/uk/discover-eu/the-eu4digital-initiative/

DIVERSIFICATION OF PARTNERSHIPS IN ENSURING SUSTAINABILITY AND EFFICIENCY OF INTERACTION OF HoReCa ENTERPRISES

Mykhailo SAHAIDAK, Doctor in Economics, Professor, Head of Management Department, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-6526-1170, sahaidak@kneu.edu.ua

1. Riepina I., Sahaidak M., Tepliuk M. (2023). Partnerstvo ta dyversyfikatsiia: kliuchovi komponenty stratehichnoho upravlinnia rozvytkom pidpryiemstv biznes-sehmenta HoReCa. Modeling the development of the economic systems, (3), 101–108. https://doi.org/10.31891/mdes/2023-9-14 (accessed: 10.10.2023 р.)

2. Khrapach V.O., Piletska S.T. (2023). Dyversyfikatsiia yak metod pidvyshchennia ekonomichnoi efektyvnosti pidpryiemstva v pisliavoiennyi period. Ekonomika ta suspilstvo, (48). URL: https://economyandsociety.in.ua/index.php/journal/article/view/2213 (accessed: 10.10.2023 р.)

3. Partners in Diversification: A must-have. (2023) URL: https://www.powerlinx.com/blog/ partners-in-diversification-a-must-have/ (accessed: 10.10.2023 р.)

4. Holovnia O. M., Stavska Yu.V. Suchasni transformatsii rozvytku sfery turyzmu ta industrii hostynnosti: monohrafiia. Vinnytsia: DRUK, 2021. 220 s. URL: http://socrates.vsau.org/repository/getfile.php/30739.pdf (accessed: 10.10.2023 р.)

WAR AND BUSINESS: STRATEGIES FOR SURVIVAL AND DEVELOPMENT

Diana SAMOILENKO, Student, Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0009-0009-1535-0584, samojlenkodiana461@gmail.com 

Tetyiana SMIRNOVA, Senior lecture, Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0000-0002-3457-3144, t.smirnova@ukr.net 

1. Biznes pid chas viiny [Business during the war] (2023, March, 24). CHM Software [CHM Software].  Retrieved from https://chm-s.com/blog/biznes-pid-chas-vijni (in Ukraine). (2023, September, 25)

2. MSB vidnovliuiut robotu ta naroshchuiut finansovi rezervy [SMEs are resuming operations and building up financial reserves] (2023, August, 21). European Business Association [European Business Association]. Retrieved from https://eba.com.ua/msb-vidnovlyuyut-robotu-ta-naroshhuyut-finansovi-rezervy/ (in Ukraine). (2023, September, 25)

3. Yak ukraïnskyy̆ biznes vyzhyvaie v umovakh viy̆ny [How Ukrainian businesses are being used in the workplace] (2023, May, 8). Visit Ukraine [Visit Ukraine]. Retrieved from https://visitukraine.today/uk/blog/1810/yak-ukrainskii-biznes-vizivaje-v-umovax-viini (in Ukraine). (2023, September, 25)

4. Vplyv viiny na ukrainski pidpryiemstva: 57% biznesiv stabilizuvaly diialnist [Impact of the war on Ukrainian enterprises: 57% of businesses have stabilized operations] (2023, March, 3). EU NEIGHBOURSEAST [EU NEIGHBOURSEAST]. Retrieved from https://euneighbourseast.eu/uk/news/latest-news/vplyv-vijny-na-ukrayinski-pidpryyemstva-57-biznesiv-stabilizuvaly-diyalnist/ (in Ukraine). (2023, September, 25)

5. Doslidzhennia vid Kyivstar biznes: pidsumky stanu ukrainskoho biznesu za 2022 ta plany na 2023 | Kyivstar Business Hub [Research by Kyivstar Business: summary of the state of Ukrainian business in 2022 and plans for 2023 | Kyivstar Business Hub] (2023, April, 27). Kyivstar Business Hub [Kyivstar Business Hub]. Retrieved from https://hub.kyivstar.ua/news/doslidzhennya-vid-kyyivstar-biznes-pidsumky-stanu-ukrayinskogo-biznesu-za-2022-ta-plany-na-2023-chastyna-1/ (in Ukraine). (2023, September, 25)

6. Andrukhiv V. (2023, April, 5). Yak ukrainskyi biznes hotuietsia do vidnovlennia pislia viiny [How Ukrainian business is preparing for recovery after the war]. Mind.ua [Mind.ua]. Retrieved from https://mind.ua/openmind/20255407-yak-ukrayinskij-biznes-gotuetsya-do-vidnovlennya-pislya-vijni (in Ukraine). (2023, September, 25)

DEVELOPMENT OF CORPORATE SOCIAL RESPONSIBILITY OF AGRIHOLDING UNDER MARTIAL LAW

Ksenia SBITNIEVA, the recipient of the first "bachelor's" level of education, 3 years of study, Volodymyr Dahl East Ukrainian National University, Ukraine, https://orcid.org/0009-0008-6271-5542, mar-21d-565@snu.edu.ua

Olga CHORNA, Ph.D, Associate Professor, Department of Public Management and Marketing, Volodymyr Dahl East Ukrainian National University, Ukraine, https://orcid.org/0000-0003-1976-4409, chorna@snu.edu.ua

1. Shchedryi vivtorok. Powered by Zagoriy Foundation 2021. URL: https://givingtuesday.org.ua/blog/shho-take-ksv-ta-chomu-tse-vazhlyvo/  (accessed: 03.10.2023)

2. Stan ta potreby biznesu v umovakh viy̆ny: rezultaty opytuvannia. Diia. Biznes: veb-say̆t. 2022. URL: https://business.diia.gov.ua/cases/novini/stan-ta-potrebi-biznesu-v-umovah-vijni-rezultati-opituvanna  (accessed: 04.10.2023)

3. Doslidzhennia Gradus Research Company «Nastroi ukrainskoho biznesu»  2022 Gradus Research Plus URL: https://gradus.app/documents/322/Gradus_for_KIEF_-_Business_Survey_y9d5apv.pdf  (accessed:04.10.2023)

4. Ofitsiinyi sait ahroindustrialnoho kholdynhu MKhP. URL: https://mhp.com.ua/uk/home  (accessed:04.10.2023)

TRANSFORMATION OF BUSINESS STRATEGIES IN THE CONTEXT OF COUNTERING MILITARY GEOPOLITICAL CHALLENGES

Nataliia SKRYPNYK, Ph. D, Аssociate Professor, Department international economy and world finance, Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0000-0003-0147-3101 

Vladyslav KHARENKO, the recipient of the first "bachelor's" level of education, 3 years of study, educational program «International Economic Relations», Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0009-0005-63107344, wlados104@gmail.com 

1. Hlobalizatsiini protsesy u svitovii ekonomitsi: vyklyky ta mozhlyvosti dlia Ukrainy : kol. monohrafiia / za zah. red. d.e.n., prof. O.O. Borzenko ; NAN Ukrainy, DU «In-t ekon. ta prohnozuv. NAN Ukrainy». Kyiv, 2022, 264 c. URL:  http://ief.org.ua/wp-content/uploads/2022/10/Globalizaciyniprocesy-u-svitoviy-economici.pdf

2. Henig D. Perspectives: There is no crisis of globalisation but governments might create one. Bordelex. May 11, 2022. URL: https://borderlex.net/2022/05/11/perspectives-there-is-no-crisis-ofglobalisation-but-governments-might-create-one/

WHERE ARE COMPETITIVE ADVANTAGES CREATED? DYNAMICS OF THE MOST VALUABLE BRANDS IN THE WORLD

Tetiana SOBOLIEVA, PhD, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-7818-145X, sobolieva_tetiana@kneu.edu.ua

Kateryna LYSYUK, second (master's) level of education, 2nd year of study, educational program "Management of business organizations", Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0007-5696-2734, katya.lysiuk12@gmail.com

1. Klymenko S.M. Management of enterprise competitiveness / S.M. Klymenko, T.V. Omelianenko, D.O. Barabas et al. Kyiv: KNEU, 2008. 520 p.

2. World Competitiveness Yearbook 2000, IMD - www.imd.ch/wcy/ranking

3. Barney, J.B. (1991). "Firm Resources and Sustained Competitive Advantage." Journal of Management, 17(1), 99-120.

4. Kantar BrandZ Top 10 Most Valuable Global Brands 2021 - Electronic resource. – Access mode: https://www.kantar.com/inspiration/brands/what-are-the-most-valuable-global-brands-in-2021

5. Kantar BrandZ Top 10 Most Valuable Global Brands 2022 - Electronic resource. – Access mode: https://www.kantar.com/inspiration/brands/what-are-the-most-valuable-global-brands-in-2022

ON NEW LANDMARKS IN SCIENTIFIC RESEARCH OF SUSTAINABLE DEVELOPMENT IN THE PERIOD OF THE RUSSIAN WAR OF AGGRESSIVENESS AND THE POST-WAR RECONSTRUCTION OF THE NATIONAL ECONOMY OF UKRAINE

Liudmyla ULIANOVA, Ph.D, Associate Professor, Department of International Economics and World Finances, Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0000-0002-3082-4831, zalisskijj@gmail.com 

Yuliia CHAIKA, Ph.D, Associate Professor, Department of International Economics and World Finances, Oles Honchar Dnipro National University, Ukraine, https://orcid.org/0000-0001-9971-473X, y.n.chayka@gmail.com 

1. Lyst pro namiry ta Memorandum pro ekonomichnu ta finansovu polityku, 8 ghrudnja 2022 roku [Letter of Intent and Memorandum on Economic and Financial Policy, December 8, 2022]. Available at: https://bank.gov.ua/ua/files/QpaHENSKzurPCsP (accessed 7 October 2022)

2. Pro zasady derzhavnoji reghionaljnoji polityky: Zakon Ukrajiny vid 05.02.2015 № 156 VIII. [On the principles of state regional policy: Law of Ukraine dated February 5, 2015 No. 156 VIII]  Available at:  https://zakon.rada.gov.ua/laws/show/156-19#Text. (accessed 6 October 2022)

3. Ukaz Prezydenta Ukrajiny: Pro Cili stalogho rozvytku Ukrajiny na period do 2030 roku vid 30.09.2019. № 722/2019. [Decree of the President of Ukraine: On the Sustainable Development Goals of Ukraine for the period up to 2030 dated September 30, 2019. No. 722/2019]. Available at: https://zakon.rada.gov.ua/laws/show/722/2019#Text. (accessed 7 October 2022)

TRACK 3. STRATEGIC CONSULTING IN THE DEEPENING EUROPEAN INTEGRATION GROCESSES PROCESSES 

CLUSTER APPROACH FOR CIRCULAR ECONOMY

Ineza GAGNIDZE, PhD, Associate Professor, Faculty of Economics and Business, Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0000-0002-5928-3813, ineza.gagnidze@tsu.ge

1. https://www.europarl.europa.eu/news/en/headlines/economy/20151201STO05603/circular-economy-definition-importance-and-benefits#:~:text=The%20circular%20economy%20is%20a,reducing%20waste%20to%20a%20minimum. 

2. Porter, M.E. (2008) On Competition, updated and expanded Edition, Harvard Business School Publishing, Review Book Series, Harvard.

3. COMMUNICATION FROM THE COMMISSION TO THE COUNCIL, THE EUROPEAN PARLIAMENT, THE EUROPEAN ECONOMIC AND SOCIAL COMMITTEE AND THE COMMITTEE OF THE REGIONS, The concept of clusters and cluster policies and their role for competitiveness and innovation: Main statistical results and lessons learned {COM(2008) 652 final}.

4. INNOVATION CLUSTERS IN EUROPE A STATISTICAL ANALYsis AND OVERVIEW OF CURRENT POLICY SUPPORT, Europe Innova / PRO INNO Europe paper N° 5, DG Enterprise and Industry report, https://cluster.hse.ru/mirror/pubs/share/212169880  

5. European Cluster Panorama (2016), European Cluster Observatory, Report, Prepared by: Ketels C., and Protsiv, S., Center for Strategy and Competitiveness Stockholm School of Economics, European Commission.  

6. Gagnidze, I. (2014), “The role of international educational programs for sustainable development”, Proceedings, Business Systems Laboratory 2nd International Symposium ‘Systems Thinking for a Sustainable Economy. Advancement in Economic and Managerial Theory and Pratice’, January 23-24, Universitas Mercatorum, Rome.

7. Solvell, O. (2015), “On strategy and competitiveness: 10 recipes for analytical success”, First edition, Stockholm: Ivory Tower Publishers and SIR, Sweden.

8. Gagnidze, I. (2023), “Industry 4.0 and industry 5.0: can clusters deal with the challenges? (A systemic approach)”, Kybernetes, Vol. 52 No. 7, pp. 2270-2287. https://doi.org/10.1108/K-07-2022-1005

9. Sobolieva, T. and Harashchenko, N. (2020), “Intellectual property indicators and renewable energy trends”, Polityka Energetyczna – Energy Policy Journal, Vol. 23 No.4, pp. 17-32. https://doi.org/10.33223/epj/127911. 

10. Gogorishvili, I. and Zarandia, E. (2021), “Expansion of Capacity Development of Local Self-Government in Georgia”, Estonian Discussions on Economic Policy, Vol. 29 No. 1-2, pp. 100-121, DOI: https://doi.org/10.15157/tpep.v29i1-2.18344. 

11. Kharadze, N., Giorgobiani, M., Melkoshvili, T., Dzebisauri, L. and Pirtskhalaishvili, D. (2021), “Effective strategies to manage teacher intellectual work productivity in distance learning”, Journal of Eastern European and Central Asian Research (JEECAR), Vol. 8 No. 4, pp. 653-665,  https://doi.org/10.15549/jeecar.v8i4.840.

12. Lekashvili, E. and Bitsadze, M. (2021), “The Role of University Spin-Offs in the Success of Research Programs”, Nata, R. V. (Ed.), Progress in Education, Vol. 68 Chapter 4, Nova Science Publishers, Inc., New York, NY, pp. 73-102, DOI: https://doi.org/10.52305/WPPN2619.  

13. Papachashvili, N., Mikaberidze, T., Tavartkiladze M. and Roblek, V. (2021), “Industry 4.0 and the Challenges of Higher Education Programs in the Field of Business Administration”, Nata, R. V. (Ed.), Progress in Education, Vol. 68 Chapter 7, Nova Science Publishers, Inc., New York, NY, pp. 171-202, DOI: https://doi.org/10.52305/WPPN2619.   

14. Seturidze, R. and Topuria, N. (2021), “A way of developing collaboration between universities and businesses in a time of COVID-19”, Kybernetes, Vol. 50 No.5, pp. 1661-1678. https://doi.org/10.1108/K-08-2020-0518.

15. Sepashvili, E. (2020), “Supporting digitalization: Key goal for national competitiveness in digital global economy”, Economia Aziendale Online, Vol. 11 No. 2, pp. 191-198. DOI: http://dx.doi.org/10.13132/2038-5498/11.2.191-198.

BUSINESS PROCESSES DIGITALIZATION AS A FACTOR FOR INCREASING THE EFFICIENCY OF THE UKRAINIAN BUSINESS ORGANIZATIONS

Yuliia LAZARENKO, Ph.D., Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-0337-8239, lazarenko.yuliia@kneu.edu.ua 

Roman BODAK, Master’s student, “Management of Business Organizations”, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0002-3715-441X, roman.bodak2@ukr.net

1. Tsyfrova adzhenda Ukraiiny − 2020 («Tsyfrovyi poriadok dennyyi» − 2020). Kontseptualni zasady (versiia 1.0). Pershocherhovi sfery, initsiatyvy, proiekty «tsyfrovizatsii» Ukraiiny. URL : https://ucci.org.ua/uploads/ files/58e78ee3c3922.pdf. (accessed: 23.09.2023).

2. What is digital transformation? Theagileelephant.com. website. URL: http://www.theagileelephant.com/what-is-digital-transformation (accessed: 10.09.2023). 

3. Gartner. URL: https://www.gartner.com/en (accessed: 15.09.2023).

4. Kaplan R.S., Norton D.P. The balanced scorecard: translating strategy into action. Harvard Business School Press. Boston. Massachusetts, 1996. Р. 322.

5. Pankratova, O.M. Tsyfrovizatsiia yak suchasnyi trend rozvytku menedzhmentu. Ekonomika ta suspilstvo, 2021 (33). https://doi.org/10.32782/2524-0072/2021-33-55 (accessed: 07.10.2023).

STRATEGY FOR UTILIZING TECHNOLOGY TO SUPPORT ACCOUNTING TRANSPARENCY AND COMPLIANCE WITH INTERNATIONAL STANDARDS

Dmytro FEDENKO, Ph.D. Student, Department of Accounting and Consulting, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0009-0008-6802-7038, Feddima99@gmail.com 

1. Quality Characteristics of Financial Reporting in the Context of Globalization: Monograph / Edited by O.M. Holubovsky. Kyiv: Attica, 2018.

2. Accounting Information Systems: Concepts and Practice / Robert L. Hurt. - New York: McGraw-Hill Education, 2018.

3. Learn More about IFRS: Answers to Common Questions / IFRS Foundation. London: IFRS Foundation, 2019.

4. Financial Accounting: Textbook / O.M. Volkova. Kyiv: Center for Educational Literature, 2020.

METHODOLOGY FOR ASSESSING THE INVESTMENT ATTRACTIVENESS OF THE NATIONAL ECONOMY

Yevhenii YASKOV, PhD candidate at the Department of Economic Theory and international economic relations, Dnipro University of Technology, Ukraine, https://orcid.org/0000-0002-5534-7453, j.yaskov@gmail.com 

Viktoriia SMIESOVA, Professor of the Department of Economic Theory and international economic relations, Dnipro University of Technology, Ukraine, https://orcid.org/0000-0002-0444-4659, smesova_vl@ukr.net 

1. Yaskov Ye.O., Smiesova V.L. (2023) Rynok mizhnarodnykh reitynhovykh ahentstv ta pidkhody do otsiniuvannia investytsiinoi pryvablyvosti krainy [The market of international rating agencies and approaches to assessing the investment attractiveness of the country]. Akademichnyi ohliad . No. 1(58). pp. 270-283.

2. Budnykevych I.M., Tafii N.H. (2013) Vykorystannia tekhnolohii pest-analizu pry formuvanni stratehii rozvytku subiektiv rehionalnykh rynkiv [The use of pest analysis technology in the formation of development strategies for regional market entities]. Stalyi rozvytok ekonomiky. vol. 5, pp. 225-235. URL: http://nbuv.gov.ua/UJRN/sre_2013_5_30. 

3. Polishchuk O.A. , Polishchuk O.T. (2019) SWOT-analiz Vinnytskoi oblasti yak peredumova rozroblennia stratehichnykh rishen v upravlinni zovnishnoekonomichnoiu diialnistiu rehionu. [SWOT-analysis of Vinnytsia region as a prerequisite for the development of strategic decisions in the management of foreign economic activity of the region]  Naukovyi visnyk Uzhhorodskoho natsionalnoho universytetu - Scientific Bulletin of Uzhhorod National University.vol. 24 (3), pp. 41-47.

TRACK 4. THE EUROPEAN EDUCATIONAL AND SCIENTIFIC SPACE: PROFESSIONAL STANDARDS AND STEAM-EDUCATION FOR FUTURE TALENTS

LEADING ORGANIZATIONAL CHANGE PROJECTS AT THE UNIVERSITY

Liudmyla BATENKO, Ph.D, Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-0126-609X, batenko.ludmila@kneu.edu.com

Oleksii DIBROVA, Ph.D, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-4104-9500, dibrova.oleksii@kneu.edu.ua

1. Kotter, J. P. (2002). The Heart of Change: Real-Life Stories of How People Change Their Organizations. Boston, MA: Harvard Business Review Press.

ENGLISH AS LANGUAGE OF INSTRUCTION IN MULTICULTURAL CLASSROOM

Beata GREBLIAUSKIENE, Ph.D., Associate Professor, Faculty of Communication, Vilnius University, Lithuania, https://orcid.org/0000-0002-6504-4587, beata.grebliauskiene@kf.vu.lt 

1. Andrade, M.S. (2006) International students in English-speaking universities. Journal of Research in International Education. Vol. 5(2), p.131–154.

2. Cowley, P., Hyams-Ssekasi, D. (2018) Motivation, Induction, and Challenge: Examining the Initial Phase of International Students’ Educational Sojourn. Journal of International Students, 8 (1), p. 109-130.

3. Grebliauskiene B.  (2019) Anglų kalba studijuojančių užsienio studentų komunikaciniai iššūkiai neanglakalbėje akademinėje aplinkoje. Informacijos mokslai. Vilnius: Vilniaus Universitetas, p. 56-67.

4. Li, G., Chen, W., Duanmu, J. (2009) Determinants of International Students’ Academic Performance: A Comparison Between Chinese and Other International Students. Journal of Studies in International Education, May 15.

5. Robertson, M., Line, M. Jones, S., Thomas, S. (2000) International students, learning environments and perceptions: A case study using the Delphi technique. Higher Education Research & Development 19 (1), p. 89–101.

6. Sawir, E.  (2005) Language Difficulties of International Students in Australia: The Effects of Prior Learning Experience. International Education Journal, Vol. 6, No.5, p. 567-580. 

FACTORS AFFECTING NON-FORMAL AND INFORMAL EDUCATION

Giga KIKORIA, Ph.D, Assistant Professor, Business School, Alte University, Tbilisi, Georgia, https://orcid.org/0000-0002-2202-7656, g.kikoria@alte.edu.ge 

Zezva SANIKIDZE, PhD student, Faculty of Economics and Business, Tbilisi State University, Tbilisi, Georgia, https://orcid.org/0009-0003-7291-2746, zezvasanikidze@gmail.com 

1. Amendolagine, V., & Jacobi, N. v. (2023). Symbiotic relationships among formal and informal institutions: Comparing five Brazilian cultural ecosystems. Economic Systems 47(3) https://doi.org/10.1016/j.ecosys.2023.101092, 101092.

2. Charekishvili, L. (2015). Higher Education System in Georgia: Reforms and Modern Challenges. Proceedings of Teaching and Education Conferences .

3. Gordon, J. Y., Beaudreau, A. H., Saas, E. M., & Carothers, C. (2022). Engaging formal and informal institutions for stewardship of rockfish fisheries in the Gulf of Alaska. Marine Policy https://doi.org/10.1016/j.marpol.2022.105170, 105170.

4. McGrath, S. (2012). Vocational education and training for development: a policy in need of a theory? International Journal of Educational Development, 32(5) https://doi.org/10.1016/j.ijedudev.2011.12.001.

5. Pienimäki, M., Kinnula, M., & Iivari, N. (2021). Finding fun in non-formal technology education. International Journal of Child-Computer Interaction https://doi.org/10.1016/j.ijcci.2021.100283, 100283.

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SCIENCE AND TECHNOLOGY PARK: EFFECTIVE MECHANISM TO TRANSFER KNOWLEDGE AND TECHNOLOGY BETWEEN SCIENCE AND BUSINESS SECTORS  

Eka LEKASHVILI, Ph.D in Economics, Associate Professor, Faculty of Economics and Business, Ivane Javakhishvili Tbilisi State University, Head of Industrial Policy Research Center, Georgia, https://orcid.org/0000-0001-9781-7620, eka.lekashvili@tsu.ge

Mariam BITSADZE, Doctoral candidate in Economics,Ivane Javakhishvili Tbilisi State University, Georgia, https://orcid.org/0009-0004-2268-7226, bitsadze.mariam@gmail.com

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12. Gagnidze, I. (2019). The Fourth Industrial Revolution - The Most Important Challenge of Higher Education in Georgia. Economics and Business, 58-78. https://dspace.tsu.ge/bitstream/handle/123456789/470/The%20fourth%20industrial%20revolution%20-%20the%20most%20important%20challenge%20of%20higher%20education%20in%20Georgia.pdf?sequence=1&isAllowed=y

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17. Lekashvili, E. (2020). Systematization theoretical-methodological approaches to new industrial policies. Globalization & Business, 27-34. https://dspace.tsu.ge/bitstream/handle/123456789/677/Systematization%20of%20theoretical-methodological%20approaches%20to%20new%20industrial%20policies.pdf?sequence=1&isAllowed=y

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CONSUMER ECONOMIC FOUNDATIONS OF SUSTAINABLE CONSUMPTION

Daniela LUDIN and Wanja WELLBROCK, Full Professors, Faculty of Economics, Heilbronn University, Germany, https://orcid.org/0000-0002-4882-029X, daniela.ludin@hs-heilbronn.de, wanja.wellbrock@hs-heilbronn.de

1. Allan J. A. (1993) Fortunately, there are substitutes for water otherwise, our hydro-political futures would be impossible, in: ODA, Priorities for water resources allocation and management, London, pp. 13-26

2. Balderjahn I. (2013) Nachhaltiges Management und Konsumentenverhalten, München.

3. Biermann B. and Erne R. (2020) Nachhaltiges Produktmanagement, Wiesbaden.

4. Bogun R. (2020) Was wissen wir über die ökologischen Wirkungen des privaten Konsums? Anmerkungen zum Stand der Forschung und den Problemen des „Fußabdruck-Denkens“, in: Baur N., Fülling J., Hering L. and Kulke, E. (eds.) Waren – Wissen – Raum, Wiesbaden, pp. 517-560.

5. Carlowitz C. v. (1713) Sylvicultura Oeconomica: Die Naturgemäße Anweisung zur Wilden Baum-Zucht, Leipzig.

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11. Maier-Rigaud R. (2020) Verbraucherpolitik, in: Weidenfeld W., Wessels W. and Tekin F. (eds.): Europa von A bis Z. Taschenbuch der europäischen Integration, Wiesbaden, pp. 587-590.

12. May H. (2008) Ökonomie für Pädagogen, München and Wien.

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THE ROLE OF THE TEACHER'S DIGITAL COMPETENCES IN ACHIEVING THE STEAM EDUCATION’S GOALS IN UNIVERSITIES

Oksana KRAVCHUK, Ph.D, Associate Professor, Socioeconomics and Personnel Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-6337-7759, oksana.kravchuk@kneu.edu.ua 

Iryna VARIS, Ph.D, Associate Professor, Socioeconomics and Personnel Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-9502-5045, iryna.varis@kneu.edu.ua

1. Alabi, H. I. (2019). The roles of STEAM teacher education in the emerging e-society and sustainable development goals. European Journal of Health and Biology Education, 8(2), 31–35. https://doi.org/10.12973/ejhbe.8.2.31

2. Alnasib, B. N. M. (2022b). Digital competencies: Are pre-service teachers qualified for digital education? International Journal of Education in Mathematics, Science and Technology, 11(1), 96–114. https://doi.org/10.46328/ijemst.2842

3. Perifanou, M., & Economides, A. A. (2022). Digital competencies for online teachers. Journal of Educators Online, 19(3).  https://doi.org/10.9743/jeo.2022.19.3.13

4. Utaminingsih, E. S., Ellianawati, E., Sumartiningsih, S., & Puspita, M. A. (2023). STEAM education. Jurnal ilmiah profesi pendidikan, 8(3), 1605–1612. https://doi.org/10.29303/jipp.v8i3.1566 

5. Tatarinov, K. A., & Music, S. M. (2020). Development of digital competencies at teachers and students. Baltic Humanitarian Journal, 9(33).  https://doi.org/10.26140/bgz3-2020-0904-0043

FUNCTIONAL CHARACTERISTICS OF THE ENTREPRENEURIAL UNIVERSITY

Oleksander OLESNEVYCH, PhD student at the Management Department, Kyiv National University of Economics named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-8313-6901, o.olesnevych@kneu.dp.ua 

1. Konstantinov H. N., Filonovych S. R. (2007) Shcho take pidpryiemnytskyi universytet URL: vo.hse.ru/attachment.aspx?Id=76.

2. Palatnykov D.E. Ratmanova E.V. Perspektyvu i problemu ynnovatsyonnoi dialnosty vusshykh ychbovukh zakladiv. URL: http://yaratiso.ru/index.php?option=com_content&task=view&id=361Itemid=50 

3. Schulte P. The entrepreneurial university: a strategy for institutional development. Higher education in Europe. V. 29. P. 187—193.

4. Barnett, R. (2000), University knowledge in an age of supercomplexity, Higher Education, 40, pp. 409-422.

5. Sclater, N.,& Mullan, J. (2017), Learning analytics and student success – assessing the evidence. URL: https://www.jisc.ac.uk/reports/learning-analytics-in-higher-education  

6. European Commission (2017). Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions on a renewed EU agenda for higher education, Brussels, 30.5.2017. COM(2017) 247 final. URL: https://ec.europa.eu/education/sites/education/files/he-com-2017-247_en.pdf 

7. Kaletnik, H.M., Adamchuk, V.V., Bulhakov, V.M. (2017). Stan ta osnovni perspektyvy pidhotovky vysokokvalifikovanykh inzhenernykh ta naukovykh kadriv v haluzi ahroinzhenerii. Tekhnika, enerhetyka, transport APK. № 1 (96). S. 5-15.

8. Rozvytok akademichnoho pidpryiemnytstva v zakladakh vyshchoi osvity ta naukovykh ustanovakh Ukrainy: Kruhlyi stil (m. Kyiv, 16 travnia 2019), vidp. red. D.Iu. Chaika. – K., 2019. – 128 s.

9. Harandzha I.Ya. Akademichne pidpryiemnytstvo yak napriam formuvannia innovatsiinoho vektoru rozvytku natsionalnoho hospodarstva/ Upravlinnia ekonomichnymy protsesamy na makro- i mikrorivni: problemy ta perspektyvy vyrishennia: materialy Mizhnarodnoi naukovo-praktychnoi internet-konferentsii molodykh vchenykh, 11-12 kvitnia 2014, Natsionalnyi universytet «Lvivska politekhnika». Lviv, 2014. P. 15-16.

10. Guerrero-Cano M., Kirby D.,Urbano D.A literature review on entrepreneurial universities: An institutional approach. Working Paper Series, 06/8. / Business Economics Department. Autonomous University of Barcelona, June 2006. 28 p.

THE USE OF PROACTIVE BEHAVIOR TOOLS IN SHAPING THE ENTREPRENEURIAL ENVIRONMENT IN EDUCATIONAL INSTITUTIONS

Vitalii PAZDRII, Ph.D, Associate Professor of the Department of Business Economics and Entrepreneurship, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-5713-282X, pazdriy.v@gmail.com

1. Rekomendatsiya 2006/962/YES Yevropeysʹkoho Parlamentu ta Rady (YES) «Pro osnovni kompetentsiyi dlya navchannya protyahom usʹoho zhyttya» vid 18 hrudnya 2006 roku. (2006). [Recommendation 2006/962/EU of the European Parliament and the Council (EU) «On core competences for lifelong learning» dated December 18, 2006]. Verkhovna Rada Ukrayiny. — Verkhovna Rada of Ukraine. https://zakon.rada.gov.ua/laws/show/994_975#Text [in Ukrainian].

2. Pro osvitu: Zakon Ukrayiny vid 05.09.2017 r. № 2145-VIII. (2017). [On education: Law of Ukraine dated September 5, 2017 No. 2145-VIII]. Verkhovna Rada Ukrayiny. — Verkhovna Rada of Ukraine. http://zakon3.rada.gov.ua/laws/show/2145-19 [in Ukrainian].

3. Ponedilchuk T., Prykhodko T. (2022). Teoretychni pidkhody do formuvannya seredovyshcha rozvytku pidpryyemnytstva. [Theoretical approaches to the formation of an environment for the development of entrepreneurship]. Ekonomichnyy dyskurs. — Economic discourse, 3–4, 50–60. [in Ukrainian].

4. Pazdriy V. (2016). Upravlinnya proaktyvnoyu povedinkoyu pidpryyemstva : avtoref. dys…. kand. ekon. nauk : 08.00.04. [Management of proactive behavior of the enterprise: autoref. dis…. Ph.D. Economy Sciences: 08.00.04]. Kyiv : KNEU. 20 p. [in Ukrainian].

STRATEGIC INSTITUTIONAL PARTNERSHIP IN ENSURING SUSTAINABLE ANTI-CORRUPTION PROCESSES

 Iryna SIMSHAH, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0002-4530-517X, simshah@kneu.edu.ua 

1. Anti-corruption encyclopedia. Official website of the National Agency for the Prevention of Corruption. URL: https://prosvita.nazk.gov.ua/encyclopedia/ponyattya-koruptsiyi (Data zvernennia: 10.10.2023 r.)

2. Corruption perceptions index – 2022. Official Website of Transparency International Ukraine. URL: https://cpi.ti-ukraine.org/en/ (Data zvernennia: 10.10.2023 r.)

3. Commission Opinion on Ukraine's application for membership of the European Union. URL: https://neighbourhood-enlargement.ec.europa.eu/opinion-ukraines-application-membership-european-union_en (Data zvernennia: 10.10.2023 r.)

4. The effectiveness of anti-corruption commissioners in 2020 (2021) Analytical review / Prof. A. Halai, S. Derkach, A. Fedorenko. Kyiv: National Agency for the Prevention of Corruption. URL: https://nazk.gov.ua/wp-content/uploads/2021/12/Efektyvnist-antykoruptsijnyh-upovnovazhenyh-u-2020-rotsi.pdf (Data zvernennia: 10.10.2023 r.)

5. State Anti-Corruption Program for 2023-2025. URL: https://zakon.rada.gov.ua/laws/show/220-2023-%D0%BF#n32 (Data zvernennia: 10.10.2023 r.)

THE ROLE OF TEACHING EXCELLENCE IN THE STEM EDUCATION DEVELOPMENT CONTEXT

Olena SHATILOVA, PhD, Associate Professor, Management Department, Kyiv National Economic University named after Vadym Hetman, Ukraine, https://orcid.org/0000-0003-3883-5567, olena.shatilova@kneu.edu.ua

1. Vdoskonalennia vykladannia u vyshchii osviti: teoriia ta praktyka: monohrafiia  (2023) Kalashnikova S., Bazeliuk N., Bazeliuk O. ta in ; za nauk. red. S. Kalashnikovoi. Kyiv: Instytut vyshchoi osvity NAPN Ukrainy. 255 s. DOI: https://doi.org/10.31874/TE.2023 URL: https://ihed.org.ua/wp-content/uploads/2023/03/Vdoskonal_vykladan_u_VO-IVO-2023-255p.pdf (Data zvernennia: 10.10.2023 r.) (In Ukrainian)

2. Uriad ukhvalyv kontseptsiiu rozvytku STEM-osvity do 2027 roku (2020) MON Ukrainy. URL: https://mon.gov.ua/ua/news/uryad-uhvaliv-koncepciyu-rozvitku-stem-osviti-do-2027-roku (Data zvernennia: 10.10.2023 r.) (In Ukrainian)

3. STEM-osvita (2023) Instytut modernizatsii zmistu osvity. URL: https://imzo.gov.ua/stem-osvita/ (Data zvernennia: 10.10.2023 r.) (In Ukrainian)

4. Yerevan Communiqué (2015) URL: https://www.ehea.info/Upload/document/ministerial_declarations/YerevanCommuniqueFinal_613707.pdf  (Data zvernennia: 10.10.2023 r.)

COMPREHENSIVE UNDERSTANDING OF THE CONCEPTS OF “MARKETING MANAGEMENT” AND “MANAGEMENT OF MARKETING” OF THE ENTERPRISES

Maryna ZAVIALOVA, PhD, Associate Professor, Business management Department, State University of Economics and Technology, Ukraine, https://orcid.org/0000-0002-1880-714X, zavyalova_mv@kneu.dp.ua

Natalya YATSENKO, Master’s student, “Marketing”, State University of Economics and Technology, Ukraine, natalya.yatsenko77@gmail.com

1. Mosiichuk I.V. Osoblyvosti upravlinnia marketynhovoiu diialnistiu pidpryiemstv v Ukraini. URL: https://core.ac.uk/download/pdf/85129101.pdf 

2. Sahaidak M.P., Ishchenko M.I. Pidvyshchennia efektyvnosti marketynhovoi diialnosti innovatsiinykh pidpryiemstv: stratehichnyi kontekst. Imperatyvy rozvytku pidpryiemnytstva v konteksti innovatsiinoi ekonomiky: kolektyvna monohrafiia / za zah. red. K.A. Andriushchenko, M.P. Sahaidaka. Kyiv: DUIT, 2019. 272 р.

3. Dudar V. Upravlinnia marketynhom: elektronnyi navch. posibnyk. Ternopil: Zakhidnoukrainskyi natsionalnyi universytet, 2022. 85 р.

PARTNERSHIP OF ENTERPRISES ON THE HoReCa MARKET

Andrii SEMENIUK, PhD student at the Management Department, Kyiv National University of Economics named after Vadym Hetman, Ukraine, https://orcid.org/0000-0001-5317-917X, andriy_semenuk@ukr.net

1. Yepikhina M.A. (2020) Definitsiinyi analiz poniattia «vzaiemodiia» u filosofskomu ta sotsiolohichnomu vymiri. https://doi.org/10.34142/23128046.2020.48.05. URL: http://journals.hnpu.edu.ua/index.php/methodics/article/view/3138 

2. Sahaidak M.P. (2023). Partnerstvo ta dyversyfikatsiia yak chynnyky formuvannia servisno-oriientovanoi biznes-modeli pidpryiemstv hotelno-restorannoho biznesu. Visnyk Khmelnytskoho natsionalnoho universytetu. Ekonomichni nauky. №4, 271-277. DOI: https://doi.org/10.31891/2307-5740-2023-320-4-40. URL:http://journals.khnu.km.ua/vestnik/wp-content/uploads/2023/12/320-40.pdf 

3. Riepina I., Sahaidak M., Tepliuk M. (2023). Partnership and diversification: key components of strategic management in the development enterprises of business-segment HoReCa. Modeling the Development of the Economic Systems, Vol. 3, рр. 101-108. DOI: https://doi.org/10.31891/mdes/2023-9-14. URL: https://mdes.khmnu.edu.ua/index.php/mdes/ article/view/222/197

4. Stadnyk V., Sokoliuk H., Holovchuk Yu. (2019). Funktsiia marketynhu v minimizatsii ryzykiv partnerskoi vzaiemodii v biznes-systemakh industrii turyzmu. Sotsialno-ekonomichni problemy i derzhava. Vyp. 2 (21). Р. 132-145. URL: http://sepd.tntu.edu.ua/images/stories/pdf/2019/19svvbit.pdf