LEVYTSKYI V. (2024) ORGANIZATION THE SYSTEM OF MANAGEMENT OF MARKET COOPERATION OF ENTERPRISES BASED ON MARKETING PARTNERSHIP. Strategic Partnership in Business: Theory, Methodology, Practice / Edited by M.P. Sahaidak. Kyiv: KNEU. pp. 72-93.
DOI: http://doi.org/10.35668/978-966-926-502-9-4
Левицький В.В. Організація системи управління ринковим співробітництвом підприємств на основі маркетингового партнерства Стратегічне партнерство в бізнесі: теорія, методологія, практика : монографія / За заг. ред. М.П. Сагайдака Київ: КНЕУ, 2024. С. 72-93.
DOI: http://doi.org/10.35668/978-966-926-502-9-4
ORGANIZATION THE SYSTEM OF MANAGEMENT OF MARKET COOPERATION OF ENTERPRISES BASED ON MARKETING PARTNERSHIP
LEVYTSKYI Viktor, Ph.D. in Economics, Associate professor of Department Management Lesya Ukrainka Volyn National University, Ukraine, https://orcid.org/0000-0001-8695-9690, lewiktor@gmail.com
Abstract. The scientific research examines the principles of organizing the market cooperation management system of enterprises on the basis of marketing partnership. It was determined that the formation of the market of functioning enterprises in the form of marketing partnerships leads to the transformation of traditional ideas about the marketing environment. The organization of the marketing partnership system proposed by us will lead to the need to integrate the marketing components of individual enterprises, their suppliers and intermediaries in the product distribution channels into the marketing partnership system. In addition, we classified the types of partnerships of the enterprise for adaptation to the conditions of the external and internal environment of the enterprise. The main principles of the organization of the marketing partnership management system of enterprises and their main types have been developed. Interrelationships between methods of interactive market coordination of enterprise activities in the marketing partnership system were interpreted. It is also proposed to organize a system of performance of the marketing function in the system of marketing partnership. It has been investigated that the organization of the market interaction management system of enterprises using an effective system of marketing partnerships is oriented towards the joint realization of their market goals through a complex of management solutions, which in the long run will contribute to their constant adaptation to the influence of external and internal environment factors and contribute to the stability of functioning on the market.
Key words: organization, management, enterprise, system, partnership, market, market cooperation, marketing partnerships.
References:
1. Balabanova, L.V. & Chernysheva, S.V. (2009) Marketynh vidnosyn v systemi upravlinnia pidpryiemstvom [Marketing of relationship in the enterprise management system]: monohrafiia. Donetsk : DonNUET (in Ukrainian).
2. Budnikevych, I. (2019) Marketynh u haluziakh i sferakh diialnosti [Marketing in industries and spheres of activity]. Kyiv: TsUL (in Ukrainian).
3. Karpenko, N. V. (2016) Marketynhova diialnist pidpryiemstv: suchasnyi zmist [Marketing activities of enterprises: modern content ]: monohrafiia. Kyiv: TsUL (in Ukrainian).
4. Kotler, F. (2019) Marketynh 4,0 Vid tradytsiinoho do tsyfrovoho [Marketing 4.0 From traditional to digital]. Kyiv : Kraina mrii (in Ukrainian).
5. Levytskyi, V.V. (2019) Mekhanizm zabezpechennia rynkovoi vzaiemodii pidpryiemstv na zasadakh kontseptsii bezpeky marketynhovykh vzaiemovidnosyn. Mekhanizmy upravlinnia sotsioekolohoekonomichnoiu bezpekoiu pidpryiemstv [The mechanism for ensuring market interaction of enterprises based on the concept of security of marketing relationships. Management mechanisms of socio-environmental and economic security of enterprises] : kolektyvna monohrafiia / L.M. Cherchyk, N.V. Kolenda ta in.; za zah. red. d-ra ekon. nauk, prof. L.M. Cherchyk. Lutsk: Teren, P. 257-272 (in Ukrainian).
6. Mozghova, H. V. & Petrosian, T. A. (2014) Vprovadzhennia systemy marketynhu partnerskykh vidnosyn na promyslovomu pidpryiemstvi [Implementation of the marketing system of partnership relations at an industrial enterprise]. Visnyk Kharkivskoho natsionalnoho universytetu imeni V.N.Karazina. Seriia Ekonomichna. - Bulletin of V. N. Karazin Kharkiv National University Economic Series, №88 (in Ukrainian).
7. Morokhova, V.O. & Zdryliuk, V.B. (2014) Marketynh vidnosyn v ahrobiznesi: formuvannia ta rozvytok [Marketing of relationship in agribusiness: formation and development]: monohrafiia. Lutsk: Vezha-Druk (in Ukrainian).
8. Shtal, T.V. & Savytska, N.L. & Dobroskok, Yu.B. (2015) Upravlinnia protsesamy vzaiemodii pidpryiemstv u kanalakh zbutu v umovakh hlobalizatsii [Management of processes of interaction of enterprises in sales channels in conditions of globalization]: monohrafiia. Kharkiv: Vydavnytstvo «Lider» (in Ukrainian).