In this pathway, you will learn how to run a business from the ground up. You will be able to take your business from an idea to reality. 

LEADERSHIP OPPORTUNITES THROUGH FUTURE BUSINESS LEADERS OF AMERICA (FBLA)

ASK Certification when enrolled in the 2nd credit of the pathway.

End of Program Assessment at completion of 3rd credit of pathway.

Pathway Progression

1) Digital Literacy- You will learn the basics of Microsoft Office: Excel, Powerpoint, and Docs. This will give you the skills to monitor inventory, hours, pay, expenditures, budgeting, create advertising, edit videos, construct websites and communicate with investors or employees.

2) Business and Marketing Essentials- Business and Marketing Essentials is an introductory business course which enables students to acquire a realistic understanding of business processes and activities. Students examine fundamental economic concepts, the business environment, and primary business activities. They develop an understanding of and skills in such areas as customer relations, economics, emotional intelligence, financial analysis, human resources management, information management, marketing, operations, professional development, and strategic management. Students will have the opportunity to start their own business (for profit or non-profit) with the Passion Project. 

Dual Credit 2nd Semester- BCTC BAS 160- Introduces business careers, terminology, and the interrelationships of business topics. Presents the complexities of business and the impact on communities and their economies. 

3) Principles of Entrepreneurship- Principles of Entrepreneurship introduces students to a wide array of entrepreneurial concepts and skills, including the role of entrepreneurship in our economy, entrepreneurial discovery processes, ideation, and preliminary start-up venture planning. Students also develop an appreciation for marketing’s pivotal role in the development and success of a new business. They become acquainted with channel management, pricing, product/service management, and promotion. Students conduct thorough market planning for their ventures: selecting target markets; conducting market, SWOT, and competitive analyses; forecasting sales; setting marketing goals and objectives; selecting marketing metrics; and setting a marketing budget. The capstone activity in the course is the development of detailed marketing plans for students’ startup businesses. 

4) Introduction to Management- Introduction to Management expands student understanding of management. It exposes students to several types of management, including customer relationship management, human resources management, knowledge management, information management, project management, quality management, risk management, and strategic management. Business law, communication skills, economics, operations, and professional development are also stressed throughout the course. Current technology will be used to acquire information and to complete activities.

In this pathway, you will learn every aspect of movie production. From script writing, camera work, video editing, lighting, sound, producing, acting, directing. If you were made to be a star, or work behind the scenes, this is the pathway for you.

Teachers

Tshombi Basemore - tshombi.basemore@jefferson.kyschools.us

Rob Skrodenis - robert.skrodenis@jefferson.kyschools.us

Pathway Progression

1) Intro to Media Arts (1 semester with Cinema/1 semester with Graphic Design)- An introduction to and survey of the creative and conceptual aspects of designing media arts experiences and products, including techniques, genres and styles from various and combined mediums and forms, including moving image, sound, interactive, spatial and/or interactive design. Typical course topics include: aesthetic meaning, appreciation and analysis; composing, capturing, processing and programming of media arts products, experiences and communications; their transmission, distribution and marketing; as well as contextual, cultural, and historical aspects and considerations. 

2) Video Studio Fundamentals- This course will expose students to the materials, processes, and artistic techniques involved in creating video productions. Students learn about the operation of cameras, lighting techniques, camera angles, depth of field, composition, storyboarding, sound capture and editing techniques. Course topics may include production values and various forms/styles of video production (e.g., documentary, storytelling, news magazines, animation, etc.). As students advance they are encouraged to develop their own artistic styles. 

3) Studio Directing & Performance- This course explores the role of managing the production of video studio projects. Students develop knowledge and skills in studio multi-camera and field television production. Students also develop performance skills for broadcasting including interpretation of copy, news casting, and ad lib announcing. The course covers techniques of narrative and non-fiction writing and scripting, the analysis and writing of radio, television, and video materials, including storytelling and screenwriting. 

4) Adv Studio Production- Moving Images- Students will explore the creative and conceptual aspects of designing and producing moving images for the variety of cinematic, film/video and multimedia presentations including: fictional dramas, documentaries, music videos, artistic and experimental presentations and/or installations, interactive, immersive and performance media, etc. Typical course topics include: aesthetic meaning, appreciation and analysis of moving imagery; all   processes of development including: pre-production planning and organization, production and post-production methods, tools and processes; moving image presentation, transmission, distribution and marketing; as well as contextual, cultural, and historical aspects and considerations. 

In this pathway, you will gain the skills necessary to design creative, informative, and artistic visuals using Adobe Photoshop, Adobe Illustrator, and InDesign. You will be able to use these skills to transition to Graphic Design careers or further your skills at the college level. 

Teachers 

Lauren Ison - lauren.ison@jefferson.kyschools.us

Pathway Progression

1) Intro to Media Arts (1 semester with Cinema/1 semester with Graphic Design)- An introduction to and survey of the creative and conceptual aspects of designing media arts experiences and products, including techniques, genres and styles from various and combined mediums and forms, including moving image, sound, interactive, spatial and/or interactive design. Typical course topics include: aesthetic meaning, appreciation and analysis; composing, capturing, processing and programming of media arts products, experiences and communications; their transmission, distribution and marketing; as well as contextual, cultural, and historical aspects and considerations. 

2) Two-Dimensional Media Design- A proficient study and production of creative and conceptual aspects of designing and producing digital imagery, graphics and photography, including techniques, genres and styles from fine arts and commercial advertising, internet and multimedia, web design, industrial and virtual design. Students use a computer as an electronic drawing tool to solve visual communications and illustration problems in designing products. This course entails the use of current software for two-dimensional illustration, creating and integrating text, using color, and importing and exporting files. 

DUAL CREDIT 2nd Semester- BCTC IMD 126- Examines the use of microcomputers for designing and producing various publications is introduced. Hands-on experience is provided in using desktop publishing software and a laser printer to produce high-resolution publications, such as flyers, brochures, business forms, and newsletters. Students are also introduced to basic design techniques, type and graphics layout, and the related terminology.

3) Digital Imaging- An accomplished study and production of creative and conceptual aspects of designing and producing digital imagery, graphics and photography, including techniques, genres and styles from fine arts and commercial advertising, internet and multimedia, web design, industrial and virtual design. Students use a computer as an electronic drawing tool to solve visual communications and illustration problems in designing authentic products. This course entails an accomplished use of current software for two-dimensional illustration, creating and integrating text, using color, and importing and exporting files. Typical course topics include: aesthetic meaning and analysis of computer generated works; composing, capturing, processing, and programming of imagery and graphical information; their transmission, distribution and marketing; as well as contextual, cultural and historical aspects and considerations. 

Dual Credit 2nd Semester- BCTC IMD 128- Introduces raster (photo or pixel-based) graphics using industry standard application(s). Covers the theory behind raster graphics, investigating the advertising and print industries' use of this type of graphic, creation and manipulation of raster-based graphics from simple to increasingly complex, the use of Photoshop in web design, video editing and compositing with Photoshop, as well as development of a portfolio of raster art and photo editing and manipulation samples.

4) Advanced Production Design- Advanced Product Design emphasizes an advanced and independent use of compositional theory, elements and principles of design, techniques and creative processes for effectively performing the function of persuasion and information through use of materials and media to create visual effects to produce original authentic works. Students will demonstrate an advanced level of creative expression to a variety of authentic design products (e.g. various print mediums such as magazines, newspapers, billboards, fictional and informational texts, products wrappers, displays, etc.) through a purposeful arrangement of images and/or text and develop a strategic product presentation both independently and as a collaborative team. The course focuses on advanced computer generated designs as well as the use of various software and hardware; with an emphasis on students creating, producing, responding and connecting on/in visual art and new media.  An-in-depth independent study of career opportunities in media art is performed. Contemporary, cultural, and historical design may be studied. 

DUAL CREDIT 2nd Semester- MSU ART 109- This course is for Dual Credit Digital Foundations with Morehead State University.