Once you get financial aid and merit award offers, it can be confusing. If you need help analyzing the offers, you can seek out financial aid offer reviews by uAspire.org.
Quatromoney is a free service that helps you find the best financing options for your family.
Books and google searches
Look for books at the library or online such as
The Princeton Review's Paying for College 2021
Do Google searches for scholarships related to your interests (e.g., a sport, hobby, skill, heritage or accomplishment). There are thousands of scholarships out there!