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ICS BTEC BUSINESS
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Command Terms
Types of Evidence
Key Business Terminology
Writing Frameworks - DEADER
Exploring Business
Learning Aim A
A1: Features of Business Organisations
Ownership & Liability
Private Business Ownership Structures
Public Sector Business Ownership
Non-Profit Sector Business Ownership
Purpose of Business
Sectors
Business Size
Scope of Business Activity
A2: Stakeholders and their Influence
Internal Stakeholders
External Stakeholders
Stakeholder Mapping
Methods of Communicating with Stakeholders
Learning Activities
Learning Aim B
Organisational Structure
Terminology to Understand Organisational Structures
Hierarchical Organisational Structure
Flat Organisational Structure
Matrix Organisational Structure
Holocratic Organisational Structure
Functional Areas
Human Resources
Research & Development
Sales
Marketing
Purchasing
Production & Quality
Finance
Customer Service
IT
Administration
Aims & Objectives
Aims of Businesses in the Private Sector
Aims of Businesses in the Public Sector
Aims of Not-For-Profit sector Businesses
Strategic and Tactical Goals
Summative Assessment 1
Learning Aim C
C1 - The External Business Environment
PESTLE Analysis
C2 - Internal Business Environment
C3 - Competitive Environment
Competitive Market Structures
C4 - Situational Analysis
SWOT Analysis
Research & Plan a Marketing Campaign
Work Experience in Business
Business Finance
Sources of Finance
Internal Sources of Finance
External Sources of Finance
Pitching for New Business
Business Decision Making
ICS BTEC BUSINESS
Unit 2: Research & Plan a Marketing Campaign
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