What is it? Design thinking is an ideology based on designers' workflows for mapping out stages of design, its purpose is to provide all professionals with a standardized innovation process to develop creative solutions to problems design related or not.
Why do we use it? By focusing on human needs, design thinking ensures that solutions are technologically feasible, economically viable, and deeply relevant to the people they serve
How does it benefit us? Using design thinking can help you continually iterate on existing products and create new ones that meet customer pain points as they arise leading to greater business over time.