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Rise of Mobile Video and Pay TV Service In Television
Start of wireless networks and connections, mobile video and pay tv services such as Netflix, Hulu, and Disney+ became the primary sources of entertainment and binge watching. When speaking of mass medium like televison, mobile video and pay tv services are the most relevant to television today as millions around the world are subscribe to either one or all mentioned pay tv services. There are three main reasons that people prefer pay tv services over cable or broadcast televison:
Mobile network/connection
Video Streaming
User experience
Mobile video and pay tv services have combined the use of mobile network, video streaming, and user experience to personalize the experience to the user's preferences to their liking. A real-life example of this experience is Hulu. Hulu is popular streaming service that offers a variety of movies, TV shows, documentaries, and original content that consumers can access over multiple devices. With a subscription to this streaming services, you can get access to both classic and newest movies that can be watched on their tv, laptop, tablet, or phone. With mobile network and connection, people would prefer streaming services over national television.
Mobile Network/Connection
The development of mobile network/connection, there had been a change of how people access and consume content, making streaming services popular for entertainment on the go. Viewers looking for commerical videos of movies and tv shows increasingly turned towards Hulu. The concept of video-on demand-a pay-per-view system that allows viewers to order or download a film via television or the Internet and watch it at their convenience ( Timmons, 2010). The concept of video-on demand with popularity of smartphones, viewers using VOD as a way to watch television outside of their house. That resolution caused families to switch from traditional viewing to online viewing had did never but benefit them and cost the national broadcast channels. "The shift from traditional television viewing to online viewing is making a small but noticeable dent in the $84 billion cable and satellite industry. Between the beginning of 2008 and the end of 2009, an estimated 800,000 U.S. households cut the cable cord in favor of web viewing ".(Schonfeld, 2010)
Video Streaming
Video streaming has become as popular as ever, additional features such as high definition and 4k resolution further contribute to an overall more immersive and enjoyable viewing experience for viewers looking more into online viewing over traditional viewing. Video streaming has become the primary source for viewers and their families to watch the shows and movies that they specifically want to watch right away. The biggest advantage of video streaming is multi device compatibility that the shows or movies could be played on different devices, and that they could be four different people streaming a different show or movie at the same exact time.
User Experience
The major benefit to user experience that demonstrates people's preference for streaming over television is the video-on demand access. Viewers have strong preferences for the ability to watch content on their own regard. Fixed from the need to adhere to fixed broadcast schedules, viewers have the chance to get to anything they need at any given time. The variety of content available, unlike traditinal viewing that are limited to a set number of channels and programming that when there nothing that interests the viewer. There are nothing to do but the viewer to go to their phones or other mobile devices to watch the actual show or movie they intended to see right away.
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About the Author
About the Author
My name is Marcus Patterson, I am a sport management major and a communication minor. I enjoyed the most of creating this wiki page is mentoring one of my most popular streaming service like Hulu. I chose this topic because eceryone i encountered have a subscription to a streaming services regardless how often they are exactly watching on those streaming services. The most interesting thing I found out was that youtube was the pioneer towards streaming services popularity and how big of a influence to streaming services it gave.
References: Sources
References: Sources
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