Snapchat

What is Snapchat? Snapchat is a multimedia messaging application that allows users to send photos, videos, and messages that dissappear after being viewed. The app currently has hundreds of millions of active users worldwide, With large portion of its audience being under the age of 25. originally launched in 2011, snapchat quickly gained popularity for its unique vabishing message feature, making the communication feel more casual and in the moment. Overtime, it has added features like stories, snap maps, and augmented reality lenses, further cementing its place as a social media platform geared towards creative and constant interactions with others. 

Snapchat is widley known for fostering casual, personal connection through its unique messaging features. Making it a hot media which is refering to the emotional intensity or the amount of participation that people are being included in the app. With disappearing messages and snaps this create a sense of immediacy and privacy, encouraging authentic communication between friends. The app also helps maintain relationships with features like streaks, which track consecutive days of interaction, and bitmoji avatars that add a playful, personalized touch to chats. Additionally, snapchat's stories and private sharing options allow users to share moments from their lives in a way that feels more intimate than traditonal social media platforms. Snap chat has brought many new friendships and relationships into existence. In this  article by vaterlaus, Barnett, Roche, Young "Snapchat has been conceptualized as a more private form of communication and is an " escape from the public one-to-many communication that is the default on facebook""(page 1). This shows how snapchat can get more online interaction through messaging love ones and friends and any other relationships you may have on the app. Overall snapchat is the main use for communication between the young generation of highschoolers to 25 year olds in this day and age.

Snapchat has had a big impact on the internet and society by changing how people communicate and share their lives. It is mostly focus on short disappearing content has people feel more casual and in the moment,influencing the younger gneration to interact online with others. Feature like story and snap map can show you where people are doing and hanging out at certain parts of the day. Today in this society for some reason we like to post ourselves drinking and acting silly. Some of these post can effect others in a indirect way. In this article by Richner, Martin, Soetjoadi, and Mcchargue it says "Snapchats appearing to have an influence on college student's drinking via peer norms. identifying protective factors may offer additional insight into intervention-oriented mechanisms."(page 1). So with this information this shows that snapchat users are influencing college students to drink mostly because everyone want to go out and have fun in college, but still this shows how much influence people have on each other on this app. On a larger scale snapchat has shaped how brands and businesses reach audiences, introducing interactive ads and personalized content. But also some of these ads and stories are completly fake and made up. Sort of like a Pseudo-event, there will be ads and stories soley based to attract you and lure you into this fake story that might sound beleiveable for 2 minutes. Also one more thing Snapchat has changed the way people now view and think about privacy and online interactions as a whole. Overall snapchat has played a key role in reshaping digital communication, advertising, and how people express themselves online. Heres a litte video on how snapchat is destroying the brains of young kids of this generation.