Social media marketing  is a new strategy good communication for between consumers and marketers, and to boost branding (Jamil 2021). Aside from big businesses, smaller businesses also benefits on platforms such as X through the social media marketing. X has positive impacts like customer service, communication,  increase in followers due to positive reviews, influencer outreach, and cross-promotion of content (Sumner 2014).  Some examples of accounts that have made sure to maximize and use their social media marketing to its fullest potential are the fast food chains such as Wendys, Mcdonalds, BurgerKing, and more. Wendys is a perfect example in promoting their brand like what is coming back in stock, communicating with customers and influencers, and cross-promotion where they argue or go back and forth with other fast food chains like Mcdonald's.

Brands have also learned to interact with consumers in multiple ways to promote such as polls, in the comments, giving promo codes, hashtags, and using pictures posted in the comments on to their actual page. This boost customer relationship management. An example of this would be Fenty Savage by Rihanna. The social media marketing with this brand is immaculate, and you can see promotion, and customer relation building throughout the page. In the book, "The Social Media Marketing Book,"  it highlights small brands like Blendtec a blender company became viral due to posting on social media like X, facebook, flickr, and other platforms gaining a tremendous amount of followers. This proves social media helps businesses create and establish their names to audiences never expected before. 

Media Bias is having a specific opinion or natural tendency to feel a way about something (Cihon 2016). In media bias can show up in many ways for example conservative and liberal. X  has been a platform for news since it was founded in 2006. X has allowed organizations to express and establish the roles through political/societal movements on the platform. Due to X being the platform that was set as the foundation of this type of discussion, reserachers have predicted things like the election, even though it may be inaccurate (Cihon.2016).  The example to the right is a perfect example of media bias, due to Donald trumps feeling of what is okay he expressed it on X, the conservative party believed intaking over the capitol and it was a huge event that was talked about all over X. Here is a tweet of him encouraging what was happening in the beginning. Relating to this topic in the Tv shows SNL, there was a skit clearly showing media bias regarding Donald Trump. In this skit they immitate donald trump expressing how they feel through the reenactment.  In a part of the clip fake trump expresses how he is the favorite president and it is followed with laughter from the audience. This clearly is an example of media bias showing the opinions of the production and audience expressing how they feel.