TYPOGRAPHY

Standard Fonts

GOTHAM

PRIMARY FONT | CLEAN + CRISP

This sans-serif font is clean, modern, and friendly. It represents the personality of Equip Studio. Titles, headlines, signage, and most other messaging should use this font. Gotham comes in a variety of weights: Light, Book, Medium, Bold, and Italic.

SENTINEL

SECONDARY FONT | SOPHISTICATED + PROFESSIONAL

This serif font is professional, classic, and easily read. Body copy, notes, and annotations for printed material should use this font. Sentinel comes in a variety of weights: Light, Book, Medium, Semibold, Bold, and Italic.

SUBSTITUTION FONTS

The fonts below should be used in situations when the standard Equip fonts are not available or an option in web-based applications.

FOR GOTHAM

MONTSERRAT

FIRST CHOICE

HELVETICA

SECOND CHOICE

ARIAL

THIRD CHOICE

FOR SENTINEL

TIMES NEW ROMAN

FIRST CHOICE

GEORGIA

SECOND CHOICE

TYPOGRAPHY SCALES

It is important to create a cohesive typography experience in all of our Equip Studio material. All documents should communicate hierarchy through differences in font weight, size, case, color and even letter spacing.

ADOBE BASED DOCUMENTS

PHOTOSHOP | ILLUSTRATOR | INDESIGN

This example type scale uses the Gotham typeface for all headlines and subtitles. The Georgia typeface is used for body text, and captions. Reference the Application section to understand how this type scale is used in the context of a document.

GOOGLE BASED DOCUMENTS

GOOGLE DOCS | WORD PROCESSING SOFTWARES

This example type scale uses the Montserrat typeface (where Gotham is not available) for titles, headlines, and some subheadings. The Georgia typeface is used for body text and subtitles. Reference the Application section to understand how this type scale is used in the context of a document.

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