COLOR PALETTE

PRIMARY COLORS

The primary colors are professional and thoughtful. They represent the high value Equip Studio strives to offer their clients, consultants, and the design industry. Please refer to the Application section to find examples of how these colors are used.

ES NAVY

#065f7f

RGB: 6, 95, 127

CMYK: 93, 58, 33, 12

Pantone: 7700 C

Blue conveys loyalty, trust, calmness, and responsibility and this darker hue is both professional and elegant. Our primary navy sets the tone for a brand that is buttoned up and structured.

ES TURQUOISE

#00a3c7

RGB: 0, 163, 199

CMYK: 80, 15, 15, 0

Pantone: 638 C

An ode to our original primary blue, this turquoise still communicates loyalty and trust, but with a little bit more of that Equip Studio electricity. This color should be rarely used as a background color, and is typically reserved for elements that require emphasis.

ES SAND

#e4dcca

RGB: 228, 220, 202

CMYK: 10, 10, 20, 0

Pantone: 7527 C

A neutral background color that feels organic and earthy. This color should be use sparingly as a content color and should be used when needed to soften white or set the stage for other colors to take the show. It is primarily a background color.

SECONDARY COLORS

The secondary colors are clean, fun, and inspiring. They represent the spark and positive energy of the Equip Studio team. Please refer to the Application section to find examples of how these colors are used.

ES MANGO

#e3a14e

RGB: 227, 161, 78

CMYK: 10, 40, 80, 0

Pantone: 7411 C

This color represents vibrancy, energy, health, and vitality. It commands attention without being as overpowering as red or yellow. It is friendly and inviting and represents the genuine and approachable side of who we are as a brand. Mango should be used very sparingly as an accent color only, generally in context where we want to convey our authenticity.

ES COOL GRAY

#ccd7dd

RGB: 204, 215, 221

CMYK: 6, 0, 0, 15

Pantone: 649 C

Feels modern and subtle. This color is used almost exclusively as a background color for organizing content with a composition or accent design elements. Occasionally, it can be used for copy that requires a back seat (footers, disclaimers, etc.)

ES CHARCOAL GRAY

#4c4d4d

RGB: 76, 77, 77

CMYK: 66, 58, 57, 37

Pantone: Cool Gray 11 C

This color feels formal, corporate, and professional: not something we typically want to sell ourselves as. However, when reserved as our primary color for body copy, it feels softer and is easier on the eyes in large quantities in comparison to black.

COLOR SWATCH DOWNLOAD

Click on the link below to download the Swatch Exchange (*.ASE) color swatches outlined on this page. An .ASE file can be loaded into any of the Adobe Creative Cloud Programs.

Save the file locally on your computer in a location that will not move (example: "C:\Users\yourusername\Documents\Adobe\Swatches").

Follow the steps below to import .ASE color swatches into the various Adobe Suite programs:

If the .ASE file doesn't appear in the expected folder, change the filetype in the dropdown selector in the Windows dialogue box (to the right of the "File name:" field, above the "Load" & "Cancel" buttons).

Photoshop

In an open document, expand the options menu (top right) on your Swatches Palette.
- If you do not see the "Swatches" palette, open it by selecting "Swatches" from the drop-down options under "Window" in the menu at the top of the application.
Select "Import Swatches"
Navigate to the .ASE file you would like to import, select it, and click open.
A new palette folder will appear with your imported colors.

Illustrator

In an open document, expand the options menu (top right) on your Swatches Palette.
- If you do not see the "Swatches" palette, open it by selecting "Swatches" from the drop-down options under "Window" in the menu at the top of the application.
Select "Open Swatch Library > Other Library..."
Navigate to the .ASE file you would like to import, select it, and click open.
A new floating Swatches palette (named "ES - Color Palette") will appear in the UI (User Interface) with the newly imported colors.
In the new "ES - Color Palette" window, click on the folder icon to the left of the colors to add the swatches to the default Swatches Palette.
Close the new window.
- Your "ES - Color Palette" swatches are now accessible in the default Swatches Palette.

Indesign

In an open document, expand the options menu (top right) on your Swatches Palette.
- If you do not see the "Swatches" palette, open it by selecting "Swatches" from the drop-down options under "Window > Color" in the menu at the top of the application.
Select "Load Swatches"
Navigate to the .ASE file you would like to import, select it, and click open.
A new palette folder called "Equip Studio Colors" will appear under the default colors in your Swatches palette.

Accent Colors

Under Construction: Accent colors are listed here for specific use cases only. Example: A chart with more than 2-3 data points that require brand-compliant color representation.

#F2AE2E

#F04F29

#78BFAB

#027373

#41679F

#85459B

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