Embedded Files
ABOUT
ABOUT
The Equip Studio brandmark is meant to communicate a bold presence in the field of design. Our brandmark should have the ability to be recognized on its own (if it is not paired with our three wordmark options). Reference the diagrams below for guidance on how to use the brandmark.
Analysis
Analysis
The proportions of the icon are used to denote the exclusion zone. The exclusion zone is the amount of undisturbed white space that must exist around a lock-up.
Exclusion Zone
Exclusion Zone
The exclusion zone is one half the height of the brandmark (marked as 'X' in the diagram). This exclusion zone is built into the logo files that you download from the Marketing folder.
BRANDMARK COLORS
BRANDMARK COLORS
The brandmark is available in several colors that match the Equip color palette: Equip Navy, Equip Sand, White, and Charcoal. As a general rule of thumb, navy and charcoal logos are ideal for use on light backgrounds, while a white or sand colored logo is ideal for use on a darker colored background.
Brandmark Only
Brandmark Only
NAVY
The navy colored brandmark is best used on light backgrounds.
The navy colored brandmark is best used on light backgrounds.
SAND
The sand colored brandmark can be used on both light and dark backgrounds.
The sand colored brandmark can be used on both light and dark backgrounds.
WHITE
The white colored brandmark is best used on a dark background.
The white colored brandmark is best used on a dark background.
CHARCOAL (GRAY)
The charcoal colored brandmark is best used on a white or other light colored background.
The charcoal colored brandmark is best used on a white or other light colored background.
Brandmark with Tagline
Brandmark with Tagline
WHITE
NAVY
FULL COLOR REVERSED
FULL COLOR
CHARCOAL (GRAY)
MISUSE
MISUSE
Below are some examples of how an Equip Studio logo should NOT be used. It is important that our logo is consistent across all material so that we communicate a unified identity. Font, color, composition, and orientation of the logos should not be modified in any way.
DO NOT change the color outside of the Equip primary colors.
DO NOT distort, stretch, or warp the brandmark in any way.
DO NOT alter the proportions or manipulate the brandmark in any way.
DO NOT create an outline or keyline around the brandmark.
DO NOT use multiple colors in the brandmark.
DO NOT use the pieces of the brandmark alone.
DO NOT add a drop shadow to the brandmark.
DO NOT rotate the brandmark.
BRANDMARK DOWNLOAD
BRANDMARK DOWNLOAD
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