The stacked lock-up is the primary Equip Studio logo. We encourage use of this version of the logo whenever possible. Reference the diagrams below for guidance on how to use the logo.
Note that the actual and visual center lines of the stacked lock-up are not the same.
The exclusion zone for each of the lock-ups is based on the height of the 'E' in Equip. This exclusion zone (or clear space) is built into the logo files that you download from the Marketing folder.
The stacked lock-up is available in several colors and color combinations that match the Equip Studio color palette.
Below are some examples of how the Equip Studio logo should NOT be used. It is important that our logo is consistent across all material so that we communicate a unified identity. Font, color, composition, and orientation of the logos should not be modified in any way.
DO NOT rotate the logo.
DO NOT alter the proportions of the logo in any way.
DO NOT create an outline or keyline around the logo.
DO NOT distort, stretch, or warp the logo in any way.
DO NOT add a drop shadow to the logo.
DO NOT use the wordmark without the brandmark.
DO NOT change the color outside of the Equip studio approved brand colors.
DO NOT change the typeface of the wordmark.