CONDENSED

About

This version of the logo is RARELY used. We only allow use of this logo for applications that require a condensed lockup, where the horizontal version will not suffice. This logo is most commonly used in the Google Sheet template. Reference the diagrams below for guidance on how to use the logo.

Lock-Up Analysis

The height of the 'E' in Equip is used to determine the clear space that must be provided around the wordmark.

Exclusion Zone

Please note that this exclusion zone (or clear space) is built into the logo files that you download from the Marketing folder.

LOCK-UP COLORS

The condensed lock-up is available in several colors that match the Equip color palette.

Condensed Wordmark Only

CHARCOAL (GRAY)

WHITE

FULL COLOR

FULL COLOR REVERSED

NAVY

Condensed Lock-Up with Tagline

CHARCOAL (GRAY)

WHITE

FULL COLOR

FULL COLOR REVERSED

NAVY

Alternate Condensed Lock-Up with Tagline

CHARCOAL (GRAY)

NAVY

WHITE

FULL COLOR

FULL COLOR REVERSED

MISUSE

Below are some examples of how the Equip Studio logo should NOT be used. It is important that our logo is consistent across all material so that we communicate a unified identity. Font, color, composition, and orientation of the logos should not be modified in any way.

DO NOT rotate the logo.

DO NOT use the wordmark without the brandmark.

DO NOT distort, stretch, or warp the logo in any way.

DO NOT change the color outside of the approved Equip Studio brand colors.

DO NOT create an outline or keyline around the logo.

DO NOT change the typeface of the wordmark.

DO NOT alter the proportions of the logo in any way.

DO NOT add a drop shadow to the logo.

CONDENSED LOCK-UP DOWNLOAD

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