HORIZONTAL

ABOUT

When the stacked logo cannot be used (or does not work for a particular application), we prefer the use of this alternate version. Reference the diagrams below for guidance on how to use the logo.

Lock-Up Analysis

The height of the 'E' in Equip is used to determine the clear space that must be provided around the lock-up.

Exclusion Zone

Please note that this exclusion zone (or clear space) is built into the logo files that you download from the Marketing folder. Also note that the registered trademark symbol falls outside the exclusion zone. While this symbol does not add to the visual weight of the lock-up's right-hand side, it is enough to cause visual misalignment of the entire lock-up when using alignment tools within your software. Therefore, it has been accounted for to avoid these issues.

LOCK-UP COLORS

The horizontal lock-up is available in several colors and color combinations that match the Equip Studio color palette.

Horizontal Lock-Up Only

FULL COLOR

NAVY

WHITE

CHARCOAL GRAY

FULL COLOR REVERSED

Horizontal Lock-Up with Tagline

FULL COLOR

NAVY

WHITE

CHARCOAL (GRAY)

FULL COLOR REVERSED

Alternate Horizontal Wordmark with Tagline

FULL COLOR

NAVY

WHITE

CHARCOAL (GRAY)

FULL COLOR REVERSED

MISUSE

Below are some examples of how the Equip Studio logo should NOT be used. It is important that our logo is consistent across all material so that we communicate a unified identity. Font, color, composition, and orientation of the logos should not be modified in any way.

DO NOT rotate the logo.

DO NOT use the wordmark without the brandmark.

DO NOT distort, stretch, or warp the logo in any way.

DO NOT change the color outside of the approved Equip Studio brand colors.

DO NOT create an outline or keyline around the logo.

DO NOT change the typeface of the wordmark.

DO NOT alter the proportions of the logo in any way.

DO NOT add a drop shadow to the logo.

HORIZONTAL LOCK-UP DOWNLOAD

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