Customer Relationship Management

Irene
Choong

The "P" Customer

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Customers are important in any business.

Yet, for all the importance on customers, why are people still feeling stressed when it comes to dealing with customers?

• Reality check on the types of “P” customers

• What to do under differing circumstances

• Practical techniques in managing stress

Syed
Hanafi

Complaints Is A Gift!

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Discuss the nature and extent of customer complaints

Outline the course of action available to a dissatisfied customer

Explain the factor that influence customer complaining behavior

Explain the value of an effective service guarantee

Jeremy
Abrahams

Keep Calm, Customer is 'Emperor'!

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Exploring the increasing power of customers in today's business world!

Meliza Mohamad

Loyalty Beyond Reason

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Discover the link between branding and customer loyalty, plus identify the dynamics of service profit chain

Badrul Hisham
Karim

Khidmat Pelanggan Mesra PETRONAS

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