What are Persuasive Texts?

●Texts whose primary purpose is to put forward ONE point of view and persuade a reader, viewer or listener. They form a significant part of modern communication in both print and digital environments.

●Persuasive texts seek to convince the responder of the strength of an argument or point of view through information, judicious use of evidence, construction of argument, critical analysis and the use of rhetorical, figurative and emotive language.

Elements of a Persuasive Text

●Purpose: Arguing, justifying, defending an idea

●Language: Rhetorical cornerstones (Pathos, Logos, Ethos). Strong use of 'I" first person voice

●Genre: Essays, speeches, opinion articles, advertising, propaganda

What is the Purpose of a Persuasive Text?

Persuasive writing aims to convince the reader of the validity of one perspective.

Most commonly, if you’re writing persuasively, you’re probably scripting up an academic or personal essay, or speech, depending upon the context and audience. When writing in this style, you need to work on your ability to craft a unique voice, so that you’re developing a good balance between creative and analytical writing.