Please do not use the expression "Counts as CAS" on any documentation to be shared. Instead, refer directly to the strand of CAS and the Experience. For example, "A Creative Experience that can be featured in your CAS / SL Portfolio."

Guide to Creating an Effective CAS Poster

Creating a poster to promote your CAS (Creativity, Activity, Service) experience is a great way to inspire others to get involved. Follow these steps to make sure your poster is both eye-catching and informative:

1. Start with a Catchy Title

• Choose a short and exciting title that grabs attention. Make it specific to your CAS project. For example:
  “Transform Your Community with CAS”
  “Unleash Creativity Through Service”

• The title should make people curious and want to learn more.

2. Write a Brief Description

• In a few sentences, explain what your CAS experience is all about. Focus on the purpose of the activity and why it’s meaningful.

• Mention what students will get out of participating—personal growth, community impact, learning new skills, etc.

• Keep it short and easy to read!

3. Use Great Visuals

• Add images or graphics that relate to your CAS experience. These should be interesting and show what the project is about.

• Good visuals catch people’s attention, so make sure they’re clear and appealing (e.g., photos from past projects, creative designs).

4. Include Important Details

• Make sure you list the key information, like:

  • Date and time of the event

  • Location

  • How to join or sign up

• If participants need anything specific (like materials or equipment), mention that too.

5. Add a Call to Action (CTA)

• Tell people what to do next! Examples include: “Sign up today!”
  “Join us for an unforgettable experience!”
  “Contact [name] for more details!”

• Make the CTA stand out and easy to follow.

6. Highlight the Benefits

• Explain why someone should get involved. How will it benefit them?

  • Will they develop leadership skills?

  • Will it help them contribute to their community?

• Let people know how it can positively impact them as well as their community.

7. Show How You’re Making a Positive Impact

• Emphasize how the CAS experience makes a difference in the community and why that’s important. This is your chance to inspire others to get involved in something meaningful.

• Use the slogan:
  “PICK how to Make a Difference”
  (Positive Impact in your Community through Kindness)

• Let them know they can be part of something that creates real change!

8. Provide Contact Information

• Include a way for people to reach out for more information or to sign up, like:

  • A contact email / website

  • Or even a QR code that links to a website or sign-up form

9. Use Logos and School Branding

• Make your poster look professional by adding the CAS logo, the IB logo, or your school logo.

• This adds credibility and makes it clear the project is part of an official program.

10. Keep the Tone Positive

• Use positive and motivational language. You want people to feel excited about joining the experience. Avoid long paragraphs—keep it clear and simple.

• Be upbeat and encourage everyone to get involved!