STUDY PROGRAMME
Fashion and Textile Design

AFAM CODE
ABTEC37

DISCIPLINARY AREA
Project methodology of visual communication

DISCIPLINARY FIELD
Project methodology of visual communication

CREDITS
6

APPROACH
Theoretical/project-based

This course aims at the development of critical analysis skills linked to elements and processes that define the representation of textiles and knitting in terms of traditional and digital communication. Through the study of aesthetic and visual formulas, the students are invited to question the dynamics of the post-contemporary society, in order to identify original strategies and approaches to the new communication interfaces. The goal of this course is the understanding the communication techniques used in the textile and knitwear world, and the acquisition of a design system that is aimed at the creation of communication strategies to promote textile products.

The programme consists of one single module, which grants 6 CFA credits.

Successful students will be able to:

• Identify traditional and digital communication messages that are typical of textile and knitwear

• Know dynamics and communication tools of the textile and knitwear world, and identify their application strategies

• Develop communication projects that are specific to a field of reference

• Work in a varied team in terms of professional roles and cultures

With reference to the project theme, through front lectures and specific reviews, the students will analyse the available communication tools for the diffusion of textile images; they will acquire a project methodology that allows studying a given concept, to creatively manipulate as to emphasize the elements that best fit into a communication campaign; they will devise communication projects using the most suitable tools for the textile production chain: trade fair or presentation, catalogue, adv page, press kit, website, archive and digital contents.

The programme focuses on theoretical courses.

Students will take part in the following activities, which may vary depending on the different topics covered:

• Classroom lectures

• Debates, presentations, peer assessment

• Use of tutorials, videos or other media tools

• Exercises and revisions

• Individual study and research

The course assessment criteria may include the submission of papers, projects and research work.

Further details on the specific tests will be given by the professor.

RECOMMENDED:

• Braddock Clarke, S.E. (2012) Digital visions for fashion + textiles: made in code, Thames & Hudson.

• Pailes-Friedman, R. (2016) Smart textiles for designers: inventing the future of fabrics, Laurence King Pub.

• Parker, P.M. (2021) The 2022 report on fibre-to-fabric textile machinery: world market segmentation by city, ICON Group International.

A lot of this material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.

Further books and other recommended or required resources may be specified by the professor.