STUDY PROGRAMME
Design

AFAM CODE
ABPR17

DISCIPLINARY AREA
Design

DISCIPLINARY FIELD
Project Culture

CREDITS
6

APPROACH
Theoretical

This course’s goal is to introduce the students to the theme of digital innovation, paying specific attention to the systemic and market aspects. After having placed the practice of documentary film directors and of cre- ative technologists within the current production and distribution systems, the course provides for practice exercises aimed at understanding the relation among the students’ work, innovation, and the market.

The programme consists of one single module, which grants 6 CFA credits.

Successful students will be able to:

→ Understand and apply the business basics of their industry

→ Understand innovation as a key for success in their job

→ Understand and interact with the main promotion and distribution channels for their works

→ Understand production as a key factor for their work’s success

→ Business basics

→ Creative production

→ Digital innovation

This is a theoretical course. Didactic activities may include:

→ Classroom lectures

→ Use of tutorials, videos or other media tools for detailed study

→ Classroom debates and presentations

→ Individual study and research

→ Exercises and revisions

Assessment is based on the overall competence of the students and may include:

→ Oral exam

→ Short essay

→ Submission of papers, projects or research work

Further details on specific tests can be provided by the professor during the course. Assessment criteria include commitment, active participation and personal growth of the students during the course.

→ Floridi L. (2016) The Fourth Revolution: How the Infosphere is Reshaping Human Reality, OUP, Oxford.

Further bibliographic recommendations may be provided by the professors during the course. A lot of the referenced material, together with other in-depth study material, can be consulted online in MyNaba, in the Library section.