STUDY PROGRAMME
Creative Media Production

AFAM CODE
ABST45

DISCIPLINARY AREA
Theories of multimedia arts

DISCIPLINARY FIELD
Aesthetics of new media

CREDITS
6

APPROACH
Theoretical

This is a seminar-based curse that intends to guide the students towards academic writing. As a prepara- tory course to the final project, it shows examples of contemporary academic writing within relevant con- texts, through selected contents which support the virtuous circle between media production and aesthetic innovation.

The programme consists of one single module, which grants 6 CFA credits.

Successful students will be able to:

→ Be familiar with different models of academic writing

→ Understand and apply different models of academic writing

→ Be acquainted with the main reference texts in the fields of interest

→ Choose appropriate sources

→ Organise and value the sources inside their arguments

→ Understand the contemporary aesthetic considerations in the field of new media

• Identification of concepts and locations through iconographic research

• Creation and definition of mood and concept for the future project

• Experimentation with meta-design until concept approval

• Design

• Techniques for presentation, documentation, graphic presentation and development of a communication strategy for the final event

This is a theoretical course. Didactic activities may include:

→ Classroom lectures

→ Use of tutorials, videos or other media tools for detailed study

→ Classroom debates and presentations

→ Individual study and research

→ Exercises and revisions

Assessment is based on the overall competence of the students and may include:

→ Oral exam

→ Short essay

→ Submission of papers, projects or research work

Further details on specific tests can be provided by the professor during the course. Assessment criteria include commitment, active participation and personal growth of the students during the course.

→ Maeda J. (2019) How to Speak Machine: Laws of Design for a Digital Age, Penguin, London - New York (NY).

Further bibliographic recommendations may be provided by the professors during the course. A lot of the referenced material, to- gether with other in-depth study material, can be consulted online in MyNaba, in the Library section.