Essence

Since marketing management takes a vital role in running a business, it is necessary to understand the marketing activity and be able to analyze the market to know marketing opportunities before making an investment decision, in order to let the business, run in a less risky direction. In conclusion, market is important to business survivability

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Key Indicator

1. Able to manage and bring the product into the market

2. Able to develop a marketing management plan

Scope of Contents

Topic 1 Marketing Management

Topic 2 Arrangement of an Operation Plan