Occupational development involves taking up a career to make it develop and progress, in terms of both quantity and quality, by systematically aligning it with the market needs.

The success in occupational development depends on analyzing information of community and surrounding situation, both internally and externally, according to the changing facts in order to create confidence in occupation and to set a clear target of occupational development.

Therefore, a successful occupational development will depend on an analysis of the feasibility and information of relating elements.

In occupational development, it is essential to analyze the information on community situation according to the context of each area which includes natural resource, climate, geography, art, culture, tradition, custom, way of life, and human resources.

In order to create confidence and to suitably determine a target in occupational development, it is necessary to analyze the community according to the context of each area and the job that is aimed to develop.

A community analysis can be done by using SWOT technique since it relates to an analysis of environment that may be negatively or positively affects to things. That we will do. The detail of SWOT is outlined below.

• S (Strength) means positive abilities or situation in the community which can be utilized to make the work achieved or those that benefit and strengthen the work.

• W (Weakness) means negative situation in the community that does not benefit the work and is useless, or even conducts a failure.

• O (Opportunity) refers to external factors and situation of the community that benefit in achieving working objectives or any other external factors that benefit to the implementation.

• T (Threat) means external factors and situation of the community that obstruct or do not support in achieving working objectives or any other external factors that may create problems for implementation operational problems.

The process to analyze community according to its context which includes natural resource, climate, geography, art, culture, custom, way of life, and human resource by using the SWOT technique can be described are as follows.

1. Identify the contextual issue of the area that relates to the determined occupation that will be developed in order to analyze it; for examples,

1.1 Agricultural group: the contextual issues that should be analyzed include of natural resource, climate, geography, and human resource.

1.2 Industrial group: the contextual issues that should be analyzed include of natural resource, geography, climate, art, culture, custom, and way of life.

1.3 Commercial group: the contextual issues that should be analyzed include of natural resource, climate, geography, and location.

1.4 Creative group: the contextual issues that should be analyzed include of natural and human resource.

1.5 Administrative and specific job group: the contextual issues that should be analyzed include natural resource, climate, geography, art, culture, custom, ways of life, and human resources.

2. Determine the details that would be analyzed for each of the contextual aspects for the job that would be developed; for examples,

1. Natural resource

1.1 Suitability and quality of natural resources.

1.2 Natural resources in the community and/or neighborhoods that support the job.

1.3 Quantity and cost in buying natural resources.

1.4 Source of water that will be used in the job.

1.5 Details of others is related to issues.

2. Climate

2.1 Climate condition.

2.2 Climate condition related to occupational support.

2.3 Balanced with climate and geographical condition.

2.4 Balanced with climate and natural resource.

2.5 Details of others is related issues.

3. Geography

3.1 Geographical condition.

3.2 Geographical condition in that is supported with occupational support.

3.3 Balanced with geography and occupation.

3.4 Balanced with geography and natural resource.

3.5 Details of others is related issues.

4. Art, culture, custom, and way of life

4.1 Occupation aligns with community’s art.

4.2 Occupation is related to community’s culture.

4.3 Occupation is related to community’s custom.

4.4 Occupation is related to community’s way of life.

4.5 Details of others is related to issues.

5. Human resource

5.1 Knowledge of oneself in taking up occupation.

5.2 Experts in community have knowledge in field of occupation.

5.3 Labor in community is needed in field of occupation.

5.4 Human resource/labor management.

5.5 Relationship between community members and entrepreneurs.

5.6 Details of others is related to issues.

3. After identifying details of each contextual issue, it is recommended to analyze it by using the SWOT technique as shown in the table below.

4. Analyze the data according to fact rely on the topic of each community contextual to find out that what extent such detail is related to the occupation that will be developed. This stage of analysis will be performed by those who wish to develop their occupation. One will also have to analyze this based on fact.

An analysis of internal situation of the community is an analysis of details of each issue by classifying internal positive factors or any information that can support an achievement in occupation as strength and identifying negative or any information that may obstruct the work as weaknesses.

An analysis of external situation of the community is an analysis of details of each issue by classifying external positive factor or any information that can support an achievement in occupation as opportunities and identifying negative or any information that may obstruct the work as threats.

5. After conducting an analysis according to the topic of each contextual issue, it is recommended to summarize all the relevant information to see an overview picture and prepare to use it to determine target and direction of the occupational development. This should be done in a categorized manner.

An Example on How to Summarize Information

The analysis of information can be summarized as follows.

1. From internal information provided, it can be concluded that it is necessary to develop the freeze distilled coconut package because the products are popular, so developing its package will prolong its life, remove musty smell, and make it more convenient to use. Moreover, Koh Kood District, which is a tourist attraction, has coconut trees and other beautiful natural resources and has a climate that is suitable for tourism. As a result, there are a lot of Thai and foreign travelers. These factors support the occupation. Furthermore, freeze distilled coconut oil package can be developed by utilizing family members.

It is important to note that the materials used in such package development process should be considered since there is no suitable natural resource in the area that could be utilized as a product package. Moreover, one should also take into consideration the distance between Koh Kood District and the shore is 80 kilometers including the climate in monsoon seasons since the ship that sill transport the product may not depart.

2. From external information provided, it can be concluded that although the products are popular, most people place an importance on the convenient package. Moreover, natural tourism at Koh Kood District of Thai and foreign travelers is a factor that supports the occupation.

3. In overview, it can be concluded that:

1. The development of freeze distilled package is appropriate and possible since the customer places an important on convenient package.

2. The occupational development can be managed by family members.

3. After an analysis to determine target and direction of occupational development, in order to achieve such target on the development, the entrepreneur should make a community business development plan, to systematically manage the occupation and to set a clear target.