CRM
Last Edit: January 30, 2018 the alpha360 team
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CRM Definition
CRM Definition
The CRM is the alpha360 functional area where a business handles interactions with current or future customers.
Some of these functions may be found in other functional areas too - especially in the Sales functional area.
Data Models
Data Models
- Party Data Model
- Activity Data Model
Entities
Entities
- Party - can be a current customer or a future customer
- Contact
- Campaign
next ->the Party Data Model
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