James Cook Ayer was a chemist and maker of patent medicines. In the 19th century, the term “patent medicine” was used to describe pre-packaged medicines sold over-the-counter without a doctor’s prescription. He was successful, and his Lowell factory became one of the largest of its kind in the world. Ayer’s wife, Josephine Southwick Ayer, was from a prominent Quaker family who support abolition. The Ayer family was committed to the antislavery movement as major financial supporters and purchased advertisements in the abolitionist newspaper The Liberator, including the one below.
Quaker: The Religious Society of Friends, a historically Protestant Christian religious group. Quakers, then and now, believe in peaceful resolution to conflicts, and many were abolitionists.
Pectoral: A medicine considered good for respiratory complaints.
What is Ayer selling and what does he say it will cure?
What is pictured in the image, and how does it illustrate the claims of the ad?
What might Ayer have to gain from advertising in The Liberator? What might he lose?
How do companies signal their support for causes today?