This program focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepare individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory; marketing strategy; advertising design and production methods; campaign methods and techniques; media management; related principles of business management; and applicable technical and equipment skills. 

Required Courses:

Marketing Principles

Marketing Applications

Choose 2 of the following: 

Advertising and Promotion

Fundamentals of Social Media Marketing

Ethical Leadership

Personal Finance

End of Course: 

KOSSA Assessment

ASK-Fundamentals Marketing Concepts