This pathway focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands preparing individuals to function as advertising assistants, technicians, and managers. Students will receive instruction in advertising theory, marketing strategy, advertising design and production methods, campaigning, media management, etc. 

Required Courses:

Digital Literacy

Fundamentals of Social Media

Marketing Principles

Choose 1: 

Ethical Leadership

Personal Finance (Math Credit Option 080719)

Advertising and Promotion

End of Course:

KOSSA Assessment

*ASK- Fundamentals of Business Certification

*GAIQ Google Analytics Individual Certification