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An American monthly fashion and lifestyle magazine that covers haute couture fashion, beauty, culture, living, and runway.
Founded in 1892 by Arthur Baldwin Turnure in NYC as a weekly magazine.
Owned and published by Condé Nast.
Has an approximated net worth of about $124.13 million.
Editor-in-chief is Anna Wintour.
"Vogue attracts a primarily female audience (approx. 80%) and covers a broad age range, though primary demographics range from 17-29-year-olds." - Vogue's content focuses on fashion, women's lifestyle, beauty, runway, and more, and these are all (stereotypically) subjects that women are more likely to read rather than men, so their target audience is mainly female. It also keeps up with the lastest trends and often features A-list celebrities, of which a younger age range is often interested in, explaining the young-adult demographic.
"Vogue is established for high society audience." - The magazine caters to an audience of higher incomes (around A-B bands), and this is obvious in the way it features high-fashion, luxury brands, like Chanel, YSL, Dior, Van Cleef & Arpels, and more in its articles, covers, and overall content.
100m+ global monthly readership on print and digital platforms.
7.6m+ Millenials reached.
245m+ average monthly video views.
167m+ followers on social media.
The statistics on the side (taken from statista.com) show information about the consumers/audience Vogue had in the UK from 2019 to 2020. This data supports some of the previous statements: women are the primary audience, however, between ages 15-34 and 35+, 35+ has a significant advantage.
Readers of Vogue may use/consume the magazine for various different needs or methods of attaining gratification. It may even be argued that it can apply to all four areas of Katz and Blumler's theory:
Identification - Models, actors, singers, A-list celebrities on the cover and featured in the magazine can act as the consumers' role models, and readers can use this as a way to have someone to look up to and aspire to be like.
Education - Consumers can use Vogue to learn about fashion, women's lifestyle, beauty, and more. Vogue often has articles or lists of new trends, products that are gaining recognition, and sometimes big, worldwide news, which means it can be used to gain knowledge on multiple subjects.
Entertainment - Vogue's content focuses on entertainement, but the action of reading the magazine and consuming it can also be considered a form of entertainment if done for leisure, and so a form of gaining gratification.
Social Interaction - The content in their magazines is often able to spark a conversation or discussion on a topic, as they include a lot of things that are happening in the present world and thus something many people can get involved in and have an opinion about.