"Architectural Digest is aimed at an affluent and style-conscious readership."

"Though the average age of an Architectural Digest magazine reader is 53, the Condé Nast–owned publication is setting its sights on a wider demographic. It launched a new website called Clever, dedicated to the age 18-34 cohort." - AD's content focuses on architecture and home decor, which means people who will be most interested in this are people who have houses, which you need to have enough money to buy or rent. People usually care more about this when they have a stable job, maybe starting a family, etc, which explains the slightly older demographic.

• 26m+ followers on social media.

• 18m+ users/readers of the digital edition every month.

• 939m+ views on YouTube.

• 7m+ unique visitors on their site monthly.

Readers of Architectural Digest may have different purposes for consuming their content according to Katz and Blumler's theory:

Identification - Since AD has content that features celebrities' life styles and homes, readers may consume this as a way of having someone to look up to or identifying their own tastes and preferences in other people's homes.

Education - Consumers of AD may read to learn about architecture and home decor, including trends, tips, and more.

Entertainment - Reading AD may be a way to distract consumers from their own homes and be able to dream about what they want their own house to look like one day or what it would look like in another reality.

Social Interaction - Consumers of AD are likely to talk about what they read as home decor is often subjective, which will spark conversation with others.