Planning

Chosen genre: Women's fashion and lifestyle

Moodboard

Target Audience Consideration & Research

Masthead

Masthead names

QUESTIONNAIRE RESULTS: which masthead option do you prefer?

For the masthead, the font is very important as it is often the first thing people read on the magazine. An established magazine will have a signature font which will be directly connected to their brand. This means people will subconciously think of the magazine when they see the font somewhere else, or one similar to it. On the right are some fonts I found that may work for my masthead from a couple of different font websites.

For my masthead, I will either use a serif or sans serif font. A masthead in a serif font is used by magazines like Vogue, Elle, Harper's Bazaar, and more. It connotes elegance, sophistication, and class. On the other hand, a sans serif font would have a more modern feel to it, as well as a 'cleaner' look. Magazines such as Glamour, GQ, Cosmopolitan, and Marie Claire use a sans serif font for their masthead.

I decided to pick 'flair' as the masthead for my magazine, as it is the option I feel goes best with my idea of what I want my magazine to be, as well as being (tied) first place in the questionnaire I conducted to see which masthead people in my target audience would prefer.

Cover

FASHION MAGAZINE COVER LAYOUT ANALYSIS:

POSSIBLE FLATPLANS:

Option 1

The main article/biggest coverline is at the bottom and middle. This flat plan is the one that calls the most attention to the main article/biggest cover line. This may be seen as positive, but it could also mean that attention is taken away from the main/dominant image, which may not be what I want.

Option 2

This flatplan contains the main article/biggest coverline on the side/edge of the cover. The possible bad thing about this is that the only thing differentiating this cover line (the most relevant one to the main image) to the rest is the size of the text, or the font, as the positioning is just like the cover lines below it and across from it.

Option 3

Here, the main article/biggest coverline is at the bottom corner. This means not much attention is drawn to it but it is still in a position that is more framed in a way compared to the previous. This, however, could make it hard to balance everything on the cover, and it depends a lot on the main image.

Magazine Pitch

The video below includes me going through the magazine pitch slides above with a voice over where I go deeper into the details and my decisions.

My Movie 16.mov

Page updated

Report abuse