" ELLE consistently appeals to modern, highly educated, self confident women in the age group mid 20's to late 40's." - Elle always keeps up with the latest trends and what is new in fashion and women's lifestyle, meaning it is modern and its readers are, as well. People who read the magazine should also be open to self-improvement, as Elle's mission statement is all about inspiring women.

"In the US, the vast majority (82%) of Elle's audience is women between 18 and 49. Its readers have a median age of 34.7 years. 40 percent of the readers are single, and the median household income is $69,973." - Apparently, Elle's target audience ranges quite a lot in age. This is likely because Elle doesn't appeal to a certain small age group but rather includes content about products, trends, and more for all ages, as well as featuring celebrities of different ages. Additionally, Elle is considered a high-end magazine, meaning you need a certain amount of money to be able to buy it and read it, which explains the median household income.

There are many different reasons why consumers choose to read Elle magazine according to Katz and Blumler's theory:

Identification - Since Elle often features A-list celebrities, this gives readers someone to look up to and perhaps someone to identify themselves within as well depending on how the representation the magazine has.

Education - Elle often includes content including tips for everyday life and products that are trending or are new and popular or fashion trends since they are a fashion and beauty magazine, which means people are able to learn from this.

Entertainment - Elle's content focuses on entertainment, and the act of reading it may also give consumers gratification. For example, reading about a celebrity's life is likely to distract the consumer from their own life.

Social Interaction - Their content is likely to spark conversation in terms of reviews or simply discussions about products or celebrities or clothes featured in the magazine as all of this will appeal to different tastes and opinions.