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Mission Statement
To inform, entertain and inspire. Hearst is continuing a legacy of innovation—and a love of what's next.
To inform, entertain and inspire. Hearst is continuing a legacy of innovation—and a love of what's next.
Their Magazines
Their Magazines
Target Audiences
Target Audiences
"Hearst Magazines is a powerhouse of cultural influence. It has an audience of more than 165 million readers and site visitors, direct engagement with 70 percent of all Millennials and 69 percent of all Gen Z over the age of 18."
52.2% reach
This is quite a high reach, which may indicate that the topic magazines are tailored to this demographic and people in this group are able to relate to or are interested in what is included in the magazines. However, this will vary with each magazine. For example, Road & Track is consumed mainly by men, a 86/14 split, while Cosmopolitan is a 26/74 split, male/female.
60.5% reach
This is the highest reached category. This may be because the topics of their magazines are tailored more to this demographic, along with the fact this group often has financial independence and is therefore able to access/purchase the magazines they want. However, this is not a strong argument as it does not apply to the male demographic, regardless of financial status.
28.4% reach
This is the lowest demographic reach. This may be because the majority of Hearst magazines are either lifestyle magazines targeted towards women, decoration magazines, or fashion magazines. These are often maily consumed by the female demographic. However, there are certain magazines that have a higher percentage of male consumers, such as Bicycling, Car & Driver, Esquire, and more.
Indivudual Magazine Stats Examples
Indivudual Magazine Stats Examples
Male/female: 63/37
Unique visitors: 16m*
*m = million
Male/female: 25/75
Unique visitors: 13m
Male/female: 27/73
Unique visitors: 8.7m
Male/female: 62/38
Unique visitors: 13m
Distribution
Distribution
Hearst's UK publishing partners:
Hearst's UK publishing partners:
Online
Online
Their apps:
Click on a magazine to be sent to their website.
Hearst has some magazines, such as the popular Seventeen, that are now only online. Seventeen ceased printing at the start of 2019. This shows how companies, especially ones as big as Hearst and their magazines, have had to adapt to the growth of technology and the decline of readership of print.
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