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Why Build Personas?
Why Build Personas?
Personas are a foundational building block in human-centred design. They give us a “person” to relate with and co-create solutions for. Personas help us to empathize with the people who will be impacted by or benefit from the community-led gains in community health that you’re trying to validate. It also helps prevent generalizing all community members into one type.
Personas are a foundational building block in human-centred design. They give us a “person” to relate with and co-create solutions for. Personas help us to empathize with the people who will be impacted by or benefit from the community-led gains in community health that you’re trying to validate. It also helps prevent generalizing all community members into one type.
How to create personas
How to create personas
Open and download a copy of the templates called: "EXAMPLE_Session Deck+Personas+Journey Maps" in these Google Slides. Inside, you will find finished examples, starting examples, and empty templates for your team to use. In the same deck, you will see the session slides as well as the journey map slides.
Using your research, create 2-3 personas that represent individuals from your community. Each persona may differ in socioeconomic status or behavior, but all live and relate to your community of choice.
Include their goals, needs, and frustrations to get a well-rounded persona that participants can relate to and understand.
Tip: It may be challenging to generalize your community into 2-3 personas, but give it your best attempt! You can repeat the workshop later with new sets of personas to ensure coverage.
Examples of Personas
Examples of Personas
The following personas came out of our pilot workshop and are examples of what your templates could look like!
The following personas came out of our pilot workshop and are examples of what your templates could look like!
CommuniVax is a national coalition of social scientists, public health experts, and community advocates who seek to strengthen the community's role in an equitable COVID-19 vaccination campaign.
Bridgeable is an award-winning service design consultancy. We work with individuals and organizations to create a more human world, one experience at a time.
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