Step 1
Initiate Your Workshop

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In order to begin developing the workshop, it is important to answer these questions with your team.

After you’ve answered the following questions, use insights from your research to develop a set of “inputs” for the workshop, including who needs to be invited. See an example below (in the blue section).


1.

Who is this workshop for?

What community* are you developing this workshop for? Who are the key decision-makers and stakeholder groups?

Ensure that somebody is on the receiving end of the workshop that is going to act on the insights. Ideally, this person is deeply connected in the planning stages and may even attend the workshop itself. Participants want to know that what they say matters.


2.

Who is convening the workshop?

We recommend that the workshop be organized by an organization or individual who has the ability to bring decision-makers and community members together. If your team is early in your community engagement relationship, reach out to ad-hoc coalitions, or partner with a research team or community advisory board in the planning stages and use this workshop as a way to accelerate your community relationship and keep those groups as part of the public health infrastructure.


3.

What does success look like?

What would success look like to you in progressing your community forward in sustaining gains in community health and inclusive planning past COVID?

Consider and plan for how you might share your workshop outputs, whether it is through a town hall, a follow-up workshop, or visualized as an illustration or short video.



Our Example

For our pilot workshop, here’s how we answered these questions:

1. Who is this workshop for?
The Prince George's County in Maryland - a predominantly African-American county with known health equity challenges.


2.
Who is convening this workshop?
The Center for Health Equity at the University of Maryland served as our “convenor” given their longstanding relationships with the community.


3
. What does success look like?
Greater community awareness about and access to the COVID-19 vaccine.



*One thing to note
How you define community for this workshop is up to you.

In our pilot, the research conducted by our convenor was based on all of Prince George’s County. However, for the workshop itself, we used place-based Health Equity Zones to identify an economically disadvantaged and geographically defined area with documented health risks.

The community in our workshop was based on cultural identity (Black/African American) and bounded by a single neighbourhood, Hyattsville, that our convenor felt best represented the broader community of Prince George’s County.



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CommuniVax Logo

CommuniVax is a national coalition of social scientists, public health experts, and community advocates who seek to strengthen the community's role in an equitable COVID-19 vaccination campaign.

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Bridgeable is an award-winning service design consultancy. We work with individuals and organizations to create a more human world, one experience at a time.