The SEO PM team is responsible for managing SEO for BOLD. Each SEO PM supports one or several web portals, sometimes across multiple markets and languages. Our team consists of experts in SEO and content, with a profound impact on the company's organic traffic and product reach. We currently support SEO on multiple web portals in various languages in a global setting. Each market (or web portal) has a dedicated Program Manager who can rely on the support from the SEO Manager and the Director of Content & SEO.
The SEO PM team optimizes websites, guides the portal’s content strategy, and creates tickets for other teams based on their needs. Our role is pivotal in bringing organic traffic to the web portals and products. We make decisions based on data gathered through experiments.
SEO PMs collaborate with almost all other teams at Bold, especially Content, Tech SEO, Design, Web, QA, and Digital PR teams.
Regular meetings: We have daily meetings (except Fridays), bi-weekly sync meetings, and one-on-one meetings with the SEO Manager.
While we don't have strict working hours, we prefer to work within a 9-17 timeframe to ensure smooth collaboration.
Our work revolves around OKRTs (Objectives, Key Results, Tasks) that we set every quarter.
For SEO and data analysis: Industry standard and trending SEO tools such as Ahrefs, Rank Ranger, and others
For website maintenance and content tasks: in-house CMS, Screaming Frog, and others
Work management and communication: Google Workplace, Jira, Confluence, Slack
All of our teams collaborate closely and share their learnings to make it about BOLD.