The Marketing Automation Team is a multi-skilled and dedicated group with a primary focus on marketing automation and email marketing. We craft highly effective marketing campaigns using state-of-the-art strategies and tools. Our reach extends worldwide, and we create marketing automation strategies for over a dozen countries. We are committed to helping job seekers across professions and career stages to seize opportunities and succeed professionally.
Our core work includes enhancing conversion rate optimization (CVR), A/B testing, maintaining diverse brand portfolios, handling complex project management, and providing ongoing development opportunities.
We emphasize personal and collective development, continuous learning, and knowledge sharing to stay at the forefront of our industry, ensuring that we consistently deliver exceptional results.
Our approach to work is characterized by the following key elements:
Use of State-of-the-Art Tools: We use the industry's best marketing automation tools to streamline our processes and maximize productivity.
Flexible Working Hours: Embracing a flexible work schedule, we ensure that team members can maintain a healthy work-life balance while delivering outstanding results.
Daily Team Meetings: We keep the lines of communication open through daily team meetings where we discuss progress, address challenges, and synchronize our efforts.
Alignment with Company Roadmap and OKRTs: Our guiding compass is the company roadmap, JIRA, and thoughtfully developed team and individual OKRTs. These are carefully planned each quarter to keep us on track and motivated.
Team Leader Engagement: We foster a culture of growth and development through regular meetings with team leaders. These sessions are dedicated to discussing progress, future plans, and opportunities for personal and professional growth.
Performance Review: Annually, during complex performance reviews, we evaluate our own work. This provides us with valuable insights and opportunities for improvement.
Iterable for marketing automation
MicroStrategy, Sisense, and Google Analytics for reporting
Google Postmaster, Message Bird for deliverability monitoring
Work management and communication: Jira, Slack, Zoom, Google Workplace
All of our teams collaborate closely and share their learnings to make it about BOLD.