Marketing
Career Tracks & Relevant Courses
Structure of the Industry
There is a lot of variety in marketing, but many entry-level positions can be put into two categories. You can learn more about the business implications in this article.
Marketing companies (e.g., agencies)
"The marketing industry includes full-service marketing companies that offer various services and marketing companies that specialize in certain fields and media. Marketing companies may specialize in direct marketing, promotional marketing, or guerrilla marketing." (from the Vault Guide)
An example of this would be an ad agency doing work for a client, like Arnold Worldwide creating a Super Bowl ad for Jeep.
Marketing departments ("in-house" marketing)
"Companies also have marketing departments, which a small or large staff of marketing employees depending upon the size of the company. They work closely with staff members in sales, public relations, and product development. Team members create marketing campaigns and programs geared to the company’s target audience, including messages for Web and print advertisements and other media." (from the Vault Guide)
This is essentially when your "client" is the company you work for. An example of this would be Brand Marketing at E&J Gallo Winery.
Industry Outlook
Marketing manager jobs are expected to grow about 8% between 2018 and 2028 (Bureau of Labor Statistics).
Some of the fastest growing niches within marketing are related to web and social media tools. "Marketing and promotions managers who are digital savvy will have the best prospects for finding work."
Data analytics skills are also increasingly valuable as "many industries now use data and market research to better understand their customers’ wants and needs, and to learn more about consumer behavior."
In general, tech-savvy, innovative people will fare well in marketing because "one of the biggest challenges for marketing professionals is keeping up with technology trends." For Learning and implementing business intelligence tools, like software for spreadsheets, data mining, visual analytics, is critical. Learn more from the Vault Guide.
What about Sales?
With marketing professionals handling the art of grabbing customers’ attention, and e-commerce turning sales into a series of clicks, what exactly is the sales industry all about in 2020?
The expert curators at Morning Brew have tapped industry pros, sifted through years of blog posts, and watched every relevant Office clip to bring you a 10-step guide to the best resources in sales.
What you will find: Insightful case studies, videos, articles,
Top Marketing Employers
Networking with Alumni
Network with Alumni!
Talking to people who work in marketing is one of the best ways to a) learn about the field and b) make connections that can help you get hired.
Here are a few people you can contact. BC login required. You can also check out some Eagles in Marketing.
Marketing & Media Alumni Panel
Find out what recent alumni have been up to in the marketing world.
Networking Opportunities
Check out the Boston chapter of the American Marketing Association. They have many free events and networking events with marketing professionals.
Marketing Basics
Recruiting
The Job & Internship Search Process
Get tips on researching, networking, and applying your way to an entry level marketing job with CSOM Career Advisor, Madeline Cortes. You can make an advising appointment with her through Navigate.
Marketing is an incredibly diverse field, with many different types of careers you can pursue—there’s truly something for everyone, from creative strategists to data nerds and more. The Muse will help you understand your options, navigate the job search, and succeed in the long run. Plus, they share insights from folks already working in marketing: how they got where they are, what their jobs and companies are like, and what advice they’d give.
Recommendations for Finding a Job in Marketing
Have an idea of what you want? Great! Take a look at these guides.
Morning Brew spoke to everyone from CMOs to interns about everything you need to know when it comes to getting hired right now.
Read for advice on navigating the strange new in-house landscape from Squarespace CMO Kinjil Mathur, marketing career expert Amanda Nachman, and people who landed jobs at in-house brands since March.
This guide has advice from top execs at branding agency Red Antler, the director of social media at Brooklyn-based content agency Mustache, marketing career expert Amanda Nachman, and someone who recently landed a job at a marketing agency.
Publishers provide the capability and inventory that allows advertisers to run ads. Publishers sell space on their property to buyers and agencies (companies managing ad campaigns for advertisers).
Public relations specialists build and maintain a positive public image for a company or organization. They create media, from press releases to social media messages, that shape public opinion and increase awareness of its brand.
It will take a lot to overcome systemic racism in the industry, but good advice can help. Morning Brew sourced questions from early-career Black marketers, and connected with two Black marketing experts to answer those questions.
Free Courses and Certifications to Add to Your Resume
Certifications are a great addition to your resume. They show employers that you are interested in growing your skills in the field. Here are a few free options that you can take at your own pace.
Interview Tips
Opportunities
We will share a few jobs and internships opportunities that come our way, but always check Handshake, LinkedIn, and other sources.
Get alerts about Communications, Arts, and Media
Careers in communication, arts, and media offer opportunities to use written and verbal communication, creative expression, and diverse mediums to convey meaning and information to audiences. Explore this cluster to leverage our resources to launch your job or internship.