Journalism & Media

Career Options Related to Journalism & Media

Newspapers and magazines are split into a few different departments, some of which may be appealing to students with a business background: 

• Editorial: This is where the writing happens. You would report to an editor/ editor in chief, managing editor, and/or assistant managing editors. The department is split into different subject areas, so one option may be to write for a business or finance "desk" if that is your area of interest/expertise. 

• Sales: Advertising makes up 75-80% of the paper's revenue, so this department is critical to success. Ad salespeople sell space to advertisers, which is a great fit if you're interested in marketing. 

• Promotions/Marketing: Helps increase advertising and readership. Promotions workers help organize subscription offers and other incentives to publicize a magazine. Publishers use market research to determine the target audience and identify demographics of the average reader. 

• Digital Media: Newspapers and magazines have shifted from print to digital, which means they need tech-savvy employees across all areas. Social media skills, particularly Twitter, are in high demand. 

Adapted from The Vault Guide on Newspaper and Magazine Jobs