We recommend Chipotle enters the Taiwanese market. This conclusion was made based on the following factors:
- It is an avenue for Chipotle to increase its profit. Going global means more customers which will result in more revenue and eventually an increase in profit. Taiwan can serve as its point of entry into the Asian Continent.
- Based on the research made, we conclude Chipotle will fit into the Taiwanese culture and economy. In the United States, quite a number of Asians already buy food from Chipotle. This shows how Chipotle already shares some common characteristics with Asian consumers.
- Quite a number of food industries have gained global awareness. Entering the Taiwanese market will be an opportunity for Chipotle to do the same. Besides, Asia is the largest continent in the world which China having the largest population. Considering the similarities between China and Taiwan, the success of Chipotle in Taiwan increases its chances of succeeding in China.