Entertainment

Sports:

• Baseball and Basketball are the most popular sports in Taiwan.
• The popularity of baseball has been heightened by the fact that Taiwan has recently exported a few of her brightest stars to the MLB, including Chien-Ming Wang and Wei-Yin Chen.
• Jeremy Lin, the first Taiwanese-American that stars in the NBA, makes basketball an even more popular sport in Taiwan.

MUSIC:

• Most people listen to pop music, both eastern and western
• Pop stars and Rap stars like Jay Chou and the G.U.T.S. are some of the most famous ones among all Taiwanese artists.
• Watching live performances at local venues has become a trend due to the rise of non-mainstream music including indie rock and metal bands.

What we recommend:

• Connect these stars with Chipotle to increase popularity
• Cooperate with sport/music venues for advertisement / discount
• Play trending music to attract customers