Insights

Be intentional and realistic with your sampling strategy, as: gaining enough meaningful, engaged participation can be difficult without incentives

When you think about what information you want to evaluate, understand that: access to the data you want is not always guaranteed

Because all of the aspects of your project are linked: changes in other aspects of your project will effect what and how you evaluate

You will need information throughout the development and implementation process, so: be strategic in using evaluation at different stages of your project

Evaluation can present many challenges to all areas of your project, so make sure to: consider obstacles to collecting data such as time, resources, space, participants, etc. (and how you might avoid or overcome them) and allow additional time for your process

Designing effective evaluation strategies takes time, so: go through several iterations of your evaluation tools, utilizing feedback from stakeholders or pilot studies to make revisions and determine how to measure success

Evaluation can require specialized knowledge and skills, so: ensure that you have the skills or resources to effectively analyze data

You will conduct evaluation with many different people, so it is important to: be clear in your language and simple in your process as you design your evaluation instruments and strategy

Once you've collected and analyzed data, consider how to: reflect not just on the results, but what they mean for your approach to behavior change and improving your project