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Design: Activities
Design: Activities
The design process can include two stages in which you (1) investigate the problem and potential solutions, and (2) prototype potential interventions and messaging.
These two activities will support you to engage with both of these areas.
Investigating the Problem and Potential Solutions
Investigating the Problem and Potential Solutions
Intervention Technique Brainstorming
Intervention Technique Brainstorming
This activity will focus on the thought process of designing an intervention that appropriately addresses the barriers to a desired behavior change.
Think of a behavior that you would like to target for change (e.g., increase recycling usage in dorms, encourage commuters to use non-motorized vehicles, etc)
Determine a target population that you want to target (i.e., who's behavior do you want to change?)
Hypothesize the 3 largest barriers that your target population has in order accomplish this behavior change. This is just a hypothesis, as the true barriers will be determined during the field exploration.
Design an initial behavior intervention that addresses these 3 barriers. Focus on why your selected intervention will help the target population overcome the barriers, and why other intervention techniques may not be effective.
Field Observation Guide
Field Observation Guide
Field Observation Guide.docxIn addition to thinking about your initial perceptions on your target group and the approaches your intervention might take, it is also crucial to conduct thorough field observation. This can include interviews with target group members, observation of the places you will implement your intervention, or reviewing existing materials or data that could inform your design goals and techniques. Use the Field Observation Guide to gather insights about your target group and intervention site, which can then be used to develop interviews or other needs to build your design.
Prototyping Potential Interventions and Messaging
Prototyping Potential Interventions and Messaging
This activity will focus on creating a prototype of the messaging used in your intervention. After you have considered the elements of the problem that you are addressing and the potential logistics for your intervention, you will need to consider the specific intervention techniques that you will use. Brainstorming how different possible techniques are supported by different theories or evidence can help to suggest which ones to apply.
As you create a draft of your intervention and its messaging design, you can use the table below to explain your rationale for the different features of your intervention. Describe the 3-5 key features of your messaging and explain why you have focused on these features and how you have incorporated them into your design. Provide a preliminary justification why you think doing so will promote behavior change and suggest what evidence supports your claim.
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