Resources

As you begin to design your intervention and select a technique to engage your target audience, behavior change theories can be a useful tool to provide insights on how to approach the process of achieving your goals.

The video on behavior-centered design explores the principles and practices of using theory to inform intervention design. You can build from this approach to select appropriate intervention techniques that can be applied to support behavior change for sustainability. Explore articles by Michie et al. (2008) and Kok et al. (2016) to learn more about different types of behavior change intervention techniques.

Building from these resources that provide a foundation for how to approach the design process, you will also need to consider the approach and tools that you will use. Particularly in trying to promote behavior change or sustainability through visual messages, there are design principles to apply in order to create persuasive visual alignment. The video (see right) shows a range of products and techniques that are used to promote sustainability in different areas. Resources by Clune (2010), as well as Bates & Clark (2016), provide additional insights on how design can be used to promote behavior change, especially through visual and graphic strategies.