StoryTelling 

It is used to convey information.

They teach us and provide us teaching that help us to learn. 

Story Telling in Marketing/ Brand Creation

It should convey founding vision, company mission and convey a message on how this helps the consumer. 

Brand must create open environment/ participatory environments. 

What is Story ?

A story is a connected series of events – with a beginning, middle and end.

Power of Story

Stories are not facts, figures and lists. However, when facts are interwoven it pulls at the audience both intellectually and emotionally.