be radical.

Program Structure

Part I: Transformation Basics

Begin your digital transformation journey by defining what digital transformation means for you and for your business unit and its value to your organization. Throughout the first three lessons, you will formulate your digital vision and goals with clear targets for your team's transformation journey.

• Your Digital Mindset

• What Does "Transformation" Mean?

• Your Digital Milestones.

Part II: Transformative Technologies

Unleash innovative opportunities for your organization by strengthening your knowledge of transformative technologies and discussing their competitive advantages or potential disruptions for your industry. Choose one or more lesson that aligns with your organization's goals and interests and practice making executive-level decisions through a case study.

• Cloud Computing

• Artificial Intelligence and Machine Learning

• Data Science and Analytics

• Cybersecurity

Part III: Leader Perspectives

Learn from executives who have gone through a digital transformation journey and get practical advice for building organizational capabilities to accelerate your digital transformation journey. Choose one or more lesson that aligns with your organizational challenges and interests.

• Effective Organizational Change Management

• Building a Digital Culture

• Agile Teams and Talent

[OPTIONAL] Part IV: Your Digital Roadmap and Talent Transformation Plan

Develop and plan your first business use cases, create your talent transformation plan and transformation roadmap, and learn from other leaders about their successful moves and mistakes to avoid with digital transformation.

• Digital Transformation Roadmap

• Talent Transformation Plan

https://docs.google.com/document/d/1iJfcSBr_pX5etN51aAYEQ5i1tF8LCUZbavCBXaiEblg/edit#heading=h.uccurvlvijfh

Every Business is Digital!

Like it or not, every business is digital now - even if you run a hyper-local business. In this world where everything is digital, your mindset needs to be digital, too.

What Do We Mean by "Digital Mindset"?

• Operational Readiness is not Mindset Readiness. It's easy to jump immediately to the technology and start digitizing your current processes by moving to the cloud, starting to collect reams of data, or adding artificial intelligence to some of your work processes. But that is missing the point.

• Technology is not the solution. Technology is a tool to help you build the solution. Focusing on specific technology is important for operational readiness, but it is very different from mindset readiness.

• Mindset Readiness is a paradigm shift. A digital mindset is about seeing the world differently. Your focus is on understanding and solving for the customer's needs -- what does the customer truly crave, want, and need? It's only after you have identified the customer's needs and imagined some solutions for that need that you consider the tools and technologies that will help you build that solution.

• It's an iterative process. With a digital mindset, you are constantly asking yourself how to find an even better way to meet your customer's need and how technology can be used to support that solution. You are constantly re-imagining what needs to be done and how to do it.

Example: Airbnb

• What does the customer want? Airbnb started by asking themselves, "What does the customer actually want?" They learned that customers crave more than a comfortable bed in a cold, anonymous hotel; they want an authentic experience.

• Finding new ways to meet customer needs Airbnb identified that renters and homeowners have extra space that they would be willing to share with out-of-towners to offset their rent or mortgage payments.

• Connecting atoms to bits Airbnb brought these two groups together. And with two air mattresses and a nicely located apartment in San Francisco, Airbnb was born.

• Iterating for a better solution Airbnb continued to iterate on better ways to meet customer needs and has morphed from their initial $80 for a night on an air mattress model into a model where people actually buy apartments just to become hoteliers on the Airbnb platform.

• Customer-Focused Sequence Airbnb didn't build the company around the technology; they built it to meet their consumers' needs. That is the essence of operating with a digital mindset.

Transformation is Hard Work!

Just like having a pet tiger, digital transformation is hard work. You must be willing to do the work and bear the consequences of innovation. As you get started on your journey, think about your motivation. What will help you get through this challenging journey?