Social Media Ambassadors are connected, involved enrolled media students who are leaders in our community. They convey a wealth of accurate knowledge about High Point, span a wide variety of academic focuses and co-curricular interests and are passionate about social media. These students are the “online tour guides” for the student experience and fill a crucial institutional need: as more and more prospective students and families are developing their perspectives on an institution based on online content, we must ensure that the student's voice is heard and our High Point Wildcat brand is monitored. The audience for this produced content goes beyond prospective students and families but includes current students, staff, alumni, recruiters, and friends of High Point. The Social Media Ambassadors will provide critical insights into life at High Point and tell real-life stories appreciated by the entire community.