Case studies in markets analysis

The Green Market Systems Development v1 guidance includes three illustrative case-studies of increasing complexity to show how the Green MSD framework can be applied.  Prior CMP work has created a number of generic results chains for Actions listed as part of the Standard Actions Classification, stored in the CAML - Conservation Actions and Measures Library in Miradi Share.  Of particular relevance is the Action  05.1 Linked Enterprises and Alternative Livelihood - its generic results chains can been seen in Miradi Share here.   

The examples below show work-in-progress on tailoring and expanding on the Green MSD case studies to demonstrate markets analysis within a CS context.  These situation models and theories of change will be submitted for inclusion in the CAML library in due course. 

Coffee example

See pages 68+ in the Green Market Systems Development v1 guidance document for details of the MSD Coffee example - this is a medium-complexity MSD project working on national coffee sector development, including leverage of carbon financing and development of export markets.   We have taken this example and illustrated it in a CS-based situation models and theory of change fr training purposes.  Details will be refined after testing the content with coaches.  The models can be viewed in Miradi here.

References

• This report - Coffee Value Chain Analysis - is an example of a detailed analysis of the Sri Lankan coffee market, including value-chain maps, supply chain challenges, and opportunities for market growth and value chain improvements.  This illustrates the type of analysis that would support a comprehensive markets strategy.

• This report from WWF - Measuring and Mitigating Greenhouse Gas emissions from Coffee production - estimates the GHG emissions at various points in the coffee supply chain, highlighting the significant impact of clearing forests for coffee production. Analysis such as this would help a project team make-the-case when collaborating with coffee companies and governments in an MSD strategy.

Situation model

The situation model below is a simplified version of the systemic constraints outlined on page 73. 

Theory of Change

The Theory of Change below adapts the ToC outlined on page 76, reflecting the vision described on pages 73-75.  The example is relatively complex in that it is focused on leveraging carbon-financing and export markets.  For training purposes, our example adds a more traditional strategy line supporting coffee companies to develop supply-chain improvements, such as training smallholders in the techniques and benefits of shade-grown coffee as well as improving inputs such as climate-adapted coffee beans.